LÖYLY
LÖYLY is a Swiss operator of private, fully self-service Finnish saunas at premium outdoor locations across Switzerland, serving individual wellness seekers, event celebrants, and corporate clients via online booking and automated digital access.
- Company typePrivate
- Founded2022
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What LÖYLY does
LÖYLY (legal entity Löyly GmbH, headquartered at Albisriederstrasse 102, 8003 Zürich) operates a network of private, fully self-service Finnish saunas at premium outdoor locations across Switzerland. The company was founded in 2022/2023 by Michael Rudin, Kevin Rudin, and Adrian Neininger and serves individual wellness seekers, private event celebrants, corporate clients, and tourists. As of the data set, the network comprises roughly 13 locations across Swiss cities and lakeside/riverside sites including Zurich, Lucerne, Zug, Rapperswil-Jona, Männedorf, Wädenswil, Weesen, Winterthur, Rorschacherberg, and Lumnezia, with Kreuzlingen and Lausanne announced as coming-soon sites.
The technology platform centers on self-service access: customers book online through the bouk.io platform integrated into the company website, receive digital access codes by email and SMS, and arrive at a preheated sauna with no on-site staff. Saunas are handcrafted from pine and larch wood in collaboration with Glovital AG and Finnish/Scandinavian partners, equipped with electric heaters typically at 80–90°C and powered exclusively by 100% renewable energy. Supporting infrastructure includes Stripe and TWINT payment processing, automated preheating, remote monitoring, and LÖYLY Breathwork Guides delivered via email link. SaaS-adjacent tools used include Google Analytics, Google Tag Manager, Google Maps, MailChimp, Framer, and AWS hosting.
The business model is primarily usage-based hourly rental of the entire sauna (CHF 25–60/hour, with a 10% discount for 2+ hour bookings at some sites), supplemented by digital gift vouchers (CHF 50/75/100/150, valid 5 years), prepaid subscription credits with 5–20% discounts (CHF 350/500/1,000 tiers), corporate and private event rentals, and an international franchise program offering the full operating system (brand license, sauna concept, booking platform, access systems, training) for licensed operators outside Switzerland and Liechtenstein. Venue partners include municipalities (Zurich, Zug, Rapperswil-Jona, Wädenswil, Rorschacherberg, Männedorf), hospitality venues (Hotel Seeburg, Stazione Paradiso, Restaurant Camping Davos Munts), and tourism organizations (Amden Weesen Tourismus).
LÖYLY firmographics
Firmographics- Name
- LÖYLY
- Legal name
- Löyly GmbH
- Website
- https://loyly.ch
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LÖYLY is a Swiss operator of private, fully self-service Finnish saunas at premium outdoor locations across Switzerland, serving individual wellness seekers, event celebrants, and corporate clients via online booking and automated digital access.
- Ownership category
- akta.pro rank
LÖYLY industry classification
Industry- Product category
- Wellness & Sauna Services
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)
- akta.pro secondary industry
- Sauna & Steam Bath Facilities (HSADAKAC)
Keywords
Where LÖYLY is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices13 records
Markets served
LÖYLY business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Marketing or Sales, Supply Chain, Personnel, Technology or R&D
Revenue model
- Private Sauna Session Bookings: Hourly rental of private Finnish saunas. Customers book time slots online and pay in advance. Prices vary by location, day, time of day, and duration. No membership required.
- Event Rental: LÖYLY saunas can be rented for corporate events, team building, weddings, birthdays, and business occasions. Custom inquiry handled via form or phone.
- Gift Vouchers: Digital gift vouchers sold in denominations of CHF 50, 75, 100, and 150. Valid for 5 years.
- Sauna Subscriptions / Prepaid Credit: Prepaid subscription products offering discounts on future bookings: CHF 350.- subscription (5% discount = CHF 332.-), CHF 500.- subscription (10% discount = CHF 450.-), CHF 1,000.- subscription (20% discount = CHF 800.-).
- Franchise Fees: LÖYLY offers franchise opportunities outside Switzerland and Liechtenstein. Franchisees receive brand license, sauna concept and design, booking platform, access systems, operational know-how, training, and consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Hourly rental - CHF 35-60 per hour for the entire sauna |
| One time/ perpetual license | Pay-as-you-go | Gift Vouchers - CHF 50 / 75 / 100 / 150 |
| Subscription | Annual | Subscription CHF 350.- (5% discount = CHF 332.-) |
| Subscription | Annual | Subscription CHF 500.- (10% discount = CHF 450.-) |
| Subscription | Annual | Subscription CHF 1,000.- (20% discount = CHF 800.-) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
LÖYLY product offering
Product offeringCore offering
LÖYLY operates a network of private, fully self-service Finnish saunas at premium outdoor locations across Switzerland, rented by the hour through an online booking platform. Customers reserve an entire sauna exclusively for themselves, receive a digital access code, and arrive at a preheated cabin; no staff are on-site. The offering is complemented by gift vouchers, prepaid subscription credits, corporate/event rentals, and an international franchise program.
