LOUD Art Society

What LOUD Art Society does

LOUD Art Society is a registered Canadian charitable organization (Charity #706935533 RR 0001), founded in 2015 and headquartered in Calgary, Alberta, that delivers art-based therapeutic wellness experiences to individuals, families, corporate teams, and underserved community groups. The organization operates a service hub consisting of four core programs: 1-on-1 guided creative sessions with therapeutic art practitioners, scheduled group workshops (painting, songwriting, pottery, movement), the Corner of Creativity 6-to-8-week therapeutic painting program blending art with mindfulness and self-reflection, and custom Projects for organizational team-building. Branded workshop series such as Colors of Calm, Cup of Calm, and Brush & Breeze sit alongside these core programs, and the organization markets a Therapeutic Arts Facilitator Certification to external practitioners.

Distribution is primarily local and in-person, delivered through venue partnerships with So-Q Studio, Studio 315, and Rohini Performing Arts, with outreach channels into shelters, clinics, and community centers serving at-risk youth, newcomers, women, and veterans. The organization supplements in-person programming with virtual offerings (notably an Online Journaling Series) that extend reach across Canada. A small central team of seven employees coordinates programming alongside a substantial volunteer base contributing more than 9,500 hours.

The revenue model blends four streams: per-session workshop fees ($15–$28 with member discounts of 35–40%), tiered annual corporate sponsorships ($500 Supporter, $1,500 Partner, $3,500 Champion), event-anchored program sponsorships ($500–$2,500 for Online Journaling, Community Workshops, Corner of Creativity cohorts, Plein Air experiences, and the Annual Gala & Exhibition), and tax-deductible donations processed through the CanadaHelps platform. Grants and operational support from Calgary Arts Development Authority, Alberta Council for the Arts, City of Calgary, and Alberta Arts Foundation provide additional funding. Cumulative reach since inception includes 550+ workshops delivered and 3,563 individuals directly impacted across Calgary communities.

Name

LOUD Art Society

Legal name

LOUD Art Society

Website

https://loudartsociety.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

LOUD Art Society is a Calgary-based registered charity, founded in 2015, that delivers art-based therapeutic wellness experiences — workshops, 6–8 week programs, 1-on-1 sessions, and corporate team-building — to individuals, families, and underserved community groups across Canada.

Ownership category

akta.pro rank

Product category

Therapeutic Art Wellness Services

NAICS

Fine Arts Schools (61161)

akta.pro primary industry

Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)

akta.pro secondary industries

Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA), Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD), Crafts & DIY (Paper, Fiber, Wood, Resin, DIY Projects) (EDAAAGAB)

Keywords

• Therapeutic art programs
• Art-based wellness services
• Community art workshops
• Corporate team-building art
• Charitable wellness programming

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Sponsorship Packages: Tiered corporate sponsorship programs (Supporter $500/yr, Partner $1,500/yr, Champion $3,500/yr) funding therapeutic workshops and community programs with recognition benefits.
2. Workshop Fees: Individual workshop registrations for Paint & Punch, FLOW movement experiences, and other therapeutic art sessions at $15-$28 per session with member discounts.
3. Program Sponsorship: Direct program sponsorship options including Corner of Creativity Program ($2,000+), Community Workshop ($750+), Annual Gala & Exhibition ($2,500+), Plein Air Outdoor Experience ($2,000+), and Online Journaling Series ($500+).
4. Donations: Tax-deductible charitable donations processed through CanadaHelps platform. Organization is registered charity #706935533 RR 0001.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels11 records

Core offering

LOUD Art Society delivers in-person and online therapeutic art experiences that blend creative practices (painting, clay, music, mixed media) with mindfulness and self-reflection. Offerings span 1-on-1 sessions, group workshops, the 6-8 week Corner of Creativity painting program, branded therapeutic workshops (Colors of Calm, Cup of Calm, Brush & Breeze), corporate team-building Projects, an outdoor Plein Air painting experience in the Rockies, and a Therapeutic Arts Facilitator Certification.

Product overview

LOUD Art Society is a registered charitable organization in Calgary, Alberta providing art-based wellness experiences designed to heal, connect, and inspire individuals, families, and communities. The organization operates as a service hub offering a portfolio of therapeutic programs including 1-on-1 Sessions, group Workshops, the Corner of Creativity (6-8 week therapeutic painting program), and team-building Projects for organizations. Additional offerings include the Corner of Creativity Program, Community Workshop, Online Journaling Series, Plein Air Outdoor Experience, and Annual Gala & Exhibition as sponsorship packages. The organization also provides therapeutic workshops under branded programs like Colors of Calm, Cup of Calm, and Brush & Breeze, along with a Therapeutic Arts Facilitator Certification. Services target mental health support, community connection, and creative wellness across Calgary.

