Louis Bouillot

What Louis Bouillot does

Louis Bouillot is a Burgundy wine house founded in 1877 and headquartered in Nuits-Saint-Georges, France, specializing exclusively in Crémants de Bourgogne sparkling wines produced via the méthode traditionnelle. The company operates 140-170 hectares of vineyards spread across six Burgundy regions (Côte de Nuits, Côte de Beaune, Châtillonnais, Couchois, Mâconnais, Beaujolais), predominantly planted in Pinot Noir, with secondary plantings of Chardonnay, Aligoté, and Gamay. Its portfolio of 20+ cuvées spans three tiers: Classics (Perle de Vigne, Perle d'Aurore, Perle d'Ivoire, Perle de Nuit, Perle de Molesme), Vintage wines (Perle Rare, Perle d'Or, Perle d'Or Rosé, Pure Origine), and Grands Terroirs single-plot selections (En Bollery, Les Lavots, Chenôvre, Dessus les Vermots). Limited production runs of 3,150-8,297 bottles per single-plot wine underpin a premium pricing strategy.

The business operates three revenue streams: direct wine product sales through the La Verrière visitor center boutique and trade fairs, tasting/tour experiences at the Nuits-Saint-Georges visitor center, and gift box collections. International distribution is conducted through channel partners, including Vinmonopolet in Norway (52 shops), an American distributor serving shop managers, and importers in China (Beijing, Chengdu), Japan, and Korea. The company is privately held as a subsidiary of BOISSET EFFERVESCENCE (registered as SAS at RCS Dijon). Headcount at the Louis Bouillot entity is 5, with operations effectively integrated under the Boisset group. Marketing leverages trade fairs (ProWein, Vinexpo, Wine Paris), BBC Saturday Kitchen media exposure, and Bubbl'Art art exhibitions in partnership with painter Geoffrey Bouillot. The winegrower partnership with the ESAT social enterprise for the Chenôvre vineyard adds a social dimension to operations.

Name

Louis Bouillot

Legal name

BOISSET EFFERVESCENCE

Website

https://louis-bouillot.com

Company type

Private

Founded year

1877

Operating status

Operating

Headcount range

1–10 employees

Short description

Louis Bouillot is a Burgundy wine house founded in 1877 in Nuits-Saint-Georges, France, producing Crémants de Bourgogne sparkling wines across 20+ cuvées from 140-170 hectares of vineyards, distributed via La Verrière visitor center, Vinmonopolet Norway, and international partners.

Ownership category

akta.pro rank

Product category

Crémant de Bourgogne Sparkling Wine

NAICS

Wineries (31213), Wineries (312130), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Crémant de Bourgogne
• Sparkling wine production
• Traditional method winemaking
• Burgundy wine house
• Vineyard operations

Headquarters

HQ city

Nuits-Saint-Georges

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Product Sales: Sale of Crémants de Bourgogne wines through multiple channels including direct retail at La Verrière, export to international distributors, and trade fair sales. Revenue from Classics, Vintage wines, and Grands Terroirs product lines.
2. Direct-to-Consumer Tastings & Tours: Revenue from immersive tours and tasting experiences at La Verrière visitor center in Nuits-Saint-Georges. Includes seminar offerings and reservation-based visits.
3. Gift Box & E-commerce Sales: Pre-packaged gift boxes including Amphoris sets and multi-cuvée collections sold through the on-site boutique and potentially online.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Louis Bouillot produces Crémants de Bourgogne (traditional method sparkling wines) from its 140-hectare vineyards across Burgundy, using four grape varieties (Pinot Noir, Chardonnay, Aligoté, Gamay) and extended lees aging. The house offers three product lines: Classics (Perle de Vigne, Perle d'Aurore, Perle d'Ivoire, Perle de Nuit, Perle de Molesme), Vintage wines (Perle Rare, Perle d'Or, Perle d'Or Rosé, Pure Origine), and Grands Terroirs single-plot selections (En Bollery, Les Lavots, Chenôvre, Dessus les Vermots). Sales occur through the La Verrière visitor center, international distributors, and trade fairs.

