Louvre Hotels Group - Brazil

What Louvre Hotels Group - Brazil does

Louvre Hotels Group - Brazil is the Brazilian subsidiary of the France-based Louvre Hotels Group, itself a subsidiary of China's Jin Jiang International, the world's second-largest hotel group with more than 1 million rooms, 10,000 hotels, and 50 brands across 120 countries. The Brazil entity, headquartered in Rio de Janeiro and operating with 54 employees, administers and commercializes hotels under four tiered sub-brands: Royal Tulip (5-star luxury), Golden Tulip (4-star upper-midscale), Tulip Inn (3-star midscale), and Soft Inn (economy). The company currently operates 17 hotels with 8 additional signed contracts and more than 3,000 rooms in Brazil, with a stated objective of reaching 30 hotels within five years.

The company serves two primary end markets: hotel property owners and investors, who are offered three engagement models (full hotel administration, brand licensing with commercial management, and new hotel development services), and business and leisure travelers, who access the four brand tiers across multiple Brazilian cities. Its technology platform is integrated with the global Louvre Hotels Group infrastructure, providing a CRM with 1.4 million segmented clients, proprietary distribution channels, and access to a 130-million-member global loyalty program. Revenue is generated through management fees, brand licensing royalties, and professional services for new development, with pricing structured per engagement and not publicly disclosed. The firm holds a 2021 Great Place to Work certification and operates an investor relations portal to source new affiliations.

Name

Louvre Hotels Group - Brazil

Legal name

Louvre Hotels Group

Website

https://louvrehotelsgroup.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Louvre Hotels Group - Brazil is a Rio de Janeiro-based subsidiary of Louvre Hotels Group (Jin Jiang International) that manages, licenses, and develops 17 hotels with 3,000+ rooms across four brands — Royal Tulip, Golden Tulip, Tulip Inn, and Soft Inn — serving hotel property owners, investors, and travelers in Brazil.

Ownership category

akta.pro rank

Product category

Hotel Management and Franchising

NAICS

Hotels (except Casino Hotels) and Motels (721110), Accommodation (721)

SIC

Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Urban Luxury Hotels (City Luxury) (THAGACAE), Urban & Downtown Full-Service Hotels (THAGAAAA), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel management services
• Hotel brand franchising
• Hospitality administration
• Hotel brand licensing
• Hospitality investment services

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Administration/Management Fees: Full management contracts where Louvre Hotels Group manages hotel operations including HR, sales, marketing, finance, legal support, and operations. Property owners pay management fees in exchange for professional hotel management and result maximization.
2. Brand Licensing Fees: Hotel owners license the Royal Tulip, Golden Tulip, Tulip Inn, or Soft Inn brands. Owners maintain their own management but gain access to global brand recognition, marketing tools, CRM database, and distribution network for a licensing fee.
3. New Hotel Development Services: Planning and development of new hotel properties under Louvre Hotels Group brands, including brand selection, architectural planning, operational setup, commercial launch, and financial planning from concept to grand opening.
4. Commercial Management Services: Sales and distribution management services for affiliated hotels, leveraging the global brand network and CRM system to increase occupancy rates and improve average daily rates for property owners.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Louvre Hotels Group - Brazil is the Brazilian subsidiary of France's Louvre Hotels Group, responsible for administering and commercializing hotels in Brazil under four brand tiers: Royal Tulip (5-star luxury), Golden Tulip (4-star upscale), Tulip Inn (3-star midscale), and Soft Inn (economy). The company operates 17 hotels with 3,000+ rooms and offers hotel property owners three engagement models: full hotel administration/management, brand licensing with commercial management, and new hotel development services from concept to grand opening.

Product overview

Louvre Hotels Group - Brazil operates a multi-tiered hotel brand portfolio with four distinct sub-brands: Royal Tulip (luxury 5-star), Golden Tulip (upper-midscale 4-star), Tulip Inn (midscale), and Soft Inn (economy). In addition to hotel operations, the company offers three business service models: Hotel Administration (full management with HR, Sales, Marketing, Financial, Legal and Operational support), New Hotel Development (planning and development from brand selection to consolidation), and Brand Licensing and Commercial Management (brand affiliation for existing hotel owners). The portfolio encompasses 17 hotels in operation with 8 signed contracts and over 3,000 rooms, serving both business and leisure travelers across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Royal Tulip: Luxury, elegance and ultramodern facilities. 5-star hotels offering refined and exclusive experiences.
• Golden Tulip
• Tulip Inn
• Soft Inn

