Florida Lottery
Florida Lottery is a Tallahassee-based state-government agency that operates Florida's exclusive lottery, selling draw-game and scratch-off tickets through authorized retailers statewide and directing proceeds to public education programs including the Bright Futures scholarship.
- Company typePrivate
- Founded1988
- HeadquartersTallahassee, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Florida Lottery does
The Florida Lottery is a state-government agency, founded in 1988 and headquartered in Tallahassee, that operates the exclusive lottery in the State of Florida. It sells draw-game tickets (Powerball, Mega Millions, Florida Lotto, Fantasy 5, Cash Pop, and Pick 2 through Pick 5) and instant scratch-off tickets through authorized retailers across the state, with scratch-off offerings spanning price points from $1 to $20. The flagship current scratch-off product family, BUCKS, was launched in 2026 and features over $536 million in prizes across five tiered games. Underlying ticket distribution runs through a statewide authorized-retailer network (including major chains such as Publix) and is supported by iOS and Android mobile applications used for checking results and promotions; scratch-off game design, optimization, and fulfillment are handled in a long-standing partnership with Scientific Games.
The business model is transaction-fee-based: the Lottery collects gross ticket-sale revenue, pays out prizes, remits retailer commissions, and directs the residual — defined under Florida law as proceeds for public education — to the state's Educational Enhancement Trust Fund, including the Bright Futures scholarship program. In FY24-25 the Lottery reported $9.13 billion in revenue, and in 2025 scratch-off retail sales reached a record $7.093 billion, contributing over $1.21 billion to education. Promotion programs (NASCAR POWERBALL – THE CHASE Bonus Play; Celebrate Summer Bonus Play) are layered on top of core game sales to drive incremental engagement.
The entity is privately classified because it is not a publicly traded company; its sole governing authority is the State of Florida, and it is statutorily limited to operating within Florida. The single named executive in the leadership dataset is David Hubbard, Chief Information Officer. There is no disclosed M&A activity, no funding rounds (as the entity is self-financed through ticket sales), and no patents or trademarks reported in the source data.
Florida Lottery firmographics
Firmographics- Name
- Florida Lottery
- Legal name
- Florida Lottery
- Website
- https://flalottery.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Florida Lottery is a Tallahassee-based state-government agency that operates Florida's exclusive lottery, selling draw-game and scratch-off tickets through authorized retailers statewide and directing proceeds to public education programs including the Bright Futures scholarship.
- Ownership category
- akta.pro rank
Florida Lottery industry classification
Industry- Product category
- State Lottery Services
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Lottery Operators (Government & Private Licensed) (MPAEAFAA)
- akta.pro secondary industries
- Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Lottery Beneficiary/Fund Administration & Grant Management Services (MPAEAFAN), Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM)
Keywords
Where Florida Lottery is headquartered
LocationHeadquarters
- HQ city
- Tallahassee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Florida Lottery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- State-Run Lottery Ticket Sales: Florida Lottery generates revenue through the sale of lottery tickets including draw games (Powerball, Mega Millions, Florida Lotto, Fantasy 5, Cash Pop, Pick games) and scratch-off tickets. The state-run lottery generated $9.13B in FY24-25 revenue.
- Scratch-Off Games: Scratch-off ticket sales constitute a major revenue stream. In 2025, scratch-off retail sales reached $7.093 billion through the partnership with Scientific Games, contributing over $1.21 billion to educational programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Scratch-Off tickets at various price points |
Distribution channels3 records
Marketing channels3 records
Florida Lottery product offering
Product offeringCore offering
Florida Lottery operates and sells state-authorized draw games (Powerball, Mega Millions, Florida Lotto, Fantasy 5, Cash Pop, and Pick 2 through Pick 5) and instant scratch-off tickets at price points from $1 to $20, with top prizes ranging from $10,000 to $5,000,000. Tickets are sold exclusively through authorized retailers across Florida, and a portion of proceeds funds the state's educational programs, including the Bright Futures scholarship program.
Product overview
The Florida Lottery operates a multi-product lottery platform consisting of Draw Games (Powerball, Mega Millions, Florida Lotto, Fantasy 5, Cash Pop, and Pick games) and Scratch-Offs (instant tickets at various price points). The current flagship scratch-off offering is the BUCKS family of games with five tiers ranging from $1 to $20, collectively featuring over $536 million in prizes. Draw games include multi-state offerings like Powerball and Mega Millions alongside state-specific games. Revenue from lottery operations funds education programs including the Bright Futures scholarship. Promotional programs offer bonus play opportunities tied to major events like NASCAR. The lottery is accessible via official mobile applications for iOS and Android.
Differentiator
Problem solved
Functional benefit
Brands
- Bright Futures: Florida Lottery-funded scholarship program for Florida students
Products and services
- Draw Games State-operated lottery draw games including Powerball, Mega Millions, Florida Lotto, Fantasy 5, Cash Pop, and Pick 2 through Pick 5 games with multiple weekly drawings, offered to Florida adult residents aged 18+.
