What Lotto-Toto GmbH Sachsen-Anhalt does

Lotto-Toto GmbH Sachsen-Anhalt is a state-owned lottery operator wholly owned by the German federal state of Saxony-Anhalt, operating under the consumer brand LOTTO Sachsen-Anhalt. The company holds an exclusive concession to organize and retail lottery and sports betting products within the state, is listed on the official White List under § 9 Abs. 8 GlüStV 2021, and operates under the regulatory oversight of the Glücksspielaufsichtsbeh\r örde and the Joint Gambling Authority of the States (Gemeinsame Glücksspielbehörde der L\r änder). Its product portfolio spans classic draw-based lotteries (LOTTO 6aus49, Eurojackpot, KENO, BINGO!, GlücksSpirale), an extensive range of scratch cards (Rubbellose) including joint multi-state products, supplementary games (Spiel 77, SUPER 6, plus 5), and sports betting (TOTO 13er Ergebniswette, TOTO 6aus45 Auswahlwette).\n\nThe company distributes products through a dual-channel model: an established retail outlet network of Lotto-Verkaufsstellen across Saxony-Anhalt and owned digital channels consisting of the lottosachsenanhalt.de web platform and native iOS/Android LOTTO-APP applications. The technology stack is compliance-focused rather than AI-driven, including integration with the LUGAS cross-state gambling supervision system for player-limit monitoring, the OASIS self-exclusion blockade database, SANSCREEN for AML/sanctions screening, and certified ISO/IEC 27001 and WLA-SCS security controls. Supporting infrastructure includes third-party identity verification (SCHUFA, Nect), multi-processor payment handling (Nexi, Computop, PayPal, Telecash), and the LOTTO im ABO subscription service and LOTTOCard loyalty program (€0.50 processing fee vs. €1.00 standard).\n\nThe revenue model is structured around gaming stakes with a regulated payout formula: approximately 50% of stakes are returned as winnings, ~40% flow to gaming tax, concession fees, and public funding contributions, and ~20 cents of every Euro spent supports public welfare in Saxony-Anhalt. Customer segments are dominated by individual adult consumers in Saxony-Anhalt, supplemented by small sports clubs (max. 150 members) and non-profit organizations that receive lottery-funded grants through the "Lotto-Sportpatenschaften" program (€50,000/year) and a €1.3M-supervised charitable distribution that funded 38 projects. The supervisory board is the ultimate governing body, reflecting the company’s public-law entity status rather than a venture-backed or PE-relevant ownership profile.

Name

Lotto-Toto GmbH Sachsen-Anhalt

Legal name

Lotto-Toto GmbH Sachsen-Anhalt

Website

https://lottosachsenanhalt.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lotto-Toto GmbH Sachsen-Anhalt is a state-owned, monopoly lottery operator for the German federal state of Saxony-Anhalt, offering draw lotteries, scratch cards, and sports betting through retail outlets, a web platform, and native mobile apps.

Ownership category

akta.pro rank

Product category

State Lottery and Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Lottery Retailer Networks & Distribution Services (MPAEAFAF), Lottery Security, Integrity & Fraud Prevention Services (MPAEAFAI)

Keywords

• State lottery operations
• Sports betting services
• Instant win scratch cards
• Lottery subscription services
• Charitable gaming funding

Headquarters

HQ city

Magdeburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Lottery Ticket Sales: Revenue from sales of lottery products including LOTTO 6aus49, Eurojackpot, KENO, BINGO!, GlücksSpirale, scratch cards, and TOTO sports betting. Processing fees of €1.00 per game order (€0.50 online) applied.
2. Gaming Tax and Concession Fees: Approximately 40% of gaming stakes allocated to lottery tax, concession fees, and funding contributions for public and charitable purposes
3. Jackpot Accumulation: Unclaimed prize money from previous draws accumulated into jackpots for major lottery products including LOTTO 6aus49 (up to €50M), Eurojackpot (up to €120M), and Spiel 77 (up to €10M)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Lotto-Toto GmbH Sachsen-Anhalt operates a state-licensed lottery and sports betting platform offering classic lottery games (LOTTO 6aus49, Eurojackpot, KENO, BINGO!, GlücksSpirale), instant-win scratch cards (Rubbellose), sports betting (TOTO), and supplementary lottery games (Spiel 77, SUPER 6, plus 5). Products are sold via online platform, mobile app, and a network of retail outlets (Lotto-Verkaufsstellen) exclusively within the German federal state of Saxony-Anhalt, with revenues supporting public welfare and charitable projects.

