LOOM
LOOM is the flexible-workspace subsidiary of MERLIN Properties (Spain's largest REIT), operating premium coworking and Space-as-a-Service across 17 locations in Madrid and Barcelona. It serves large enterprises (Microsoft, American Express, Sanofi), startups, and freelancers with private offices, flexible desks, meeting rooms, and large-scale event venues.
- Company typePrivate
- Founded-
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2B
- OfferingServices
What LOOM does
LOOM is the flexible-workspace subsidiary of MERLIN Properties, Spain's largest SOCIMI (REIT), operating a premium coworking and Space-as-a-Service platform across Madrid and Barcelona. Founded in 2016, the company runs 17 disclosed locations with a combined footprint of approximately 40,500 m² as of end-2024, including LOOM Azca — at nearly 9,000 m² across three floors in the renovated Ruiz Picasso 11 building, the largest coworking space in Spain. The portfolio spans iconic buildings such as Torre Glòries (designed by Jean Nouvel), Plaza Catalunya (Puig i Cadafalch), Salamanca, Castellana 280, and the announced LOOM Callao (opening January 2027 in the Fnac Callao building).
The product stack includes private offices (from €300–€500+/month), fixed desks, flexible/hot desks with daily, hourly, and monthly passes, fully equipped meeting rooms for 2–16+ attendees, the LOOM Events division (25 venues, including a 2,800 m² flagship accommodating up to 1,000 people), and bespoke Space-as-a-Service solutions for enterprises. The underlying technology stack is built on the Nexudus member-management platform, supplemented by the LOOM mobile app for booking and access, the Edge smart-building monitoring system (deployed at LOOM Azca tracking energy, thermal comfort, acoustics, and lighting), enterprise-grade IT with private networks and video conferencing, and an integrated booking system. Approximately 73% of spaces hold LEED, BREEAM, or equivalent sustainability certifications (LEED Gold at Torre Glòries; BREEAM at Callao), with additional WiredScore, WELL, and AIS certifications.
The business model blends recurring subscriptions (private offices, fixed desks) with usage-based revenue (flexible desks, meeting rooms) and managed services (corporate Space-as-a-Service and LOOM Events). Go-to-market is hybrid: self-serve online booking for individuals and SMBs, inside sales via regional phone lines, and a dedicated enterprise field-sales team for customized corporate solutions. Customer segments include large corporations (Microsoft, American Express, OneTrust, Pepsi, Sanofi, JLL), startups and scaleups, freelancers, and innovation ecosystems such as PATIO Campus (a 1,800+ m² hub founded by eight major corporations at LOOM Azca). The corporate legal entity is Innovación Colaborativa S.L., domiciled in Madrid.
LOOM firmographics
Firmographics- Name
- LOOM
- Legal name
- Innovación Colaborativa S.L.
- Website
- https://loom.es
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LOOM is the flexible-workspace subsidiary of MERLIN Properties (Spain's largest REIT), operating premium coworking and Space-as-a-Service across 17 locations in Madrid and Barcelona. It serves large enterprises (Microsoft, American Express, Sanofi), startups, and freelancers with private offices, flexible desks, meeting rooms, and large-scale event venues.
- Ownership category
- akta.pro rank
LOOM industry classification
Industry- Product category
- Flexible Workspace Services
- NAICS
- Office Machinery and Equipment Rental and Leasing (53242), Office Administrative Services (5611)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH)
Keywords
Where LOOM is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices17 records
Markets served
LOOM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Private Office Rentals: Monthly rental of fully equipped private offices and despachos with all-inclusive services including furniture, utilities, cleaning, coffee, fruit, internet, reception services, and LOOM Experience program access. Pricing varies by location from €300+ to €500+ per month plus VAT.
- Fixed Desk Memberships: Dedicated workstation rental with 24/7 access, personal locker, and full access to communal areas and LOOM Experience benefits. Priced per month per desk.
- Flexible Desk / Hot Desks: Pay-per-use hot desk access with flexible booking options including daily passes, hourly packages, and monthly vouchers.
- Meeting Room Rentals: Hourly or package-based rental of equipped meeting rooms of various sizes (2-16+ persons) across all LOOM locations. Includes audiovisual equipment and sometimes catering services.
- Event Space Hosting: LOOM Events division manages large-scale event venues including spaces for up to 1,000 attendees. Revenue from corporate events, conferences, product launches, and experiential marketing events.
- Space as a Service (Enterprise): Turnkey custom office solutions for corporations including design, fit-out, and ongoing operations management. Premium pricing for fully customized enterprise solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | LOOM Callao - Private offices from €460/month |
| Subscription | Monthly | LOOM Ferretería - Desks from €290/month, Private offices from €325/month |
| Subscription | Monthly | LOOM Torre Glòries - Desks from €360/month |
| Subscription | Monthly | LOOM Plaza Catalunya - Desks from €500/month |
| Subscription | Monthly | Private Offices from €300+ |
| Usage-based | Pay-as-you-go | Flexible Desks - Daily, Hourly, Monthly packages |
| Unit Pricing | Pay-as-you-go | Meeting Rooms - Per booking |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
LOOM product offering
Product offeringCore offering
LOOM operates flexible workspace and coworking solutions across Madrid and Barcelona, offering private offices, fixed desks, flexible hot desks, meeting rooms, and large-scale corporate event venues. The company serves large corporations through turnkey Space as a Service solutions while also providing monthly memberships and pay-per-use access to startups, scaleups, freelancers, and independent professionals, complemented by the LOOM Experience community program and the LOOM member mobile app.
