Ayuntamiento De Los Alcazares

What Ayuntamiento De Los Alcazares does

Ayuntamiento de Los Alcázares is the municipal government of Los Alcázares, a coastal town in the Region of Murcia, Spain, situated on the Mar Menor lagoon. Under Mayor Mario Ginés Pérez Cervera, the entity delivers the full scope of municipal public services to approximately 16,000 residents, seasonal tourists, local businesses, and educational institutions — including administrative procedures via its electronic headquarters (Sede Electrónica), online appointment booking (Cita Previa), tax payment (Pago de Tributos), transparency reporting, social services, urban planning, environmental protection of the Mar Menor ecosystem, and cultural programming (e.g., the 25-year-old Incursiones Berberiscas festival and the Festival Internacional de Arte Urbano). The 59-employee organization distributes services through in-person town hall operations, the electronic headquarters, a dedicated tourism office, and — as of 2025 — a newly created Agencia de Desarrollo Local y Empleo that provides employment intermediation and entrepreneurship support.

The entity's product surface spans a digital government stack (Trámites y Formularios, Transparencia Municipal, Canal de Denuncias antifraude for EU-funded projects), a strategic urban agenda (Agenda Urbana 2030 aligned with UN SDGs), and a smart-tourism platform (Destino Turístico Inteligente) that integrates big data and computer vision for crowd control, security, and visitor communications. Operating technology is standard government IT infrastructure — third-party integrations include Telegram (citizen notifications), Encolate (Cita Previa scheduling), and computer vision / big data services embedded in the DTI platform. There is no proprietary technology platform or developer-facing API.

The funding model is that of a Spanish municipal administration: recurring local tax revenue (IBI property tax, IAE economic activity tax, municipal fees) plus transactional service fees (cleaning, waste, beach maintenance, administrative fees), supplemented by a substantial capital pipeline from the EU Next Generation EU program and Spain's Plan de Recuperación, Transformación y Resiliencia — cumulative EU funding exceeds €10 million across sustainable tourism, sanitation, commercial development, urban rehabilitation, education, and social programs. The entity is GDPR-compliant (DPO appointed, Registro de Actividades de Tratamiento published), holds sustainability certifications for municipal beaches and tourism offices, and operates under an Anti-Fraud Action Plan (Plan de Medidas Antifraude) with a dedicated antifraud committee to oversee EU fund integrity.

Name

Ayuntamiento De Los Alcazares

Legal name

Ayuntamiento de Los Alcázares

Website

https://losalcazares.es

Company type

Public

Operating status

Operating

Headcount range

51–100 employees

Short description

Ayuntamiento de Los Alcázares is the municipal government of Los Alcázares, a coastal town in the Region of Murcia, Spain. It delivers public administration, social services, tourism management, and digital citizen services to residents, local businesses, and visitors, funded by municipal taxes and EU Next Generation EU grants.

Ownership category

akta.pro rank

Product category

Municipal Public Administration

NAICS

Executive Offices (921110), Executive, Legislative, and Other General Government Support (9211), Administration of Housing Programs, Urban Planning, and Community Development (925), Administration of General Economic Programs (92611)

SIC

Services-Management Services (8741), Services-Social Services (8300), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Parks, Recreation & Cultural Services (BPAIACAI), Economic Development & Business Licensing (Local) (BPAIACAN), Municipal Tax & Revenue Administration (Local) (BPAIACAD), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)

Keywords

• Municipal public administration
• Citizen services portal
• Local government services
• Electronic administration
• Municipal tax collection

Headquarters

HQ city

Los Alcázares

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Municipal Tax Revenue: The municipality generates revenue through local taxes and fees including property tax (IBI), taxes on economic activities, and various municipal fees for services.
2. EU Next Generation Funds: Significant funding received from European Union Next Generation EU program through various national and regional government programs for infrastructure, sustainability, and modernization projects.
3. Service Fees and Charges: Revenue from municipal services including cleaning, waste collection, beach maintenance, and various administrative fees.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ayuntamiento de Los Alcázares is the municipal government of the town of Los Alcázares in the Region of Murcia, Spain. It delivers public administration services to residents, businesses, and visitors, including electronic administrative procedures, tax collection, appointment booking, employment support, social services, tourism promotion, cultural programming, urban planning, and environmental protection of the Mar Menor lagoon. Operations are funded through municipal taxes, fees, and EU Next Generation funds, with services delivered via the town hall, the electronic headquarters (Sede Electrónica), the Local Employment and Development Agency, and the municipal tourism office.

Product overview

Ayuntamiento de Los Alcázares operates as a digital municipal government providing a portfolio of citizen services through its website and electronic headquarters (Sede Electrónica). The core offerings include online administrative procedures (Trámites y Formularios), electronic appointment booking (Cita Previa Online), and tax payment services (Pago de Tributos). Supporting services include the Transparency Portal for public accountability, a Whistleblowing Channel for EU fund compliance, and the Smart Tourist Destination (DTI) platform integrating AI technologies for tourism management. Employment and entrepreneurship support is delivered through the 2025-launched Agencia de Desarrollo Local y Empleo with its Emplea Los Alcázares and Punto Emprende modules. The strategic Agenda Urbana 2030 framework guides sustainable development initiatives across the municipality.

