Love Pet Alliance

What Love Pet Alliance does

Love Pet Alliance, Lda. is a Portuguese B2B pet products distributor operating a proprietary online platform that serves distributors, resellers, and store partners across 25+ countries in Europe and the Middle East. Founded in 2013 in Vila Nova de Gaia by professionals who transitioned from architecture into pet products distribution, the company curates a portfolio of major international brands, including Whimzees dental treats and West Paw Design durable dog toys, alongside two proprietary brands: Dashi (accessories and toys, launched 2019) and Weego (hygiene and food products, launched 2020). As of 2023, the company employs 30+ people and reports a customer base of 2,000+ professional clients.

The technology stack centers on a B2B e-commerce platform supporting online ordering, catalog browsing, and shipment notifications in Portuguese, English, and Spanish. The logistics operation, anchored at the Vila Nova de Gaia headquarters, relies on FEFO (First Expires First Out) inventory management and a warehouse organization system that enables 24-hour fulfillment after order reception. The company holds NP EN ISO 9001 quality management certification and PME Líder '24 and PME Excelência '24 designations, alongside standard SSL security on its platform.

Revenue is generated through two streams: B2B wholesale distribution of third-party pet brands to reseller merchants and direct sales of proprietary Dashi and Weego branded products. The go-to-market is a channel-partner model combining the self-serve B2B platform, a direct sales team covering Europe and the Middle East, and contracted carriers for worldwide fulfillment. Pricing is not publicly disclosed and requires registration on the B2B platform. The company is privately held with no external investment or parent entity disclosed.

Name

Love Pet Alliance

Legal name

Love Pet Alliance, Lda.

Website

https://lovepetalliance.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Love Pet Alliance is a Portuguese B2B pet products distributor operating an online platform that serves 2,000+ professional retailers, resellers, and distributors across 25+ countries in Europe and the Middle East, distributing third-party brands alongside its own Dashi and Weego labels.

Ownership category

akta.pro rank

Product category

Wholesale Pet Product Distribution

NAICS

Pet and Pet Supplies Retailers (459910)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Pet Food & Treats Retail (CRALAHAB)

akta.pro secondary industries

Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM), Pet Toys & Enrichment Retail (CRALAHAE)

Keywords

• Wholesale pet products
• Pet brand distribution
• B2B pet platform
• Pet accessories wholesale
• Pet care distribution

Headquarters

HQ city

Vila Nova de Gaia

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Wholesale Distribution: Love Pet Alliance promotes, advertises, and sells pet products directly to reseller merchants through its B2B website. Products are sold directly to customers acting in its own name and on its own behalf.
2. Own Brand Product Sales: Sale of proprietary brand products (Dashi accessories/toys and Weego hygiene/food products) through the B2B platform and distribution network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Love Pet Alliance is a B2B pet product distributor that supplies retailers, resellers and store partners across Europe, the Middle East, North Africa and Latin America through a proprietary online B2B platform. Its assortment combines two exclusive in-house brands — Dashi (pet accessories and toys) and Weego (sustainable pet hygiene) — with exclusive European distribution of international pet brands such as Whimzees and West Paw Design.

Product overview

Love Pet Alliance is a B2B pet product distributor offering a portfolio of proprietary brands and distributed international brands. The core offering consists of the Love Pet Alliance B2B Platform for order generation and catalog access, complemented by two own brands: Dashi (accessories, toys, and pet products like collars, leashes, harnesses, bowls, and poop bags) and Weego (hygiene and food products including cat litter and dry pet food). Additionally, the company distributes Whimzees dental snacks (Netherlands) and West Paw Design durable dog toys (USA).

Differentiator

Problem solved

Functional benefit

Brands

• Dashi: Own brand of accessories, toys, and other products for animals. Dashi identifies with a style that is loving but rebellious.
• Weego

Products and services

• Dashi In-house pet accessories and toys brand launched in 2019, designed for the luxury market with an emphasis on quality and durability, and supplied wholesale to pet retailers worldwide.
• Weego In-house sustainable pet hygiene brand launched in 2020, providing 100% sustainable, practical products such as waste bags and handkerchiefs to address the environmental impact caused by dog walking, supplied wholesale to pet retailers.
• Whimzees distribution Wholesale distribution of Whimzees natural chewing products through Love Pet Alliance's B2B platform to pet retailers and resellers across its coverage region.
• West Paw Design distribution Wholesale distribution of West Paw Design durable, eco-friendly dog toys through Love Pet Alliance's B2B platform to pet retailers and resellers across its coverage region.

