UsabilityLab
UsabilityLab is a Moscow-based UX research and interface design firm, founded in 2006, that delivers usability audits, UX research, design, and software tools (LIZA AI interviewer, UX Inspector) to large enterprises across Russian banking, healthcare, government, telecom, and retail sectors.
- Company typePrivate
- Founded2006
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What UsabilityLab does
UsabilityLab is a Moscow-based UX research and interface design firm founded in 2006, operating across Russia and CIS with a portfolio spanning usability audits, qualitative and quantitative UX research, interface prototyping and design systems, corporate training, UX mentoring, specialist recruitment (500+ placements since 2006), and lab setup. The firm has executed more than 1,800 projects at a reported run rate of 300+ per year, drawing on a catalog of 66+ documented UX methods developed across two decades of practice. Its primary customers are large enterprises in banking, healthcare, government, telecom, retail, and technology — with named engagements spanning Sberbank, VTB, Alfa-Bank, Tinkoff, Yandex, Samsung, federal agencies (Gosuslugi, FNS, Ministry of Finance, RZD), and all five major Russian mobile operators.
The firm operates a dual portfolio of professional services and proprietary products. The product line comprises LIZA (an AI-powered conversational interviewer delivered via Telegram that conducts adaptive qualitative interviews with 50–500 simultaneous respondents at 60–70% completion), UX Inspector (a Chrome-extension + web-panel platform for systematic expert UX audits with automated WCAG 2.1 accessibility, SEO, and readability analysis, pending inclusion in the Russian Ministry of Digital Development software register), Banking UX (a quarterly UXSI-indexed benchmark subscription covering 15+ Russian and 100+ CIS mobile-banking releases per month), Healthcare UX (research across 70+ medical apps), and UX Insight (a self-serve online marketplace for ready-made reports and courses). Founder Dmitry Satin holds approximately 30 years of UX practice and personally shaped Russian government usability standards (GOST R ISO 9241-11/9241-210) as advisor to the Minister of Communications from 2013–2015.
Revenue is generated through project-based professional services, UX audit fees (150,000 RUB+ for express audits, 250,000+ RUB for full audits with solution mockups), UX-implant (outstaffing) contracts billed hourly or per project, annual UX Inspector commercial licenses (with special terms for government and educational institutions), usage-based LIZA interviews at 500–1,500 RUB per respondent (free 20–30-respondent pilot), and recurring subscriptions via the UX Insight marketplace. Distribution is a hybrid of direct enterprise sales (toll-free phone, contact forms, [email protected]) and self-serve e-commerce (UX Insight store, LIZA Telegram bot), supported by content-led marketing through an extensive Russian-language blog and Telegram channel.
UsabilityLab firmographics
Firmographics- Name
- UsabilityLab
- Legal name
- OOO «YuZABILITILAB»
- Website
- https://usabilitylab.ru
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UsabilityLab is a Moscow-based UX research and interface design firm, founded in 2006, that delivers usability audits, UX research, design, and software tools (LIZA AI interviewer, UX Inspector) to large enterprises across Russian banking, healthcare, government, telecom, and retail sectors.
- Ownership category
- akta.pro rank
UsabilityLab industry classification
Industry- Product category
- UX Research and Design Services
- NAICS
- Industrial Design Services (541420), Professional, Scientific, and Technical Services (54), Custom Computer Programming Services (541511)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- UI/UX Engineering & Front-End Modernization (BPAEAFAH)
- akta.pro secondary industry
- UX, Design Thinking & Customer Research for PMs (EDABAHAK)
Keywords
Where UsabilityLab is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
UsabilityLab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D
Revenue model
- Professional Services — UX Research & Consulting: Core revenue stream: UX research and consulting engagements. Includes usability audits, UX research (usability testing, in-depth interviews, surveys, expert evaluations, competitor analysis), interface design (prototyping, layouts, design systems), UX-implant (outstaffing researchers/designers into client teams), corporate training, UX mentoring, and specialist recruitment (500+ successful placements since 2006). Billed per project or retainer.
- Research Products & Reports: Pre-packaged UX research products sold via the UX Insight online store. Includes Banking UX reports (annual comparisons, monthly monitoring, thematic reports on investments, PFM, push notifications, payment services, security), Healthcare UX reports, VoC reports for pharmacy and telemedicine apps. Purchased online with immediate access. Also sold directly as subscriptions.
- LIZA AI Interviewer: AI-powered qualitative research conducted via Telegram. Revenue per interview: 500–1,500 ₽ per respondent depending on interview length and AI model. First pilot (20–30 respondents) is free. Scale: 50–500 respondents per study, completed in 3–7 days.