Product overview
LOOM is the flexible office subsidiary of MERLIN Properties, operating as a premium coworking and flexible workspace provider in Spain with locations in Madrid and Barcelona. The portfolio consists of: (1) Private Offices for teams needing dedicated space with all-inclusive services; (2) Fixed Desks offering 24/7 dedicated workstations with locker access; (3) Flexible Desks with pay-per-use options including daily passes and monthly vouchers; (4) Meeting Rooms fully equipped with audiovisual technology available from 2 to 16+ attendees; (5) LOOM Events for large-scale corporate events with venues including a 2,800+ m² space accommodating up to 1,000 people; (6) Corporate/Space as a Service solutions for enterprise customization; and (7) the LOOM Experience program providing sports activities, networking, wellness, and professional development. Currently operates 15+ locations across Madrid and Barcelona with a total footprint exceeding 40,500 m².
Differentiator
Problem solved
Functional benefit
Brands
- LOOM Events: Events division of LOOM/MERLIN Properties, managing iconic venues such as the Ruiz Picasso 11 building in Madrid and Torre Glòries in Barcelona for corporate, institutional and cultural events.
Products and services
- Private Offices Fully equipped private offices and workspaces of all sizes for teams needing privacy without sacrificing a collaborative environment. Includes flexible expansion options as teams grow, with all-inclusive services such as furniture, utilities, cleaning, coffee, fruit, internet, reception services, and LOOM Experience program access. Pricing varies by location from €300+ to €500+ per month plus VAT.
- Fixed Desks Dedicated workspace with 24/7 access, personal locker, and all benefits of flexible and collaborative workspace with LOOM Experience program perks including sports activities, networking, talks, and training. Priced per month per desk.
- Flexible Desks (Hot Desks) Flexible workstations available with options for daily passes, monthly vouchers, and hourly packages for professionals needing variable workspace access. Pay-per-use model with flexible booking options.
- Meeting Rooms Fully equipped meeting rooms with latest technology available in various sizes from 2 to 16+ people at prime locations. Includes audiovisual equipment, whiteboards, catering services, and host support. Available for hourly or package-based rental.
- LOOM Events Events division managing large-scale event venues including the 2,800+ m² Azca space with capacity for up to 1,000 people, equipped with immersive technology for experiential events, conferences, presentations, and product launches. Manages 25 spaces in Madrid and Barcelona for events of any format.
- Corporate / Space as a Service Turnkey workspace solutions for large corporations enabling design, adaptation, and operation of tailor-made offices according to each organization's specific needs. Premium pricing for fully customized enterprise solutions delivered by dedicated corporate sales teams, architects, and interior designers. Notable clients include American Express, Microsoft, OneTrust, Pepsi, Sanofi, and JLL.
- LOOM Experience Program Comprehensive member benefits program including sports activities, networking events, wellness programs, professional partnerships, training, cultural activities, and exclusive services promoting wellbeing, professional growth, and community building. Included with all workspace memberships.
- LOOM App Mobile application for members to manage their workspace access, bookings, and access LOOM Experience benefits and services.
Quantifiable outcome
- 73% of LOOM spaces hold sustainable certifications (LEED or BREEAM)
- +3 more outcomes
Companies that use LOOM
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
LOOM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LOOM partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- PATIO Innovation & Startup CampusflagshipPATIO Campus is an innovation ecosystem hosted within LOOM Azca, occupying 1,800+ m². Founded by 8 major corporations including BMW Group España, Cepsa, Iberia, Inditex, L'Oréal Groupe, Mahou San Miguel, MERLIN Properties, and Pascual. Serves as meeting point for innovation ecosystem with startups, corporations, investors, and business schools. LOOM designed and manages the space.
- BMW Group EspañacoreFounding partner of PATIO Innovation & Startup Campus. One of 8 major corporations behind the innovation initiative housed at LOOM Azca.
- CepsacoreFounding partner of PATIO Innovation & Startup Campus. One of 8 major corporations behind the innovation initiative housed at LOOM Azca.
- IberiacoreFounding partner of PATIO Innovation & Startup Campus. One of 8 major corporations behind the innovation initiative housed at LOOM Azca.
- InditexcoreFounding partner of PATIO Innovation & Startup Campus. One of 8 major corporations behind the innovation initiative housed at LOOM Azca.
- L'Oréal GroupecoreFounding partner of PATIO Innovation & Startup Campus. One of 8 major corporations behind the innovation initiative housed at LOOM Azca.
