Loteria do Estado da Paraíba - LOTEP

What Loteria do Estado da Paraíba - LOTEP does

LOTEP (Loteria do Estado da Paraíba) is the state lottery autarchy of Paraíba, Brazil, headquartered in João Pessoa. Founded in 1955 under Lei nº 1.192 and reorganized in 2023 under Lei nº 12.703 as an autarchy of private law, LOTEP serves a dual regulatory and operational role: it directly runs its own lottery products (Sorte Sua, a passive lottery with daily draws, and Nota Cidadã, a fiscal citizenship program distributing R$ 100,000 monthly across 31 draws) and authorizes and oversees private operators across three lottery modalities — passive (16 registered companies, 283 authorized draws), instant/scratch lottery (4 operators: Embralote, KENOSOFT, Philipeia, Realeza da Sorte), and fixed-quota betting (8 online operators including WJBET, BRABET, PXXBET, VITORIABET). The organization employs only 9 staff but operates a regulatory perimeter spanning 25 authorized operators and 34 registered companies, supported by the NOL (Núcleo de Operações Lotéricas) technical unit created in 2024 for surveillance, fraud detection, and anti-money laundering coordination with public security agencies.

LOTEP's business model is a hybrid of direct B2C lottery operation and B2B operator licensing. Revenue streams include ticket sales from its own Sorte Sua product via physical reseller networks, licensing fees and social counterpart contributions from authorized operators, and accreditation income from payment gateway providers (including Z.RO PAG, OKTO, CREDIFIT, CARTOS, EFÍ, Infopago, and PIX). All revenues flow to the State Treasury of Paraíba and fund public policies, including fostering agreements (termos de fomento) with six nonprofit institutions in health, education, culture, social assistance, and public safety. The Nota Cidadã program exemplifies the public policy dimension: citizens who request their CPF on invoices automatically receive lottery tickets for monthly prize draws, incentivizing fiscal citizenship.

Technically, LOTEP maintains no public-facing API or proprietary consumer platform; its product distribution relies on physical retail resellers for Sorte Sua and on licensed operators' own platforms for AQF and instant lottery. The organization is differentiated by international affiliations — it is the first Brazilian state lottery to hold regular membership in CIBELAE (2021) and became a regular member of the World Lottery Association in 2024. It enforces responsible gaming across all operators (18+ age verification, self-limits, self-exclusion, PGSI/SOGS-based self-assessment) and operates a CAPS-based mental health support network. In 2026 it will host the XX CIBELAE Congress in João Pessoa, reinforcing its positioning as a regional reference point for state lottery governance. Revenue is not publicly disclosed; the entity operates under the supervision of SEFAZ-PB (State Treasury).

Name

Loteria do Estado da Paraíba - LOTEP

Legal name

Loteria do Estado da Paraíba - LOTEP

Website

https://lotep.pb.gov.br

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

LOTEP is the state lottery autarchy of Paraíba, Brazil, regulating and operating lottery games (passive, instant, fixed-quota betting) while directing revenue to public policies. Founded in 1955 and restructured in 2023, it oversees 25 authorized operators and runs its own brands Sorte Sua and Nota Cidadã.

Ownership category

akta.pro rank

Product category

State Lottery Services

NAICS

Gambling Industries (7132)

akta.pro industry

PRIMARYMPAEAFAA

Lottery Operators (Government & Private Licensed)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Lottery & Lottery Services

SECONDARYMPAEAFAK

Lottery Regulatory, Compliance & Licensing Services

Media, Entertainment & Sports/Gambling, Betting & Casinos/Lottery & Lottery Services

SECONDARYMPAEAFAI

Lottery Security, Integrity & Fraud Prevention Services

Media, Entertainment & Sports/Gambling, Betting & Casinos/Lottery & Lottery Services

SECONDARYMPAEAFAN

Lottery Beneficiary/Fund Administration & Grant Management Services

Media, Entertainment & Sports/Gambling, Betting & Casinos/Lottery & Lottery Services

Keywords

• State lottery operations
• Lottery regulation
• Instant lottery games
• Fixed-odds betting
• Fiscal citizenship programs

Headquarters

HQ city

João Pessoa

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Technology or R&D, Infrastructure

Revenue model

1. Lottery Operations - Own Products: LOTEP operates its own branded lottery products (Sorte Sua passive lottery, Nota Cidadã fiscal citizenship program), generating revenue from ticket sales through authorized reseller networks across Paraíba state. Revenue is used to fund public policies.
2. Operator Licensing and Oversight: LOTEP authorizes and regulates third-party operators to conduct various lottery modalities (passive, instant, fixed-quota betting). Operators pay licensing fees and social counterpart contributions as part of their authorization terms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

LOTEP is the state lottery authority (autarchy) of Paraíba, Brazil, which both operates its own lottery products and regulates authorized third-party operators. It sells the Sorte Sua passive lottery with daily draws through a physical reseller network, runs the Nota Cidadã fiscal citizenship program that awards R$ 100,000 monthly, and authorizes instant lottery, fixed-quota betting (AQF), and passive lottery modalities through licensed operators. Revenue funds public policies and social programs in the State of Paraíba.

