What looltv does

LOOLTV is an Israel-based authorized drone retailer, distributor, and service provider founded in 2008 and headquartered at Kibbutz Givat Hashlosha. The company operates as the leading multi-brand drone importer in the Israeli market, holding authorized distribution rights for DJI, Autel Robotics, Parrot, Skydio, Yuneec, BETAFPV, and Hover Air. Its catalog spans consumer camera drones (DJI Mavic, Mini, Air, Neo, Flip series; Autel EVO Nano/Lite), racing/FPV drones (DJI Avata, DJI FPV, BETAFPV Cetus), industrial platforms (DJI Matrice, Parrot Anafi USA, Skydio X2, Yuneec H850 RTK), agricultural sprayers (DJI AGRAS T10/T40, Mavic 3M), VTOL (Autel Dragonfish), and adjacent DJI consumer electronics including handheld cameras, gimbals, microphones, and the DJI ROMO robot vacuum. The e-commerce storefront is built on WooCommerce/WordPress, with assisted-sales support via phone and WhatsApp and standard domestic Israeli shipping.

The business model is a vertically integrated retail-and-services operation. Revenue is generated primarily through one-time transactional hardware sales (drones and accessories priced in Israeli shekels, with consumer units ranging from ₪2,899 entry-level to ₪34,509+ industrial platforms sold via quote), complemented by recurring services: a certified-technician repair laboratory, RTA-approved professional pilot training and aircraft licensing courses, and a standalone aerial photography service. The GTM is product-led growth with a direct-to-consumer emphasis on the Israeli domestic market, supplemented by consultative phone/WhatsApp selling for higher-value industrial orders. Free flight training is bundled with drone purchases to reduce buyer friction.

LOOLTV is a privately held, founder-owned micro-cap operation with 5 employees and no disclosed external funding, revenue, or ownership investors. Its strategic differentiation rests on multi-brand authorized distribution rights, RTA regulatory approvals for training and aircraft licensing, an approved on-site flight landing pad, and 17 years of operating history in the Israeli market. Customer concentration is low given the long-tail B2C mix, but the business is sub-scale and wholly dependent on Israeli market dynamics and DJI/OEM product cycles.

Name

looltv

Legal name

LOOLTV

Website

https://looltv.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

LOOLTV is an Israeli authorized drone retailer and service provider founded in 2008, distributing DJI, Autel, Parrot, and other major drone brands to Israeli consumers, professionals, and industrial buyers, while offering certified repair, RTA-approved pilot training, and aerial photography services.

Ownership category

akta.pro rank

Product category

Drone Retail and Services

akta.pro primary industry

Drones & UAV Retail (Consumer & Prosumer) (CRACAHAC)

akta.pro secondary industries

Drone Parts, Batteries & Accessories Retail (CRACAHAL), Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories) (CRACAHAA), Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB), Cameras, Imaging & Drones Distribution (CRAOACAH)

Keywords

• Drone retail
• Drone accessories
• Drone repair services
• Pilot training
• Aerial photography

Headquarters

HQ city

Kibbutz Givat Shlomo

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Drone Hardware Sales: Retail sale of consumer and professional drones across multiple brands (DJI, Autel, Parrot, Skydio, Yuneec, BETAFPV, Hover Air) and categories (camera drones, racing drones, industrial drones, agricultural drones, VTOL). Revenue is one-time transactional per unit sold.
2. Accessories & Consumables: Sale of drone accessories including batteries, propellers, carrying cases, filters, chargers, gimbal covers, and controller cables. Supports repeat purchases from existing customer base.
3. Repair Services & Lab: Operating a service laboratory with certified technicians for drone repairs, maintenance, and support. Service lab managed by authorized technicians providing after-sales support.
4. Flight Training & Licensing: Professional training and conversion courses for pilots, including courses approved by RTA (Civil Aviation Authority). Also includes characterization and licensing of new aircraft and preparation of all accompanying pilot documentation.
5. Aerial Photography Services: Aerial photography services offered as a standalone service offering, in addition to product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Looltv retails consumer and professional camera drones, FPV drones, and drone accessories from leading brands such as DJI, Autel, Parrot, Skydio, Yuneec, BETAFPV, and Hover Air. Alongside the e-commerce and physical showroom sales, the company offers drone repair services, pilot flight training, aerial photography/videography, and licensing/regulatory guidance to both hobbyist and commercial drone operators in Israel.

Product overview

LOOLTV is a leading Israeli drone retailer and service provider founded in 2008, offering an extensive portfolio of consumer, professional, and industrial drones alongside complementary camera equipment. The product lineup centers on major brands including DJI (consumer Mavic, Air, Mini series; racing Avata and FPV drones; enterprise Matrice and Mavic 3 Enterprise lines; agricultural AGRAS and Mavic 3M sprayers), Autel Robotics (EVO Nano, EVO Lite, EVO II Pro, EVO Max 4T, Dragonfish VTOL), and Parrot (Anafi USA, Anafi AI), along with Skydio and Yuneec industrial drones. Complementary product categories include DJI handheld cameras (Osmo Pocket, Osmo Action, Osmo Nano, Osmo 360), gimbals (RS series, Osmo Mobile), microphones (DJI Mic series), and DJI ROMO robot vacuum. LOOLTV also provides services including aerial photography, repair laboratory, flight licensing, and professional pilot training courses certified by RTA.

