LoopbaanVisie
LoopbaanVisie is a Dutch quarterly professional journal for career guidance professionals, job coaches, and HR practitioners, published by Uitgeverij Kloosterhof Neer B.V. since 2010. It operates a print magazine, the ProfessioneelBegeleiden.nl digital platform, and the Coachboeken book imprint, reaching ~3,600 NOLOC members and 43 institutional subscribers.
- Company typePrivate
- Founded-
- HeadquartersNeer, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What LoopbaanVisie does
LoopbaanVisie is a Dutch professional journal ("Onafhankelijk Vakblad voor de Loopbaanprofessional") serving career guidance professionals, job coaches, HR practitioners, and educational institutions in the Netherlands. Founded in 2010 by publisher Uitgeverij Kloosterhof Neer B.V. in Neer, Netherlands, the magazine was established after NOLOC (the Dutch professional association for career professionals) ended its partnership with the previous publication Switch. The publication operates as a quarterly print magazine (4 issues/year) with themed content covering topics such as creativity, sustainability, leadership, and professional identity, alongside a digital platform on ProfessioneelBegeleiden.nl that serves 55,000 unique users. The content library spans 300+ themes and is supported by a network of academic and practitioner authors, with an extension into book publishing via the Coachboeken imprint.
The business model is structured around multiple subscription tiers: paper subscriptions priced at €59.50 (individual) and €69.50 (business) per year, digital-only at €25/year, and a discounted NOLOC member paper rate of €19.50. Digital access is bundled into NOLOC membership (~3,600 members), and 43 educational institutions hold IP subscriptions for organization-wide access. Approximately 13 affiliated professional associations (NVTA, VITA, NVE, LVPW, LVSC, NBTP, VESB, etc.) offer 25% member discounts, and a partner program provides listings and visibility for €95/year. Revenue is supplemented by advertising across the magazine, newsletter, and digital platform, plus book sales via Coachboeken. Distribution is primarily domestic (Netherlands), with limited international print availability for EU and non-EU subscribers.
The team is small (~7 named staff including Publisher Eric Vullers, Editor-in-Chief Marlies van Venrooij, and Magazine Manager Liesbeth Rienties), and the company operates with no disclosed funding, no AI/ML capabilities, and no patents. The technology stack consists of a standard CMS built by Wabbes Websites & Apps. LoopbaanVisie's competitive position rests on its entrenchment as the NOLOC-affiliated journal and its 15-year content archive, rather than on technology differentiation.
LoopbaanVisie firmographics
Firmographics- Name
- LoopbaanVisie
- Legal name
- Uitgeverij Kloosterhof Neer B.V.
- Website
- https://loopbaan-visie.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LoopbaanVisie is a Dutch quarterly professional journal for career guidance professionals, job coaches, and HR practitioners, published by Uitgeverij Kloosterhof Neer B.V. since 2010. It operates a print magazine, the ProfessioneelBegeleiden.nl digital platform, and the Coachboeken book imprint, reaching ~3,600 NOLOC members and 43 institutional subscribers.
- Ownership category
- akta.pro rank
LoopbaanVisie industry classification
Industry- Product category
- Professional Trade Publication
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industry
- Business, Personal Finance & Careers Trade Publishing (MPAJAAAK)
Keywords
Where LoopbaanVisie is headquartered
LocationHeadquarters
- HQ city
- Neer
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
LoopbaanVisie business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Print Magazine Subscription: Annual subscriptions for print magazine delivered 4 times per year. Available for individuals (€59.50), businesses (€69.50), and international (€88.50-€101.50). NOLOC members receive discounted paper subscription at €19.50.
- Digital Subscription: Digital access to all content on ProfessioneelBegeleiden.nl platform at €25 per year (4 issues). Included in membership for various professional associations.
- Advertising: Advertising opportunities in the magazine and newsletter targeting career professionals and HR practitioners. Platform has 55,000 unique users.
