What Loras Holding does

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Name

Loras Holding

Legal name

Loras Holding A.Ş.

Website

https://lorasholding.com

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

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Ownership category

akta.pro rank

Product category

Industrial and Food Manufacturing Conglomerate

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Food Product Machinery Manufacturing (333241), Farm Machinery and Equipment Manufacturing (333111)

SIC

Grain Mill Products (2040), Farm Machinery & Equipment (3523), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)

akta.pro secondary industries

Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD), Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK)

Keywords

• Pasta manufacturing
• Flour milling machinery
• Grain processing equipment
• Turnkey flour mills
• Agricultural commodities

Headquarters

HQ city

Konya

HQ country

Türkiye

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Food Manufacturing (Selva Gıda): Production and sale of flour, semolina, pasta, and healthy living products. Exports to 60+ countries across 5 continents. Turkey's branded pasta export leader since 2007.
2. Machinery Manufacturing (İmaş Makina): Turnkey mill and feed plants, band saw machines, steel construction. Exports to 120+ countries. Turkey's 2023 and 2024 export leader in milling technologies.
3. Construction and Real Estate: Residential, commercial, and industrial construction projects. Real estate development, sales, leasing, and property management.
4. Shopping Mall Management: Operation of Kulesite AVM and Ereğli Parksite AVM shopping centers.
5. IT Services (Belya): ERP, MRP, web technologies, mobile applications, CRM, e-government solutions for group companies.
6. Energy: Renewable energy production and services through Big Power Enerji and Big Power Elektrik.
7. Car Rental and Fleet Services (İrent): Central vehicle purchasing and leasing to group companies.
8. Agriculture and Livestock (Selet): Agricultural activities including walnut cultivation on 735,195 m² in Kadınhanı district.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Loras Holding (formerly İttifak Holding) is a diversified Turkish group that manufactures branded pasta, flour, and semolina through its Selva Gıda food subsidiary and produces industrial flour-milling and grain-handling machinery together with turnkey flour-mill and feed-mill plants through its İmaş Makina subsidiary. The holding also operates construction and real estate, energy, IT services, agricultural production, and shopping-mall (retail) businesses.

Product overview

Loras Holding (formerly İttifak Holding) is a diversified Turkish conglomerate operating across food, construction, real estate, machinery, energy, IT, retail, agriculture, and logistics sectors. Its portfolio consists of a platform of related but distinct subsidiary brands rather than a single unified product. Core product brands include: İmaş Makina (turnkey mill/feed plants, band sawing machinery under Milleral, Viteral, and Steral brands); Selva Gıda (flour, semolina, pasta, and health food products under the 'Gerçek Gıda' philosophy — includes smart pasta, organic pasta, and gluten-free pasta); and Loras İnşaat (construction projects). Supporting real estate and retail operations include Adese (rebranded as Adese Gayrimenkul), Loras Gayrimenkul, Kulesite AVM, and Ereğli Parksite AVM. Enabler subsidiaries include Belya (IT/ERP services), Seleks (procurement/marketing), Selet (agriculture/livestock), Big Power Enerji/Elektrik (renewable energy), İrent Filo (fleet management), and Norm Yeşil Enerji (energy storage). Projects like Zermeram (residential) and 3. İstanbul (housing) represent joint-venture real estate initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Selva: Pasta, flour, and semolina brand - Turkey's branded pasta export leader since 2007, Diamond Award winner by ITQI
• İmaş Makina
• Adese
• Seha Yapı
• Kulesite
• Zermeram
• Loras Gayrimenkul
• Loras İnşaat
• Big Power
• İrent
• Steral

Products and services

• Pasta (Selva Gıda) Durum-wheat and wheat-based pasta products manufactured under the Selva brand by Loras Holding's Selva Gıda food subsidiary; sold to consumer households and foodservice buyers through Turkish grocery retail.
• Wheat flour and semolina (Selva Gıda) Flour and semolina manufactured by Loras Holding's Selva Gıda food subsidiary for retail and bakery/foodservice customers.
• Flour milling and grain-handling machinery (İmaş Makina) Industrial flour-milling machines and grain-handling equipment engineered and manufactured by İmaş Makina (Loras Holding subsidiary) for flour mills, feed mills, and grain-storage operators.
• Turnkey flour, feed, and semolina mill plants Complete turnkey flour, feed, and semolina mill plants engineered, supplied, and commissioned by İmaş Makina for industrial grain-processing customers seeking single-supplier project delivery.
• Construction and real estate development Residential, commercial, and mixed-use construction and real-estate development undertaken by Loras Holding and sold or leased to individual buyers and tenants.
• Energy services Energy-related services supplied by Loras Holding within its diversified energy segment.
• IT services Information-technology services provided by Loras Holding as a standalone segment within the group.
• Agricultural production Agricultural production activities undertaken by Loras Holding as part of its diversified operating portfolio.
• Shopping mall and retail operations Shopping-mall and retail premises operated by Loras Holding, providing a consumer-retail destination and distribution point for the group's consumer products.

