Loowatt MG
Loowatt MG operates a patented waterless flush toilet system in Madagascar, serving low-income urban households, enterprises, and event organizers through three sub-brands: Tsinjo Soa (home), MobiKab (mobile rental), and GasyGrow (waste-to-fertilizer circular economy).
- Company typePrivate
- Founded-
- HeadquartersAntananarivo, Madagascar
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Loowatt MG does
Loowatt MG is a Madagascar-based sanitation company, founded in 2012 and headquartered in Antananarivo, that designs and operates a patented waterless flush toilet system. The core technology hermetically seals waste in a lining material and transfers it to a container below the floor, requiring no water or chemicals and saving more than 900 liters of water per household per month compared to low-flush toilets. The company operates three service lines: Tsinjo Soa, providing home toilet installation and subscription servicing for low-income urban households; MobiKab, a mobile toilet rental service for construction, industrial, NGO, and event clients; and GasyGrow, a circular-economy vertical that transforms collected waste into biogas and liquid fertilizer via anaerobic digestion, reaching 1,000+ farmers.
Loowatt MG generates revenue through a mix of subscription (household servicing, monthly MobiKab rentals), per-unit event rentals, and agricultural product sales. The company pursues a dual-impact commercial model in which corporate MobiKab rentals directly subsidize sanitation access for low-income households. Distribution is domestic within Madagascar across Antananarivo, Majunga, and Antsirabe, with a small field team (13 employees) supported by an established partnership network including UNICEF, WaterAid, CI Ventures, the Commune Urbaine d'Antananarivo, and multiple international foundations and development institutions.
The company has demonstrated operational scale with 1,250+ toilets installed in 2024 across households, schools, events, and companies, 68,480+ cumulative beneficiaries, and 800,000+ liters of water saved per month. Recent strategic activity — including the Majunga expansion in April 2025, military deployments, and donor roundtable engagement — points to a multi-city growth strategy built on the intersection of public-sector partnerships, B2B sanitation services, and impact-driven investor positioning.
Loowatt MG firmographics
Firmographics- Name
- Loowatt MG
- Legal name
- Loowatt MG
- Website
- https://loowatt.mg
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Loowatt MG operates a patented waterless flush toilet system in Madagascar, serving low-income urban households, enterprises, and event organizers through three sub-brands: Tsinjo Soa (home), MobiKab (mobile rental), and GasyGrow (waste-to-fertilizer circular economy).
- Ownership category
- akta.pro rank
Loowatt MG industry classification
Industry- Product category
- Waterless Sanitation Services
- NAICS
- Water, Sewage and Other Systems (2213), Sewage Treatment Facilities (22132)
- SIC
- Sanitary Services (4950), Refuse Systems (4953)
- akta.pro primary industry
- Portable Toilet Rental & Servicing (BPALAMAF)
Keywords
Where Loowatt MG is headquartered
LocationHeadquarters
- HQ city
- Antananarivo
- HQ country
- Madagascar
Offices2 records
Markets served
Loowatt MG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Tsinjo Soa Home Toilet Services: Home toilet services dedicated to enhancing lives of underserved households in urban areas. Provides installation and ongoing servicing of waterless toilets for households.
- MobiKab Mobile Sanitation Rentals: Premium mobile toilet service package for professional, construction, industrial companies, NGOs, and event organizers. Rental model providing off-site sanitation alternatives.
- GasyGrow Agricultural Products: Revenue from transforming fecal waste into biogas and nutrient-rich liquid fertilizer for sustainable agriculture, supporting farmers with eco-friendly alternatives.
- MobiKab Corporate Impact Model: Each MobiKab rental day helps secure sanitation service for low-income households. Monthly rentals extend access to 20 households. Revenue combined with social impact tracking and tailored reports for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tsinjo Soa - Home toilet service for underserved households |
| Unit Pricing | Pay-as-you-go | MobiKab Event Rental |
| Subscription | Monthly | MobiKab Monthly Rental |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Loowatt MG product offering
Product offeringCore offering
Loowatt MG designs, installs, and services a patented waterless flush toilet system that hermetically seals waste and requires no water or chemicals. The company delivers this hardware through three branded service lines: Tsinjo Soa (household toilet subscription for low-income urban families), MobiKab (mobile toilet rental for events, construction, industrial sites, NGOs, and government deployments), and GasyGrow (circular-economy service converting collected waste into biogas and nutrient-rich liquid fertilizer).
