Lotería de Bogotá

What Lotería de Bogotá does

Lotería de Bogotá is a state-owned industrial and commercial enterprise (empresa industrial y comercial del Estado) established circa 1968–1970 and owned by the Alcaldía Mayor de Bogotá, operating Bogotá's official government lottery under the regulatory oversight of COLJUEGOS and the Consejo Nacional de Juegos de Suerte y Azar. It conducts weekly Thursday lottery draws broadcast on Canal Capital and Canal Uno, manages a COP $34 billion total prize pool anchored by a COP $12 billion Premio Mayor, and authorizes Chance (Apuestas Permanentes) betting through a concessionaire arrangement (currently SuperGiros). Its product portfolio spans traditional lottery tickets (billete/fracción) across ordinary, bifraccional, unifraccional, and extraordinary draw formats; the Raspa y Gane Online digital instant-win scratch card; and regulatory authorization services for third-party promotional games and raffles in Bogotá D.C.

The underlying technology stack consists of electronic draw systems, an e-commerce platform (loteriadebogota.com) enabling online registration, ticket selection, and digital prize claims, physical ticket security features (serial numbering, anti-counterfeiting, friction scratch-off), and real-time result verification systems. Distribution is multi-channel: direct-to-consumer via the official web portal and the Carrera 32A #26-14 headquarters, supplemented by an extensive nationwide reseller and retail network including Baloto, Paga Todo, Efecty, SuperGiros, LotiColombia, Punto de Pago Multibanco, Billuyo, and thousands of authorized lottery sellers (loteros).

Revenue mechanics rest on three pillars: (1) unit-priced weekly ticket and fraction sales at COP $6,000–18,000; (2) concession and licensing fees from Chance (Apuestas Permanentes / El Dorado, Súper Astro, Superlotto, Zodiaco, Piña) operated by SuperGiros; and (3) authorization fees for third-party promotional games and raffles. A portion of revenue is transferred to Bogotá's public health sector under Supersalud oversight. The organization operates with approximately 46 employees and serves a mass-market Colombian consumer base, with no private shareholders or external capital structure.

Name

Lotería de Bogotá

Legal name

Lotería de Bogotá

Website

https://loteriadebogota.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lotería de Bogotá is a state-owned Colombian lottery enterprise under the Alcaldía Mayor de Bogotá, operating weekly Thursday lottery draws, digital instant-win games (Raspa y Gane Online), and authorized Chance betting via concessionaires, serving Colombian consumers nationwide with revenue partially funding Bogotá's public health sector.

Ownership category

akta.pro rank

Product category

Government Lottery Services

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM), Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ)

Keywords

• Government lottery operations
• Lottery ticket sales
• Chance betting games
• Lottery distribution
• Promotional games authorization

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lottery Ticket Sales: Weekly lottery ticket sales (sorteos ordinarios and extraordinarios) generating revenue through ticket and fraction sales at COP $18,000 per ticket or COP $6,000-9,000 per fraction. Revenue supports public health funding.
2. Chance (Apuestas Permanentes) Concession: Authorized concession operation of the Chance betting game through licensed operators, with El Dorado as the primary chance product. The organization regulates and authorizes these games while earning concession fees.
3. Promotional Games and Raffles Authorization: Administrative authorization and regulatory oversight of promotional games and raffles conducted by third parties in Bogotá, generating authorization fees and regulatory revenue.
4. Digital Products (Raspa y Gane Online): Online instant-win promotional games included with ticket purchases, generating additional engagement and secondary revenue streams through digital channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels5 records

Core offering

Lotería de Bogotá is a state-owned lottery enterprise that operates weekly traditional lottery draws (sorteos ordinarios and extraordinarios), permanent betting games (chance / El Dorado), digital instant-win games (Raspa y Gane Online), and provides regulatory authorization services for third-party promotional games and raffles. Revenue is generated through unit-priced ticket and fraction sales, concession fees from authorized chance operators, and authorization fees for promotional games, with proceeds directed toward Bogotá's public health sector.

Product overview

Lotería de Bogotá operates a multi-product lottery and gaming portfolio centered on its traditional lottery ticket product (billete/fracción) with a weekly draw structure, augmented by digital instant-win (Raspa y Gane Online), permanent betting (Apuestas Permanentes / Chance El Dorado), and a regulatory authorization service for third-party promotional games and raffles (Juegos Promocionales y Rifas). The core product generates a prize pool of $34.000 million pesos per draw cycle, anchored by a Premio Mayor of $12.000 million pesos, supported by a tiered secos prize system and approximation prizes. Special extraordinary draws (Sorteos Extraordinarios) amplify the standard offering with enhanced incentives. The complete product ecosystem is accessible both through physical distribution networks nationwide and via the company's official web portal.