Quantifiable outcome

• 24-hour delivery after order reception
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Mad PandaminorStrategic or Co-development PartnerMad Panda is a support platform for Animal Support Associations that seeks to create impact by supporting organizations active in the field. Associations in the Mad Panda network list their needs and Love Pet Alliance donates available food and goods (health, hygiene and others). Mad Panda acts as intermediary, identifying needs and distributing to Associations in the network.
• Associação Animais de RuaminorStrategic or Co-development PartnerAssociação Animais de Rua is an animal rescue association with five centers throughout Portugal: Porto, Lisbon, Sintra, Faro, and São Miguel. The association was created to alleviate the suffering of homeless animals and prevent others from being born in these conditions. Love Pet Alliance supports the association with donations of food and goods to promote animal welfare.
• WhimzeescoreChannel Partner/ Reseller/ DistributorWhimzees was founded in 2013 in the Netherlands and creates high-quality pet dental treats. Love Pet Alliance distributes Whimzees products in its markets. Products include dental snacks in various shapes (star bone, toothbrush, alligator, rice bone) and formats suitable for sensitive dogs.
• West PawcoreChannel Partner/ Reseller/ DistributorWest Paw Design produces ultra-durable dog toys made from 100% recyclable thermoplastic in the USA. Love Pet Alliance distributes West Paw products including toys such as Hurley, Jive, Tizzi, Toppl, Rumpus, Tux, Qwizl, Zisc, Bumi, Boz, Dash, Wox, Rando, Zwig, Skamp, Drifty, Sailz, and Snorkl across Europe and the Middle East.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Jollyes: UK specialty pet retailer with 100+ stores. Comparable as a regional multi-channel pet retailer sourcing premium international brands, including several carried by Love Pet Alliance.
• TiendAnimal: Major Spanish online and physical pet retailer (now part of the Kiwoko group). Comparable as a regional Iberian multi-channel pet retailer sourcing premium international brands — overlapping supplier ecosystem.
• Kiwoko: Leading Spanish pet retail chain with over 170 stores across Spain and Portugal. Directly relevant as a regional competitor sourcing from many of the same premium brands (e.g., dental, enrichment) that Love Pet Alliance distributes.
• Tom & Co: Belgian-headquartered pet retail chain with 250+ stores across Belgium, France, Spain, Italy, and Luxembourg. Comparable European specialty pet retailer with similar product category breadth.
• Maxi Zoo: Fressnapf group's store brand operating in France, Germany, Austria, Poland, and other European markets. Comparable as a multi-country specialty pet retailer with overlapping brand portfolio and cross-border supply needs.
• Arcaplanet: Italy's largest pet retail chain with 500+ stores. A Southern European pet retail peer operating in an adjacent geography with overlapping brand portfolio and supplier relationships.

Direct peers

• Husse: Swedish-founded pet food manufacturer and B2B distributor with franchise-style reseller networks across Europe. Closest comparable in business model — a B2B pet product brand owner/distributor serving independent resellers across multiple European countries.
• Zooplus: Pan-European online pet product retailer (now owned by Hellman & Friedman). Operates a multi-country, multi-brand pet product platform directly comparable to Love Pet Alliance's cross-border B2B distribution model in the same geographies.

Broad incumbents

• Fressnapf: Largest European specialty pet retailer with over 1,800 stores across multiple countries. Overlaps with Love Pet Alliance in European pet product distribution and reseller supply, but at vastly greater scale and breadth.
• Pets at Home: UK-listed specialty pet retailer with both retail and wholesale operations, and an in-house vet/services business. Comparable as a broad European pet category incumbent with multi-channel distribution capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/love-pet-alliance

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love Pet Alliance