- UX Inspector Software License: Commercial software license for the UX Inspector platform. Cost depends on number of users (experts), license duration, and support volume. Special conditions available for government and educational institutions. Sold directly via sales team.
- Corporate Training & Mentoring: Individual and team development programs. Formats include regular sessions (weekly/biweekly, 1–1.5 hours), development programs (3–6 months structured), and one-off consultations. Cost discussed individually after initial consultation. Covers UX research skills, career development, and team management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Юзабилити-аудит сайта — от 150 000 ₽ |
| Usage-based | Pay-as-you-go | LIZA AI Interview — per respondent |
| Subscription | Annual | UX Inspector — commercial license |
| Other | Multi-year contract | UX-имплант (outstaffing) — hourly or project |
| Other | Monthly | UX Mentoring — individual development |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
UsabilityLab product offering
Product offeringCore offering
UsabilityLab is a UX research and design firm delivering professional services (usability audits, UX research, interface design, UX-implant outstaffing, corporate training, UX mentoring, and specialist recruitment) to enterprises across banking, healthcare, government, telecom, and retail in Russia and CIS. Alongside services, it sells proprietary products: the LIZA AI interviewer, the UX Inspector audit software platform, and pre-packaged Banking UX and Healthcare UX research products distributed through the UX Insight online marketplace.
Product overview
UsabilityLab operates a dual portfolio: (1) professional UX services — usability audits, UX research, interface design, UX implant (staff augmentation), corporate training, UX mentoring, specialist recruitment, and lab setup — delivered by a team of practitioners; and (2) specialized research products and software tools. The product line includes: Банковский UX — comparative ratings and monthly monitoring of mobile banking UX in Russia and CIS; Healthcare UX — benchmarking of medical apps and patient-facing services; UX Insight — an online marketplace of pre-made UX research reports and courses; ЛИЗА — an AI interviewer (AI conversational agent) conducting qualitative research via Telegram at survey scale; and UX-инспектор — a browser-based software platform for automated expert UX audits with WCAG accessibility, SEO, and readability analysis. Together these products address the full UX research and design lifecycle from DIY tooling to outsourced research to ready-made market intelligence.
Differentiator
Problem solved
Functional benefit
Brands
- UX-инспектор (UX-Inspector): Software complex for systematic expert evaluation of web interfaces with Chrome browser extension, automatic WCAG accessibility analysis, SEO analysis, readability assessment, and team collaboration features.
- ЛИЗА (LIZA)
- Банковский UX
- Healthcare UX
- UX Insight
Products and services
- Usability Audit (Юзабилити-аудит) Expert and user-based evaluation of websites and applications to identify usability problems and recommend fixes. Scoped as express (1 week) or full audit with redesign mockups. For enterprise clients in banking, healthcare, government, telecom, retail.
- UX Research (UX-исследования) User research engagements covering usability testing, in-depth interviews, surveys, expert evaluations, and competitor analysis. Delivered per project or as ongoing research programs.
- Interface Design (Проектирование интерфейсов) Interface design including prototyping, layouts, and full design systems for new products or redesigns of existing ones. Includes author supervision during implementation.
- UX-Implant (Outstaffing) Embedding UsabilityLab UX researchers and designers into client teams on an outstaffing basis. Priced by seniority and engagement duration; multi-year contracts.
- Corporate Training (Корпоративное обучение) Training programs that teach client teams to conduct UX research and design based on user evidence. Format and cost defined per client.
- Banking UX (Банковский UX) Pre-packaged research product covering mobile banking, internet banking, insurance, and investment apps in Russia and CIS. Includes monthly monitoring of 100+ mobile banking updates, annual comparative UXSI ratings of 15+ banks, and thematic reports (investments, PFM, push notifications, payments, security).
- Healthcare UX Research into user experience of medical services and patient applications in Russia, covering 70+ mobile apps across private and public clinics, laboratories, telemedicine services, and pharmacy chains.
- LIZA — AI Interviewer AI-powered conversational interviewer that conducts qualitative research via Telegram with adaptive follow-up questions, voice input, and contextual memory. Produces 100+ extended responses per week at 60-70% completion rate. Priced at 500-1,500 RUB per respondent; first pilot of 20-30 respondents is free.
- UX Inspector (UX-инспектор) Commercial software platform (Chrome browser extension + web management panel) for systematic expert UX audit of websites. Features persona-driven and scenario-based checklist evaluations, automatic WCAG 2.1 A/AA accessibility analysis, SEO analysis, readability assessment, role-based team collaboration, and report export. Licensed commercially with special conditions for government and educational institutions.
