Love Maui Weddings

What Love Maui Weddings does

Love Maui Weddings is a privately held destination wedding planning and coordination company founded in 1992 and headquartered in Lahaina, Maui, Hawaii. The company designs, plans, and coordinates beach, resort, church, restaurant, and private estate weddings plus vow renewal ceremonies, serving engaged couples traveling to Maui for destination weddings and married couples seeking anniversary vow renewals. It offers a structured 10-tier package portfolio ranging from $995 vow renewal ceremonies up to $4,795 for full Hawaiian-themed weddings, with custom-quote private estate packages incorporating catering, bartending, DJ/band, and rentals, plus a wide range of add-on modules including photography, videography, drone, florals, limousine, in-room hair and makeup, and traditional Hawaiian entertainment (hula, ukulele, drummers). The company is state-licensed, BBB-accredited, and a WeddingWire Couples' Choice Award recipient in 2017 and 2023 with editorial features in Brides, The Knot, Wedding Bee, BorrowedBlue, and RealWeddings.

The business is operationally a lean, service-based, labor-intensive coordinator model rather than a technology platform, with an 8-person team executing each wedding through direct vendor relationships built over three decades. Go-to-market is direct-to-consumer combined with inside sales: prospective couples discover the company through content marketing on the website, organic social (Facebook, Twitter, Pinterest), and earned media in wedding publications, then inquire via an online form, toll-free number, or local Maui line and are converted through phone- and email-based consultation. Revenue is generated on a one-time license basis per event with non-refundable planning fee deposits accepted via credit card, Zelle, or PayPal, and is supplemented by a referral partnership with Maui Beach Condos that directs clients to vetted accommodation on the island.

The company is family-owned, with founders Rick and Vickie Jackson having operated the business for nearly two decades and welcoming co-owner Lupe DeCaesar in 2024 to support succession. There is no evidence of institutional capital, external investors, or parent company ownership, and operations are confined to the single geography of Maui, leaving both geographic expansion and capital structure as open strategic questions for the business.

Name

Love Maui Weddings

Legal name

Love Maui Weddings

Website

https://lovemauiweddings.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Founded in 1992 in Lahaina, Maui, Love Maui Weddings is a privately held destination wedding planning company that coordinates beach, resort, estate, and church weddings plus vow renewals through a 10-tier package portfolio ($995-$4,795+), serving engaged couples and anniversary celebrants traveling to Hawaii.

Ownership category

akta.pro rank

Product category

Wedding Planning Services

NAICS

Tour Operators (561520), Florists (459310)

akta.pro primary industry

Destination Wedding Planning (HSACABAD)

akta.pro secondary industries

Ceremony Planning & Officiant Coordination (HSACABAL), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Bridal Beauty Packages & Bundles (HSALALAK)

Keywords

• Destination wedding planning
• Wedding coordination services
• Vow renewal ceremonies
• Beach wedding packages
• Hawaii wedding venues

Headquarters

HQ city

Lahaina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Wedding Planning and Coordination Services: Love Maui Weddings generates revenue through tiered wedding planning and coordination packages. Packages range from basic beach wedding ceremonies ($1,295) to comprehensive private estate weddings with full services (pricing varies). Revenue is primarily one-time per event with optional add-ons for additional services such as photography upgrades, videography, florals, hair/makeup, and transportation.
2. Vow Renewal Ceremonies: Secondary revenue stream from vow renewal ceremonies, with packages starting at $995 for basic ceremonies and custom options available for higher pricing.
3. Add-on Services and Upgrades: Additional revenue from optional upgrades including professional photography packages ($695), videography, drone services, floral arrangements, limousine service, makeup/hair services, and Hawaiian entertainment options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Love Maui Weddings plans and coordinates destination weddings and vow renewals on the island of Maui, Hawaii. The company sells tiered packages ranging from a $995 vow renewal ceremony to customizable private estate weddings, with optional add-ons such as photography, videography, florals, hair and makeup, limousine, and Hawaiian entertainment. Services are delivered by on-island coordinators who manage permits, vendors, timelines, and on-site execution for each event.

