Lotte Mall West Lake Hanoi

What Lotte Mall West Lake Hanoi does

Lotte Mall West Lake Hanoi is a premium shopping, dining, and entertainment complex located in the Tay Ho (West Lake) district of Hanoi, Vietnam. Opened in 2023 and operated by Công ty TNHH Lotte Properties Hà Nội (Vietnamese subsidiary of the South Korean Lotte Group conglomerate, tax code 0107645480), the complex houses over 100 international and luxury retail brands across multiple floors (B1, 1F, 2F, 3F), with tenant names including Hermès Beauty, Maison Margiela, Sisley Paris, Clé de Peau Beauté, CAO Fine Jewellery, and J.ESTINA. The mall targets affluent Vietnamese consumers and families seeking consolidated premium retail, dining, and entertainment experiences, operating daily from 9:30 to 22:00.

The property's product ecosystem extends well beyond retail. It includes the L7 West Lake Hanoi by Lotte hotel (Level 7), Lotte World Aquarium, Lotte Mart supermarket (basement B1, operating 8:30-22:00), Lotte Cinema, L'Art Gallery, and LOTTE Office commercial space. The LS.POINT mobile loyalty application (available on iOS and Android) serves as the primary digital touchpoint, providing store navigation, brand discovery by category, and loyalty point accumulation. The AVENUEL VIP program offers premium member privileges, while the Clean Shopping consumer-protection campaign provides up to 5x compensation for billing or receipt irregularities. The mall is privately held by Lotte Properties with no external investors or public listing; the operating entity is staffed by approximately 30 corporate personnel, with tenant stores operated by their respective brands.

The business model is a classic shopping-mall operator structure: tenant rental and commission revenue from over 100 retail tenants, supplemented by direct operations of the integrated hotel, supermarket, cinema, aquarium, gallery, and office assets. Each retail tenant sets its own pricing; the mall does not disclose individual tenant pricing or its own consolidated financials. Customer segmentation focuses on premium/upper-middle class shoppers (primary segment, addressed through luxury fashion, cosmetics, fine jewelry, and fine dining use cases) and general consumer families (secondary segment, addressed through everyday shopping, supermarket, cinema, and children's fashion). The firm has no public funding rounds, M&A, or third-party investment disclosed; expansion is supported entirely by its Lotte Group parent.

Name

Lotte Mall West Lake Hanoi

Legal name

Công ty TNHH Lotte Properties Hà Nội

Website

https://lottemallwestlakehanoi.vn

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lotte Mall West Lake Hanoi is a premium shopping and entertainment complex in Hanoi's Tay Ho district, operated by Lotte Properties Hanoi under the Lotte Group. It houses over 100 luxury brands plus a hotel, supermarket, cinema, and aquarium, serving affluent Vietnamese consumers through tenant rental and commission revenue.

Ownership category

akta.pro rank

Product category

Premium Shopping Mall and Retail Complex

NAICS

Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Downtown/Urban Flagship Traditional Department Stores (CRAGAAAG)

akta.pro secondary industry

Luxury Beauty & Fragrance Department Stores (CRAGADAD)

Keywords

• Premium shopping mall
• Retail real estate
• Luxury fashion retail
• Mall entertainment complex
• Loyalty membership program

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Distribution channels2 records

Marketing channels5 records

Core offering

Lotte Mall West Lake Hanoi operates a premium shopping and entertainment complex in Hanoi's Tay Ho (West Lake) district, housing over 100 international and domestic retail brands across fashion, cosmetics, fine jewelry, watches, sportswear, and children's categories, alongside on-site entertainment (Lotte Cinema, Lotte World Aquarium, L'Art Gallery), a supermarket (Lotte Mart), a hotel (L7 West Lake Hanoi by Lotte), and office space. The complex is supported by the LS.POINT mobile loyalty application and the AVENUEL VIP membership program, and is distinguished by the Clean Shopping consumer-protection initiative offering up to 5x compensation for billing irregularities.

Product overview

Lotte Mall West Lake Hanoi is a large-scale shopping and entertainment complex operated by Lotte Properties Hanoi. The core offering is the mall itself, which houses over a hundred retail brands across multiple floors. The product ecosystem includes the LS.POINT loyalty mobile application (iOS/Android) that serves as a shopping companion for store navigation, brand discovery, and point accumulation. Adjacent services include L7 Hotel (accommodation), Lotte World Aquarium, Lotte Mart supermarket, Lotte Cinema, and L'Art Gallery. The AVENUEL VIP program provides premium member privileges. The Clean Shopping campaign offers customer purchase protection with compensation provisions.