Products and services

• Hotel Administration Services Full hotel management and administration service for hotel property owners. The company takes over hotel operations including HR, sales, marketing, finance, legal support, and operations, employing best market practices focused on maximizing results with transparent management.
• Brand Licensing and Commercial Management Services Service enabling hotel owners to license an internationally recognized Louvre Hotels Group brand (Royal Tulip, Golden Tulip, Tulip Inn, or Soft Inn) while retaining their own management. Owners gain access to the brand's global recognition, marketing tools, CRM database, and distribution network to improve hotel performance at competitive rates.
• New Hotel Development Services End-to-end planning and development of new hotel properties under Louvre Hotels Group brands. Service covers brand selection, architectural planning, operational setup, commercial launch, and financial planning, with differentiated support from concept through enterprise consolidation including architectural, legal, auditing, and marketing support.
• Royal Tulip Hotels 5-star luxury hotel brand offering elegance, exclusivity, and ultramodern facilities for travelers seeking refined experiences. The Royal Tulip experience is designed to be unique and unforgettable, with full service and high-end amenities. Properties in Brazil include Royal Tulip Brasília Alvorada, Royal Tulip Holambra, and Royal Tulip Marangatú (under construction).
• Golden Tulip Hotels Upper-midscale 4-star hotel brand offering smart, modern and fun hospitality. Provides complete structure and quality services with the primary mission to delight guests during their stay, delivering an exclusive playful experience. Properties in Brazil include multiple Golden Tulip locations across cities such as Brasília, Goiânia, Macaé, Natal, Porto Vitória, and São José dos Campos.
• Tulip Inn Hotels 3-star midscale hotel brand offering comfortable, welcoming accommodations with great cost-benefit. Hotels are in excellent locations, providing quality, uncomplicated service suitable for both business and leisure travelers. Properties in Brazil include Tulip Inn locations across multiple cities.
• Soft Inn Hotels Economy hotel brand offering smart, comfortable and modern accommodations designed for guests who spend most of their day out and want to find comfort, convenience, and well-being when returning to the hotel. Properties in Brazil include Soft Inn locations such as Soft Inn Bahia Alagoinhas.

Quantifiable outcome

• 3 reservations per second booking velocity across global network
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Atlantica Hotels: Brazil's largest independent hotel management company, operating multiple brands across midscale to upscale segments. Directly comparable as a multi-brand hotel operator/manager targeting Brazilian property owners and travelers with a similar asset-light franchise/management model.
• BHG (Brazilian Hospitality Group): Brazilian multi-brand hotel operator and franchisor covering economy, midscale, and upscale segments (Comfort, Quality, Hardman, Soft). Direct competitor in management and licensing of Brazilian properties, with overlapping brand-tier coverage to Louvre.
• Bristol Hotels: Brazilian hotel chain operating across multiple price tiers with franchise and management contracts. Comparable regional multi-brand operator competing for the same Brazilian owners and guests with similar mid-market focus.
• Nobile Hotels: Brazilian hotel chain operating multiple brands (Nobile, Nobile Suítes, Nobile Resort) with a mix of owned, managed, and franchised properties. Comparable mid-market to upscale footprint and similar franchise/licensing go-to-market approach in Brazil.
• Slaviero Hotels: Brazilian hotel chain with a mix of midscale and upscale properties, some operated and some franchised. Comparable as a regional multi-brand operator targeting Brazilian corporate and leisure travelers with similar brand licensing dynamics.
• Intercity Hotels: Brazilian hotel chain with multi-tier brands spanning economy to upper-midscale, operating owned and franchised hotels across Brazil. Comparable multi-tier brand structure and similar domestic focus on the Brazilian corporate travel segment.

Regional players

• Pestana Hotel Group (Brazil): Portuguese-origin hotel group with significant Brazilian resort operations. Comparable as a multi-property international hotel operator with presence in Brazilian leisure destinations (Natal, São Paulo) overlapping with Louvre's resort-area properties.

Broad incumbents

• Accor Brazil: Brazilian operations of the global major hotel group, offering a broad brand portfolio (Ibis, Novotel, Mercure, Sofitel, etc.). Competes with Louvre for the same hotel owners across the same brand tiers and overlaps on franchise/licensing terms.
• Hilton Brazil: Brazilian operations of Hilton Worldwide, spanning Hilton Hotels, DoubleTree, Hampton by Hilton, and Hilton Garden Inn. Direct competitor at the upper-midscale/full-service tier (Royal Tulip, Golden Tulip) with stronger international loyalty distribution.
• Marriott International Brazil: Brazilian operations of Marriott International, operating Marriott, Sheraton, Courtyard, and Residence Inn brands. Competes with Louvre Golden Tulip/Royal Tulip in the upscale/full-service segment and for the same hotel owner franchise relationships in Brazil.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC0zpyoWVurCRz_XZew1JUfw
• Facebookfacebook.com/louvrehotelsbr
• LinkedInlinkedin.com/company/louvre-hotels-group-brazil
• Instagraminstagram.com/louvrehotelsbr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Louvre Hotels Group - Brazil