Differentiator

Problem solved

Functional benefit

Products and services

• Camera drones (consumer & professional) Retail sales of consumer and professional camera drones from leading brands including DJI, Autel, Parrot, Skydio, and Yuneec, for hobbyist flyers, content creators, and commercial operators.
• FPV drones Retail sales of FPV (first-person view) drones and components from brands such as BETAFPV, targeted at hobbyist and competitive FPV pilots.
• Hover Air drones Retail sales of Hover Air branded drones included in the multi-brand product catalog.
• Drone accessories and spare parts Retail of supporting drone accessories, spare parts, batteries, and related gear accompanying the main drone catalog.
• Drone repair service Repair and maintenance service for drones sold by the company, provided to drone owners in Israel.
• Flight training Pilot flight training for hobbyist and commercial drone operators, supporting safe and compliant drone operation.
• Aerial photography service Commissioned aerial photography and videography services delivered by Looltv's drone operators for commercial clients.
• Licensing and regulatory guidance Guidance and facilitation for Israeli drone licensing and regulatory compliance, supporting commercial drone operators in meeting CAA requirements.

Quantifiable outcome

• Comprehensive after-sales support with full warranty fulfillment and technical assistance

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• DJIcoreChannel Partner/ Reseller/ DistributorLOOLTV is an authorized importer and distributor of DJI drone products in Israel, offering the full range of DJI consumer, professional, and industrial drones including Mavic, Mini, Air, Matrice, Agras, Avata, and FPV series. Authorized import ensures warranty support and access to genuine accessories and parts.
• Autel RoboticscoreChannel Partner/ Reseller/ DistributorLOOLTV is an authorized importer and distributor of Autel Robotics drone products in Israel, offering EVO Nano, EVO Lite, EVO II Pro, and EVO Max series drones and accessories.
• ParrotcoreChannel Partner/ Reseller/ DistributorLOOLTV is an authorized importer and distributor of Parrot drone products including Anafi USA and Anafi AI in Israel.
• SkydiominorChannel Partner/ Reseller/ DistributorLOOLTV distributes Skydio drones including Skydio X2 in the Israeli market.
• YuneecminorChannel Partner/ Reseller/ DistributorLOOLTV distributes Yuneec drones including the H850 RTK in the Israeli market.
• BETAFPVminorChannel Partner/ Reseller/ DistributorLOOLTV distributes BETAFPV racing drones including the BETAFPV Cetus in the Israeli market.
• Hover AirminorChannel Partner/ Reseller/ DistributorLOOLTV distributes Hover Air drones including the Hover Air X1 in the Israeli market.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Advexure: US drone retailer and solutions provider specializing in DJI Enterprise, Autel, and consumer drones, with industrial inspection and public-safety focus comparable to LOOLTV's industrial segment.
• DSLRPros: US specialty drone retailer focused on DJI, Autel, and Freefly systems for cinematography, inspection, and public safety; comparable to LOOLTV's professional/industrial distribution plus services mix.
• Dronefly: US authorized drone retailer carrying DJI, Autel, Skydio, and Parrot across consumer, enterprise, and industrial categories with parts and accessories — a direct peer to LOOLTV's multi-brand, multi-segment distribution model.
• Drone Nerds: US-based authorized drone retailer and service provider offering consumer, enterprise, and agricultural drones from DJI, Autel, and others. Closest analog to LOOLTV as a multi-brand drone specialist with repair and training offerings.
• Multirotor Service-Drone: European drone retailer and service provider offering DJI and other major brands with industrial consulting and training — comparable consumer/professional/industrial mix.
• HeliGuy / Heliguy: UK drone retailer and training provider offering DJI enterprise/consumer products alongside CAA-approved pilot training — closely comparable to LOOLTV's combined sales + authorized training + repair offering.

Broad incumbents

• Autel Robotics: Drone OEM whose EVO Nano/Lite/II/Max and Dragonfish lines LOOLTV distributes; comparable in product scope and a key OEM partner for LOOLTV's industrial and consumer mix.
• Parrot SA: European drone OEM whose Anafi USA and Anafi AI enterprise platforms LOOLTV distributes; relevant peer as both an OEM supplier and a competitor in the enterprise drone segment.
• DJI (SZ DJI Technology): Global drone OEM whose products LOOLTV resells; relevant as the upstream supplier whose commercial terms, product cycles, and regulatory standing directly shape LOOLTV's revenue.

Regional players

• Drones Direct: UK-authorized DJI retailer offering consumer, professional, and racing drones with warranty, repair, and trade-in services — comparable structure to LOOLTV but serving a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/looltv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about looltv