Product overview

Louis Bouillot is a Burgundy wine house specializing in Crémants de Bourgogne (sparkling wines) produced in Nuits-Saint-Georges since 1877. The product portfolio comprises three collections: Classics (Les Classiques) including Perle de Vigne, Perle d'Aurore, Perle d'Ivoire, Perle de Nuit, and Perle de Molesme offering everyday expressions of Burgundy fruit; Vintage wines (Les Millésimés) featuring premium cuvées like Perle Rare, Perle d'Or, Perle d'Or Rose, and Pure Origine for exceptional vintages; and Grands Terroirs single-plot selections including En Bollery, Les Lavots, Chenôvre, and Dessus les Vermots showcasing terroir-specific expressions. The wines are crafted from four Burgundy grape varieties: Pinot Noir, Chardonnay, Aligoté, and Gamay. The estate operates 140-170 hectares of vineyards across Burgundy regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Perle de Vigne The emblematic Brut cuvée of Louis Bouillot, expressing the richness of Burgundy terroir through a blend of four grape varieties (Chardonnay, Pinot Noir, Aligoté, Gamay). Available in Brut, Extra Dry, and Demi-sec versions. Targeted at consumers seeking a versatile classic Burgundy sparkling wine.
• Perle d'Aurore Rosé cuvée blending Pinot Noir, Chardonnay and Gamay from Beaujolais. Aged on lees for 15 months total to capture fresh fruit character. Featured on BBC Saturday Kitchen.
• Perle d'Ivoire Chardonnay-based cuvée (with Aligoté) named after white grapes. Matured over 18 months with elegant bubbles and notes of white flowers, citrus, and brioche.
• Perle de Nuit 100% Pinot Noir blanc de noirs cuvée, the only way to taste Pinot Noir as white wine in Burgundy. Aged two years on lees, with vinous and earthy structure.
• Perle de Molesme Cuvée from Molesme terroir in northern Burgundy, on limestone soils at the edge of Châtillonnais. Cold climate gives concentration, liveliness and minerality. Cistercian style, lemony and citrus character.
• Perle Rare Rare vintage cuvée made exclusively from the year's best wines. Blend of four Burgundy grapes (Chardonnay, Pinot Noir, Aligoté, Gamay). Aged minimum two years, classified as 'Eminent'. Available in 2020, 2021, 2022 vintages.
• Perle d'Or Iconic vintage cuvée made only in exceptional years. Blend of Pinot Noir and Chardonnay from Côte d'Or, Côte de Nuits, Côte de Beaune and Couchois. 20% aged in oak barrels for 9 months. Aged over 3 years on racks. Available in 2017, 2018, 2019 vintages.
• Perle d'Or Rosé Rosé version of Perle d'Or, only in finest vintages. Blend of Pinot Noir, Gamay and Chardonnay. Short maceration for deep salmon color. Aged in oak barrels and over 3 years on racks. Classified as Grand Eminent.
• Pure Origine Organic single-plot cuvées with no blending. Name indicates postcode of terroir and vintage year. No added sulphites, minimalist dosage. Eco-friendly packaging. Available as 71/22 (Saône-et-Loire, 2022) and 21/23 (Côte d'Or, 2023).
• En Bollery 100% Pinot Noir from 4.82 hectares opposite Clos de Vougeot. Deep marly clay soils. Producing delicate red fruit, vine peach, fresh bread and honey notes. Aged in oak barrels. Limited production: 7,858 bottles (2019), 3,150 bottles (2018).
• Les Lavots Chardonnay from stony limestone plot in Molesme/Châtillonnais named after 'laves' (lava rock fragments). Partial oak barrel aging. Limited production: 5,324 bottles (2019), 5,659 bottles (2017).
• Chenôvre

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, minor and major.