Product overview
LÖYLY operates a unified private Finnish sauna booking platform with multiple service tiers. The core offering is private self-service sauna bookings at premium outdoor locations across Switzerland, accessible via digital booking and automated access control. Supporting products include Gift Vouchers (CHF 50-150) and Sauna Subscriptions (Abo) offering prepaid credit with 5-20% discounts. The company also offers Sauna Rental for Events targeting corporate and private celebrations, Corporate Experiences for team building, LÖYLY Breathwork Guides as a wellness enhancement, and an International Franchise Program. All saunas are handcrafted from pine and larch wood, heated with electric ovens powered by 100% renewable energy, and accommodate 2-4 persons depending on model. Locations include lakeside, riverside, and urban nature settings with seasonal availability.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Sauna Booking Hourly rental of an entire private Finnish self-service sauna at outdoor locations across Switzerland, booked online with automated digital access codes and preheated cabin. Aimed at individuals, couples, families and small groups seeking wellness experiences in nature.
- Gift Vouchers Digital gift vouchers in CHF 50, 75, 100, and 150 denominations, valid for 5 years, redeemable for sauna bookings at any LÖYLY location.
- Sauna Subscriptions (Abo) Prepaid credit packages redeemable against future bookings: CHF 350 (5% off, pay CHF 332), CHF 500 (10% off, pay CHF 450), and CHF 1,000 (20% off, pay CHF 800).
- Sauna Rental for Events Private and corporate sauna rental service for weddings, birthdays, team events, and business occasions, with sauna models available for different group sizes.
- Corporate Experiences Company-focused offerings including team building events, leadership retreats, customer events, employee wellbeing programs, and employer branding activities at LÖYLY sauna locations.
- LÖYLY Breathwork Guides
Quantifiable outcome
- 1% of revenue donated to Stripe Climate for CO2 removal
- +2 more outcomes
Companies that use LÖYLY
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
LÖYLY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
LÖYLY partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Glovital AGcorePrimary sauna manufacturing partner. Saunas are handcrafted from high-quality pine and larch wood in collaboration with Glovital AG in Poland and Switzerland. Glovital AG produces the LÖYLY sauna models.
- Lapelland Finland OyminorFinnish sauna manufacturing partner contributing to LÖYLY's authentic Finnish sauna design. One of several wood-sourcing and production partners.
- Scandinavian Sauna ApSminorScandinavian sauna manufacturing partner for authentic Finnish sauna construction. Part of the sustainable wood and production partner network.
- Stazione Paradiso (Hotel Seeburg)coreHospitality partner in Zürich operating two LÖYLY saunas at its riverside location. Also provides food and beverage services near the saunas. Supports cleaning and maintenance.
- Hotel Seeburg / Sunset BarcoreLucerne-based hospitality partner hosting three LÖYLY saunas at its Sunset Bar location on Lake Lucerne. Provides a private, separated area for sauna guests alongside the bar's regular operations.
- Stadt ZugcoreCity of Zug municipality partner hosting two LÖYLY saunas at Seebad Siehbach. Municipality provides the site; LÖYLY provides and operates the saunas.
- Stadt Zürich (Sportamt)coreCity of Zürich sports department partner hosting LÖYLY sauna at Wärmebad Käferberg. Municipality provides the site; LÖYLY operates the saunas.
- Stadt Rapperswil-JonacoreCity of Rapperswil-Jona partner hosting LÖYLY sauna at Lido, with direct lake view. Municipality provides site; LÖYLY operates saunas.
- Gemeinde RorschacherbergcoreMunicipality of Rorschacherberg hosting LÖYLY sauna at Badi Hörnlibuck with panoramic view of Lake Constance.
- Gemeinde WädenswilcoreMunicipality of Wädenswil hosting LÖYLY sauna at Strandbad Rietliau on Lake Zurich.
- Gemeinde MännedorfcoreMunicipality of Männedorf hosting LÖYLY sauna at Strandbad Sonnenfeld with direct Lake Zurich view.
- Amden Weesen TourismuscoreTourism organization for Amden Weesen hosting LÖYLY sauna at Lago Mio on Lake Walensee.
- Restaurant Camping Davos MuntscoreRestaurant and camping facility hosting LÖYLY sauna at Badesee Davos Munts in Val Lumnezia. Also provides food, beverages, and warm-water shower facilities for sauna guests.
