Domaine Lou Capitelle & Spa

What Domaine Lou Capitelle & Spa does

Domaine Lou Capitelle & Spa is a French 4-star vacation village (village vacances) operating as a SARL with €303,520 in share capital, headquartered at 470 rue du Pigeonnier, 07200 Vogüé, in Ardèche méridionale. Founded in 1962 and led operationally by M. Antoine Charbonnier as responsable de la publication, the single-site property runs on approximately 31 employees and sits directly on the Ardèche riverbank facing the Plus Beaux Villages de France village of Vogüé. The asset base comprises hotel rooms (Confort and Grand Confort categories, 18-30m²), 21 terraced gîtes (27-60m²), a 400m² spa and balneotherapy complex with sauna, hammam, three treatment cabins, and an outdoor solarium, plus three swimming areas combining an outdoor pool, a covered balneo pool, and a private river beach.

The commercial offering is built around an all-inclusive full-board (pension complète) formula bundling accommodation, buffet meals with wine, free spa access, free children's clubs covering ages 6 months to 18 years, and on-site activities. Pricing spans €85-€118 per adult per day in the off-season and approximately €751 per adult for peak-season weekly packages, with a typical four-person weekly stay priced at €2,500-€3,000. Ancillary revenue streams include spa massage treatments, gîte-only rentals, themed all-inclusive packages (notably a recurring dance & accordion program with Jérôme Richard at €719/person), corporate seminars, and group retreats. Distribution is hybrid: direct via the secureholiday.net reservation engine and a French call center, indirect via the Ternélia and AVMA vacation village networks, and payment-channel-driven via VACAF and ANCV holiday vouchers; CLEFAM membership (€20-€31) is required.

Technology and marketing infrastructure rest on a Clerc & Net-developed website, the SecureHoliday.net booking platform, Hertech Consulting's high-speed WiFi deployment, TourMKR virtual tour, an editorial blog covering Ardèche tourism, email newsletter capture, Facebook social engagement, and 13+ certified local activity partnerships (canoeing, canyoning, via ferrata, hiking guides, e-bike rentals, museums). Formal credentials include Atout France 4-star village vacances classification, Famille Plus family-tourism certification, with associated third-party distribution and regulatory acceptance of French government-subsidized vacation schemes underpinning the customer acquisition model.

Name

Domaine Lou Capitelle & Spa

Legal name

Domaine Lou Capitelle

Website

https://loucapitelle.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Domaine Lou Capitelle & Spa is a 4-star French vacation village in Vogüé, Ardèche, operating full-board all-inclusive family stays with a 400m² spa, 7 age-segmented children's clubs, 21 self-catering gîtes, and partner-led outdoor activities across the Ardèche méridionale region.

Ownership category

akta.pro rank

Product category

Vacation Village Resort & Family Hospitality Services

NAICS

Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wellness & Spa All-Inclusive Resorts (THAGAKAE)

Keywords

• Vacation village resort
• All-inclusive family holidays
• Spa wellness retreats
• Children's activity clubs
• Themed holiday packages

Headquarters

HQ city

Vogüé

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Full-Board (Pension Complète) Accommodation: Primary revenue stream. Guests book all-inclusive stays including accommodation in hotel rooms (18-30m²) or gîtes (43-60m²), plus all meals (buffet breakfast, lunch, dinner with unlimited house wines), access to facilities, activities, and children's clubs. Prices range from €85-€118 per adult per day in low season, with weekly packages starting at €751/adult in peak season. Half-board option also available.
2. Spa & Wellness Services: Paid spa treatments and massages offered in 3 dedicated cabins, including massage services (californian, sports recovery, etc.). Balneo pool access is free for guests, but premium treatments are charged separately.
3. Gîte Rental (Self-Catering): 21 terraced cottages (studios 27m², gîtes 43m² with 1 bedroom, gîtes 60m² with 2 bedrooms) available for rental, with optional add-on of restaurant meals or half/full board. Studios only available outside July-August.
4. Themed Stay Packages: Specialized themed stays including dance & accordion retreats (Jérôme Richard), spa weekends, hiking packages, and cycling trips, sold as premium all-inclusive packages. Example: Dance & Accordéon stay (27 Sept-2 Oct 2026) at €719 per person all-inclusive.
5. Group & Seminar Bookings: Corporate seminar and group packages (club de randonneurs, associations) with dedicated brochure, meeting rooms, and tailored programs. Separate booking platform at seminaires.loucapitelle.com and groupes.loucapitelle.com.
6. Cancellation Insurance & Add-Ons: Cancellation insurance at 4.5% of booking value (with COVID extension from Feb 2022), daily housekeeping, single room supplements, paid activities and excursions, and transport services as add-on charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Domaine Lou Capitelle & Spa is a 4-star vacation village operating 21 terraced self-catering gîtes (27–60 m²) plus hotel rooms (18–30 m²), bundled with full-board and half-board meal plans (buffet with unlimited house wine). The all-inclusive package includes free unlimited access to a 400 m² spa, children's clubs covering ages 6 months to 18 years, swimming pools, a private river beach on the Ardèche, and access to a network of 13 local activity partners. Themed packages (dance & accordion, hiking, cycling, spa weekends) and corporate seminar/group offerings extend the core product across seasons.