Product overview
Loowatt MG is a sanitation company operating in Madagascar offering a portfolio of waterless sanitation products and services. The core offering is a patented waterless flush toilet system that eliminates water usage entirely while providing hygienic, odor-free sanitation. This core technology powers three distinct service offerings: Tsinjo Soa (home toilet services for low-income urban households), MobiKab (mobile sanitation rentals for events, construction sites, and professional companies), and GasyGrow (waste-to-agriculture circular economy solution that transforms collected waste into biogas and liquid fertilizer via anaerobic digestion). The company serves communities, companies, and event organizers across Madagascar's major cities, with a focus on major urban areas including Antananarivo and Majunga.
Differentiator
Problem solved
Functional benefit
Brands
- Tsinjo Soa: Home toilet services dedicated to enhancing the lives of underserved households in urban areas. 'Tsinjo Soa' means 'wellbeing' in Malagasy.
- MobiKab
- GasyGrow
Products and services
- Tsinjo Soa Subscription-based home toilet service providing low-income urban households in Madagascar with a private, hygienic, waterless toilet installed and serviced by Loowatt MG. 'Tsinjo Soa' means 'wellbeing' in Malagasy and addresses the reality that up to five families may share a single toilet in low-income areas of Antananarivo.
- MobiKab Mobile toilet rental service delivering off-site sanitation alternatives to construction companies, industrial sites, NGOs, and event organizers in Madagascar. Used at large-scale deployments including 120 toilets at the largest stadium in Antananarivo over three days and at the Tulipe 2025 multinational military maneuver. Each rental day helps secure sanitation service for low-income households through Loowatt's dual-impact model.
- GasyGrow Waste-to-agriculture circular economy service that transforms collected fecal waste into biogas and nutrient-rich liquid fertilizer through anaerobic digestion. Reached over 1,000 farmers in Madagascar, providing eco-friendly fertilizer and energy alternatives that support climate-resilient farming and replace chemical inputs.
- Loowatt Waterless Flush Toilet System Patented waterless flush toilet that hermetically seals waste in a lining material and transfers it to a container below the floor, locking away germs and odor and providing a clean bowl for every use. Requires no water and no chemicals, saves homes more than 900 liters of water per month, and is serviced without heavy trucks or bad smells.
Quantifiable outcome
- Saves 900+ liters of water per household monthly compared to low-flush toilets
- +4 more outcomes
Companies that use Loowatt MG
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles6 records
Loowatt MG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Loowatt MG partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Commune Urbaine d'Antananarivo EAH DepartmentcoreStrategic partnership to deploy public toilets for low-income households, significantly improving access to essential sanitation services. Key partnership helping Madagascar achieve 2030 sanitation goals.
- UNICEFcoreTechnical and financial partner in Madagascar's sanitation sector. Nearly 23% of Madagascar's population still practices open defecation according to UNICEF data.
- WaterAidcoreTechnical and financial partner collaborating on sanitation solutions in Madagascar.
- STAR MadagascarminorCorporate client for MobiKab sanitation services at Easter event in Antsirabe.
- Fondation TelmaminorCorporate foundation partner supporting sanitation initiatives.
- TransformminorStrategic partner in sanitation sector initiatives.
- Regional Directorate of Water, Sanitation, and Hygiene (Boeny Region)minorOngoing discussions with Regional Directorate for establishment of permanent showcase site for Loowatt's circular sanitation system in Majunga.
- Indian Ocean CommissionminorMultinational military maneuver (Tulipe 2025) bringing together military personnel from IOC countries including Madagascar, Réunion, Mauritius, Seychelles, Comoros, and France.
