Love Where You Live KW

What Love Where You Live KW does

Love Where You Live is a residential real estate sales team operating under the Keller Williams Boston Northwest brokerage, serving home buyers and sellers across Massachusetts (notably Acton, Boxborough, Littleton, Maynard, Shirley, Ayer, Townsend) and southern New Hampshire. The team is led by broker-associate Kristin Hilberg and consists of five core operators — two licensed Realtors, an in-house home stager-designer, and a transaction coordinator — supported by an overall headcount of roughly twelve. Services combine traditional buyer and seller representation with an integrated stack of in-house staging (Tory Leeman / Staying in Design), professional photography and drone videography (also delivered by team agent Dylan Boissoneau), transaction coordination (Laura Cook), MLS syndication to more than 150 real estate websites, and access to a referral network of 2,300+ local agents via Keller Williams.

The team's revenue model is a standard transaction-fee brokerage structure: the firm earns a percentage commission on closed residential transactions, with complementary services (staging, photography, marketing materials, transaction management) bundled into the listing agreement rather than priced separately. Distribution relies on KW network reach, organic social/community channels (Instagram, Facebook, LinkedIn), local community engagement (school supply drives, youth sports sponsorships, curated local resource content), and word-of-mouth referrals earned through hyperlocal expertise in the Greater Boston Northwest corridor.

Operationally, the business is a single professional services micro-entity dependent on a few key producers and the broader KW franchise infrastructure. There is no evidence of external funding, M&A activity, proprietary technology development, or AI/ML capability; the team's differentiation rests on local market knowledge, full-service operational integration (especially staging and transaction coordination), and the brand recognition conferred by its #1 ranking within the KW Boston Northwest Concord office.

Name

Love Where You Live KW

Legal name

Love Where You Live Keller Williams

Website

https://lovewhereyoulivekw.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Love Where You Live is a five-agent residential real estate team under Keller Williams Boston Northwest that represents home buyers and sellers across Massachusetts and southern New Hampshire, with in-house staging and transaction coordination as core differentiators.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

Keywords

• Residential real estate
• Home buying services
• Home selling services
• Real estate brokerage
• Home staging services

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D

Revenue model

1. Real Estate Sales Commissions: Traditional real estate commission-based revenue model where agents earn a percentage of each transaction closed. Services include seller representation (listing, staging, marketing) and buyer representation (home search, offer negotiation, closing support).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Love Where You Live KW is a full-service residential real estate team operating under Keller Williams Boston Northwest, providing home buying and selling representation across Massachusetts and New Hampshire. The team bundles in-house home staging, professional photography and videography, transaction coordination, and marketing services into a commission-based representation model for individual consumers transacting residential property.

Product overview

Love Where You Live KW is a full-service residential real estate team operating under Keller Williams Boston Northwest, serving Massachusetts and New Hampshire. The core offering combines home buying and selling services with integrated supporting modules: professional in-house home staging (Tory Leeman), in-house transaction coordination (Laura Cook), and marketing support. The team provides complimentary staging with every listing, using their staging warehouse to prepare properties for professional photography. Additional value-add services include wealth building education, home maintenance guidance with trusted vendor referrals, and a comprehensive local resources hub. The company syndicates listings to MLS and 150+ real estate websites, markets to a network of over 2,300 local agents, and employs RealScout for buyer home searches.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Selling Services Full-service residential real estate representation for homeowners selling their property, including home preparation guidance, contractor coordination, professional staging, high-quality photography with drone shots and video tours, floor plans, MLS listing, and marketing across 150+ real estate websites and agent networks.
• Home Buying Services Buyer representation including tailored home search support, off-market opportunity identification, offer preparation and negotiation, home inspection coordination, and closing guidance, utilizing the RealScout platform for customized property searches.
• Home Staging Services Professional in-house home staging and design services including furniture arrangement, decor styling, decluttering guidance, and photo-ready preparation, offered as part of the listing package.
• Transaction Coordination In-house transaction coordination managing document flow, deadlines, inspections, and closings from accepted offer through final closing.
• Home Maintenance and Pre-Sale Preparation Services Property preparation planning including personalized prep plans and referrals to trusted local contractor vendors for repairs, upgrades, and maintenance work prior to listing.

