MULTA MEDIO

Name

MULTA MEDIO

Legal name

MULTA MEDIO Informationssysteme AG

Website

https://multamedio.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

MULTA MEDIO is a German IT services company that develops digital lottery systems and e-learning platforms. Founded in 1996, it serves approximately 10 of Germany's 16 state lottery companies and provides Totara-based learning solutions to enterprises and schools.

Ownership category

akta.pro rank

Product category

Lottery & Learning Software Solutions

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

akta.pro secondary industries

Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

Keywords

• Lottery software solutions
• E-learning platforms
• Digital learning systems
• Lottery terminal systems
• Compliance learning software

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Lottery Solutions: Development, implementation, and operation of digital lottery systems for state lottery companies including software, apps, websites, self-service terminals, and ongoing support services. Revenue comes from project-based development fees and long-term operational contracts.
2. Learning Solutions: E-learning platform implementation, configuration, and support using Totara and Moodle. Content development services, consulting, and system administration for enterprises, schools, and public administration.
3. IT Consulting and Professional Services: Data analysis, test management, IT security services, UX/SEO/SEA/CRO, web analytics, and web design services that complement core software solutions.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MULTA MEDIO Information Logistik AG develops and operates lottery and learning software solutions. Its Lottery Solutions portfolio includes the Gaming & Service Engine (GSE) platform, self-service terminals, mobile apps, personalization, campaign management, and analytics dashboards used by German state lottery operators. Its Learning Solutions portfolio delivers LMS implementations (Totara, Moodle, Mahara) and integrated digital school and corporate learning environments for enterprises, public administration, and educational institutions.

Product overview

MULTA MEDIO operates two core business divisions: Lottery Solutions and Learning Solutions. Lottery Solutions provides a comprehensive digital lottery ecosystem including the Self-Service Terminal (SB-Terminal), websites, mobile apps, and data analytics tools (MM Management Cockpit, MM Personalize, MM Kampagnen-Management) built on the Gaming & Service Engine (GSE) platform. Learning Solutions centers on implementing and managing Totara (Learn, Perform, Engage), Mahara, and Moodle platforms, delivered as part of the integrated Schule Digital solution for schools that includes Consilio middleware, Mattermost communication, and Nextcloud storage.

Differentiator

Problem solved

Functional benefit

Brands

• Lottery Solutions: Digital lottery systems including websites, mobile apps, self-service terminals, and data analytics for state lottery companies
• Learning Solutions

Products and services

• Lottery Solutions
• Learning Solutions
• MM Selbstbedienungsterminal (SB-Terminal)
• Gaming & Service Engine (GSE)
• Lottery Mobile Apps
• MM Personalize
• MM Management Cockpit
• MM Kampagnen-Management
• Totara Learn / Perform / Engage
• Mahara
• Schule Digital
• Test-Services

Quantifiable outcome

• 8 consecutive CHIP Testsieger wins for LOTTO Hessen (2018-2025)
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• PYRAMID Computer GmbHcoreTechnology or Integration · 15 September 2025Partnership for development and supply of Self Service Terminal hardware. PYRAMID provides kiosk hardware (POLYTOUCH PASSPORT 32) while MULTA MEDIO provides software and system integration. Partnership enables deployment of self-service lottery terminals to state lottery companies.
• TotaracoreTechnology or IntegrationMULTA MEDIO is a Totara Alliance Partner, providing Totara Learn, Perform, and Engage implementations to customers in Germany. Totara is an enterprise learning platform based on Moodle.
• Prof. Thome GruppeminorStrategic or Co-development PartnerMULTA MEDIO was originally founded as spin-off from Prof. Thome's chair at University of Würzburg. Prof. Thome Gruppe member Dr. Christian Schneider joined MULTA MEDIO's supervisory board in 2025.
• IT-Verband Mainfranken e.V.minorOthersRegional IT association membership for networking and industry collaboration in Mainfranken region.
• The European LotteriesminorStrategic or Co-development PartnerMembership in European Lottery association for industry representation and networking.
• MM Learning Solutions AGcoreStrategic or Co-development PartnerSpin-off company founded January 2024 to focus on e-learning solutions. 100% subsidiary of MULTA MEDIO. Led by Eva Pumpurs and Jürgen Helmerich. Shares infrastructure, methods, and processes with parent company.
• Stiftung Forschung hilftminorOthersCharitable partnership supporting cancer research at University of Würzburg. MULTA MEDIO donates 3,000 EUR annually instead of Christmas gifts.
• Musicalsommer FuldaminorOthersGold sponsor of cultural event providing employee benefits through free tickets and team events.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Brightstar Lottery: Brightstar (formerly IGT Lottery, spun off from IGT in 2025) is one of the world's largest lottery technology and services providers, supplying systems, terminals and iLottery platforms to state and national lotteries — directly comparable to MULTA MEDIO's state-lottery software, terminal and iLottery business.
• Scientific Games: Scientific Games is a global lottery systems, instant games and technology provider serving lotteries in 50+ jurisdictions. Already a partner of MULTA MEDIO, it competes for the same state-lottery system and platform contracts.
• Intralot: Intralot is a Greece-based lottery and sports betting technology vendor offering iLottery platforms, terminals and managed services to state lotteries globally — closely comparable to MULTA MEDIO's digital lottery stack.
• Pollard Banknote: Pollard Banknote is a Canadian lottery technology and instant-ticket provider serving North American lotteries with systems, retail and digital solutions, comparable to MULTA MEDIO's lottery systems and self-service terminal offering.
• NeoGames: NeoGames (now part of Aristocrat Lottery Solutions) provides iLottery and iGaming technology, platforms and turnkey solutions to national and state lotteries — directly comparable to MULTA MEDIO's iLottery platform, apps and GSE engine.

Broad incumbents

• Allwyn: Allwyn is a Europe-headquartered multinational lottery operator that both operates lotteries and develops its own technology platforms, competing with MULTA MEDIO for state-lottery system contracts at a much larger scale.
• Camelot (Allwyn): Camelot, now part of Allwyn, operates the UK National Lottery and develops lottery technology used across multiple jurisdictions — a broader incumbent whose technology competes in international tenders that MULTA MEDIO could otherwise bid for.

Regional players

• ZEAL Network: ZEAL Network is a German online lottery operator (Lotto24, Tipp24) that relies on third-party lottery technology — a regional competitor that influences which platforms German state lotteries select, and a potential channel partner for MULTA MEDIO's technology.

Others

• Totara: Totara is the enterprise learning platform whose Learn/Perform/Engage suite MULTA MEDIO implements as an Alliance Partner. Totara is a channel partner and indirect competitor — other Totara partners offer comparable e-learning implementations.
• Moodle: Moodle is the open-source LMS platform underlying MULTA MEDIO's Schule Digital solution and a widely adopted LMS globally — comparable as both a partner and adjacent LMS provider to the e-learning side of the business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/multamedio
• LinkedInlinkedin.com/company/multa-medio-informationssysteme-ag
• Instagraminstagram.com/multamedio
• Xx.com/multamedio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MULTA MEDIO