• Winegrower Partners (Viticulteurs)coreStrategic or Co-development Partner · 7 July 2024Annual 'Entre Nous' gathering with partner winegrowers for responsible viticulture discussions, comparative tastings of Crémants from Jura and Burgundy, and vineyard visits. Jacques Hauller represents Jura partners; Frédéric Brand oversees Burgundy. Partners include Domaine Maire for Jura wines.
• Fruitière de la FertéminorStrategic or Co-development Partner · 7 July 2024Partnership with Comté cheese producer in the Jura region for culinary pairing experiences during the Entre Nous annual gathering, showcasing the connection between Burgundy's wine and regional gastronomy.
• Geoffrey BouillotminorGTM or Marketing Partner · 15 October 2022Louis Bouillot supports artist Geoffrey Bouillot (a young painter from Burgundy living in Japan) through art exhibitions. The partnership began in October 2022 with exhibitions in Paris at Cohle Gallery featuring Perle d'Ivoire cuvée. Extended internationally with Bubbl'Art exhibitions in Seoul (Korea) and Japan in July 2023, pairing wine with art at Eligere gallery.
• ESAT (Social Enterprise)minorOthersESAT organization manages the Chenôvre vineyard, bringing social dimension to vineyard operations by providing employment for people with disabilities. Promotes harmony between living beings in the vineyard ecosystem.
• American Wine DistributormajorChannel Partner/ Reseller/ DistributorPartnership with American distributor for US market sales. Louis Bouillot hosted a reception for 52 shop managers from the distributor at La Verrière to introduce the Maison and its Crémants de Bourgogne collection.
• Vinmonopolet NorwaymajorChannel Partner/ Reseller/ DistributorState monopoly retailer (Ministry of Health) with monopoly on alcohol sales in Norway. Louis Bouillot products (Perle de Vigne, Perle d'Aurore, Perle d'Ivoire) distributed through Vinmonopolet's 52 shops across Norway, including tastings at trade fairs.
• China Salon/Beijing ImportersmajorChannel Partner/ Reseller/ DistributorChina market distribution partnership. Louis Bouillot participated in China Salon Tasting events in Beijing (March 2023) and Chengdu (April 2023), presenting Perle d'Ivoire, Perle d'Aurore, and Perle de Vigne to wine merchants, sommeliers, and importers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Veuve Clicquot: Global Champagne brand with strong gift-occasion and on-premise presence. Defines the premium-price benchmark that Burgundy Crémants must position against in international retail and hospitality channels.
• Champagne Pommery: Major Champagne brand with strong presence in on-trade and gifting. Sets pricing and brand expectations in the premium sparkling category that Louis Bouillot must compete against in international markets.
• Champagne Taittinger: Family-owned Champagne house with significant export presence. Competes at the premium end of the sparkling wine category where Louis Bouillot positions its Perle d'Or and Grands Terroirs cuvées.
• Nicolas Feuillatte: France's best-selling Champagne brand, distributed broadly through supermarkets and on-trade. Competes with Crémant de Bourgogne for consumer occasions in the accessible premium sparkling segment, particularly through large retail chains.
• Moët & Chandon: Iconic Champagne house and part of LVMH, producing méthode traditionnelle sparkling wines at scale. Represents the dominant incumbent that Crémant producers like Louis Bouillot compete against in the premium sparkling segment, particularly in export markets.

Direct peers

• Veuve Ambal: One of the largest Crémant de Bourgogne producers, based in Burgundy, offering a wide range of traditional-method sparkling wines from Chardonnay, Pinot Noir, and Aligoté — the most direct competitor to Louis Bouillot in the same AOC and grape varieties.
• Lucien Albrecht: Historic producer of Crémant d'Alsace using traditional method, offering a directly comparable alternative Crémant category. Competes with Louis Bouillot for the same consumer seeking French méthode traditionnelle sparkling wines outside of Champagne.
• Maison Albert Sounit: Burgundy-based Crémant de Bourgogne producer in Rully, offering méthode traditionnelle sparkling wines from regional Burgundy grapes. Directly comparable in scale, category, and terroir approach.
• Famille Ciffreo: Producer of Crémant de Bourgogne and still wines in Burgundy, operating vineyards across several terroirs. Comparable as a mid-sized Burgundy sparkling specialist competing in similar retail and export channels.

Others

• Boisset Collection: Parent group (Boisset Effervescence) and broader wine portfolio. Operates multiple Burgundy estates and négociant activity, providing context for the parent-company resources and synergies available to Louis Bouillot.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=2rqsht27Nmg
• LinkedInlinkedin.com/company/louis-bouillot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Louis Bouillot