Product overview

Domaine Lou Capitelle & Spa operates as a 4-star vacation village resort in Vogüé, Ardèche, offering a portfolio of interconnected hospitality services. The core product is the Village Vacances experience combining accommodation (hotel rooms and self-catering gîtes), meal plans (full board and half board), and included activities. The SPA & Espace Bien-être (400m² wellness area) operates as a premium add-on feature with treatments and thermal facilities. Children's clubs, themed stays (dance/accordion, wellness, hiking), and leisure activities extend the core offering during different seasons. The property also serves corporate groups with seminar facilities and organized group packages. All services are unified under one reservation system and operate within the same property in southern Ardèche.

Differentiator

Problem solved

Functional benefit

Products and services

• Village Vacances 4 étoiles 4-star vacation village (village vacances) in Vogüé, Ardèche offering all-inclusive family stays that combine accommodation, full-board meals, activities, children's clubs, and on-site leisure facilities.
• SPA & Espace Bien-être 400 m² wellness area featuring a covered heated balneotherapy pool (30–32°C), sauna, hammam, tea bar (tisanerie), outdoor solarium, hydromassage zone, and three treatment cabins offering à-la-carte massages and wellness treatments. Free balneo pool access included for all staying guests; treatments are charged separately.
• Chambres hôtelières Hotel rooms in two categories: Confort (18 m², riverside) and Grand Confort (30 m²), air-conditioned, with optional connecting rooms for families, all with free WiFi and river or village views.
• Location de Gîtes Self-catering rental cottages: studios (27 m², outside July–August), gîtes 43 m² (1 bedroom, 2–4 persons), and gîtes 60 m² (2 bedrooms, 4–6 persons), all with equipped kitchen, covered terrace, air conditioning, and free WiFi. Optional add-on of full or half board.
• Pension Complète (Full Board) Full board package including buffet breakfast, lunch, and dinner with unlimited house wines included, plus themed dining experiences.
• Demi-pension (Half Board) Half board package including buffet breakfast and dinner, allowing flexibility for daytime excursions and independent dining.
• Clubs Enfants (Children's Clubs) Age-segmented children's clubs with professional early-childhood qualified staff: in summer, 7 clubs cover ages 6 months to 18 years (Baby Club Les Câlins 6mo–2yr; Les Frimousses 3–4yr; Les Ptinozors 5–6yr; Les Zappeurs 7–8yr; Les Chébrans 9–11yr; Les Zoulous 12–14yr; Les Zados 15–18yr); during February, Easter, and Toussaint school holidays, 3 clubs cover ages 1 to 18 years. Free access included with stay.
• Week-ends SPA Spa weekend packages marketed October through April, including full board, unlimited wellness access, and wellness treatments.
• Séjours Bien-être 5J/4N 5-day/4-night wellness getaway including full board, spa access, massage treatments, aquagym, aquabike, and yoga sessions.
• Séjours Randonnée Hiking-focused stays with guided excursions and outdoor activities in Ardèche's natural landscapes, partnering with Ardèche Randonnées (Bureau des Accompagnateurs en Montagne).
• Séjours Danse & Accordéon Themed music and dance stays featuring Jérôme Richard (6-time World Accordion Champion) and guest artists, combining dancing evenings and Ardèche excursions; 6-day/5-night all-inclusive format from €719 per person.
• Séjours à la carte Customizable stays available outside the summer season, allowing flexible duration and dates with various meal plans.
• Piscine & Baignade On-site water facilities comprising heated outdoor swimming pool (May–September), covered heated balneotherapy pool, and direct access to a private river beach on the Ardèche — three distinct swimming areas in total.
• Partenaires Loisirs & Sports Network of 13+ local activity partners including Ardèche Randonnées (guided hiking), Bureau des Moniteurs d'Ardèche Méridionale (canyoning, climbing, via ferrata, speleology), Base Nautique du Pont d'Arc (canoe/kayak), Les Argonautes (canoe/kayak from Vogüé), Adventure Camp (accrobranche, via ferrata, zipline), Vél'Olive Ardèche (e-bike rental), Offroad Aventure 07 (quad/buggy), Ardway (Segway tours), Torrents & Granit (pendulum jump), Agence Ardèche en Tête (heritage tours), and Aéroclub Aubenas-Vals-Lanas (discovery flights).
• Séminaires & Congrès Seminar and conference facilities for corporate groups, including meeting rooms and team-building activities, with tailored programs via dedicated microsite seminaires.loucapitelle.com.
• Séjours Groupes Organized group stays including sport stages, discovery tourism, hiking & cycling groups, and themed group packages, supported via dedicated microsite groupes.loucapitelle.com.