Differentiator

Problem solved

Functional benefit

Products and services

• 1-on-1 Sessions Personal, guided creative sessions tailored to individual needs, conducted one-on-one with a therapeutic art practitioner in a private, supportive environment at the participant's own pace. Designed for individuals seeking mental wellness through creative expression.
• Group Workshops Group experiences in painting, songwriting, pottery, and more, offered as scheduled sessions or on-demand workshops for communities and organizations in Calgary. Includes branded sessions like Paint & Punch and FLOW movement experiences.
• Corner of Creativity A 6-8 week therapeutic painting program blending art, mindfulness, and self-reflection, designed to build emotional resilience and creative confidence in a safe, supportive group setting. Delivered at community venues, shelters, clinics, and centers across Calgary.
• Projects (Corporate Team-Building) Creative team-building experiences for organizations of any size, offering custom art experiences designed to connect, energize, and transform teams or environments. Delivered on-site or at partner venues.
• Colors of Calm Therapeutic workshop focused on color and emotion, designed to support emotional healing and mental wellness.
• Cup of Calm Clay-based therapeutic workshop for emotional healing and mindfulness practice.
• Brush & Breeze Outdoor or open-air painting workshop supporting mental wellness through creative expression.
• Online Journaling Series Virtual creative journaling and mindfulness workshops reaching audiences across Canada.
• Plein Air Outdoor Experience Full-day immersive outdoor painting experience in the Rocky Mountains, including transportation, supplies, facilitator, and snacks.
• Therapeutic Arts Facilitator Certification Certification program for individuals passionate about art and emotional wellbeing who wish to facilitate structured therapeutic arts programming under the LOUD Art Society methodology.
• Annual Gala & Exhibition LOUD Art Society's flagship celebration event with multiple sponsorship tiers available from table sponsors to title sponsors.

Quantifiable outcome

• 3,563 people directly impacted through programs, workshops, and community events
• +3 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• So-Q StudiocoreStrategic or Co-development PartnerPartnership with So-Q Studio to deliver Paint & Punch workshops. So-Q Studio provides venue space and LOUD Art Society provides all painting and collaging materials along with refreshments.
• Rohini Performing ArtscoreStrategic or Co-development PartnerCollaboration with Rohini Performing Arts founder Rohini Singh for FLOW immersive movement experiences. Combines Rohini's dance and movement expertise with LOUD Art Society's therapeutic art programming at Ethel's gallery space.
• Circles of RhythmcoreGTM or Marketing PartnerCalgary arts organization sharing vision for creativity, inclusion, and community well-being. Collaborates on cross-promotion of community events and shared programming initiatives.
• Pulse StudioscoreGTM or Marketing PartnerCalgary arts organization working alongside LOUD Art Society to build a stronger arts ecosystem across Calgary through collaborative creative initiatives.
• Spanic ArtscoreGTM or Marketing PartnerCalgary arts organization partnered with LOUD Art Society for cross-promotion and collaborative programming supporting community wellness through creativity.
• IAACC (International Aboriginal Arts Collective)coreGTM or Marketing PartnerArts collective sharing LOUD Art Society's vision for creativity, inclusion, and community well-being. Collaborates on creative initiatives and community programming.
• Decidedly JazzcoreGTM or Marketing PartnerCalgary jazz organization partnering with LOUD Art Society to build a stronger arts ecosystem through shared community programming and cross-promotion.
• Access ArtscoreGTM or Marketing PartnerCalgary arts organization working with LOUD Art Society to support creativity, inclusion, and community well-being through collaborative initiatives.
• Alcove Arts CentreminorGTM or Marketing PartnerCalgary arts centre supporting LOUD Art Society's vision for community wellness through creativity and artistic programming.
• Swinton's ArtminorGTM or Marketing PartnerLocal art supply retailer partnered for cross-promotion and community arts initiatives in Calgary.
• Studio 315coreStrategic or Co-development PartnerGallery venue hosting FLOW and other art experiences. Ethel Dalida's gallery space at Studio 315 provides the setting for immersive art experiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wine & Design: Paint-and-sip studio chain running public and private painting events, including kids' programs and corporate team-building. Overlaps with LOUD's group workshops and corporate channel, though framed around entertainment rather than mental wellness.
• Painting With a Twist: Largest U.S. paint-and-sip franchise running group painting workshops with a similar consumer-format model. Directly comparable to LOUD's Paint & Punch and Colors of Calm workshops, though differentiated by nightlife positioning vs. therapeutic framing.
• Color Me Mine: Paint-your-own-pottery studio chain with structured glazing and ceramic sessions plus group/corporate events. Most directly comparable to LOUD's Cup of Calm clay workshops and broader ceramics programming.
• Muse Paintbar: Paint-and-sip operator offering public painting classes and corporate/private events. Comparable to LOUD's scheduled workshop format and corporate Projects channel, differentiated by larger regional bar-style venues.
• Pinot's Palette: National paint-and-sip franchise offering scheduled group painting classes for individuals and corporate/private events. Highly comparable in workshop format, scheduled ticketing, and corporate team-building adjacency to LOUD's Projects channel.

Regional players

• Theatre Calgary: Major Calgary performing arts nonprofit presenting subscription seasons and education programs. Comparable as a municipally-supported Calgary arts nonprofit operating within the same funding ecosystem as LAS.
• Decidedly Jazz Danceworks: Calgary-based performing arts nonprofit and existing LAS cross-promotion partner. Comparable as a Calgary arts nonprofit with grant funding, artist-platforming, and community programming — although performing arts rather than visual arts.
• Alberta Craft Council: Provincial nonprofit supporting fine craft makers, exhibitions, and education across Alberta. Comparable to LAS in crafts-based community programming, artist platforming, and reliance on provincial arts funding.

Others

• Calgary Arts Development Authority: Municipal arts funder responsible for grant allocations to Calgary arts organizations, including LOUD Art Society. Comparable as ecosystem participant rather than competitor, but centrally relevant to LAS's funding model.

Broad incumbents

• Canadian Mental Health Association — Calgary Region: Established regional nonprofit delivering mental health education, peer support, and community programming across Calgary. Comparable in mission-adjacent mental wellness delivery, though LAS offers art-based modalities rather than clinical and peer services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/loudartsociety
• YouTubeyoutube.com/loudartsociety
• LinkedInlinkedin.com/company/loud-art-society
• Instagraminstagram.com/loudartsociety

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOUD Art Society