Quantifiable outcome

• 110% list-to-sale price percentage average
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Keller Williams Boston NorthwestcoreChannel Partner/ Reseller/ DistributorLove Where You Live is a real estate team affiliated with Keller Williams Boston Northwest. KW is described as the number one real estate company in the area, providing invaluable support and brand recognition. The team operates from KW's Concord office.
• Trusted Local Contractors NetworkcoreStrategic or Co-development PartnerEstablished network of trusted local vendors including painters, contractors, cleaners, and landscapers. These professionals have been carefully chosen for expertise, affordability, reliability and attention to detail. Team has built strong personal relationships with these vendors.
• Tory Leeman / Staying in DesigncoreStrategic or Co-development PartnerIn-house home stager and designer who creates custom staging plans for each property. Works with Love Where You Live team to maximize property appeal and lead to quicker sales and higher offers.
• The Lighter Home Team and 3E MoversminorStrategic or Co-development PartnerStaging partners who bring furniture and home decor to properties for staging installations. Work in coordination with Love Where You Live staging services.
• Trusted Lenders and Inspectors NetworkcoreStrategic or Co-development PartnerBuilt network of trusted mortgage lenders and home inspectors who support buyers throughout the home-buying journey. Team refers clients to these trusted professionals.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Compass: National residential real estate brokerage with a strong Boston-area presence. Operates a similar agent-team model delivering full-service buyer/seller representation with in-house marketing, staging, and technology — directly comparable business model to Love Where You Live KW at a much larger scale.
• Redfin: Technology-enabled residential brokerage serving the Boston metro including Acton and surrounding suburbs. Competes head-to-head for buyers and sellers in the same geography, though with a different cost structure (lower commissions, salaried agents).
• eXp Realty: Cloud-based residential brokerage with a growing agent base in Massachusetts and New Hampshire. Competes for the same suburban buyer/seller pool with a commission-based, agent-team model similar to Love Where You Live KW.
• Keller Williams Realty (Metro Boston franchises): Other Keller Williams teams and market centers in Greater Boston Northwest. They share the same franchise platform, MLS syndication, and agent economics, and compete for sellers and buyers in adjacent towns.

Broad incumbents

• RE/MAX Leading Edge: Established residential brokerage active in the Greater Boston and New Hampshire markets. Comparable in that it serves the same suburban buyer/seller base with team-based agent representation and franchise-backed marketing reach.
• Coldwell Banker Residential Brokerage (New England): Long-standing incumbent brokerage operating across Massachusetts and New Hampshire. Competes for the same residential buyers and sellers in Greater Boston Northwest with a similar commission-based team structure and franchise distribution model.
• Sotheby's International Realty (New England): Luxury-leaning residential brokerage with presence in Greater Boston's affluent suburbs. Comparable on the seller representation side, particularly for higher-priced Acton-Boxborough listings.
• Berkshire Hathaway HomeServices (Verani Realty): Regional residential brokerage covering New Hampshire and northern Massachusetts. Overlaps with Love Where You Live's NH service area and competes for the same suburban move-up and first-time buyer segments.

Regional players

• Better Homes and Gardens Real Estate (Massachusetts affiliates): Franchise-based residential brokerage with affiliates serving Greater Boston suburbs. Competes in the same suburban Massachusetts buyer/seller market with a similar team-based commission model.
• William Raveis Real Estate: Northeast-focused residential brokerage with strong Massachusetts presence. Comparable in target customer (move-up suburban buyers) and full-service team model, though headquartered in Connecticut rather than local to Acton.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lovewhereyouliverealtors
• LinkedInlinkedin.com/company/love-where-you-live-kw
• Instagraminstagram.com/lovewhereyouliverealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love Where You Live KW