Product overview

Lotto-Toto GmbH Sachsen-Anhalt operates a comprehensive lottery and sports betting platform offering both retail and online services. The core product portfolio consists of traditional lottery games (LOTTO 6aus49, Eurojackpot, KENO, BINGO!, GlücksSpirale), instant win scratch cards (Rubbellose) in various price points and themes, supplementary lottery games (Spiel 77, SUPER 6, plus 5), sports betting products (TOTO 13er Ergebniswette, TOTO 6aus45 Auswahlwette), and supporting services including subscription play (LOTTO im ABO), customer loyalty card (LOTTOCard), and a mobile app for iOS and Android. The company also participates in joint lotteries with other German states and operates under state licensing and oversight.

Differentiator

Problem solved

Functional benefit

Brands

• LOTTOCard: Customer loyalty card program offering reduced processing fees, automatic prize notifications, and additional benefits for lottery players in Sachsen-Anhalt.
• LOTTO im ABO

Products and services

• LOTTO 6aus49 German lottery game where players select 6 numbers from 49 plus a Superzahl. Draws twice weekly (Wednesday and Saturday) with jackpots up to EUR 50 million. For adult residents of Germany.
• Eurojackpot European multi-country lottery where players choose 5 numbers from 50 and 2 Euro numbers from 12. Draws twice weekly with jackpots up to EUR 120 million. For adult residents of Germany.
• KENO Daily lottery game exclusive to online play in Saxony-Anhalt. Players select up to 10 numbers from 70 with daily draws. Stakes range from EUR 1 to EUR 10.
• BINGO! Bingo-style lottery with draws on Sundays. Players match numbers on a card to win prizes including jackpot of approximately EUR 1.1 million.
• GlücksSpirale Premium lottery focused on lifelong prizes, offering monthly payments for life. Draws weekly on Saturdays.
• Rubbellose (Scratch Cards) Instant win scratch cards available in various price points and themes including multiple prize levels and special editions. Joint lottery products with other German states included.
• TOTO 13er Ergebniswette Sports betting game where players predict outcomes (home win/draw/away win) of 13 football matches. Jackpot builds when no one wins the top prize.
• TOTO 6aus45 Auswahlwette Sports betting game where players select 6 draw results from 45 football matches. Jackpot builds when no one wins the top prize.
• LOTTO im ABO Subscription service for automatic lottery play. Customers select numbers once and participate continuously with automatic payment collection and prize transfer. Starting from EUR 5.30 per month for LOTTO 6aus49 participation.
• LOTTOCard Customer loyalty card offering reduced processing fees (EUR 0.50 instead of EUR 1.00), automatic prize notification, and secure ticket registration. Issued at retail locations across Saxony-Anhalt.
• LOTTO-APP Mobile application for iOS and Android enabling online lottery play, ticket purchasing, and account management. Available on Apple App Store and Google Play Store.
• Spiel 77 Supplementary lottery game attached to main lotteries. 7-digit winning number with jackpots up to EUR 10 million. EUR 2.50 per draw.
• SUPER 6 Supplementary lottery game with 6-digit winning number. Fixed maximum prize of EUR 100,000. EUR 1.25 per draw.
• plus 5 Supplementary digit lottery attached to KENO. Offers up to EUR 5,000 with 1:100,000 chance. EUR 0.75 per draw.

Quantifiable outcome

• 90% of gaming stakes returned to players and public welfare
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and moderate.