Differentiator

Problem solved

Functional benefit

Brands

• Raspa y Gane Online: Digital instant-win scratch card game included with online lottery ticket purchases, offering instant cash prizes such as $5,000,000, $1,000,000, $500,000, and $50,000.
• El Dorado
• Súper Astro
• Superlotto
• Zodiaco
• Piña
• Chance

Products and services

• Lotería Tradicional de Bogotá (Billete/Fracción)

Quantifiable outcome

• Weekly draws with approximately 35,000 new winners per cycle
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• IDIPRON (Instituto Distrital para la Protección de la Niñez y la Juventud)minorStrategic or Co-development PartnerSocial partnership with IDIPRON in the La Victoria sector, converting Lotería de Bogotá's traditional location into an open community center and sports refuge for vulnerable youth. Initiative uses sports as an educational tool for social inclusion and development.
• FEDELCOminorOthersFederación de Loterías de Colombia - trade association membership for Colombian lotteries.
• ASOJUEGOSminorOthersColombian games industry association for lotteries and betting operators.
• COLJUEGOScoreOthersColjuegos - National entity governing games of chance in Colombia. Lotería de Bogotá operates under COLJUEGOS regulatory oversight.
• CONSEJO NACIONAL DE JUEGOS DE SUERTE Y AZARcoreOthersNational Council of Games of Chance - regulatory body that authorizes lottery draw schedules and prize plans.
• CIBELAEminorOthersInternational betting and lottery association for industry knowledge sharing and best practices.
• Canal CapitalcoreGTM or Marketing PartnerLocal government TV channel broadcasting Lotería de Bogotá weekly Thursday draws in Bogotá.
• Canal UnocoreGTM or Marketing PartnerNational TV network broadcasting Lotería de Bogotá draws to national audience.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Baloto: National multi-jurisdictional Colombian lottery operator that runs draw-based lottery games through shared retail machines. Lotería de Bogotá tickets are distributed partly through Baloto's national machine network, and the two compete for the same Colombian consumer lottery spend.
• Lotería de Cundinamarca: Colombian departmental state lottery operating weekly draw-based lottery from Cundinamarca. Operates under identical COLJUEGOS framework, competes directly for ticket-share in the Bogotá metropolitan market, and uses the same multichannel (physical + digital) distribution approach.
• Lotería de Medellín: Another Colombian departmental state lottery operating traditional weekly number-draw tickets in Antioquia. Directly comparable on product (weekly draw-based lottery), regulatory framework (COLJUEGOS), distribution model, and government-ownership structure.
• Lotería del Valle: Colombian departmental state lottery from Valle del Cauca running weekly draw-based lottery under the same COLJUEGOS-regulated framework. Comparable scale, product mix (billete/fracción), and prize-pool approach make it a structurally identical peer.

Broad incumbents

• International Game Technology (IGT): Global lottery technology and services provider supplying lottery systems, draw hardware, and software to regulated lotteries worldwide. Comparable as the upstream technology and operations infrastructure for draw-based lotteries, though operating as a vendor rather than a lottery operator.
• Lotería Nacional de la República Mexicana: Mexican state-owned federal lottery offering traditional number-draw tickets across Mexico. Comparable as a state-owned national lottery operator with weekly draws, regulated exclusivity, and similar prize-pool mechanics — useful cross-jurisdiction benchmark.

Regional players

• Lotería Nacional de Panamá: Panamanian state-owned national lottery running traditional weekly draws. Comparable as a regulated state lottery operator in a neighboring Central/South American jurisdiction, with similar traditional draw-based product mechanics.
• CODERE: Latin American gaming operator with lottery and betting operations across Argentina, Mexico, Spain, and Colombia. Comparable as a regulated multi-jurisdiction lottery/betting operator in Latin America, though broader in product mix.

Emerging players

• Súper Giros (Juego Legal): Authorized concessionaire that operates Lotería de Bogotá's Chance / Apuestas Permanentes product since Feb 2022. Operates daily-draw chance betting that overlaps with Lotería de Bogotá's chance concession revenues and shares the same lottery regulation framework.

Others

• Scientific Games: Global supplier of lottery systems, instant-win products, and digital lottery platforms serving regulated operators worldwide. Comparable as an enabling technology and digital-instant-win partner relevant to Lotería de Bogotá's online ticket platform and "Raspa y Gane Online" roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/loteriadebogota
• YouTubeyoutube.com/@loteriadebogota
• Facebookfacebook.com/loteriadebogota
• LinkedInlinkedin.com/company/loter%C3%ADa-de-bogot%C3%A1
• Instagraminstagram.com/loteriadebogota
• TikToktiktok.com/@loteriadebogota

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lotería de Bogotá