Quantifiable outcome

• 400m² spa facility with free unlimited access to balneo pool for all guests
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Ardèche RandonnéescoreStrategic or Co-development PartnerMountain guide service (Bureau des Accompagnateurs en Montagne) offering year-round guided hiking programs, snowshoe outings, themed nature discovery walks, and ecological education. Their guides lead excursions from the domain, providing guests with professional outdoor guidance. Featured on the partners page as a key leisure partner.
• Muséum de l'Ardèche (Balazuc)coreStrategic or Co-development PartnerNatural history museum at Balazuc featuring one of the world's finest fossil collections spanning 500 million years. Offers guided tours, fossil digging workshops, and geological walks. Guests of Lou Capitelle receive 10% discount with promo code LOUCAPITELLE. Located 8.5km from the domain.
• Adventure CampminorStrategic or Co-development PartnerAdventure park with 17 tree-climbing courses (accrobranche), 1 via ferrata route, giant 500m zipline, and 7 courses accessible from age 4. Open April 1 to September 30. Located 23.5km from the domain in Grospierres.
• Bureau des Moniteurs d'Ardèche MéridionalecoreStrategic or Co-development PartnerCollective of state-certified independent mountain sports instructors offering canyoning, climbing, speleology, via ferrata, and rope activities. Family, discovery, and sport-oriented outings for all ages and levels. One of the most important local adventure sports partnerships.
• Base Nautique du Pont d'ArccoreStrategic or Co-development PartnerPrimary canoe and kayak rental operator for Gorges de l'Ardèche descents. Offers routes from 5km to 36km, including accompanied descents. Located 19.9km from the domain. The domain's blog and activity pages extensively feature and recommend this partner.
• Les Argonautes (Vogüé)coreStrategic or Co-development PartnerCanoe and kayak operator departing from Vogüé's private beach — just 750m from the domain. Offers village and heritage discovery circuits along the Ardèche river. Particularly convenient for guests who can walk to the departure point. Specializes in alternative routes upstream of the Gorges.
• Vél'Olive ArdècheminorStrategic or Co-development PartnerElectric bike (VAE) and muscle bike rental service at Vogüé, operating year-round with reservation. E-bikes, children's bikes, tricycles, child trailers, and helmets available. Enables guests to explore the Via Ardèche greenway directly from the domain.
• Offroad Aventure 07minorStrategic or Co-development PartnerQuad and buggy guided tours for ages 4 to 90, with state-certified instructors. Modulable circuits for all skill levels. Located 9.6km from the domain.
• ArdwayminorStrategic or Co-development PartnerSegway/gyropode guided tours offering a fun and silent electric off-road experience for discovering Ardèche. Accessible to all. Located 9.2km from the domain.
• Torrents & Granit (Ardèche Jump)minorStrategic or Co-development PartnerPendulum jump experience (saut pendulaire) — 25 meters of freefall followed by a swinging flight sensation. Claimed as Ardèche's #1 jump experience. Located 7.4km from the domain.
• Agence Ardèche en TêteminorStrategic or Co-development PartnerHeritage guide team offering cultural discovery tours of Ardèche's architectural and historical treasures. Complements the domain's cultural tourism offering.
• Aéroclub Aubenas-Vals-LanasminorStrategic or Co-development PartnerAerial discovery flights (30-min flights) departing from Aubenas airfield 10km from the domain. Two circuits available: Gorges de l'Ardèche circuit and Montagne ardéchoise circuit.
• Hertech ConsultingcoreTechnology or IntegrationHigh-speed wireless internet solution provider. Deployed a wireless (Hertzian wave) WiFi network across the entire domain in 2015, enabling free unlimited high-speed WiFi coverage and 4G optimization for all guests.
• Mas SophiaminorStrategic or Co-development PartnerArtisanal organic soap and cosmetic maker based in Labeaume, Ardèche. In 2023, all bathrooms were equipped with Mas Sophia BIO liquid soap dispensers (certified COSMOS ORGANIC, traditional cauldron-made). Delivered in 5L bidons with zero-waste refill model; bidons are recycled by Mas Sophia. Also provides a full product range including solid deodorants and floral waters.
