What Thüringer Staatslotterie AöR (LOTTO Thüringen) does

Thüringer Staatslotterie AöR (LOTTO Thüringen) is the state-owned lottery operator of the Free State of Thuringia, Germany, organized as a public-law entity (Anstalt des öffentlichen Rechts) under the supervision of the Thüringer Ministerium für Inneres, Kommunales und Landesentwicklung. Founded in 1991 and headquartered in Suhl with 17 direct employees, it holds a regulatory monopoly over licensed lottery products in the state. The company serves the adult population of Thuringia through draw-based lotteries (LOTTO 6aus49, Eurojackpot, GlücksSpirale, KENO), instant-win scratch cards (Rubbellose), sports betting (TOTO 13er Ergebniswette, TOTO 6aus45 Auswahlwette), and supplementary games (SUPER 6, Spiel 77, plus 5, Sieger-Chance).

The technology platform combines a certified lottery back-end (WLA Security Control Standard, ISO/IEC 27001, TÜV SÜD certified) with a QuickTipp random-number generation system, a full e-commerce platform at lotto-thueringen.de, native iOS/Android applications, and a customer loyalty card system (Kundenkarte) supporting self-limits and responsible-gaming controls. Distribution is omnichannel: ~650 independent retail Annahmestellen across Thuringia, the online platform, mobile apps, subscription services (Dauerspiel, QuickTipp-Abo, Online-Abo), a Glücksmobil mobile sales unit deployed at events, and syndicate betting (Tippgemeinschaften).

Revenue is generated primarily through per-bet transaction fees on lottery tickets priced between €0.75 and €20, plus recurring subscription billing. In 2025, total revenue reached €184.13M (a 1.38% decline from the 2024 record), with online revenue growing 10.3% to €17.1M. The company paid out €87.9M in winnings and contributed €58.4M to public welfare (€41.1M lottery tax plus €17.3M to charitable causes, including €10.5M to the Landessportbund Thüringen and €5.9M to the Liga der Freien Wohlfahrtspflege). Since founding, cumulative player winnings total €2.237 billion and state/charitable contributions total €1.77 billion.

Name

Thüringer Staatslotterie AöR (LOTTO Thüringen)

Legal name

Thüringer Staatslotterie AöR

Website

https://lotto-thueringen.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

State-owned lottery operator for Thuringia, Germany, offering draw-based lotteries, instant games, and sports betting through ~650 retail outlets, an online platform, and mobile apps. Serves adult residents and channels proceeds to public welfare, charitable organizations, and sports programs.

Ownership category

akta.pro rank

Product category

State Lottery Services

NAICS

Gambling Industries (7132)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Lottery Security, Integrity & Fraud Prevention Services (MPAEAFAI)

Keywords

• State lottery services
• Online lottery platform
• Scratch card games
• Sports betting products
• Lottery subscription services

Headquarters

HQ city

Suhl

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Lottery Ticket Sales: Core revenue from sale of lottery products including LOTTO 6aus49, Eurojackpot, GlücksSpirale, KENO, and scratch cards (Rubbellose). Revenue is generated through retail Annahmestellen, online platform, and mobile app with ticket prices ranging from €0.75 to €20 per bet.
2. GlücksSpirale and Supplementary Lotteries: Additional lottery products including GlücksSpirale with annual prizes up to €2.4 million (€100,000/month for 20 years), SUPER 6 (€1.25 per game), and Spiel 77 (€2.50 per game) as add-on products to main lottery games.
3. Online Gaming Subscriptions: Dauerspiel (standing order subscriptions) and Abo-Modelle for automated recurring lottery participation with monthly billing and automatic participation in special draws.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Thüringer Staatslotterie AöR operates the state-licensed lottery of Thuringia, Germany, selling draw-based lottery games (LOTTO 6aus49, Eurojackpot, GlücksSpirale, KENO), instant-win scratch cards (Rubbellose), and sports betting products (TOTO 13er Ergebniswette, TOTO 6aus45 Auswahlwette). Products are distributed through approximately 650 retail Annahmestellen, an online platform at lotto-thueringen.de, mobile apps, and subscription services (Dauerspiel, QuickTipp-Abo).