Quantifiable outcome

• Turkey's #1 export leader in milling technologies (grain and feed)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BUA FoodscoreStrategic or Co-development Partner · 20 August 2024İmaş Makina signed agreement with BUA Foods on August 20, 2024 in London for second 'Mega Mill' project. After completing first 3x800 ton/day flour mill, İmaş will build new 4x800 ton/day flour mill in Nigeria. Strategic partnership for large-scale milling technology projects.
• MEMUR-SENminorGTM or Marketing Partner · 1 January 2023MEMUR-SEN signed special discount agreement for union members to access İttifak Holding group company products and services at discounted rates.
• Atiker KonyasporminorGTM or Marketing Partner · 1 January 2019İttifak Holding (now Loras Holding) was name sponsor of Konyaspor football team from 2017-2022.
• TÜBİTAKcoreStrategic or Co-development Partnerİmaş Makina selected for TÜBİTAK's 'AI Ecosystem' development program. Selva and İmaş established Turkey's most comprehensive TÜBİTAK-supported R&D Wheat Flour Milling facility.
• Norm Yeşil Enerji A.Ş.minorStrategic or Co-development PartnerJoint venture between İmaş Makina and Hedef Yatırım to develop, produce and sell energy storage solutions.
• Zermeram Adi Ortaklığı (Joint Venture)coreStrategic or Co-development PartnerJoint venture between Adese Gayrimenkul Yatırım A.Ş., Loras Gayrimenkul Yatırım A.Ş., and 1m İnşaat for Zermeram Project phases 1 and 2.
• 3. İstanbul Joint Venture (ASAF İş Ortaklığı)coreStrategic or Co-development PartnerJoint venture between Al Zamil, Seha Yapı, Adese, and Fuzul Yapı for 3. İstanbul Başakşehir project.

Scale indicators8 records

Recent moves4 records

Expansion highlights1 record

Direct peers

• De Cecco: Italian premium pasta manufacturer with strong international brand presence. Direct competitor to Selva in premium/quality pasta segments, particularly across European and global retail channels where Selva has built its Diamond-awarded brand.
• Yayla Agro / Yayla Makarna: Major Turkish pasta and grain-based foods producer with significant domestic and export footprint. Direct competitor to Selva Gıda in both domestic and international pasta/flour markets.
• Pavan Group: Italian-based manufacturer of pasta processing and extrusion equipment, part of the GEA/Mecatherm-adjacent ecosystem. Comparable to İmaş Makina in milling-adjacent pasta/extrusion machinery used by pasta producers like Selva.
• Nuh'un Makarnası: Turkish pasta and semolina producer competing in similar domestic and export channels as Selva. Comparable in product category (pasta/semolina) and Turkish mid-market positioning.
• Oba Makarna: One of Turkey's largest pasta producers and direct domestic competitor to Selva Gıda. Comparable in scale, product mix (pasta, flour) and Turkish export orientation, making it the most directly comparable Selva peer.
• Satake Corporation: Japanese global manufacturer of grain milling, processing, and sorting machinery. Direct competitor to İmaş Makina in flour and feed milling equipment, particularly across Asian and emerging markets where İmaş also exports.

Broad incumbents

• Barilla Group: World's largest pasta manufacturer and a major global flour-based foods brand. Direct competitor to Selva Gıda in branded pasta, particularly in export markets where Selva is building presence.
• Bühler Group: Swiss global leader in grain and feed milling technologies, pasta and extrusion processing equipment, and food processing. Direct competitor to İmaş Makina in turnkey flour/feed mill plants worldwide, with broader product portfolio and larger installed base.

Others

• Doğanlar Yatırım Holding (DYG): Turkish diversified holding with food manufacturing, furniture, construction and real estate segments. Less directly comparable on industrial machinery, but a useful benchmark for diversified Turkish conglomerates with listed food/real estate subsidiaries trading on Borsa Istanbul.

Regional players

• Ant Yapı: Major Turkish construction and real estate developer active in housing, commercial and mixed-use projects. Comparable to Loras İnşaat and Loras Gayrimenkul in Turkish residential and commercial construction, though operating at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/imasmakina
• Facebookfacebook.com/imasmakinaTR
• LinkedInlinkedin.com/company/lorasholding
• Instagraminstagram.com/selvagida

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loras Holding