LOTERIA DE MEDELLIN

Name

LOTERIA DE MEDELLIN

Legal name

Lotería de Medellín

Website

https://loteriademedellin.com.co

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

11–50 employees

Short description

Lotería de Medellín is a Colombian state-owned lottery entity operating traditional weekly draws, extraordinary high-prize draws, and the Raspa & Listo scratch-card line for Colombian consumers, distributed through physical agents, electronic POS terminals, and the Lottired.net digital platform, with proceeds transferred to the health sector.

Ownership category

akta.pro rank

Product category

State Lottery Services

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Lottery Retailer Networks & Distribution Services (MPAEAFAF)

Keywords

• Lottery games
• Scratch cards
• Instant win games
• State lottery
• Online lottery sales

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Traditional Lottery Ticket Sales: Sale of physical lottery tickets through a nationwide network of authorized distributors and loteros. Tickets are sold in series with 3 fractions each. Weekly ordinary draws every Friday at 11pm, plus periodic extraordinary draws with larger prize pools.
2. Raspa & Listo Scratch-off Games: Instant win scratch-off tickets sold at various price points ($2,000 to $10,000 COP) with prizes up to $250 million COP. Available through physical retail and Lottired online platform.
3. Extraordinary Draws: Special high-prize lottery draws held periodically (e.g., June and November) with significantly larger accumulated prize pools. Ticket prices higher than ordinary draws ($30,000 COP for Extraordinario).
4. Permanent Betting Operations (Apuestas Permanentes): Authorization and oversight of permanent betting games operated through concessionaires (currently GANA S.A.) in Antioquia, generating regulatory fees and transfers to health sector.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Lotería de Medellín operates a state-owned lottery business offering traditional weekly paper lottery draws (every Friday at 11 p.m.), periodic extraordinary draws with elevated prize pools, and an instant-win scratch card line (Raspa & Listo). Tickets are sold through authorized distributors and loteros, electronic terminals at partner retail points (Gana, Baloto, Gane, Paga Todo Para Todo, Loticolombia), and the Lottired.net online platform for national and international purchases.

Product overview

Lotería de Medellín operates a multi-product lottery portfolio anchored by its traditional paper lottery (Lotería de Medellín), an annual extraordinary draw (Sorteo Extraordinario de la Medellín), and an instant-win scratch card line (Raspa & Listo). All products are commercialized through a traditional physical distribution network, an electronic channel via Lottired mobile terminals at fixed points of sale, and the Lottired.net online platform. The core traditional lottery product generates a regular weekly draw (Fridays at 11:00 p.m.) with a Major Prize of $16 billion COP, while the extraordinary draw offers a substantially elevated prize structure with a Major Prize of $25 billion COP and a total prize pool of $75 billion COP. Raspa & Listo provides 14 themed instant-win scratch card variants at price points ranging from $2,000 to $10,000 COP, with maximum prizes up to $250 million COP.

Differentiator

Problem solved

Functional benefit

Brands

• Raspa & Listo: Instant win scratch-off lottery game with multiple game variations including Horóscopo Chino, Triqui Ganador, Monopoly, Dulce Premio, Mascotas de la Suerte, Penaltis, Ciudades del Mundo, Bowling, Giratu Suerte, Raspa Ya, Magnate, and Black Jack. Available in denominations from $2,000 to $10,000 COP with prizes up to $250,000,000 COP.