Product overview

LOTTO Thüringen is a state-owned lottery operator offering a portfolio of lottery and betting products. The core offering spans draw-based lotteries (LOTTO 6aus49, Eurojackpot, GlücksSpirale, KENO), instant win games (Rubbellose/scratch cards), sports betting (TOTO 13er Ergebniswette and TOTO 6aus45 Auswahlwette), and supplementary games (SUPER 6, Spiel 77, plus 5). Additional services include subscription play (Dauerspiel, QuickTipp-Abo, Online-Abo), syndicate betting (Tippgemeinschaften), a customer card, a mobile app, and a retailer network of ~650 Annahmestellen across Thuringia. The products are accessible online via the website and dedicated apps, as well as through physical retail terminals.

Differentiator

Problem solved

Functional benefit

Brands

• GlüXmagazin: Company magazine featuring lottery news and information

Products and services

• LOTTO 6aus49 Flagship 6/49 number lottery with bi-weekly draws on Wednesday and Saturday, offering jackpot prize pools starting at approximately €1 million; available via retail outlets, online, and mobile app.
• Eurojackpot European multi-country lottery with draws twice weekly (Tuesday and Friday) offering jackpot prizes up to €120 million; available via retail outlets, online, and mobile app.
• GlücksSpirale Premium lottery offering a guaranteed €1.2 million prize plus €5,000 monthly payments for 20 years; available via retail outlets, online, and mobile app.
• KENO Daily number lottery using a 10-from-70 matrix with prizes up to €1 million and variable bet types (KENO-Typ 1-10); available via retail outlets, online, and mobile app.
• Rubbellose (Instant-Win Scratch Cards) Instant-win scratch card games available in multiple price points (€1.50–€10.00) with prizes up to €800,000, including variants such as Goldene 7, Platin 7, Diamant 7, Verrückte 7, and Silberne 7.
• TOTO 13er Ergebniswette Sports betting game based on predicting outcomes (1X2) of 13 football matches, with draws twice per game round.
• TOTO 6aus45 Auswahlwette Sports betting game based on selecting 6 correct numbers from 45 for each matchday's fixture list.
• Dauerspiel (Standing Order Subscription) Recurring subscription service for the same selected numbers across multiple draws for LOTTO 6aus49, Eurojackpot, or GlücksSpirale, with monthly bank account debit and automatic prize transfer.
• QuickTipp-Abo Subscription service launched in 2025 allowing automatic recurring play of randomly generated numbers (QuickTipp) with periodic renewals as part of the digital product range.
• Kundenkarte (Customer Card) Loyalty card for retail customers enabling purchase tracking, prize notifications, and responsible gaming controls (self-limits and self-exclusion) at retail locations.
• Tippgemeinschaften (Syndicate Betting) Group betting service allowing players to join syndicates to pool entries and share winnings, available for LOTTO 6aus49 and Eurojackpot.
• Mehrwochenspiel (Multi-Week Play) Multi-week play option allowing players to commit their selected numbers across multiple consecutive draws in advance.
• LOTTO Thüringen Mobile App Mobile application available on iOS and Android enabling online lottery play, ticket management, results checking, and customer account access.
• GlücksRakete Seasonal instant-win ticket offering a €250,000 prize and a chance to win a Fiat 500 electric vehicle, distributed at designated times of year.

Quantifiable outcome

• €58.4 million contributed to public welfare in 2025
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered strategic and core.

