Love your mind

What Love your mind does

Love Your Mind is a non-profit, community-based peer-support initiative for youth mental health operating exclusively in the Haaglanden region of the Netherlands (Den Haag, Delft, Leidschendam-Voorburg). It was founded in 2019 as a project under Stichting JESS — itself one of four organizations under the Xtra umbrella — to address long waiting lists for Jeugdzorg (youth care) and GGZ (mental health) services by offering low-threshold, peer-driven support to young people aged 14-23. The organization serves youth experiencing stress, low mood, or social isolation, including those on formal care waiting lists, and is delivered entirely free of charge.

Its core offerings are the MindMaatjes one-on-one peer matching program (volunteers aged 18-35 trained to provide a non-judgmental listening ear), recurring Ervaringscafés held monthly in each of the three operating cities with shared meals and themed activities, and the Love Your Mind @School sub-brand, which delivers a multi-lesson mental-health curriculum, dialogue sessions, MIND Young Academy peer education, and teacher training in secondary schools (VO) and MBO institutions. Supplementary offerings include Weekenduitjes and Themabijeenkomsten. The model is non-clinical by design: no formal diagnosis or referral is required to participate.

Love Your Mind has no proprietary technology platform. It operates through a five-organization core consortium (Stichting JESS, Centrum 16-22, JIP Haaglanden, Stichting ExpEx, Bureau LWPC, Diversion), with delivery support from additional partners including GGZ Delfland and Haagse Hogeschool. Revenue is generated exclusively through grants and subsidies from three municipalities (Gemeente Den Haag, Gemeente Delft, Gemeente Leidschendam-Voorburg) and multiple charitable foundations (Fonds 1818, Boschuysen, Stalpaert van der Wiele, Liduina, Stichting voor Hulp aan Delftse Jongeren). Outreach is conducted via organic social media (Instagram, TikTok), the project website, and referrals from youth workers, schools, and partner organizations.

Name

Love your mind

Legal name

Stichting JESS

Website

https://loveyourmind.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Love Your Mind is a Netherlands non-profit offering free, peer-driven mental health support to youth aged 14-23 in the Haaglanden region through MindMaatje matching, monthly Ervaringscafés, and school-based programs, funded by municipal subsidies and charitable foundations under Stichting JESS.

Ownership category

akta.pro rank

Product category

Youth Mental Health Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

akta.pro secondary industries

Wraparound & Community-Based Behavioral Support (ABA-Adjacent) (EDAKAHAO), Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)

Keywords

• Youth mental health
• Peer support programs
• Community mental wellness
• School mental health
• Peer mentoring

Headquarters

HQ city

Den Haag (The Hague)

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Municipal Subsidies & Grants: Love Your Mind is funded primarily through grants and subsidies from local municipalities in the Haaglanden region (Den Haag, Delft, Leidschendam-Voorburg) and charitable foundations. The organization does not charge participants for any services. All activities (MindMaatjes matching, ervaringscafés, weekend outings, school programs) are provided free of charge to youth aged 14-23.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Love Your Mind delivers free peer-support mental health programs for youth aged 14–23 in the Haaglanden region of the Netherlands. Its core offerings are one-on-one MindMaatje peer matching, recurring group Ervaringscafés (Experience Cafés) held monthly in Den Haag, Delft, and Leidschendam-Voorburg, and the school-based Love Your Mind @School curriculum. Supplementary offerings include Weekenduitjes (weekend outings) and Themabijeenkomsten (themed meetings). The initiative bridges long waiting lists for Jeugdzorg and GGZ professional care through youth-led, non-clinical peer support.

Product overview

Love Your Mind is a unified peer-support mental health initiative for youth ages 14-23 in the Haaglanden region (Delft, Leidschendam-Voorburg, and Den Haag). The organization operates as a collaborative umbrella structure led by Stichting JESS, bringing together multiple complementary services: the core MindMaatjes one-on-one peer matching program, regular Ervaringscafés (Experience Cafés) providing group gatherings, the Love Your Mind @School educational program for secondary schools and MBO institutions, plus supplementary Weekenduitjes and Themabijeenkomsten activities. The portfolio is unified by a peer-to-peer intervention philosophy, aiming to bridge waiting lists for professional youth mental health care through youth-led support.