- UX Insight Online store of ready-made UX research reports and educational materials owned and operated by UsabilityLab, including BUX reports, monthly banking app monitoring, thematic studies, VoC reports for pharmacy and telemedicine apps, and UX courses. Instant access post-payment via personal account.
- UX Mentoring One-on-one mentoring by active UsabilityLab department heads. Formats: weekly/biweekly sessions, 3-6 month structured development programs, or one-off consultations. Pricing discussed individually after initial call.
- UX Specialist Recruitment Recruitment service for UX specialists. UsabilityLab has made 500+ successful placements since 2006.
Quantifiable outcome
- Bounce rate reduction of 52.8% after redesign recommendations implemented for VTB.ru
- +7 more outcomes
Companies that use UsabilityLab
Customer profileNamed customers36 records
Segments9 records
Ideal customer profiles4 records
UsabilityLab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
UsabilityLab partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
UsabilityLab competitors and assessment
Company assessmentDirect peers
- Maze: Self-serve user research platform for prototype and concept testing. Comparable as a software-led UX research product competing for the same mid-market buyer persona as UX Inspector.
- AnswerLab: Full-service user experience research agency serving enterprise clients across verticals. Closest services-side comparable to UsabilityLab in operating model (consultative UX research firm), though focused on the US market.
- UserTesting: Global SaaS platform for on-demand usability testing and user research with a panel of contributors. Directly comparable to UsabilityLab's UX research and UX Inspector software offerings, but operates at much larger scale internationally.
- Hotjar: Behavior analytics and feedback tool for websites and products. Overlaps with UX Inspector's expert-evaluation and analytics capabilities, targeting similar SMB and mid-market product teams.
- Dscout: Research platform offering diary studies, in-context video research, and an enterprise panel. Comparable to LIZA in delivering qualitative insights at scale via a tech-enabled platform rather than purely traditional field research.
- UserZoom (now part of UserTesting): Enterprise UX research platform with quantitative and qualitative testing tools. Comparable to the UX Inspector product line in delivering scaled, structured user experience measurement for enterprises.
Broad incumbents
- IDEO: Global design and innovation consultancy with deep methodology in human-centered design. Comparable in delivering human-centered design engagements for enterprises, but operates across broader design/innovation rather than UX research specialization.
- Nielsen Norman Group: Long-established UX research, training, and consulting firm founded by Jakob Nielsen and Don Norman. Comparable in UX research methodology, training, and thought leadership, with a much broader global footprint and brand recognition than UsabilityLab.
Regional players
- UXCrowd: Russian-language UX testing and research platform. Most direct regional peer — operates in the same Russian-speaking market with comparable usability-testing tooling and a contributor panel model.
Emerging players
- Validately: Remote unmoderated user testing platform. Comparable to UsabilityLab's remote UX testing offering as a software-led alternative to in-person moderated sessions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
UsabilityLab social profiles
Digital presenceUsabilityLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
UsabilityLab leadership team
Management profileNumber of profiles
Profiles2 records
UsabilityLab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UsabilityLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UsabilityLab
What does UsabilityLab do?
UsabilityLab is a UX research and design firm delivering professional services (usability audits, UX research, interface design, UX-implant outstaffing, corporate training, UX mentoring, and specialist recruitment) to enterprises across banking, healthcare, government, telecom, and retail in Russia and CIS. Alongside services, it sells proprietary products: the LIZA AI interviewer, the UX Inspector audit software platform, and pre-packaged Banking UX and Healthcare UX research products distributed through the UX Insight online marketplace.
Is UsabilityLab a public or private company?
UsabilityLab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UsabilityLab founded?
UsabilityLab was founded in 2006. It employs 11 to 50 people.
Where is UsabilityLab based?
UsabilityLab is headquartered in Moscow, Russia, in the Europe region.
How does UsabilityLab make money?
Five revenue lines are on record. Professional Services — UX Research & Consulting is the primary driver. The others are research Products & Reports, LIZA AI Interviewer, UX Inspector Software License and corporate Training & Mentoring.
Who are UsabilityLab's main competitors?
Direct peers on record are Maze, AnswerLab, UserTesting, Hotjar, Dscout and UserZoom (now part of UserTesting). Broad incumbents are IDEO and Nielsen Norman Group. UXCrowd is listed as a regional player. Validately is listed as an emerging player.
Does UsabilityLab have an API?
No public API is recorded for UsabilityLab.
What industry is UsabilityLab in?
UsabilityLab's product category is UX Research and Design Services. Its primary akta.pro industry code is BPAEAFAH, UI/UX Engineering & Front-End Modernization, with a secondary code of EDABAHAK, UX, Design Thinking & Customer Research for PMs. Its NAICS code is 541420 and its SIC code is 8700.