Quantifiable outcome

• 95 years of continuous operation as reference national entity in lottery sales and health transfers
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• LottiredcoreTechnology or IntegrationLottired is the company's proprietary electronic commerce platform for lottery sales. It operates as both an online web portal (lottired.net) and mobile application for iOS and Android. The platform enables real-time ticket purchasing with customer number/series selection and secure payment processing through integration with Place to Pay. Also serves as national platform for all Colombian lotteries.
• TeleantioquiacoreStrategic or Co-development PartnerRegional television channel that broadcasts Lotería de Medellín draws live every Friday at 11pm. The partnership ensures wide reach of draw results and adds credibility through televised, transparent proceedings.
• Place to PaycoreTechnology or IntegrationSecure electronic payment gateway integrated with Lottired.net for processing debit and credit card transactions. Provides high security standards and fraud monitoring for online lottery purchases.
• GANA S.A.coreChannel Partner/ Reseller/ DistributorAuthorized concessionaire operating permanent betting games (Apuestas Permanentes) in Antioquia under Law 643 of 2001. The concession operates through public authorization contracts for terms of 3-5 years.
• Fixed Point-of-Sale Partners (Gana, Baloto, Gane, Paga Todo Para Todo, Loticolombia)coreChannel Partner/ Reseller/ DistributorElectronic lottery sales through terminal networks at major retail chains throughout Colombia, allowing customers to purchase lottery tickets with electronic number/series selection at established gambling retail locations.
• ColjuegoscoreOthersColjuegos (Consejo Nacional de Juegos de Suerte y Azar) is the national regulatory body overseeing lottery and gambling operations in Colombia. Lotería de Medellín operates under their supervision and regulatory framework.
• FedelcominorOthersColombian Federation of Lottery Entities - industry association membership for coordination with other Colombian lotteries.
• CibelaeminorOthersIbero-American Association of State Lotteries - international association for lottery knowledge sharing and best practices.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• INTRALOT: Greek-listed provider of lottery systems, software, and operational services to state lotteries globally including in Latin America. Relevant as technology and operational enabler in the lottery industry; also operates as licensed lottery operator in some jurisdictions, providing a broader view of industry technology infrastructure.

Broad incumbents

• Française des Jeux (FDJ): French national lottery operator with much larger scale, offering draw games, scratch cards, and sports betting under a government-granted monopoly. Comparable business model and product mix to Lotería de Medellín but operates at substantially greater scale in a more developed European market.

Direct peers

• Lotería de Cundinamarca: Colombian departmental state lottery offering traditional draw games and scratch-off products to consumers across Colombia. Operates under identical legal framework (Law 643 of 2001) and competes directly in the same market segments as Lotería de Medellín.
• Lotería del Valle: Major Colombian state lottery operating in Valle del Cauca with traditional draws, instant-win games, and nationwide distribution. Operates under the same Coljuegos regulatory framework and offers a directly comparable product portfolio including weekly draws and scratch-off variants.
• Lotería de Manizales: Colombian regional lottery operating in Caldas department with traditional draw games and nationwide distribution. Operates under identical legal and regulatory framework as Lotería de Medellín and serves the same consumer market.
• Lotería del Tolima: Colombian departmental state lottery offering traditional lottery draws and instant-win scratch products under the same Coljuegos regulatory framework. Competes directly for share of wallet among Colombian lottery bettors.
• Lotería del Cauca: Colombian departmental lottery operating traditional weekly draws and instant-win scratch-off products. Directly comparable in scale, regulatory framework, and product offering to Lotería de Medellín, serving the same Colombian consumer market.
• Lotería de Boyacá: Colombian departmental lottery offering traditional weekly draws with similar prize structures and nationwide physical distribution. Operates under the same regulatory regime (Coljuegos) and competes for the same Colombian lottery bettor segment.
• Lotería de Bogotá: Colombia's capital city lottery and one of the largest Colombian state lotteries. Operates traditional weekly draws, extraordinary draws, and scratch-off games with nationwide distribution through physical and electronic channels. Most direct comparable in terms of regulatory structure, product mix, and target market.

Regional players

• Loterías y Apuestas del Estado (LAE): Spanish state-owned national lottery operator offering draw-based games, instant-win scratch cards, and sports betting. Operates as a government monopoly similar to Lotería de Medellín, but serves the Spanish market with significantly larger scale and broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LoteriaMedellin
• YouTubeyoutube.com/user/loteriademedellin
• Facebookfacebook.com/loteriademedellin
• Instagraminstagram.com/loteriamedellin
• LinkedInlinkedin.com/company/loteria-de-medellin

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOTERIA DE MEDELLIN