- Scratch-Offs (BUCKS Family) Instant win lottery tickets sold across multiple price points ($1-$20) with prizes ranging from $10,000 to $5,000,000, currently featuring the BUCKS family of games with over $536 million in prizes.
- LUCKY BUCKS $1 scratch-off ticket with $10,000 top prize, part of the BUCKS family of scratch-off games.
- BIG BUCKS $2 scratch-off ticket with $50,000 top prize, part of the BUCKS family of scratch-off games.
- GIANT BUCKS $5 scratch-off ticket with $1,000,000 top prize, part of the BUCKS family of scratch-off games.
- JUMBO BUCKS $10 scratch-off ticket with $2,000,000 top prize, part of the BUCKS family of scratch-off games.
- MEGA BUCKS $20 scratch-off ticket with $5,000,000 top prize, part of the BUCKS family of scratch-off games.
- Bright Futures Scholarship Scholarship program funded by Florida Lottery proceeds that supports Florida students' college education, distributing funds across the state to eligible recipients.
- Florida Lottery Mobile App Official Florida Lottery mobile application available on iOS (App Store) and Android (Google Play) platforms for checking winning numbers and accessing lottery services and promotions.
Quantifiable outcome
- $1.21 billion allocated to educational programs in 2025
Companies that use Florida Lottery
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Florida Lottery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Florida Lottery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Scientific GamescoreLong-standing partnership for scratch-off games. In 2025, their partnership generated a record $7.093 billion in retail sales. The collaboration uses data-driven optimization for game performance and has significantly contributed to Florida's education funding with over $1.21 billion allocated to educational programs.
Scale indicators4 records
Recent moves1 record
Expansion highlights4 records
Florida Lottery competitors and assessment
Company assessmentDirect peers
- New York Lottery: State-operated lottery with draw and scratch-off portfolios funding education, a close structural and product peer to Florida Lottery.
- Texas Lottery: State-run US lottery operating draw and scratch-off games that fund public programs, directly comparable in mandate, model, and product mix to the Florida Lottery.
- Pennsylvania Lottery: State-run lottery operating draw and instant games for public benefit, sharing the same operating and regulatory model as Florida Lottery.
- California Lottery: Large state government lottery selling draw and instant games with proceeds directed to education, mirroring Florida Lottery's structure and public-benefit purpose.
- Georgia Lottery: State lottery whose proceeds fund education scholarships (HOPE), directly analogous to Florida's Bright Futures-funded model.
Others
- Light & Wonder (Scientific Games): Core game-technology and scratch-off supplier partner to lotteries including Florida; an enabling ecosystem vendor rather than a competitor.
- International Game Technology (IGT): Major supplier of lottery systems, terminals, and draw-game technology to state lotteries; an infrastructure provider in the same value chain.
Emerging players
- Jackpocket: Digital lottery courier app enabling online ticket purchases; intersects Florida Lottery's product category through a modern digital channel.
Regional players
- Camelot / UK National Lottery: Licensed national lottery operator with draw and instant games funding good causes, structurally similar but serving the UK market.
- Allwyn (formerly Sazka): Multinational lottery operator running licensed lotteries across Europe and the UK; comparable operating model but in different geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Florida Lottery social profiles
Digital presenceFlorida Lottery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Florida Lottery leadership team
Management profileNumber of profiles
Profiles1 record
Florida Lottery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Florida Lottery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Florida Lottery
What does Florida Lottery do?
Florida Lottery operates and sells state-authorized draw games (Powerball, Mega Millions, Florida Lotto, Fantasy 5, Cash Pop, and Pick 2 through Pick 5) and instant scratch-off tickets at price points from $1 to $20, with top prizes ranging from $10,000 to $5,000,000. Tickets are sold exclusively through authorized retailers across Florida, and a portion of proceeds funds the state's educational programs, including the Bright Futures scholarship program.
Is Florida Lottery a public or private company?
Florida Lottery is a private company. It is classified as state government owned and is currently operating.
When was Florida Lottery founded?
Florida Lottery was founded in 1988. It employs 251 to 500 people.
Where is Florida Lottery based?
Florida Lottery is headquartered in Tallahassee, United States, in the North America region.
How does Florida Lottery make money?
Two revenue lines are on record. State-Run Lottery Ticket Sales are the primary driver. The others are scratch-Off Games.
Who are Florida Lottery's main competitors?
Direct peers on record are New York Lottery, Texas Lottery, Pennsylvania Lottery, California Lottery and Georgia Lottery. Others are Light & Wonder (Scientific Games) and International Game Technology (IGT). Jackpocket is listed as an emerging player. Regional players are Camelot / UK National Lottery and Allwyn (formerly Sazka).
Does Florida Lottery have an API?
No public API is recorded for Florida Lottery.
What industry is Florida Lottery in?
Florida Lottery's product category is State Lottery Services. Its primary akta.pro industry code is MPAEAFAA, Lottery Operators (Government & Private Licensed), with a secondary code of MPAEAFAE, Draw-Based Lottery Management (Number Games, Keno as Lottery). Its NAICS code is 7132 and its SIC code is 7900.