- Partner Membership: Organizations can become partners for €95/year (excluding VAT) with benefits including website presence, free agenda listings, and free vacancy postings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual print subscription - €59.50/year |
| Subscription | Annual | Business/corporate print subscription - €69.50/year |
| Subscription | Annual | International EU print subscription - €88.50/year |
| Subscription | Annual | International non-EU print subscription - €101.50/year |
| Subscription | Annual | Digital subscription - €25/year |
| Subscription | Annual | NOLOC member paper subscription - €19.50/year |
| Subscription | Annual | Professional association member discount - 25% off |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
LoopbaanVisie product offering
Product offeringCore offering
LoopbaanVisie publishes a quarterly Dutch-language professional trade journal for career guidance professionals and job coaches, combining themed print issues with a digital subscription platform (ProfessioneelBegeleiden.nl). The portfolio also includes the Coachboeken book imprint, a monthly newsletter, an events calendar, advertising placements, and a partner listing program aimed at the Dutch career-coaching professional community.
Product overview
LoopbaanVisie is a professional magazine publication for career guidance professionals and job coaches, part of Uitgeverij Kloosterhof Neer BV. The portfolio consists of the core quarterly print/digital magazine with themed issues, the ProfessioneelBegeleiden.nl digital subscription platform providing online access to all content, the Coachboeken book publishing imprint, and supplementary services including newsletter, events calendar, advertising, partner program, and subscription management. The magazine is integrated with NOLOC membership, with digital access provided to all association members and 43 institutional IP subscribers. Content is published in Dutch with a focus on practical career coaching methodologies, scientific research, and professional development.
Differentiator
Problem solved
Functional benefit
Products and services
- LoopbaanVisie Magazine (Print) Quarterly themed print professional trade journal for career guidance professionals and job coaches, published 4 times per year with themed issues on topics such as creativity, barriers, sustainability, polarity, labor market, equality, leadership, professional identity, social safety, practice, and wandering.
- ProfessioneelBegeleiden.nl Digital Subscription Platform Digital subscription platform providing online access to all LoopbaanVisie magazine issues, articles, and professional content for career guidance practitioners, with 55,000 unique users.
Companies that use LoopbaanVisie
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
LoopbaanVisie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LoopbaanVisie partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- NOLOCcoreNOLOC is the largest professional association in the Netherlands for career professionals and job coaches. LoopbaanVisie is onderdeel van het lidmaatschap van NOLOC. Members receive the magazine digitally as part of membership. Approximately 3,600 members who form the core readership.
- CedeominorCedeo began in 1980 as an initiative of HR managers at major Dutch companies and institutions, with support from the Ministry of Economic Affairs. Listed as a partner in the Partners section.
- Vista NovaminorVista Nova werkt samen met loopbaanadviseurs, HR-professionals of managers om het werkgeluk van de Nederlandse beroepsbevolking te verhogen.
- RapassominorPartner organization, logo displayed on Partners page. Full details not provided.
- LDCminorLDC provides professionele online begeleidingstools voor arbeidsmarktprofessionals die kandidaten begeleiden in hun loopbaan en bij verzuim.
- TC AcademyminorTC Academy is an opleidingsinstituut with recognized post-hbo programs for trainers and (loopbaan)coaches with locations in Rotterdam, Utrecht, and Zwolle. Small-scale and personal institute led by practice.
- Uitgeverij KloosterhofcoreLoopbaanVisie is published by Uitgeverij Kloosterhof Neer B.V., headquartered at Napoleonsweg 128A, 6086 AJ Neer. Kloosterhof publishes multiple professional journals and books on coaching and career guidance.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
LoopbaanVisie competitors and assessment
Company assessmentDirect peers
- Tijdschrift voor Coaching: Dutch trade journal on professional coaching, covering methods, research and practice for coaches — a near-adjacent audience to LoopbaanVisie's career-coaching readership. Comparable as a Dutch-language coaching/career trade publication with subscription-based recurring revenue.