Differentiator

Problem solved

Functional benefit

Brands

• LS.POINT: Loyalty program offering member rewards, point accumulation, and promotional vouchers for shoppers at Lotte Mall West Lake Hanoi.

Products and services

• Lotte Mall West Lake Hanoi (Shopping Mall Complex) A premium shopping and entertainment complex in Hanoi featuring multiple floors of retail stores, dining options, and leisure attractions under one roof, serving consumers seeking luxury fashion, cosmetics, fine jewelry, fine dining, and entertainment.
• LS.POINT Mobile Application A loyalty and shopping companion mobile app (iOS/Android) enabling customers to locate store positions, browse brands by category, identify LS.POINT-eligible stores for point accumulation/redemption, and access promotions at Lotte Mall West Lake Hanoi.
• AVENUEL VIP Membership Program A VIP membership program offering premium privileges and exclusive benefits for high-end customers shopping and using services at Lotte Mall West Lake Hanoi.
• L7 West Lake Hanoi by Lotte (Hotel)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Lotte Properties Hanoi (Công ty TNHH Lotte Properties Hà Nội)coreOthersLotte Properties Hanoi is the parent company and property owner of Lotte Mall West Lake Hanoi. The company is registered under tax code 0107645480 and operates the premium shopping complex as part of the Lotte Group ecosystem in Vietnam.

Recent moves6 records

Expansion highlights4 records

Regional players

• AEON Mall Vietnam: Japanese mall operator with large-footprint locations across Vietnam (e.g., AEON Mall Long Bien, Ha Dong). Competes for general consumer and family segments with grocery-anchored formats in Hanoi.
• Plaza Indonesia (Jakarta): Jakarta's flagship premium shopping mall in the central business district, combining luxury department stores (Sogo, Metro), international brands, and dining. Comparable in Southeast Asian urban-premium positioning.

Broad incumbents

• ION Orchard (Singapore): Premium urban Singapore mall on Orchard Road featuring luxury brands, flagship beauty stores, dining, and an ION Art gallery. Comparable format of a downtown flagship luxury mall.
• Central Embassy / CentralWorld (Central Group): Thai Central Group's flagship Bangkok luxury malls anchored by Central department stores and international luxury brands, plus cinema/dining. Useful benchmark for Southeast Asian luxury mall economics and tenant strategies.
• Shinsegae Department Store: Major Korean department store chain with luxury positioning comparable to Lotte Department Store within the broader Lotte ecosystem. Anchors premium beauty and luxury brand retail in Seoul, with overlapping brand mix.
• Pacific Place (Hong Kong / Jakarta): Premium Hong Kong mixed-use complex with luxury shopping, hotel, and office offerings. Comparable premium mixed-use mall/hotel format, though operating in a more mature market.
• Siam Paragon (Bangkok): Thailand's flagship luxury shopping mall with integrated luxury department stores (Hermès, Dior), cinema, aquarium, and dining. Comparable premium Southeast Asian mall model against which Lotte Mall West Lake Hanoi benchmarks its tenant mix.

Direct peers

• Trang Tien Plaza (Hanoi): Iconic Hanoi luxury department store in the Hoan Kiem district, housing premium fashion, cosmetics, and jewelry brands. A direct premium-positioned competitor for upper-middle class Hanoi shoppers.
• Vincom Center / Vincom Mega Mall (Vingroup): Vietnam's largest domestic mall portfolio operator, including Vincom Mega Mall Royal City and Vincom Ba Trieu in Hanoi. Direct competitor in the premium Vietnamese shopping-mall segment with overlapping luxury tenants and mixed-use positioning.
• Lotte World Mall (Seoul): Lotte Group's flagship Seoul mall, combining department store, duty-free, aquariums, cinema and hotel under one roof. The closest domestic benchmark for the West Lake Hanoi property's operating model and tenant strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lottemallwestlakehanoi
• Instagraminstagram.com/lottemallwestlakehanoi
• LinkedInlinkedin.com/company/lotte-mall-west-lake-hanoi

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lotte Mall West Lake Hanoi