What Lowara Pumps does

Lowara is a brand of pumping and circulating solutions operating as a wholly-owned subsidiary of Xylem Inc. (NYSE: XYL), the global water technology company. Headquartered near Milan, Italy, with regional sales presence including Xylem UK's London office, Lowara designs and sells centrifugal pumps, submersible pumps, multi-stage and self-priming pumps, split case pumps, vertical pumps, wet rotor circulators, and packaged pump systems (pressure boosting, wastewater and sewage, drainage and dewatering, fire protection). The portfolio is complemented by electronic pump control panels and variable-speed controllers, with HydrovarX intelligent control and the ecocirc XL high-efficiency wet rotor circulator positioned as flagship differentiators focused on low total cost of ownership, energy efficiency, durability, and ease of installation.

The business runs a sales-led B2B go-to-market targeting nine vertical segments — buildings and facilities, data centers, agriculture, general industry, food and beverage, OEM integration, aquaculture, energy and power, and oil and gas — with reference installations including the Burj Khalifa and Landmark Pinnacle at Canary Wharf. Distribution is delivered through Xylem's direct sales force, authorized distributors, and the Xylem e-commerce platform, supported by digital selection and specification tools (Xylem Solver, Pump Replacement Guide, BIM models, Spare Part Finder). Revenue is generated through hardware sales of pumps, drives, and packaged systems, typically on a quote-based B2B model, with no standalone revenue disclosure available given consolidation within Xylem's group reporting.

Name

Lowara Pumps

Legal name

Lowara

Website

https://lowara.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lowara, a wholly-owned brand of Xylem Inc., designs and sells centrifugal, submersible, and packaged pump systems plus intelligent variable-speed controls for water supply, wastewater, HVAC, fire protection, and industrial applications across nine verticals globally.

Ownership category

akta.pro rank

Product category

Industrial Pumps and Fluid Handling Equipment

NAICS

Pump and Compressor Manufacturing (33391)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Centrifugal Pumps (IMAHANAA)

akta.pro secondary industries

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG), Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL), Pump, Well & Booster System Service for Irrigation (HSAIAEAI)

Keywords

• Centrifugal pumps
• Submersible pumps
• HVAC circulators
• Pressure boosting systems
• Fire protection pumps

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pump and Drive Hardware Sales: Revenue generated from the sale of physical pumps, circulators, drives, and packaged pump systems including pressure boosting sets, wastewater lifting stations, and fire protection systems. Products sold directly and through distribution channel partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lowara designs, manufactures, and supplies pumps, drives, and packaged pump systems for water supply, wastewater handling, HVAC circulation, and fire protection. The portfolio covers centrifugal, submersible, multi-stage, self-priming, split case, vertical pumps and wet rotor circulators, complemented by intelligent speed controllers such as HydrovarX and high-efficiency circulators such as ecocirc XL, sold to building services, industrial, agricultural, and OEM customers.

Product overview

Lowara is a brand under Xylem specializing in pumps, drives, and packaged pumping solutions. The product portfolio includes diverse pump types (End Suction, In-Line, Multi-Stage, Self-Priming, Split Case, Submersible Borehole, Submersible Dewatering, Submersible Wastewater, Vertical, and Wet Rotor Circulators) alongside packaged systems for water supply pressure boosting, wastewater/sewage handling, drainage/dewatering, and fire protection. The offering is complemented by monitoring and control solutions including Pump Control Panels and Speed Controllers. Featured solutions like Hydrovar X (intelligent pump control) and ecocirc XL (high-efficiency circulator) extend the core pump portfolio. Lowara positions itself as providing complete solutions for water supply, wastewater, HVAC, and fire protection across agricultural, building services, commercial, and industrial applications, with a focus on low life cycle cost through robust, high-efficiency, easy-to-install products with long service life.

