Love Electric

What Love Electric does

Love Electric is a non-profit educational initiative operated under the Beneficial Electrification League of Colorado (BEL-CO), based in Boulder, Colorado with approximately 10 employees. The platform accelerates adoption of efficient electric technologies in homes and businesses across Colorado, focused on heat pumps, heat pump water heaters, induction cooking, energy audits, weatherization, and solar PV. It serves three primary audiences: existing homeowners planning retrofits, contractors seeking training and rebate qualification, and builders/developers constructing new all-electric homes. Core products include the SWEEP Heat Pump Energy Cost and Carbon Emissions Calculator, a searchable installer directory tied to utility rebate authorization, a multi-utility rebate search tool, and a six-step "Make A Plan" how-to guide. The technology stack is a content-driven WordPress-based website with embedded tools and a database-backed directory; no proprietary AI or ML capabilities are described.

The business model is non-commercial: Love Electric does not sell products or services and generates no product revenue. It is funded as a coalition initiative of BEL-CO, whose advisory group includes major Colorado utilities (Xcel Energy, Tri-State, Holy Cross Energy, CORE), municipalities (Denver, Boulder, Aspen, Boulder County), the Colorado Energy Office, and environmental organizations (NRDC, Western Resource Advocates, Southwest Energy Efficiency Project). Distribution is digital-first through owned channels (website, Electric Insights newsletter, case studies, webinars) and partner-driven through co-branded rebate and training programs. The platform is the Colorado affiliate of the National Beneficial Electrification League, anchoring its position within a broader national coalition framework.

Name

Love Electric

Legal name

Love Electric

Website

https://loveelectric.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Love Electric is a Colorado-focused non-profit educational initiative that helps homeowners, contractors, and builders adopt heat pumps, heat pump water heaters, induction cooking, and solar PV through calculators, an installer directory, and a multi-utility rebate search tool.

Ownership category

akta.pro rank

Product category

Clean Energy Education

NAICS

Educational Support Services (611710)

akta.pro primary industry

Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH)

Keywords

• Electrification education
• Heat pump resources
• Home energy efficiency
• Residential electrification
• Clean energy information

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Non-profit Educational Initiative: Love Electric operates as a free educational resource and initiative of the Beneficial Electrification League of Colorado (BEL-CO). It does not generate revenue from product sales but serves as a coalition funded by member organizations including utilities, government entities, and advocacy groups to advance beneficial electrification in Colorado.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Love Electric is a free, non-profit online educational platform that provides Colorado homeowners, contractors, and builders with information, tools, and referrals to support the adoption of beneficial electrification technologies — primarily heat pumps, heat pump water heaters, induction cooking, and solar PV. It hosts the SWEEP calculator for estimating energy cost and carbon savings, a searchable directory of qualified installers, a rebate search tool covering Colorado utilities and government programs, a step-by-step Make A Plan guide, case studies of Colorado homes, and contractor training resources. The platform does not sell products or installation services itself; it educates consumers and refers them to qualified local contractors and available rebates.

Product overview

Love Electric is an initiative of the Beneficial Electrification League of Colorado (BEL-CO) that operates as an educational resource and information platform, not a product company. The platform provides comprehensive guidance for homeowners, contractors, and builders on home electrification through heat pumps, heat pump water heaters, induction cooking, and solar PV. Core offerings include the SWEEP Heat Pump Calculator for estimating savings, an Installer Directory connecting homeowners with qualified contractors, and a Rebate Search Tool covering multiple Colorado utilities. The platform organizes resources across six how-to categories: reducing energy use, installing heat pumps, upgrading water heaters, installing induction cooktops, EV charging setup, and solar PV installation. Additional services include case studies, technical resources, training events for contractors, and builder/developer resources for new construction.

Differentiator

Problem solved

Functional benefit

Products and services

• SWEEP Heat Pump Energy Cost and Carbon Emissions Calculator Free online calculator that estimates energy cost savings and carbon emission reductions for Colorado homeowners installing a new heat pump, helping them assess the financial and environmental benefits of electrification before contacting installers.
• Qualified Installer Directory Searchable online directory of qualified Colorado heat pump and heat pump water heater installers, filterable by location, services offered, and utility rebate authorization status, connecting homeowners with contractors who meet utility qualification criteria.
• Rebate Search Tool Searchable database of rebates available through Colorado utilities (Xcel Energy, Tri-State member co-ops, Holy Cross Energy, CORE) and local/state/federal government programs for heat pumps, heat pump water heaters, energy efficiency improvements, and additional electrification measures.
• Make A Plan How-To Guide Step-by-step guide for Colorado homeowners prioritizing home energy improvements, covering six categories: reducing energy use, installing a heat pump, upgrading the water heater, installing an induction cooktop, getting an EV with home charging, and installing solar PV.

