L'Oréal Professionnel España

Name

L'Oréal Professionnel España

Legal name

L'Oréal Professionnel

Website

https://lorealprofessionnel.es

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Hair Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industries

Professional Hair Color (CRABALAA), Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD), Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

Keywords

• Professional hair care
• Hair color products
• Salon hair treatments
• Professional hair tools
• Hair styling products

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Others

Revenue model

1. Professional hair care products (B2B2C): L'Oréal Professionnel sells professional hair care products exclusively through certified hair salons. Salons purchase products from L'Oréal and resell or use them in services for end consumers. The brand's professional positioning means products are used and recommended by trained stylists, creating a B2B2C model where salon professionals are both channel partners and product endorsers to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

L'Oréal Professionnel España is the Spanish arm of L'Oréal's professional hair care division, manufacturing and distributing salon-exclusive hair care products including treatment ranges, permanent and demi-permanent hair colorants, professional styling tools, and digital diagnostic apps. The brand sells through a network of certified hair salons, providing products, professional education, and salon service protocols to licensed stylists while also serving end-consumers via salon retail take-home products.

Product overview

L'Oréal Professionnel España offers a comprehensive professional hair care portfolio consisting of multiple specialized treatment lines and color products designed for salon use. The main treatment lines include: Keratin Alpha Sleek (anti-frizz with Alpha-Keratin technology), Absolut Repair Molecular (advanced molecular damage repair), Vitamino Color Spectrum (color protection), Metal Detox (anti-breakage metal detox), Scalp Advanced (scalp care), and Curl Expression (curly hair care). The color portfolio features iNOA (oil-powered ammonia-free permanent color), Majirel (permanent color for gray coverage), Dia Light (acidic gloss with hyaluronic acid), and Dia Color (demi-permanent gloss). Technical devices include Steampod 4 (steam straightener), Water Saver (water-efficient showerhead), and the upcoming AirLight Pro (infrared hair dryer). Professional tools include the My Hair [iD] color consultation app. The company also offers sustainable solutions through Serie Expert Recargas (refillable packaging) and supports professionals through the HeadUp mental health program.

Differentiator

Problem solved

Functional benefit

Brands

• Serie Expert: Rechargeable shampoo product line designed for professional and sustainable use.
• Absolut Repair Molecular
• Vitamino Color Spectrum
• Metal Detox
• Scalp Advanced
• Curl Expression
• Keratin Alpha Sleek
• iNOA
• Majirel
• Dia Light
• Dia Color
• Blond Studio

Products and services

• Keratin Alpha Sleek In-salon anti-frizz smoothing treatment line offering 72-hour frizz control via a 5-oil lipid complex for textured, frizzy, curly, and wavy hair, sold to certified salons for professional application.
• Absolut Repair Molecular Molecular repair range for damaged hair that re-injects peptides and rebuilds hair's molecular structure, available in rinse-off, leave-in, serum, and biphasic oil formats for professional salon use and consumer take-home.
• Vitamino Color Spectrum Color-protecting hair care range featuring a phenylenediamine-free (PPD-free) formula enriched with resveratrol antioxidants, designed to extend the vibrancy of color-treated hair.
• Metal Detox Professional hair care line that neutralizes excess metals (copper, iron) inside the hair fiber using Glicoamine technology to prevent color shift and breakage, available as in-salon pre-shampoo and at-home shampoo, mask, and spray formats.
• Scalp Advanced

Quantifiable outcome

• -99% hair breakage in one use (Metal Detox protocol)
• +15 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature14 records

Partnerships

Three partnerships are on record, tiered core.

• L'Oréal Access (Professional Education Platform)coreOthersL'Oréal Access is the brand's proprietary professional education platform, offering digital training episodes, practical sessions, and certifications (e.g., Curl Keys certification) for salon stylists. It serves as a core GTM and retention lever for the professional channel, building loyalty among salon partners through ongoing education and skill development.
• Salon Locator Platform (salones-es.lorealprofessionnel.com)coreChannel Partner/ Reseller/ DistributorThe salon locator tool directs consumers to certified L'Oréal Professionnel partner salons in Spain. This digital channel is critical for driving end-consumer demand to the salon network, functioning as a B2B2C referral system that benefits both the brand and its salon partners.
• My Hair [iD] App Ecosystem (iOS App Store / Google Play)coreTechnology or IntegrationMy Hair [iD] is a professional color consultation app available on iOS App Store and Google Play. It integrates L'Oréal's color technology with virtual try-on, professional diagnosis, and product recommendations — creating a digital bridge between the brand, salon professionals, and consumers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Olaplex: Bond-building professional haircare brand (No.0–No.9) sold through salons and increasingly direct-to-consumer. Comparable patented science positioning (bis-aminopropyl diglycol dimaleate) and premium pricing.
• Redken: L'Oréal Group professional brand with salon-exclusive color (Shades EQ), care, and styling lines. Same parent group and salon-distribution architecture; competes within L'Oréal's portfolio for stylist loyalty.
• Joico: Professional salon hair care brand with color (Vero K-Pak Color), repair (K-Pak), and styling lines. Comparable exclusive salon distribution and professional education platform.
• Moroccanoil: Professional argan-oil-led hair brand with signature Treatment and color (Color CalypsO) lines sold through salons globally. Comparable premium salon channel model and treatment-led positioning.
• Matrix (Professional): L'Oréal Group professional brand serving salons with color (SoColor, Color Sync), care, and styling at accessible price points. Sister brand with overlapping salon channel and stylist training programs.
• Kérastase: L'Oréal Group sister brand in the same Professional Products Division, offering premium salon haircare (Chronologiste, Fusio-Dose). Comparable science-led positioning, premium pricing, and salon channel model.
• Wella (Professional): Wella's professional division sells color, care, and styling products through hair salons globally, with similar exclusive salon distribution and innovation cadence (e.g., Koleston Perfect, Blondor). Direct competitor for salon partner mindshare and stylists.
• Schwarzkopf Professional: Henkel-owned professional hair brand with salon-exclusive lines (Igora, BlondMe, Osis+) and strong color and styling heritage. Competes directly for salon shelf space and stylist training.
• Pureology: L'Oréal Group professional brand specializing in color-care for color-treated hair, sold through salons. Comparable R&D backing and salon-exclusive model, targeting overlapping consumer segments.
• Davines: Italian professional salon brand with sustainability-led positioning (Essential Haircare, More Inside) and salon-exclusive distribution. Comparable premium positioning and eco-narrative overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lorealpro
• YouTubeyoutube.com/channel/UCOrTNf9RLNt8zNcIRM1kUjg
• Facebookfacebook.com/lorealprofessionnel
• Instagraminstagram.com/lorealpro/?hl=en
• TikToktiktok.com/@lorealpro
• LinkedInlinkedin.com/company/l-or%C3%A9al-professionnel-espa%C3%B1a

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Oréal Professionnel España