Product overview

Love Maui Weddings offers a portfolio of 10 tiered wedding and vow renewal packages ranging from $995 to custom pricing for private events. The core offering includes wedding planning and coordination services with packages named: One Fine Day (full coordination at $1,750), Just Say Yes (engagement at $1,295), Just the Two of Us (elopement at $1,595), Simply In Love (with musician at $1,795), So This Is Love (at $2,695), Love Story (with activities at $3,595), In the Name of Love (with videographer at $4,295), Love Hawaiian Style (full Hawaiian package at $4,795), Love Me Tender (customizable private site package), and Love Always (vow renewal at $995). Additional services include floral arrangements (clutch, nosegay, cascading, leis, ku lei, circle of flowers), travel and accommodation assistance, and coordination with various vendors including photographers, musicians, caterers, and rental services. The company operates as a service-based business rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Just Say Yes Engagement package priced at $1,295 including beach permit, professional photographer (1.5 hours, 30 high-resolution digital images), onsite coordinator, and 2 Hawaiian leis, for couples planning a Maui engagement ceremony.
• Just the Two of Us Elopement package at $1,595 including beach permit, onsite coordinator, minister, marriage license assistance, 2 fresh Hawaiian leis, and a tropical wedding bouquet, for couples having an intimate Maui elopement.
• Simply In Love Wedding package at $1,795 including onsite coordinator, 2 fresh Hawaiian leis, tropical wedding bouquet, professional photographer, and a wedding musician, for couples who want live music in their ceremony.
• So This Is Love Wedding package at $2,695 including 2 fresh Hawaiian leis, tropical bridal bouquet, in-room hair and makeup, and a professional photography package of 30 high-resolution digital images, for couples who want bridal styling included.
• Love Story Wedding package at $3,595 including limousine service and the couple's choice of 2 activities (luau, sunset dinner cruise, fine dining up to $300 value, Haleakala zipline, or Molokini morning snorkel tour), for couples who want guest activities bundled in.
• In the Name of Love Wedding package at $4,295 including beach permit or private site, professional photographer (1.5 hours, 30 high-res images), videographer with professional DVD production, 2-hour limousine service, additional floral options, and drone, for couples who want full video coverage.
• Love Hawaiian Style Full Hawaiian wedding package at $4,795 including beach permit or private site, Hawaiian minister, musicians, hula dancer, drummer, Hawaiian dancers, ukulele guitarist/vocalist, in-room hair and makeup, professional DVD, and 2 luau tickets, for couples wanting a traditional Hawaiian ceremony experience.
• Love Me Tender Private-site wedding package (pricing on request) including venue selection assistance, marriage license help, onsite coordinator, double orchid lei for bride, tropical bridal bouquet, maile lei for groom, photographer, musician, in-room hair and makeup, limousine service, Hawaiian entertainment, DJ or live band, catering and bartender services, and full rental options, for couples wanting a customized private estate, resort, or restaurant wedding.
• One Fine Day Full coordination event package starting at $1,750 that handles day-of oversight, vendor coordination, rehearsals, timeline creation, and insurance for the wedding day, for couples who have arranged their own ceremony elements and need a coordinator to manage execution.
• Love Always Vow renewal package at $995 including a minister and onsite coordinator (with optional professional photography add-on), for married couples celebrating an anniversary on Maui.
• Floral Arrangements Standalone floral arrangement services including clutch bouquet, nosegay, cascading bouquet, leis, ku lei (flower crown), and circle of flowers for ceremony decoration, available to couples building or augmenting a wedding package.
• Travel & Accommodation Assistance Assistance with travel and lodging arrangements to and from Maui, including airline reservations and accommodations, with partner referral to Maui Beach Condos, for destination wedding couples and their guests.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Maui Beach CondosminorGTM or Marketing PartnerReferral partner for travel and accommodation arrangements. Love Maui Weddings refers clients to Maui Beach Condos for lodging recommendations, helping destination wedding couples find accommodations on the island.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Zola: Wedding planning platform offering registry, website, and vendor marketplace services. Adjacent competitor for the same end-customer wallet share, particularly in the early planning phase.
• The Knot: Largest US wedding marketplace and planning platform, featuring vendor directories and editorial content. Already references Love Maui Weddings in editorial features; competes for the same customer attention at the awareness stage.

Direct peers

• A Perfect Paradise Wedding: Maui-focused destination wedding planner offering beach, elopement, and full coordination packages. Direct competitor in the same local market with overlapping vendor relationships.
• Tropical Weddings Hawaii: Hawaii-based destination wedding planner offering beach and resort ceremonies across multiple islands. Comparable service-based business model and target customer (destination wedding couples).
• Hawaii Weddings by Tori: Hawaii-based wedding planner specializing in destination ceremonies with tiered packages and add-on services. Comparable business model targeting the same engaged-couple segment.
• White Orchid Weddings: Hawaii wedding planning company serving destination couples with full-service coordination and venue partnerships. Directly comparable offerings and customer segment.
• Simple Maui Wedding: Maui-based destination wedding planner offering tiered beach, elopement, and full coordination packages. Closest direct competitor in the same geography with a comparable product portfolio and price points.

Emerging players

• All Inclusive Wedding Packages: Online destination wedding package aggregator offering curated, all-inclusive ceremony bundles across Mexico and the Caribbean. Partial overlap as an alternative channel for destination-wedding shopping couples.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LOVEMauiWedding
• Facebookfacebook.com/profile.php
• Pinterestpinterest.com/LOVEMauiWedding
• LinkedInlinkedin.com/company/love-maui-weddings

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love Maui Weddings