- Groupement des Entreprises de Madagascar (GEM)coreHosted strategic roundtable on sustainable infrastructure development with French corporates and donors. Loowatt MG participated to champion circular sanitation.
- Mouvement des Entreprises de France International (MEDEFi)coreCo-hosted national roundtable bringing together private sector and major development institutions including World Bank, African Development Bank, AFD, and EU.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Loowatt MG competitors and assessment
Company assessmentDirect peers
- Sanergy: Kenya-based social enterprise operating Fresh Life toilets in Nairobi's informal settlements and converting collected waste into Evergrow organic fertilizer. Highly comparable to Loowatt MG on target customer (urban low-income households), circular-economy waste-to-fertilizer model, and African emerging-market footprint.
- Safi Sana: Ghana-based social enterprise that collects organic waste and converts it into biogas and organic fertilizer for smallholder farmers. Comparable to GasyGrow and the broader Loowatt circular-economy model in a West African emerging market.
- Sistema.bio: Mexico-headquartered company with strong Kenya operations that manufactures and operates biogas digesters for smallholder farmers. Comparable to Loowatt on the waste-to-biogas circular model, emerging-market focus, and B2B distribution partnerships.
- Loowatt Ltd: UK-based original developer of the waterless flush toilet technology and brand behind the broader Loowatt system. Directly comparable to Loowatt MG on core technology (hermetic sealing waterless toilet) and likely affiliated via shared IP and brand rights.
- SOIL Haiti: Haitian social enterprise providing EcoSan composting toilets to households and converting waste into SOIL Compost. Closely comparable to Loowatt MG on social-enterprise model, household sanitation for underserved populations, and waste-to-agriculture circular loop.
Broad incumbents
- Janicki Bioenergy: US-based engineering firm that built the Omni Processor for converting fecal sludge into clean water and electricity at municipal scale. Comparable on waste-to-value technology stack but operates at larger infrastructure scale with different customer profile.
Emerging players
- Sanivation: Kenya-based social enterprise that converts human waste into cooking briquettes, originally deployed in refugee camps. Comparable emerging-market player operating at the intersection of sanitation, waste-to-energy, and humanitarian deployment.
- Waste Enterprisers: Uganda-focused social enterprise supporting fecal sludge management and treatment with resource-recovery objectives. Comparable to GasyGrow on the waste-to-fertilizer thesis in East African emerging markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Loowatt MG social profiles
Digital presenceLoowatt MG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loowatt MG leadership team
Management profileNumber of profiles
Profiles3 records
Loowatt MG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loowatt MG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loowatt MG
What does Loowatt MG do?
Loowatt MG designs, installs, and services a patented waterless flush toilet system that hermetically seals waste and requires no water or chemicals. The company delivers this hardware through three branded service lines: Tsinjo Soa (household toilet subscription for low-income urban families), MobiKab (mobile toilet rental for events, construction, industrial sites, NGOs, and government deployments), and GasyGrow (circular-economy service converting collected waste into biogas and nutrient-rich liquid fertilizer).
Is Loowatt MG a public or private company?
Loowatt MG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loowatt MG founded?
Loowatt MG was founded in -1. It employs 11 to 50 people.
Where is Loowatt MG based?
Loowatt MG is headquartered in Antananarivo, Madagascar.
How does Loowatt MG make money?
Four revenue lines are on record. Tsinjo Soa Home Toilet Services are the primary driver. The others are mobiKab Mobile Sanitation Rentals, gasyGrow Agricultural Products and mobiKab Corporate Impact Model.
Who are Loowatt MG's main competitors?
Direct peers on record are Sanergy, Safi Sana, Sistema.bio, Loowatt Ltd and SOIL Haiti. Janicki Bioenergy is listed as a broad incumbent. Emerging players are Sanivation and Waste Enterprisers.
Does Loowatt MG have an API?
No public API is recorded for Loowatt MG.
What industry is Loowatt MG in?
Loowatt MG's product category is Waterless Sanitation Services. Its primary akta.pro industry code is BPALAMAF, Portable Toilet Rental & Servicing. Its NAICS code is 2213 and its SIC code is 4950.