Product overview

LOTEP operates as a state lottery autarchy regulating and operating lottery games in Paraíba. The product portfolio includes: (1) Sorte Sua - traditional state lottery tickets with daily drawings; (2) Nota Cidadã - fiscal citizenship program generating tickets from invoice registrations with R$100,000 monthly prize distribution; (3) Loteria Instantânea - scratch-off instant lottery with 4 authorized operators; (4) Aposta de Quota Fixa (AQF) - fixed-quota betting including sports betting and online casino games with 8 authorized operators; (5) Passiva - passive lottery with 16 registered companies. Supporting modules include responsible gaming tools (self-limits, self-exclusion, self-assessment tests), the NOL monitoring unit for fraud detection and anti-money laundering, and a mental health support network. The operation integrates with multiple authorized payment gateways including PIX, Z.RO PAG, OKTO, CREDIFIT, CARTOS, EFÍ, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Nota Cidadã: Fiscal citizenship program that incentivizes citizens to request their CPF on invoices to participate in monthly prize drawings
• Sorte Sua
• Loteria Instantânea
• Aposta de Quota Fixa (AQF)
• Passiva

Products and services

• Sorte Sua State lottery product featuring traditional lottery tickets with daily drawings (Concurso format). Tickets are distributed to authorized resellers throughout the State of Paraíba with prize payouts for matching numbers. Prize amounts include R$ 10,000 for main draws, R$ 500-R$ 1,000 for round-of-luck draws, and R$ 1,250 for daily draws.
• Nota Cidadã Fiscal citizenship program that incentivizes citizens to request CPF on receipts. Generates lottery tickets automatically from registered invoices for monthly prize drawings, distributing R$ 100,000 monthly in prizes across 31 drawings including 30 prizes of R$ 2,500 and 1 special prize of R$ 25,000. Since 2023, the program has awarded prizes to citizens from more than 50 cities across Paraíba.
• Loteria Instantânea Instant lottery (scratch-off tickets) category with 4 authorized operators including EMBRALOTE PARAÍBA, KENOSOFT, PHILIPEIA DIVERSÕES ELETRÔNICAS, and REALEZA DA SORTE. Each operator has authorized portarias and validity periods.
• Aposta de Quota Fixa (AQF) Fixed-quota betting category including sports betting and online casino games. Eight authorized operators including CORAL GAMING (WJBET), FIVE-TECH GAMES (RAPWIN, BUSWIN, BRABET), SIX-TECH GAMES (CCCBET, PGWIN, ONEBRA), BGG GAMING (WINMI, GOINBET, BGGBET), TRES-TECH GAMES (PXXBET), GLOBAL SERVIÇOS (OUPG, HMS Game), CONSÓRCIO JP (VITORIABET, GIROSBET), and CONSÓRCIO PB (BETMIDAS, RAINBET).
• Passiva Passive lottery modality with 16 registered companies and 283 authorized drawings/sorteios. Operators include CONECTA SORTE LTDA, RAZOR CONSULTORIA LTDA, and others processing passive lottery drawings under LOTEP authorization.
• Núcleo de Operações Lotéricas (NOL) Technical unit for lottery operations monitoring, fraud detection, anti-money laundering prevention, and integrity certification of authorized games. Operates in partnership with security agencies including COAF, SESDS, and Polícia Civil da Paraíba. LGPD-compliant with strict data protection measures.
• Ferramentas de Jogo Responsável Suite of responsible gaming tools including self-limits (daily/weekly/monthly limits on deposits, losses, and session duration), self-exclusion (180-day temporary or permanent), auto-evaluation tests (ludopathy prevention questionnaire based on PGSI and SOGS), time controls, mandatory breaks, and alert notifications. Available for players on authorized operator platforms.
• Rede de Atendimento - Suporte Psicológico Mental health support network with contacts for CAPS (Centro de Atenção Psicossocial) units across municipalities in Paraíba state, providing psychological support for players with gambling-related issues.
• Licenciamento de Operadores Lotéricos Licensing and authorization service for third-party lottery operators in the State of Paraíba. Operators must be licensed through public tender processes and are subject to ongoing compliance monitoring, responsible gaming enforcement, and social counterpart contribution obligations. Categories include passive lottery (16 companies), instant lottery (4 operators), and fixed-quota betting (8 operators).