• TernéliacoreChannel Partner/ Reseller/ DistributorFrench vacation village network/marketing platform featuring Lou Capitelle as a partner destination. Drives bookings through the Ternélia brand and customer base. Visible on the domain's homepage and Ternélia's destination page (ternelia.com/destination/domaine-lou-capitelle-spa/).
• AVMA (Association Vacances MSA)coreChannel Partner/ Reseller/ DistributorFrench vacation village network targeting MSA (Mutualité Sociale Agricole) agricultural community members. Lou Capitelle is listed as an AVMA village. Drives bookings through the AVMA network's member base. Visible on the domain's homepage.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Belambra Clubs: France's largest network of 4-star village vacances and clubs, offering all-inclusive family stays with children's clubs, meal plans, and on-site activities. Belambra is the most direct structural analogue to Domaine Lou Capitelle: vacation-village classification, all-inclusive pricing, multi-site family positioning, and French-domestic distribution.
• Azureva: French vacation-village network offering all-inclusive stays with full board, kids' clubs, and on-site leisure facilities across regional France. Directly comparable operating model — 4-star village-vacances positioning, all-inclusive pricing, family programming, and multi-site portfolio.
• Lagrange Vacances: Major French vacation rental and village operator offering resort-style stays across regional France with kids' clubs, pools, and activity packages. Comparable on regional accommodation footprint, family programming, and presence in French secondary markets; differs in heavier self-catering mix.
• Cap France: Network of cooperative vacation villages marketed under village-vacances classification with all-inclusive formulas, children's clubs, and French-domestic distribution. Comparable cooperative go-to-market and family village positioning, with similar reliance on regional French tourism flows.
• Odalys Vacances: Large French vacation-rental and village operator with resort villages across France including family-oriented properties with clubs and pools. Comparable in destination diversity and family product mix; overlapping customer segments and pricing tier.
• Villages Clubs du Soleil: Cooperative French village-club operator running all-inclusive mountain and nature resorts with children's clubs and activity programs. Comparable business model in family all-inclusive stays with embedded activities, and operates in similar regional French tourism zones including the Alps and southern France.
• Goélia: French vacation-village and apartment operator with full-board options, kids' clubs, and resort facilities in regional France (including Ardèche/Périgord). Directly comparable on village-vacances structure, family programming, and presence in the same French secondary-tourism regions.
• VVF Villages (now VVF Ingénierie): Long-standing French vacation-village network offering full-board and self-catering stays across regional France with kids' clubs and activity programming. Closely comparable all-inclusive village-vacances model in pricing structure, family targeting, and Atout France village-vacances classification.

Broad incumbents

• Club Med: Global all-inclusive resort leader with a strong family product line (Mini Clubs, all-inclusive meal plans, on-site sports). Comparable all-inclusive + family + multi-segment offering, but operates at much larger international scale and broader price-point range; functions as the benchmark incumbent rather than a head-to-head rival in rural Ardèche.
• Pierre & Vacances Center Parcs: Largest French family vacation operator, including the Center Parcs domain/forest village concept with embedded activities and kids' programming. Highly comparable family village-vacation model at much larger scale; overlap is strongest on the value of bundling lodging + activities + childcare for French families.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/domaine-lou-capitelle-spa

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domaine Lou Capitelle & Spa