Loving Heart MSC

Name

Loving Heart MSC

Legal name

Loving Heart Multi-Service Centre

Website

https://lovingheart.org.sg

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Home & Community-Based Services (HCBS) Coordination & Case Management (HSABAIAM)

akta.pro secondary industry

Continuing Care at Home (CCaH) / Virtual CCRC Programs (HLADAEAH)

Keywords

• Community social services
• Active ageing programmes
• Volunteer coordination
• Medical escort transport
• Senior care support

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Donations: The organization accepts donations from the public via cheque, cash, PayLah, PayNow, and donations in kind. Donors can receive tax deductions for their contributions.
2. Government Funding: Government agencies provide funding support for programmes and services offered to the community.
3. Programme Fees: Nominal fees apply for certain programmes such as KTV sessions and language classes. Some services are provided free based on assessed financial means.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Loving Heart Multi-Service Centre (LHMSC) is a non-profit community organization that delivers social services and active ageing programmes to residents of the Yuhua community and broader Jurong East area in Singapore. It operates Active Ageing Centres (AAC) and the SG Cares Volunteer Centre (VC), offering services such as Medical Escort and Transport, Meals On Us vouchers, befriending, respite care, mental wellness, community health screening, and a range of wellness, exercise, and digital learning programmes for seniors and vulnerable residents.

Product overview

Loving Heart Multi-Service Centre (LHMSC) operates as a community builder providing a comprehensive suite of social services through its Active Ageing Centre (AAC) and SG Cares Volunteer Centre (VC) offerings. The organization delivers services across three physical locations in Jurong East, Singapore, serving seniors, vulnerable residents, and the broader Yuhua community. Core services include Medical Escort and Transport (MET) for individuals with mobility difficulties, Meals On Us (MOU) meal vouchers for those in need, Sound Mind Soft Heart (SMSH) mental wellness support, and Respite Care for caregivers. The AAC programmes encompass wellness activities (Social Game Groups, Virtual Reality, KTV, Cultural & Heritage Outings), physical fitness classes (Brisk Walking, La La Exercise, Morning Exercise, Taiji, 312 Meridian Exercise, Resistance Band, Pickleball, Taiji Sword, Qigong), and learning services (GO(LD) Digital for Seniors, Language Classes). Additional community health services include Befriending & Buddying, Social Connector for Social and Lifestyle Intervention, Community Health Post, and Community Screening. The organization functions as a single integrated community service center rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Active Ageing Centre (AAC)

Quantifiable outcome

• Co-creates system of care with community stakeholders to meet evolving community needs

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• SG Cares OfficecoreStrategic or Co-development Partner · 1 January 2018Loving Heart was appointed as the first Volunteer Centre in Singapore by SG Cares Office in 2018. As a Volunteer Centre, the organisation enriches volunteers' journeys and shares best practices models and resources for fellow Social Service Agencies (SSA) in the Jurong district.
• NUHS (National University Health System)coreStrategic or Co-development PartnerNUHS community care team offers health counselling and education at Loving Heart's centres to aid seniors in making better lifestyle choices. CHP service available at Loving Heart MSC and Active Ageing Centre locations on scheduled Mondays.
• National Heritage BoardminorStrategic or Co-development PartnerGuided walk programme run in collaboration with National Heritage Board aims to bring back nostalgic memories for seniors and expand their awareness of Singapore's heritage and cultural history.
• Yuhua Community Centre and Residents' CommitteescoreStrategic or Co-development PartnerMultiple partnerships with Yuhua Zone RCs and Community Centre for hosting exercise groups, brisk walking programmes, and community activities at various locations throughout Yuhua.
• SG Digital OfficeminorStrategic or Co-development PartnerDigital Ambassadors from SG Digital Office provide personalised assistance with digital learning for seniors at Loving Heart Active Ageing Centre.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AMKFSC Community Services: Singapore social service agency offering Active Ageing Centres, befriending, and family community services. Directly comparable as a peer SSA delivering AAC and community-based elder support programmes.
• Touch Community Services: Multi-service Singapore social service agency offering Active Ageing Centres, befriending, and caregiver support. Comparable as a peer SSA delivering a similar portfolio of community elder care programmes.
• Thye Hua Kwan Moral Charities: Large Singapore non-profit social service agency operating Active Ageing Centres, family services, and community programmes. Highly comparable as a registered charity delivering AAC and community elder care services in Singapore.
• Fei Yue Community Services: Singapore community services charity delivering Active Ageing Centre, youth, and family programmes. Directly comparable as a registered charity operating AACs in the same funding and regulatory framework.
• Montfort Care: Singapore charitable organisation operating Active Ageing Centres, befriending services, and family programmes. Directly comparable as a peer SSA with overlapping community elder care service mix.

Broad incumbents

• Ren Ci Hospital: Singapore charitable elder care hospital and community care provider offering nursing home, day care, and home help services. Comparable as a non-profit elder care organisation operating within Singapore's community care funding framework.
• NTUC Health Co-Operative: One of Singapore's largest community care and senior care providers, operating multiple Active Ageing Centres, nursing homes, and home personal care services. Directly comparable as it delivers government-funded AAC and elder care services in the same Singapore social service ecosystem.
• Econ Healthcare Group: Singapore-listed elder care operator providing nursing homes, home care, and senior day-care services. Comparable as a senior care provider competing for the same government-funded elder care demand.

Emerging players

• SATA CommHealth: Singapore community health charity providing community health screening, chronic disease management, and elder care touchpoints. Comparable for its community-based health screening and senior health engagement programmes.

Others

• National Volunteer & Philanthropy Centre (NVPC): Singapore's national body for volunteerism and philanthropy that oversees the SG Cares Volunteer Centre network. Comparable as the governing ecosystem in which Loving Heart operates its SG Cares Volunteer Centre designation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lovingheartmulti-servicece4613/videos
• Facebookfacebook.com/lovingheartmsc
• LinkedInlinkedin.com/company/lovingheartmsc
• Instagraminstagram.com/lovingheartmsc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loving Heart MSC