Differentiator

Problem solved

Functional benefit

Products and services

• End Suction Pumps Centrifugal pumps designed for fluid transfer applications with optimized hydraulic performance and reliability, serving building services, industrial, and commercial fluid handling needs.
• In-Line Pumps Pumps designed for installation directly in the pipeline, commonly used in HVAC and industrial circulation systems where compact in-line mounting is required.
• Multi-Stage Pumps High-pressure pumps with multiple impeller stages for applications requiring increased head pressure, such as pressure boosting, boiler feed, and high-rise water supply.
• Self-Priming Pumps Pumps capable of priming themselves automatically, suitable for handling air-laden fluids without manual priming in water transfer and dewatering applications.
• Split Case & Double Suction Pumps Horizontal axis pumps with split casing design for high-flow applications with efficient hydraulic performance, used in large-scale water distribution and HVAC systems.
• Submersible Borehole Pumps Deep-well pumps designed for installation in boreholes, capable of handling high sand contamination in irrigation and water supply applications.
• Submersible Dewatering Pumps Portable or fixed pumps for ground and rainwater removal, handling clean or compromised water in drainage applications for construction and industrial sites.
• Submersible Wastewater Pumps Pumps designed for wastewater and sewage applications, capable of handling solids and contaminated fluids in municipal, commercial, and industrial settings.
• Vertical Pumps Tall configuration pumps for applications with space constraints, commonly used in industrial and municipal settings where horizontal footprint is limited.
• Wet Rotor Circulators Circulator pumps with wet rotor design for heating and cooling systems, offering energy efficiency for residential, commercial, and industrial HVAC applications.
• Water Supply Pressure Boosting Sets Complete pressure boosting systems for water supply applications, providing consistent water pressure in buildings and facilities including high-rise towers.
• Wastewater & Sewage Pump Systems Pre-engineered packaged systems for wastewater collection and sewage handling in residential, commercial, and municipal applications.
• Drainage & Dewatering Pump Systems Integrated systems for groundwater removal and surface water drainage in construction and industrial applications.
• Fire Protection Pump Systems Fire fighting pump systems designed for fire protection applications, meeting relevant safety standards for buildings and industrial facilities.
• Pump Control Panels Electronic control systems for managing pump operation, monitoring performance, and protecting equipment sold as standalone control solutions for pump installations.
• Speed Controllers Variable speed drives and controllers sold as standalone offerings for optimizing pump energy consumption and system performance.
• Hydrovar X Intelligent pump control system that extends pump lifecycle through advanced monitoring and variable speed operation, marketed as a featured standalone solution within the Lowara/Xylem portfolio.
• ecocirc XL Sustainable circulator pump for heating and cooling HVAC systems, designed for high efficiency operation in district heating and building services applications.

Quantifiable outcome

• Extended pump lifecycle through intelligent HydrovarX control system
• +1 more outcomes

Named customers2 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Xylem Inc.coreStrategic or Co-development PartnerLowara is a wholly-owned brand of Xylem Inc., a major global water technology company. Xylem provides the parent company's global distribution network, R&D resources, and corporate infrastructure to support the Lowara brand worldwide. Lowara products are integrated into Xylem's comprehensive water solutions portfolio.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Grundfos: Danish global pump manufacturer and the closest head-to-head competitor to Lowara, with a comparable product mix spanning circulators, end-suction, submersible, and booster pumps across HVAC, water supply, and industrial markets. Both brands compete for the same specifier and contractor relationships, particularly in European commercial building services.
• Sulzer: Swiss pump and rotating equipment company with strong positions in industrial, water, and energy applications. Sulzer's pump portfolio overlaps substantially with Lowara's industrial, water supply, and wastewater offerings, particularly for process-grade applications.
• KSB: German manufacturer of centrifugal pumps, submersible pumps, and packaged systems used in water supply, wastewater, and industrial process applications. KSB competes directly with Lowara's centrifugal, multi-stage, and wastewater pump ranges in municipal and industrial tenders.
• Calpeda: Another Italian-headquartered pump manufacturer with a broad range of centrifugal, submersible, and circulator pumps. Calpeda competes with Lowara in similar European commercial, agricultural, and industrial applications, often on price in mid-market tiers.
• Franklin Electric: US-based pump manufacturer with leading positions in submersible borehole pumps, water transfer, and fueling systems. Franklin Electric competes directly with Lowara's submersible borehole and agricultural irrigation pump lines, particularly in Americas and emerging markets.
• Pedrollo: Italian pump manufacturer offering centrifugal, submersible, and self-priming pumps for residential, agricultural, and industrial markets. Pedrollo is a direct domestic-country competitor to Lowara in Italy and increasingly across Southern Europe and emerging markets.
• Wilo: German pump specialist with a strong heritage in circulators, HVAC, and building services pumps. Wilo is a direct competitor to Lowara's wet-rotor circulators (ecocirc XL) and high-efficiency variable-speed offerings across European and global markets.

Broad incumbents

• Flowserve: US-listed global provider of pumps, valves, seals, and flow-control automation for power, oil & gas, and chemical industries. Flowserve overlaps with Lowara at the industrial process-pump tier but is oriented toward heavier-duty applications and broader rotating equipment.
• Pentair: Global water solutions company spanning residential, commercial, and pool/irrigation pumps along with filtration and treatment. Pentair competes with Lowara in residential/commercial booster pumps and water supply, though it is much broader in water treatment.

Regional players

• Ebara Corporation: Japanese pump manufacturer with globally distributed centrifugal, submersible, and process pumps. Ebara is a comparable pump technology peer but is geographically strongest in Asia, making it more of a regional than a direct head-to-head competitor to Lowara in Europe and the Americas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lowara-pumps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lowara Pumps