Quantifiable outcome

• Nota Cidadã program has awarded prizes across more than 50 cities in Paraíba, promoting fiscal citizenship and state revenue transparency

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and flagship.

• Secretaria da Segurança e da Defesa Social (SESDS)coreStrategic or Co-development Partner · 17 June 2025LOTEP and SESDS signed Termo de Protocolo nº 0001/2025 to establish cooperation for combating illegal lottery activities. The agreement integrates LOTEP's technical expertise with SESDS's security authority for coordinated enforcement against illegal gambling operations in Paraíba.
• Polícia Civil da ParaíbacoreStrategic or Co-development Partner · 17 June 2025LOTEP and Polícia Civil da Paraíba signed Termo de Protocolo nº 0001/2025 establishing the NOL (Núcleo de Operações Lotéricas). The partnership focuses on technical integration, information sharing, and joint operations to combat illegal lottery games, money laundering, and financial fraud in the state.
• World Lottery Association (WLA)flagshipStrategic or Co-development Partner · 1 January 2024LOTEP became a regular member of WLA in 2024, joining the largest global association of state lotteries and sports betting operators (150+ members in 80+ countries). Membership requires adherence to responsible gaming policies and a Code of Conduct, providing LOTEP with access to international best practices.
• CIBELAE (Corporação Iberoamericana de Loterias e Apostas de Estado)flagshipStrategic or Co-development Partner · 1 January 2021LOTEP became a regular member of CIBELAE in 2021 (first state lottery in Brazil to do so), enabling knowledge sharing and cooperation in responsible gaming, anti-money laundering, and social responsibility with other state lotteries across Latin America and Spain.
• Secretaria de Estado da Fazenda (SEFAZ-PB)coreStrategic or Co-development PartnerSEFAZ-PB is the state treasury authority that oversees LOTEP's operations and collaborates on the Nota Cidadã program for fiscal citizenship. LOTEP's superintendent is appointed under SEFAZ oversight, and both entities jointly manage lottery regulations and public policy funding.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lottomatica (Italy): Major Italian lottery and gaming operator running draw-based games, instant-win tickets, and sports betting under AAMS regulation; comparable in operating a licensed multi-modal lottery business under government authorization.
• Caixa Econômica Federal — Loterias Caixa: Brazil's federal lottery operator running Mega-Sena, Lotofácil and other nationwide draw games; a broad incumbent whose products compete for the same consumer wallet as LOTEP's Sorte Sua across Paraíba.
• Lotería Nacional (Spain): Spanish national lottery operator under SELAE; a broad incumbent peer offering draw-based and instant lottery products, comparable in regulatory structure (state-authorized operator) and CIBELAE membership alignment with LOTEP.
• La Française des Jeux (FDJ): France's national lottery operator with diversified draw, instant, and sports-betting products; a broad incumbent peer whose regulated, multi-channel model parallels LOTEP's combined licensing and direct-operation structure.

Regional players

• Lotería de la Ciudad de Buenos Aires (LOTBA): Argentine city-level lottery and online gaming regulator; comparable in scope (state/city-level lottery authority) and product breadth (instant, draw-based, online sportsbook authorization) but operating in a different national jurisdiction.

Direct peers

• Loteria do Estado do Rio de Janeiro (Loterj): Brazilian state-level lottery authority operating in Rio de Janeiro; directly comparable to LOTEP as a fellow state autarchy regulating passive lottery, instant lottery, and fixed-quota betting modalities under Brazil's post-2023 federal sports-betting framework.
• Ontario Lottery and Gaming Corporation (OLG): Canadian provincial lottery and gaming authority running draw games, instant tickets, sports betting, and casinos; directly comparable as a sub-national government lottery operator combining direct operation with authorized third-party delivery.
• Texas Lottery Commission: U.S. state-level lottery authority operating draw games, scratch tickets, and overseeing retailer networks; directly comparable as a sub-national government lottery authority with similar licensing and oversight responsibilities.
• New York State Gaming Commission: U.S. state-level regulator overseeing the New York Lottery and licensed sports betting operators; comparable to LOTEP as a sub-national government body combining direct lottery operations with third-party operator authorization.
• Florida Lottery: U.S. state lottery offering draw and instant games with significant own-product operations; comparable in combining direct lottery product management with authorized retailer networks and contributor returns to state public programs (education funding parallels LOTEP's public-policy funding model).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xlinktr.ee/lotep.pb
• YouTubeyoutube.com/@lotep.paraiba/streams
• Instagraminstagram.com/lotep.pb
• LinkedInlinkedin.com/company/loteria-do-estado-da-para%C3%ADba-lotep

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loteria do Estado da Paraíba - LOTEP