Loudmouth Education and Training

What Loudmouth Education and Training does

Loudmouth Education and Training is a Birmingham-based Theatre in Education company founded in 1994 that delivers Relationships, Sex and Health Education (RSHE) and safeguarding programmes to UK schools, colleges, and local authority commissioners. Its core methodology combines live drama performances with facilitated discussion workshops, using trauma-informed distancing techniques (third-person fictional characters) so participants engage with sensitive topics such as child exploitation, consent, online safety, bullying, and mental wellbeing without role-play. The portfolio comprises ten front-of-classroom programmes across Key Stages 1-5 (e.g., The Bully Busters, Working For Marcus, Safe and Sound, Calling It Out, Screen Time, Trust Me, Talking Heads), three staff training programmes including CPD-accredited Sexual Harassment training, and a library of over 150 PSHE lesson plans plus parent and teacher resources.

The business operates a sales-led go-to-market model: individual schools book directly via the website, phone and email, while local authorities, Public Health teams, Office of Police and Crime Commissioners (OPCCs), Violence Reduction Units and Multi-Academy Trusts commission county or district-wide tours. Pricing is quote-based, with commissioned daily rates of £1,550 (West Midlands), £1,850 (rest of UK) and £2,000 (Greater London). Notable customers include Dudley MBC, Warwickshire CC, Richmond and Wandsworth Councils, Staffordshire Moorlands DC, the West Midlands Violence Reduction Unit, Umbrella Sexual Health Services, Ofcom, Barnardo's, and Brook. At least 1,000 sessions are delivered per year, reaching 100,000+ pupils in 2025/26, with cumulative reach of more than 1.5 million children and professionals since 1994.

The company is privately held and was founder-led by Eleanor Vale until her summer 2025 retirement after 31 years; Chris Cowan continues as co-leader and Data Protection Officer. Headcount is 17, delivery runs year-round (distinguishing it from one-off touring theatre companies), and the firm is registered in England and Wales (company number 4643451). Geographic reach extends across the UK with prior European delivery in France, Norway, Switzerland and Estonia. No external funding has been disclosed.

Name

Loudmouth Education and Training

Legal name

Loudmouth Education and Training

Website

https://loudmouth.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Loudmouth Education and Training is a Birmingham-based Theatre in Education company founded in 1994 that delivers RSHE and safeguarding programmes combining live drama and facilitated workshops to UK primary schools, secondary schools, colleges, and local-authority commissioners.

Ownership category

akta.pro rank

Product category

Theatre in Education / RSHE PSHE Services

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

akta.pro secondary industry

Specialized Learning Support (Dyslexia/LD Coaching, Assistive Strategies) (EDAJALAJ)

Keywords

• Theatre in Education
• RSHE PSHE Programmes
• Drama Workshops Schools
• Safeguarding Training
• Educational Theatre

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Theatre in Education Programme Delivery: Direct delivery of theatre in education programmes to schools and colleges. Programmes include live drama performances, interactive workshops, and supporting lesson plans and resources. Customers include individual schools, MATs, and local authority commissioners.
2. Staff Training Services: Training courses for teachers and school staff on RSHE/PSHE delivery, child exploitation awareness, and sexual harassment investigation. Available in various formats from 1-hour twilight sessions to full-day courses.
3. Commissioner Block Bookings: Local authorities, Public Health teams, and Community Safety Partnerships commission county-wide or region-wide tours. Pricing based on geographic location with daily rates ranging from £1,550 to £2,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Loudmouth Education and Training is a Theatre in Education (TIE) company that delivers RSHE/PSHE programmes through drama-based performances and workshops to children and young people in schools. The company sells ten core programmes covering safeguarding and relationships topics, three staff training programmes for school staff, and supplementary lesson plans, workbooks, and resource packs to support classroom follow-up.

Product overview

Loudmouth Education and Training is a theatre in education company specialising in RSHE and safeguarding programmes. The portfolio consists of ten core theatre in education programmes spanning primary (KS2), secondary (KS3-4) and college levels, covering topics including bullying (The Bully Busters, A Step Too Far), puberty and transition (My Mate Fancies You), child exploitation (Working For Marcus, Helping Hands), healthy relationships and consent (Safe and Sound, Calling It Out, Trust Me), mental wellbeing (Talking Heads), and media literacy (Screen Time). These programmes are delivered through live drama performances and interactive discussion workshops. The offering is complemented by three staff training programmes (Child Exploitation Training, RSHE Training, Sexual Harassment Training), a library of over 150 lesson plans, and parent/teacher resources including programme-specific booklets. Virtual delivery options are available for all programmes.

