What Oklahoma Lottery does

The Oklahoma Lottery Commission is a state government agency established in 2005 that operates the legal lottery within the State of Oklahoma under Article 10, Section 41 of the Oklahoma Constitution. It serves adult Oklahoma residents through a product portfolio spanning seven draw games (Powerball, Mega Millions, Lotto America, Millionaire for Life, Pick 3, Cash 5, Lucky for Life) plus instant-win Scratchers and Fast Play games including progressive jackpot variants, with ticket price points ranging from $1 to $100. Distribution occurs through more than 1,800 licensed retail locations statewide (convenience stores, gas stations, grocery stores), self-service lottery vending machines, and an official mobile application supporting Ticket Checker scanning, digital playslip QR-code generation, and jackpot alerts.

The technology layer is anchored by the mobile app (available on iOS and Android), the Players Club loyalty platform, and retailer-side terminals plus vending machines; no public API, SDK, or AI/ML components are disclosed. The Commission employs approximately 24 staff at its Oklahoma City headquarters and is governed by a seven-member unpaid Board of Trustees. Leadership includes Executive Director Jay Finks (appointed November 2020), Director of Security & Validations Ricky McCullough, Director of Marketing & Product Development Abby Morgan, and Director of Business Solutions Shelby Owen.

The revenue model is transaction-based: FY2025 net sales exceeded $305 million, with $192M+ paid in prizes and $19.4M+ paid in retailer commissions (6% sales commission plus 0.75% cashing commission). Residual proceeds flow to the Oklahoma Education Lottery Trust Fund, supporting K-12 education, teacher retirement, school consolidation, Oklahoma Career Tech, and higher education; cumulative education contributions since 2005 exceed $1.47 billion. Marketing is conducted via organic social channels (Facebook, Instagram, YouTube, TikTok), the lottery.ok.gov website, in-store point-of-sale materials, and the mobile app.

Name

Oklahoma Lottery

Legal name

Oklahoma Lottery Commission

Website

https://lottery.ok.gov

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

The Oklahoma Lottery Commission, a state agency founded in 2005, operates Oklahoma's legal lottery through 1,800+ retailers, a mobile app, and self-service vending machines, offering draw games, Scratchers, and Fast Play instant-win games, with proceeds funding Oklahoma education.

Ownership category

akta.pro rank

Product category

State Lottery Gaming

NAICS

Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Retailer Networks & Distribution Services (MPAEAFAF)

Keywords

• State lottery
• Draw games
• Scratch-off tickets
• Instant win games
• Education funding

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Draw Game Sales: Multi-state and state-only draw games including Powerball, Mega Millions, Lotto America, Millionaire for Life, Pick 3, Cash 5, and Lucky for Life. Tickets range from $1 to $5 per play. Players select numbers or use Easy Pick for random generation.
2. Scratch-Off Ticket Sales: Instant-win Scratchers games available at price points from $1 to $100. Players scratch tickets to reveal winning combinations. Multiple prize tiers from free tickets to million-dollar top prizes.
3. Fast Play Game Sales: Instant-win games printed at lottery terminals and self-service machines without the need for scratching. Available in $1, $2, $3, $5, $10, $20, and $30 price points, with many featuring progressive jackpots.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Oklahoma Lottery sells draw-based lottery games (Powerball, Mega Millions, Lotto America, Millionaire For Life, Pick 3, Cash 5, Lucky For Life), instant-win Scratchers tickets at price points from $1 to $100, and Fast Play terminal-printed instant games. Products are distributed through 1,800+ licensed retail locations across Oklahoma and supported by a mobile app for ticket checking, digital playslip building, and Players Club loyalty engagement.

Product overview

The Oklahoma Lottery operates a multi-channel lottery platform consisting of seven draw games (Powerball, Mega Millions, Lotto America, Millionaire For Life, Pick 3, Cash 5, and Lucky For Life), instant win Scratchers tickets, and Fast Play games including progressive jackpot offerings. The ecosystem is anchored by the Players Club loyalty program and an official mobile app that enables ticket checking, digital playslip building, and promotion access. Add-on features include Power Play and Double Play for Powerball, and All Star Bonus for Lotto America. The company contributes lottery proceeds to Oklahoma Education.