- Stripe ClimateminorLÖYLY is a member of Stripe Climate, a coalition of companies funding CO2 removal technologies. LÖYLY voluntarily donates 1% of revenue to support innovative carbon removal solutions. Membership provides sustainability credibility and Climate badge.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
LÖYLY competitors and assessment
Company assessmentOthers
- Aufguss Meisters / Aufguss-WM event operators: European Aufguss (sauna ceremony) event organizers and competition operators, including the World Aufguss Championship. Comparable as an adjacent player in the European sauna/wellness ecosystem that promotes sauna culture and provides potential partnership, content, and event-rental synergies for LÖYLY.
Broad incumbents
- Sauna & Spa Bäder Berlin: Berlin municipal operator of swimming pools and sauna/wellness facilities. Comparable as a regional incumbent in the sauna/wellness space serving a similar DACH audience; differs by public/municipally-operated model vs LÖYLY's private distributed sites.
- Bäderland Hamburg: Operator of public swimming, sauna, and wellness facilities across Hamburg. Comparable as a regional bath-and-sauna operator serving a comparable DACH audience; differs by operating municipally-affiliated public facilities rather than private distributed sites.
- Therme Group: European developer and operator of large-scale urban thermal wellness destinations (Therme Bucharest, Therme Manchester, etc.). Comparable as a European thermal-wellness incumbent pursuing wellness real estate in major metropolitan areas; differs in scale and capital intensity.
- Therme Erding: Germany's largest thermal spa complex, offering extensive sauna, wellness, and water facilities near Munich. Comparable as a broad European thermal-wellness operator competing for the same premium wellness consumer segment, though operating a fixed large-format facility rather than LÖYLY's distributed self-service model.
Direct peers
- Heatwave Sauna (Munich): Bavarian operator offering bookable private sauna sessions at multiple outdoor and indoor locations. Comparable as a private Finnish/sauna rental operator with multi-site distributed model in Germany, directly competing for the same digitally-engaged wellness consumer.
- Othersauna: German private sauna rental operator offering bookable private sauna sessions. Most direct peer: similar private-booking model with no-staff sessions, serving a comparable DACH consumer base with overlapping brand positioning around authentic Scandinavian/Finnish sauna culture.
- Sweatbox NYC: Private infrared sauna studio in New York offering bookable individual and group sessions. Comparable as a private-booking sauna operator in a major city with a digital-first customer experience, though based in the US and using infrared rather than Finnish saunas.
Emerging players
- Remedy Place: US-based wellness social club combining sauna, ice bath, and recovery services with a membership model. Comparable in offering a premium private wellness experience with subscription and per-session pricing, though much larger US footprint and broader service menu.
- Bathhouse (US bath and sauna studios): US chain of bathhouse and sauna studios offering bookable sessions with a wellness and recovery focus. Comparable in targeting a digitally-native wellness audience with private booking and premium positioning; differs in single fixed venues rather than distributed outdoor locations.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
LÖYLY social profiles
Digital presenceLÖYLY financial estimates
Financial estimateRevenue estimate
Valuation estimate
LÖYLY leadership team
Management profileNumber of profiles
Profiles3 records
LÖYLY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LÖYLY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LÖYLY
What does LÖYLY do?
LÖYLY operates a network of private, fully self-service Finnish saunas at premium outdoor locations across Switzerland, rented by the hour through an online booking platform. Customers reserve an entire sauna exclusively for themselves, receive a digital access code, and arrive at a preheated cabin; no staff are on-site. The offering is complemented by gift vouchers, prepaid subscription credits, corporate/event rentals, and an international franchise program.
Is LÖYLY a public or private company?
LÖYLY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LÖYLY founded?
LÖYLY was founded in 2022. It employs 1 to 10 people.
Where is LÖYLY based?
LÖYLY is headquartered in Zürich, Switzerland, in the Europe region.
How does LÖYLY make money?
Five revenue lines are on record. Private Sauna Session Bookings are the primary driver. The others are event Rental, gift Vouchers, sauna Subscriptions / Prepaid Credit and franchise Fees.
Who are LÖYLY's main competitors?
Aufguss Meisters / Aufguss-WM event operators is listed as an others. Broad incumbents are Sauna & Spa Bäder Berlin, Bäderland Hamburg, Therme Group and Therme Erding. Direct peers are Heatwave Sauna (Munich), Othersauna and Sweatbox NYC. Emerging players are Remedy Place and Bathhouse (US bath and sauna studios).
Does LÖYLY have an API?
No public API is recorded for LÖYLY.
What industry is LÖYLY in?
LÖYLY's product category is Wellness & Sauna Services. Its primary akta.pro industry code is THAJAHAD, Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds), with a secondary code of HSADAKAC, Sauna & Steam Bath Facilities. Its NAICS code is 561520 and its SIC code is 7900.