- O&O (Overlegorgaan Personeelszaken): Dutch magazine on personnel policy and HR published by AWVN, the employers' association. Comparable to LoopbaanVisie as a Dutch B2B HR/personnel trade title distributed primarily via institutional and association channels.
- PW (Het Personeelsblad): Dutch trade magazine on personnel management, HR practice and workforce topics. Comparable to LoopbaanVisie as a Dutch professional/HR trade publication serving HR practitioners with subscription and advertising-based monetization.
- HR Praktijk: Dutch trade magazine focused on HR management, employee development and career-related topics. Highly comparable to LoopbaanVisie as a Dutch B2B professional publication serving HR and career professionals, often distributed through professional association partnerships and subscriptions.
- Intermediair: Long-standing Dutch publication on careers, work and the labor market, historically linked to UWV. Comparable to LoopbaanVisie as a Dutch career/work trade title targeting professionals and job-seekers with subscription and advertising revenue streams.
- Leren in de Praktijk: Dutch publication covering learning, development and on-the-job training for practitioners. Comparable to LoopbaanVisie as a Dutch B2B professional trade title in the human-capital/learning space, with overlap in audience and association-driven distribution.
Broad incumbents
- Wolters Kluwer: Major Dutch-headquartered professional information and publishing group spanning legal, tax, healthcare and HR verticals. Comparable to LoopbaanVisie as a Dutch professional publisher serving B2B audiences, though operating at much larger scale and across many more verticals.
- Boom Uitgevers: Dutch independent publisher of academic and professional titles, including journals and books in coaching and applied social sciences. Comparable to LoopbaanVisie/Kloosterhof as a Dutch professional publisher producing trade journals and books in adjacent coaching and HR fields.
- Springer Media: Dutch academic and professional publishing house (part of Springer Nature) producing journals, books and trade titles across healthcare and applied professions. Comparable to LoopbaanVisie's parent Kloosterhof as a Dutch professional publisher with subscription-based journals and books.
- SDU (Staatsuitgeverij): Dutch professional information publisher focused on legal, tax, public-sector and HR topics. Comparable to LoopbaanVisie as a Dutch B2B subscription publisher serving professional audiences with periodicals, books and online content products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LoopbaanVisie social profiles
Digital presenceLoopbaanVisie financial estimates
Financial estimateRevenue estimate
Valuation estimate
LoopbaanVisie leadership team
Management profileNumber of profiles
Profiles7 records
LoopbaanVisie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LoopbaanVisie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LoopbaanVisie
What does LoopbaanVisie do?
LoopbaanVisie publishes a quarterly Dutch-language professional trade journal for career guidance professionals and job coaches, combining themed print issues with a digital subscription platform (ProfessioneelBegeleiden.nl). The portfolio also includes the Coachboeken book imprint, a monthly newsletter, an events calendar, advertising placements, and a partner listing program aimed at the Dutch career-coaching professional community.
Is LoopbaanVisie a public or private company?
LoopbaanVisie is a private company. It is classified as unknown and is currently operating.
When was LoopbaanVisie founded?
LoopbaanVisie was founded in -1. It employs 1 to 10 people.
Where is LoopbaanVisie based?
LoopbaanVisie is headquartered in Neer, Netherlands, in the Europe region.
How does LoopbaanVisie make money?
Four revenue lines are on record. Print Magazine Subscription is the primary driver. The others are digital Subscription, advertising and partner Membership.
Who are LoopbaanVisie's main competitors?
Direct peers on record are Tijdschrift voor Coaching, O&O (Overlegorgaan Personeelszaken), PW (Het Personeelsblad), HR Praktijk, Intermediair and Leren in de Praktijk. Broad incumbents are Wolters Kluwer, Boom Uitgevers, Springer Media and SDU (Staatsuitgeverij).
Does LoopbaanVisie have an API?
No public API is recorded for LoopbaanVisie.
What industry is LoopbaanVisie in?
LoopbaanVisie's product category is Professional Trade Publication. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of MPAJAAAK, Business, Personal Finance & Careers Trade Publishing. Its NAICS code is 513120 and its SIC code is 2721.