- Mahou San MiguelcoreFounding partner of PATIO Innovation & Startup Campus. One of 8 major corporations behind the innovation initiative housed at LOOM Azca.
- PascualcoreFounding partner of PATIO Innovation & Startup Campus. One of 8 major corporations behind the innovation initiative housed at LOOM Azca.
- KfundminorInvestment firm that joined PATIO Campus ecosystem as partner. Supports innovation and startup ecosystem within LOOM Azca.
- Universidad CEU San PablominorUniversity that joined PATIO Campus ecosystem, providing academic connections and talent pipeline to innovation hub at LOOM Azca.
- MERLIN PropertiesflagshipParent company of LOOM. LOOM is the flexible office subsidiary of MERLIN Properties, Spain's largest REIT. Provides real estate portfolio, operational excellence, and capital for expansion.
- Mad Blue SummitminorInnovation and sustainability event that chose LOOM Events Azca as venue for 2025 edition. Science, creativity, entrepreneurship, and sustainability event bringing together innovative projects and companies.
Scale indicators11 records
Recent moves10 records
Expansion highlights10 records
LOOM competitors and assessment
Company assessmentDirect peers
- Aticco: Barcelona-based coworking and flexible office operator focused on entrepreneurs, corporates, and events. Directly comparable as a Spanish premium coworking peer with overlapping customer segments.
- Utopicus: Premium coworking and flexible office operator in Spain, owned by Inmobiliaria Colonial (SOCIMI REIT). Direct comparable to LOOM given the parallel REIT-subsidiary structure, premium positioning, and presence in Madrid and Barcelona.
- OneCoWork: Premium coworking operator headquartered in Barcelona with locations in Barcelona and Madrid. Directly comparable to LOOM in target market, pricing tier, and design-led positioning.
Emerging players
- Convene: Premium flexible workspace and event venue operator combining coworking with managed meeting and event spaces. Comparable to LOOM in combining workspace + events (LOOM Events) under one roof for enterprise clients.
- Huckletree: Design-led coworking and event space operator focused on tech, media, and corporate innovation communities. Comparable to LOOM Experience community programming and enterprise/innovation ecosystem positioning.
Broad incumbents
- WeWork: Global flexible workspace leader offering private offices, coworking, and enterprise solutions. Competes with LOOM for enterprise clients in Spain and brings brand recognition, scale, and capital that LOOM must compete against.
- IWG (Regus / Spaces / HQ): World's largest flexible workspace operator with multiple brands (Regus, Spaces, HQ, Signature). Competes with LOOM across price tiers in Madrid and Barcelona and serves the same multinational enterprise customer base.
- Impact Hub: Global coworking and innovation network with locations in Madrid and Barcelona. Comparable to LOOM in mission-driven positioning and serving impact-oriented startups and corporates.
Regional players
- Wizu: Spanish flexible workspace operator with locations across multiple cities. Comparable to LOOM as a Spanish-market coworking peer serving SMEs and enterprise customers.
- Talent Garden: European innovation-focused coworking network with locations across Italy, Spain, and other markets. Comparable to LOOM in serving tech startups, scaleups, and innovation ecosystems.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
LOOM social profiles
Digital presenceLOOM compliance and trust
Trust signalCompliance6 records
LOOM financial estimates
Financial estimateRevenue estimate
Valuation estimate
LOOM leadership team
Management profileNumber of profiles
Profiles2 records
LOOM subsidiaries and ownership
Company hierarchySubsidiaries1 record
LOOM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LOOM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LOOM
What does LOOM do?
LOOM operates flexible workspace and coworking solutions across Madrid and Barcelona, offering private offices, fixed desks, flexible hot desks, meeting rooms, and large-scale corporate event venues. The company serves large corporations through turnkey Space as a Service solutions while also providing monthly memberships and pay-per-use access to startups, scaleups, freelancers, and independent professionals, complemented by the LOOM Experience community program and the LOOM member mobile app.
Is LOOM a public or private company?
LOOM is a private company. It is classified as corporate owned and is currently operating.
When was LOOM founded?
LOOM was founded in -1. It employs 51 to 100 people.
Where is LOOM based?
LOOM is headquartered in Madrid, Spain, in the Europe region.
How does LOOM make money?
Six revenue lines are on record. Private Office Rentals are the primary driver. The others are fixed Desk Memberships, flexible Desk / Hot Desks, meeting Room Rentals, event Space Hosting and space as a Service (Enterprise).
Who are LOOM's main competitors?
Direct peers on record are Aticco, Utopicus and OneCoWork. Emerging players are Convene and Huckletree. Broad incumbents are WeWork, IWG (Regus / Spaces / HQ) and Impact Hub. Regional players are Wizu and Talent Garden.
Does LOOM have an API?
No public API is recorded for LOOM.
What industry is LOOM in?
LOOM's product category is Flexible Workspace Services. Its primary akta.pro industry code is BPABAFAH, Hybrid Work Enablement & Desk/Room Booking Operations. Its NAICS code is 53242 and its SIC code is 7350.