• Deutsche Klassenlotterie BerlincoreTechnology or IntegrationData center operator providing infrastructure services for lottery operations. Located at Brandenburgische Straße 36, 10707 Berlin.
• Toto-Lotto Niedersachsen GmbHcoreTechnology or IntegrationOperator of www.lotto.de platform enabling game submission via the national lottery portal. Located in Hannover.
• Scientific Games International GmbHcoreTechnology or IntegrationSoftware supplier providing lottery system technology. Located at Klitschgasse 2-4, 1130 Wien, Austria.
• Multa Medio AGcoreTechnology or IntegrationSoftware supplier providing lottery management systems. Located at Berliner Platz 12, 97080 Würzburg, Germany.
• SCHUFA Holding AGmoderateTechnology or IntegrationIdentity verification and credit scoring services. Located at Kormoranweg 5, 65201 Wiesbaden, Germany.
• Nect GmbHmoderateTechnology or IntegrationIdentity verification technology provider. Located at Großer Burstah 21, 20457 Hamburg, Germany.
• Nexi Germany GmbHcoreTechnology or IntegrationPayment processing and credit card transaction security services. Located at Helfmann-Park 7, 65760 Eschborn, Germany.
• Computop Wirtschaftsinformatik GmbHcoreTechnology or IntegrationPayment processing and secure transaction services. Located at Schwarzenbergstr. 4, 9050 Bamberg, Germany.
• PayPal (Europe) S.à r.l. et Cie, S.C.A.coreTechnology or IntegrationOnline payment service provider. Located at 22-24 Boulevard Royal, 2449 Luxembourg.
• Sinch Germany GmbHmoderateTechnology or IntegrationSMS and mobile TAN (mTAN) message delivery service. Located at Wilhelm-Wagenfeld-Straße 20, 80807 München, Germany.
• Telecash, First Data GmbHmoderateTechnology or IntegrationPayment processing and accounts receivable management. Located at Marienbader Platz 1, 61348 Bad Homburg, Germany.
• Telekom Deutschland GmbHmoderateTechnology or IntegrationNetwork services and telecommunications infrastructure. Located at Landgrabenweg 151, 53227 Bonn, Germany.
• Hessische Zentrale für DatenverarbeitungcoreTechnology or IntegrationBlocking database operator for the OASIS self-exclusion system. Located at Mainzer Straße 29, 65185 Wiesbaden, Germany.
• Landesverwaltungsamt Sachsen-AnhaltcoreTechnology or IntegrationOperator of LUGAS central files (cross-state gambling supervision system). Located at Ernst-Kamieth-Straße 2, 06112 Halle (Saale), Germany.
• BEX Components AGmoderateTechnology or IntegrationSANSCREEN software provider for sanctions and embargo list screening to combat money laundering and terrorism financing.
• Optimy SA BelgiummoderateImplementation/ SI/ Consulting PartnerOperator of the lottery funding application portal at projektfoerderung.sachsen-anhalt-lotto.de. Located at Boulevard du Souverain 36, 1170 Brussels, Belgium.

Scale indicators5 records

Recent moves6 records

Expansion highlights12 records

Broad incumbents

• La Française des Jeux (FDJ): French national lottery monopoly with comparable draw-game portfolio (Loto, EuroMillions) and similar ~50% payout ratio; useful scale and digital-platform comparator for a state-monopoly lottery operator in continental Europe.
• Allwyn Entertainment (formerly Sazka / Lottomatica): Large multi-national lottery operator running lotteries across Europe; relevant as a publicly traded comparator for operating economics of a regulated state-style lottery business, though it operates at far larger scale across multiple geographies.

Direct peers

• LOTTO Bayern GmbH: Largest German state lottery operator, offering the same draw games plus Bayern-specific products; comparable business model and regulatory environment, with the most extensive retail network in Germany.
• LOTTO Hessen GmbH: Another German state lottery company under GlüStV 2021 with the same product suite, retail distribution model, and public-benefit mandate; useful for benchmarking digital penetration (LOTTO Hessen has been an early mover on iLottery features).
• Toto-Lotto Niedersachsen GmbH: Operator of the national lotto.de portal through which Lotto-Toto Sachsen-Anhalt submits game transactions; a fellow German state lottery operator with overlapping regulatory regime (GlüStV 2021), same product portfolio (LOTTO 6aus49, Eurojackpot, KENO, scratch cards), and joint scratch-card participation.
• Saarländische Lotto GmbH (Lotto Saar): Small German federal-state lottery operator offering essentially the same draw-based games (LOTTO 6aus49, Eurojackpot, KENO, GlücksSpirale) and instant scratch tickets under the same regulatory umbrella; closest size benchmark to Lotto Sachsen-Anhalt.
• Deutsche Klassenlotterie Berlin (DKLB): Class lottery (Rente Lotterie) operator that also serves as Lotto-Toto Sachsen-Anhalt's data center infrastructure partner; provides complementary class-lottery products in the German market under shared state oversight.
• Westdeutsche Lotterie GmbH & Co. OHG (WestLotto): Lottery operator for North Rhine-Westphalia running the same GlüStV-licensed draw games and a comparable multi-channel strategy (online, app, retail, subscriptions); serves as a benchmark for digital innovation among German state operators.
• Lotterie-Treuhandgesellschaft mbH Thüringen (Lotto Thüringen): Direct state lottery peer in neighboring Thuringia running an analogous product mix (LOTTO 6aus49, Eurojackpot, KENO, Rubbellose, TOTO) under the same German state-monopoly framework and White List licensing, with comparable retail network and digital platform.
• Lotto Rheinland-Pfalz GmbH: German state lottery operator with overlapping product portfolio and joint scratch-card participation; useful for benchmarking digital uptake and ABO/subscription mechanics in smaller federal states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LOTTO.Sachsen.Anhalt
• Instagraminstagram.com/lotto.sachsen.anhalt
• LinkedInlinkedin.com/company/lotto-sachsen-anhalt

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lotto-Toto GmbH Sachsen-Anhalt