Differentiator

Problem solved

Functional benefit

Brands

• Love Your Mind @School: Mental health education program for secondary school and MBO students, including lessons, dialogue sessions, and teacher training.
• MindMaatje

Products and services

• MindMaatjes (Peer Buddy Program)

Quantifiable outcome

• Aims to make waiting for formal care more bearable and prevent escalation to heavier care
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Stichting JESScoreStrategic or Co-development PartnerStichting JESS is the lead organization overseeing Love Your Mind. It is one of four organizations operating under the Xtra umbrella. Stichting JESS leads the project's overall direction and is the entity responsible for data protection (AVG/GDPR compliance) as stated in the privacy policy.
• Centrum 16•22coreStrategic or Co-development PartnerA core consortium partner contributing expertise in youth services. Joyce Bikker, Coördinator Love Your Mind @School, is employed by Centrum 16•22. This partner is responsible for school-based programming.
• JIP HaaglandencoreStrategic or Co-development PartnerCore consortium partner providing expertise in youth information and prevention services in the Haaglanden region.
• Stichting ExpExcoreStrategic or Co-development PartnerCore consortium partner contributing experienced-based expertise. ExpEx provides experiential experts for ervaringscafés and other programs, including facilitating sessions on mental health topics.
• Bureau LWPCcoreStrategic or Co-development PartnerCore consortium partner contributing to the Love Your Mind project from the partner organizations listed on the project website.
• DiversioncoreStrategic or Co-development PartnerCore consortium partner. Responsible for MIND Young Academy programming in MBO schools and for the docententraining (teacher training) component of Love Your Mind @School.
• GGZ DelflandminorStrategic or Co-development PartnerMental health institution collaborating with Love Your Mind to support ervaringscafés, workshops, and other youth activities in Delft.
• Wijkz jeugdwerkminorStrategic or Co-development PartnerYouth work organization collaborating with Love Your Mind on activities for and by youth in the region.
• SchakenboschminorStrategic or Co-development PartnerLocal partner organization contributing to Love Your Mind's collaborative programming in the Haaglanden region.
• Haagse HogeschoolminorStrategic or Co-development PartnerThe Hague University of Applied Sciences collaborates with Love Your Mind, potentially engaging student volunteers or contributing academic expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Indigo: Dutch regional mental health prevention and early-intervention provider for youth and adults, with strong presence in the Haaglanden region. Comparable to Love Your Mind as a publicly-funded first-line youth mental health support, though more clinical in orientation.
• De Kindertelefoon: Free, anonymous telephone and chat support for Dutch children and youth up to 18, operated by the NJi. Comparable to Love Your Mind as a free, low-threshold youth emotional-support channel, with broader age reach and a national helpline modality.
• 113 Zelfmoordpreventie: Dutch national suicide prevention helpline offering 24/7 crisis support via phone and chat. Comparable as a publicly-funded, free youth mental-health safety net, though focused on crisis intervention rather than ongoing peer community.
• JIP Haaglanden: Youth information point serving the same Haaglanden municipalities as Love Your Mind. Comparable as a low-threshold, community-based youth support channel, and an existing LYM consortium partner with overlapping target population.
• Stichting ExpEx: Dutch foundation of experiential experts who use lived mental health experience to support peers and train professionals. Directly comparable as a lived-experience-led support model embedded within LYM's ervaringscafés and workshops.
• Diversion: Dutch youth organization running peer-led programs in schools and communities (including MIND Young Academy). Comparable to Love Your Mind through its lived-experience peer education model, especially within the @School channel.
• Xtra Welzijn (incl. Stichting JESS): Parent welfare umbrella of Stichting JESS and three sister organizations. Comparable as a multi-domain youth welfare provider in the same region, with LYM operating as a project under one of its member foundations.
• Centrum 16-22: The Hague-based organization supporting youth aged 16-22 with multi-domain welfare services, including the @School program lead role for LYM. Comparable as a regional youth support provider and direct LYM delivery partner.
• MIND (Mind Platform / MIND Korrelatie): National Dutch mental health platform offering peer support, information, and a youth-focused arm (MIND Young Studio). Directly comparable to Love Your Mind in target audience (youth mental health) and peer-support orientation, though at national rather than regional scale.

Broad incumbents

• Youz: Parnassia Groep's specialist youth mental health provider offering clinical care across the Netherlands. Comparable as a major youth mental health provider with overlapping Haaglanden footprint, though operating at clinical rather than peer-support level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/loveyourmind.haaglanden
• TikToktiktok.com/@loveyourmind_haaglanden
• LinkedInlinkedin.com/company/love-your-mind-den-haag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Love your mind