Differentiator

Problem solved

Functional benefit

Products and services

• Core RSHE/PSHE Theatre in Education Programmes

Quantifiable outcome

• 99% of staff would recommend the Screen Time programme
• +6 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• OfcomcoreStrategic or Co-development PartnerOfcom commissioned Loudmouth's Screen Time programme to support media literacy for children, young people and parents. This is a flagship programme addressing online safety and mis/disinformation in line with Ofcom's regulatory remit.
• Umbrella Sexual Health ServicescoreStrategic or Co-development PartnerLong-standing partnership with Umbrella Sexual Health Services for Birmingham & Solihull to deliver sexual health education programmes. Described as 'a real success story' with tens of thousands of young people reached.
• West Midlands Violence Reduction UnitcoreStrategic or Co-development PartnerCommissioned partner for media literacy, online safety, domestic abuse, sexual harassment, and child exploitation programmes for primary and secondary schools across the West Midlands region.
• Barnardo'sminorGTM or Marketing PartnerLoudmouth's training extracts have been used at national conferences organised by Barnardo's. Lead Practitioner from Barnardo's provided testimonial on training quality and impact.
• BrookminorGTM or Marketing PartnerExtracts from Loudmouth's child exploitation training have been used at national conferences for Brook, a sexual health charity for young people.
• NWG (National Working Group for Sexually Exploited Children and Young People)minorGTM or Marketing PartnerNWG is a charity that raises the profile of child exploitation issues. Loudmouth training extracts have been used at NWG national conferences.
• PSHE AssociationminorOthersLoudmouth is a member of the PSHE Association and references this in their marketing. They keep schools informed about PSHE Association planning tools and advice.
• Sex Education ForumminorOthersLoudmouth is a member of the Sex Education Forum and references this in their marketing alongside the PSHE Association's roadmap and tools.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Odd Arts: UK-based Theatre in Education company that delivers drama-based safeguarding programmes to schools and young people on topics including child sexual exploitation, county lines and online safety — directly overlapping with Loudmouth's Working for Marcus and Screen Time offerings. Same customer base (UK schools, local authorities) and same delivery model (live drama + workshop).
• Big Wheel Theatre Company: UK Theatre in Education company that tours interactive drama workshops into primary and secondary schools on PSHE, bullying, online safety and safeguarding topics. Comparable in delivery model (live drama + interactive workshop) and customer base (UK primary and secondary schools, MATs, councils).
• Theatre Centre: London-based Theatre in Education company creating contemporary drama for young audiences in schools, addressing PSHE themes such as relationships, identity and safeguarding. Comparable as a long-established UK TIE provider selling live performance + workshop packages into the same secondary school and LEA commissioning market as Loudmouth.
• Konflux Theatre: UK Theatre in Education company producing interactive drama plays and workshops for primary schools on PSHE, safeguarding, bullying and online safety themes. Highly comparable to Loudmouth's primary programme set (Bully Busters, Helping Hands, My Mate Fancies You), with the same primary-school buyer and live-drama delivery format.

Others

• PSHE Association: UK subject association for PSHE that Loudmouth is a member of, providing curriculum guidance, quality assurance frameworks and CPD that schools rely on. Not a direct competitor but a key ecosystem partner that influences which providers schools shortlist, making its endorsement standards a structural input to Loudmouth's pipeline.

Broad incumbents

• Coram Life Education: UK charity delivering health, relationships and drug-education programmes to schools through mobile classrooms and workshops, with a long-standing PSHE Association-aligned curriculum. Comparable as a schools-facing PSHE/health education provider, but uses trained educator-led workshops rather than professional drama actors and is part of a broader charity rather than a specialist TIE firm.

Regional players

• Theatr Iolo: Wales-based Theatre in Education company producing original drama and interactive workshops for children and young people on themes including wellbeing, relationships and identity. Comparable as a UK regional TIE provider, but operating primarily in Wales rather than competing head-to-head with Loudmouth's England-centric commissioned tours.

Emerging players

• Discovery Education: Global digital curriculum provider (including Discovery Education Health and Relationships in the UK) that competes for the same RSHE/PSHE budget in UK schools, but delivers via on-demand video, lesson plans and teacher resources rather than live drama. Represents the digital substitution risk to Loudmouth's live-workshop model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/loudmouth-education-and-training

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loudmouth Education and Training