• BG 3000 (Digital Education)strategicStrategic or Co-development Partner · 23 September 2025Digital education provider for prevention programs. Co-developed 'SMART CAMP – create & play responsibly' program for Thuringian schools. Workshops for students on responsible gaming and digital world risks. Conducted under patronage of State Chancellery, Interior Ministry, and Finance Ministry.
• ThSV Eisenach (Handball)coreGTM or Marketing Partner · 28 August 2025Official partner of 1. Handball Bundesliga team since 2023/24 season. Enhanced in 2025/26 with mobile sales location at Werner-Aßmann-Halle for game-day sales. Includes banner advertising and joint activities at home games. Finance Minister Katja Wolf present at season opening.
• Thuringian State Sports Association (Landessportbund Thüringen)coreGTM or Marketing Partner · 28 August 2025Major funding recipient receiving €10.5 million in 2025. Supports sports organizations and clubs throughout Thuringia. LOTTO Thüringen is the largest sports sponsor in the state.
• League of Free Welfare Associations Thuringia (Liga der Freien Wohlfahrtspflege Thüringen)coreGTM or Marketing Partner · 28 August 2025Major funding recipient receiving €5.9 million in 2025. Supports social welfare organizations and projects throughout Thuringia.
• Christopher Grotheer (Skeleton Athlete)coreGTM or Marketing Partner · 17 July 2025Olympic skeleton champion (2022), seven-time world champion, signed as main sponsor (Hauptsponsor). Represents LOTTO Thüringen brand as ambassador in winter sports. Goal is Olympic Games 2026 in Cortina d'Ampezzo. Partnership includes athlete training support and brand visibility.
• Science City Jena (Basketball)coreGTM or Marketing Partner · 4 June 2025Science City Jena basketball team serves as faces of LOTTO Thüringen's responsible gaming awareness campaign. Players Robin Christen, Chris Carter, and Alex Herrera appear in prevention campaign materials. Partnership leverages athletes' reach and role model status for gambling addiction awareness messaging.
• German Table Tennis Association (DTTB)coreGTM or Marketing Partner · 6 May 2025Main sponsor and newly named sponsor of 'LOTTO Thüringen TT-Finals Erfurt 2026'. Europe's largest table tennis event held in Erfurt with ~1,000 athletes. Event includes national championships for all ages and categories. Partnership includes naming rights and comprehensive event sponsorship.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lotto Baden-Württemberg: State lottery for Baden-Württemberg offering the same draw-based lotteries, KENO, GlücksSpirale, instant tickets, and TOTO under identical German state-monopoly regulation. Directly comparable in product, distribution, and customer profile.
• LOTTO Hessen GmbH: State-owned lottery operator for the German state of Hesse, operating an identical model: LOTTO 6aus49, Eurojackpot, KENO, GlücksSpirale, scratch cards, and TOTO via retail outlets and online. Directly comparable in product mix, regulatory structure, and state-monopoly economics.
• LOTTO Hamburg GmbH: Hamburg's state-owned lottery operator with the same product portfolio and regulatory regime as LOTTO Thüringen. Operates retail outlets plus online and app channels serving the Hamburg metropolitan population.
• La Française des Jeux (FDJ): France's national lottery operator (publicly listed, Euronext Paris). Operates draw-based lottery, instant tickets, and sports betting under a state-granted monopoly analogous to the German state lottery model. Closest large-cap international comparable.
• WestLotto (LOTTO Rheinland-Pfalz / LOTTO NRW): State lottery operator for North Rhine-Westphalia and Rhineland-Palatinate, jointly managed. Directly comparable German state lottery with identical product portfolio, retail-partner network model, and online/mobile channel strategy.
• Staatliche Lotterie- und Spielbankverwaltung Bayern (LOTTO Bayern): Bavaria's state-owned lottery and casino administration. Largest German state lottery by revenue. Operates the same draw-based games, instant tickets, and TOTO under the same GlüStV 2021 regulatory framework as LOTTO Thüringen.

Others

• International Game Technology (IGT): Global lottery technology and services provider supplying draw systems, instant ticket production, and digital platforms to state lotteries including most German Landers. Indirect peer as the underlying technology backbone for LOTTO Thüringen's operations.

Emerging players

• Lotto24 AG: German online lottery broker delivering tickets for German state lotteries including LOTTO Thüringen. While not a state operator, it competes for the same digital players and represents an adjacent digital channel for the same product set.
• ZEAL Network SE: Germany-headquartered online lottery broker (formerly Tipp24) operating lotto24.de and other B2C lottery mediation brands. Not a licensed operator itself, but directly comparable as the leading digital channel for German lottery participation and a meaningful competitive force.

Broad incumbents

• Allwyn Entertainment (formerly Camelot / Sazka Group): Operator of the UK National Lottery and major European lottery concessions (Czech Republic, Greece, Italy). Comparable state-concession lottery operator with multi-jurisdiction scale, serving as a benchmark for European lottery economics and digital migration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LOTTOThueringen
• Facebookfacebook.com/LOTTOThueringen
• LinkedInlinkedin.com/company/lottoth%C3%BCringen
• Instagraminstagram.com/lotto_thueringen

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thüringer Staatslotterie AöR (LOTTO Thüringen)