Differentiator

Problem solved

Functional benefit

Products and services

• Powerball Multi-state lottery draw game where players select 5 white numbers (1-69) and 1 red Powerball number (1-26) with drawings held Monday, Wednesday, and Saturday; base ticket priced at $2.
• Mega Millions Multi-state lottery draw game where players select 5 white numbers (1-70) and 1 Mega Ball number (1-24) with drawings held Tuesday and Friday; priced at $5 per play.
• Lotto America Multi-state lottery draw game where players select 5 numbers (1-52) and 1 Star Ball number (1-10) with drawings held Monday, Wednesday, and Saturday; priced at $1 per play.
• Millionaire For Life Draw game offering top prize of $1 million per year for life by matching 5 numbers plus a Millionaire Ball, with daily drawings; priced at $5 per play.
• Pick 3 Daily draw game where players select 3 numbers (0-9) with multiple play types including Straight, Box, Front Pair, and Back Pair; $1 per play, $500 top prize (Straight play).
• Cash 5 Daily draw game where players select 5 numbers (1-36) for a top prize of $25,000 with taxes paid by the lottery; $1 per play.
• Lucky For Life Draw game offering $1,000 per day for life by matching 5 numbers plus a Lucky Ball, with daily drawings.
• Scratchers Instant win scratch-off lottery tickets available in various price points ($1 to $100) with diverse themes and prize structures; top prizes range from $50 to $5,000,000.
• Fast Play Instant win games printed at the time of purchase at lottery terminals or self-service machines without scratching required; available at $1, $2, $3, $5, $10, $20, and $30 price points.
• Oklahoma Lottery Mobile App Official mobile application enabling ticket checking via Ticket Checker scanner, playslip building with QR code generation, jackpot notifications, and Players Club access for Oklahoma Lottery players.
• Players Club Loyalty rewards program where members earn points for every dollar spent on Scratchers, Draw games, and Fast Play, redeemable for promotion entries and special drawings.

Quantifiable outcome

• $1.47 billion+ contributed to Oklahoma Education since 2005
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Massachusetts State Lottery: State-run lottery operator offering draw games (Powerball, Mega Millions, state-specific), scratch tickets, and Keno-style instant games. Comparable in scale, product portfolio, and education/civic-benefit funding model.
• Ohio Lottery Commission: Ohio's state lottery offering draw games, scratch-offs, Fast Play, Keno, and sports betting products. Comparable state-government structure with similar product breadth and education-fund contribution model.
• Pennsylvania Lottery: Pennsylvania's state lottery is known for its early iLottery launch and broad product portfolio including draw games, scratchers, Fast Play-style games, and online play. Highly comparable in government-operated structure and product innovation, with similar retail and digital distribution.
• New York State Gaming Commission (Lottery): Operates New York's state lottery including draw games, scratch-offs, and lottery-linked products through an extensive retailer network. Directly comparable government-operated lottery with similar product breadth and education/revenue mandate.
• Florida Lottery: State-run lottery offering draw games, scratch-offs, and Fast Play-style instant games, with profits directed to the state's education fund. Closely parallels Oklahoma Lottery's structure, product categories, and education-benefit mandate.
• California State Lottery: California's state lottery operator offering draw games, scratchers, and Hot Spotta (a Fast Play-style game). Functions as a government-licensed monopoly with similar product portfolio, retailer network, and public-benefit contribution model to Oklahoma.
• Illinois Lottery: Operated as a state-government lottery (currently managed by a private operator under state oversight) offering draw games, scratchers, and Fast Play-style instant tickets. Comparable product mix and government-backed regulatory structure, with an online component through its app.
• Texas Lottery Commission: Operates draw games (including Powerball, Mega Millions), scratch tickets, and other lottery products as a state government monopoly in Texas. Directly comparable in product mix, regulatory structure, and education-benefit mandate, but with materially larger revenue scale.

Others

• IGT (International Game Technology): Major supplier of lottery systems, terminals, and software to North American state lotteries including Oklahoma. Not a direct competitor but a key technology vendor and ecosystem participant enabling the Oklahoma Lottery's draw and instant game operations.
• Scientific Games Corporation: Provides instant scratch ticket printing, lottery systems, and digital lottery platforms to U.S. state lotteries. Indirect comparator as a supplier/infrastructure provider supporting products like Oklahoma's Scratchers and Fast Play tickets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/oklahomalottery
• YouTubeyoutube.com/channel/UC1D42NU7nvRNi0HNa4Otv5w
• Facebookfacebook.com/OKLottery
• Instagraminstagram.com/oklahoma_lottery/?hl=en
• TikToktiktok.com/@oklahomalottery
• LinkedInlinkedin.com/company/oklahoma-lottery

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oklahoma Lottery