Quantifiable outcome

• Heat pump water heaters reduce energy costs for hot water by 65% compared to conventional electric water heaters, and by 75% compared to propane water heaters
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Beneficial Electrification League of Colorado (BEL-CO)coreStrategic or Co-development PartnerLove Electric is an initiative of BEL-CO, a coalition of stakeholders working to advance beneficial electrification in Colorado's buildings and industrial facilities. BEL-CO provides organizational support, coordinates market development strategies, and increases consumer awareness of electrification benefits.
• Boulder CountyminorStrategic or Co-development PartnerAdvisory group member of BEL-CO, contributing to beneficial electrification initiatives in Colorado.
• City and County of DenverminorStrategic or Co-development PartnerAdvisory group member of BEL-CO, participating in regional electrification coordination and providing rebates for heat pumps and high-performance new homes.
• Colorado Energy OfficeminorStrategic or Co-development PartnerAdvisory group member providing state-level coordination on energy efficiency programs, weatherization assistance, and Inflation Reduction Act implementation.
• Xcel EnergycoreStrategic or Co-development PartnerMajor Colorado utility and BEL-CO advisory member offering substantial rebates for heat pumps ($1,500-$2,000), heat pump water heaters, and all-electric new homes ($10,000). Key partner in driving heat pump adoption across Colorado.
• Holy Cross EnergyminorStrategic or Co-development PartnerWestern Colorado electric co-op and BEL-CO advisory member offering rebates for heat pumps and energy efficiency improvements to members.
• Tri-State Generation and Transmission AssociationcoreStrategic or Co-development PartnerPower supplier to Colorado electric co-ops and BEL-CO advisory member. Offers tiered rebates for heat pumps (50% up to $1,800-$2,400) through member cooperatives.
• Natural Resources Defense CouncilminorStrategic or Co-development PartnerEnvironmental advocacy organization and BEL-CO advisory member providing expertise on climate policy and building electrification.
• Southwest Energy Efficiency ProjectminorStrategic or Co-development PartnerRegional energy efficiency organization and BEL-CO advisory member providing research and analysis on heat pump costs and benefits.
• Western Resource AdvocatesminorStrategic or Co-development PartnerWestern conservation organization and BEL-CO advisory member working on clean energy and building electrification policy.
• CORE (Community Office for Resource Efficiency)minorStrategic or Co-development PartnerPitkin County energy organization and BEL-CO advisory member offering energy efficiency rebates for residential and commercial buildings.
• National Beneficial Electrification LeaguecoreStrategic or Co-development PartnerNational non-profit organization whose mission is to increase understanding of the benefits of electrification. BEL-CO works closely with this organization as the Colorado affiliate.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Efficiency Vermont: Statewide energy efficiency utility providing rebates, education, and contractor directories for Vermont homeowners. Operates a comparable consumer-facing model (rebate search, qualified contractor lists) but as a regulated energy efficiency utility rather than a non-profit coalition.
• Mass Save: Massachusetts statewide energy efficiency program consortium offering rebates, home assessments, and contractor networks for residential electrification. Comparable in consumer-facing structure but operates under utility program administrator model with gas and electric utility funding.
• NEEP (Northeast Energy Efficiency Partnerships): Regional energy efficiency organization coordinating programs across Northeast states. Comparable coalition-based educational and policy advocacy model but geographically focused on the Northeast.

Direct peers

• Switch is On: Illinois-based non-profit coalition providing consumer education and contractor connections for residential electrification. Most direct state-level functional analog to Love Electric's coalition-backed educational model, demonstrating the replicability of the structure beyond Colorado.
• Southwest Energy Efficiency Project (SWEEP): Regional energy efficiency organization and a BEL-CO advisory member. Provides research and analysis on heat pump costs and benefits in the Southwest, with comparable educational and policy advocacy mission to Love Electric.
• Building Decarbonization Coalition: Non-profit coalition advancing building decarbonization through policy, education, and market development. Operates similarly to BEL-CO at a national level, coordinating utilities, governments, and advocacy groups around beneficial electrification.
• Rewiring America: National non-profit focused on electrifying homes, workplaces, and communities. Operates a national electrification education platform with savings calculators, contractor resources, and policy advocacy — the most direct national analog to Love Electric's Colorado-focused model.

Broad incumbents

• NYSERDA: New York State Energy Research and Development Authority — state-level energy office offering rebates, heat pump incentives, and consumer education comparable in scope to Colorado Energy Office's role backing Love Electric.
• RMI (Rocky Mountain Institute): Large clean energy non-profit working across buildings, transportation, and electricity. While broader than Love Electric, RMI produces analysis and frameworks that directly inform beneficial electrification education and policy, including for Colorado.
• National Renewable Energy Laboratory (NREL): Federal national laboratory producing foundational research on cold-climate heat pump performance, building electrification economics, and consumer decision models. NREL outputs inform Love Electric's case study and calculator content but at a research rather than consumer-engagement level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/love-electric-boulder

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love Electric