Differentiator

Problem solved

Functional benefit

Products and services

• Sede Electrónica Electronic headquarters (sede.losalcazares.regiondemurcia.es) providing online administrative procedures, transparency portal, tax payment, and digital government services for citizens and businesses of Los Alcázares.

Quantifiable outcome

• EU funding exceeding €10 million secured through various Next Generation EU programs
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Ministerio de Transportes, Movilidad y Agenda UrbanacoreStrategic or Co-development Partner · 1 February 2022Collaboration on the Agenda Urbana 2030 pilot project, with a grant of €100,000 for urban planning and €3.15M for sustainable tourism projects through the Plan de Sostenibilidad Turística en Destinos.
• Gobierno de España - Plan de Recuperación, Transformación y ResilienciacoreStrategic or Co-development Partner · 1 January 2022Multiple projects funded through the PRTR including education (€678K), social services (€133K), urban rehabilitation (€730K), commercial development (€3.38M), and sanitation (€3.75M).
• ICA (Institución Ferial de la Región de Murcia)minorStrategic or Co-development PartnerCollaboration on the Festival Internacional de Arte Urbano, providing venue and support for the cultural event.
• Murcia Street Art ProjectminorStrategic or Co-development PartnerCollaboration on the Festival Internacional de Arte Urbano, coordinating international street artists and artistic programming.
• BesArt (Museo Internacional de Arte Urbano)minorStrategic or Co-development PartnerCollaboration on the Festival Internacional de Arte Urbano, bringing expertise in international urban art.
• La Compañía de MariominorStrategic or Co-development PartnerLocal artistic collective collaborating on the Festival Internacional de Arte Urbano and urban art museum development.
• Inserta EmpleocoreStrategic or Co-development PartnerPartnership to promote employment for people with disabilities, with EU co-funding, providing training, orientation, and inclusion programs.
• MTN (pain supplies)minorOthersSponsor providing painting supplies for the Festival Internacional de Arte Urbano.
• La Pizzería and Confitería Panadería Anastasio BastidaminorOthersLocal business sponsors supporting the Festival Internacional de Arte Urbano.
• SEF (Servicio Regional de Empleo y Formación)coreStrategic or Co-development PartnerCollaboration through SEF+CERCA mobile office bringing employment services closer to Los Alcázares citizens.
• Cáritas Los AlcázaresminorStrategic or Co-development PartnerOngoing collaboration agreement with Cáritas for social support services to vulnerable populations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Ayuntamiento de Murcia: Municipal government of Murcia, the regional capital of the Region of Murcia. Operates as the parent regional public administration body overseeing higher-tier programs that fund Los Alcázares and comparable municipalities.
• Ayuntamiento de Cartagena: Municipal government of Cartagena, a larger coastal city in the Region of Murcia. Comparable as a regional maritime/tourism municipal authority operating in the same autonomous community and sharing EU program access, though materially larger in scope and population.
• Ayuntamiento de Lorca: Municipal government of Lorca, a larger inland/coastal municipality in the Region of Murcia. Comparable as a Spanish municipal authority executing EU-funded infrastructure, cultural heritage, and Agenda Urbana-style strategic plans.
• Ayuntamiento de Torrevieja: Municipal government of Torrevieja, a larger Mediterranean coastal municipality in the Valencian Community. Comparable as a tourism-anchored Spanish coastal municipality with active EU-funded modernization, cultural events, and smart-tourism initiatives.

Direct peers

• Ayuntamiento de Águilas: Municipal government of Águilas, a coastal municipality in southern Region of Murcia. Comparable as a small coastal town heavily dependent on summer tourism, beach services, and Spanish/EU modernization funding.
• Ayuntamiento de Mazarrón: Municipal government of Mazarrón, another coastal Mediterranean municipality in the Region of Murcia with similar tourism, fishing, and EU-funded infrastructure profile; comparable scale and seasonal economy structure.
• Ayuntamiento de San Pedro del Pinatar: Municipal government of San Pedro del Pinatar, an adjacent Mar Menor municipality in the Region of Murcia. Comparable in size, coastal tourism profile, ecological dependency on the lagoon, and reliance on Spanish/EU funding streams for modernization.
• Ayuntamiento de San Javier: Municipal government of San Javier, the neighboring Mar Menor coastal municipality in the Region of Murcia. Highly comparable: same lagoon ecosystem, similar tourism-driven economy, overlapping EU Next Generation programs, and small-municipality service profile.

Others

• Comunidad Autónoma de la Región de Murcia: Regional government authority providing higher-tier public administration that channels EU Next Generation funds and coordinates programs (e.g., SEF+CERCA mobile office partnership) that Los Alcázares executes at municipal level. Functions as the regulatory and funding parent for many of the municipality's initiatives.

Emerging players

• Ayuntamiento de Benidorm: Municipal government of Benidorm, a leading Spanish coastal tourism destination. Comparable as a Spanish municipality that has pioneered smart-destination (DTI) deployment and intensive cultural event programming, often cited as a benchmark for AI-enabled tourism management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLImGbZztlN6RbGjyZ2aQHprowU9px1d0m
• LinkedInlinkedin.com/company/ayuntamiento-de-los-alcazares

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayuntamiento De Los Alcazares