Lembaga Psikologi Terapan UI

What Lembaga Psikologi Terapan UI does

Lembaga Psikologi Terapan Universitas Indonesia (LPTUI) is an applied psychology institution established in 1970 under the Faculty of Psychology at Universitas Indonesia, operating as a community service entity (lembaga layanan masyarakat) from campuses in Jakarta Salemba and Depok. It delivers a broad suite of professional services across organizational and individual clients, including Organizational Development consulting, Employee Assistance Programs (EAP), Employee Assessment, Organizational Research, Psychological Measurement Tool Development, Education Assessment, Successful Retirement programming, and Individual Counseling and Therapy. On the individual side, it also runs public training workshops and an early childhood daycare and playgroup, Taman Pengembangan Anak Makara, operated under the 'Sinara' sub-brand.

Underlying technology is human-delivered applied psychology backed by proprietary psychological testing instruments (Alat Tes Psikologi) developed in-house and validated for Indonesian organizational and educational contexts. Distinct offerings include the Workplace Counselor Certification Program (WCCP) and the Assessor Certification Program (ACP), which monetize credentialed training, plus the sale of psychological test instruments and scientific publications. The go-to-market is sales-led: direct enterprise engagement for government ministries and state-owned enterprises, supplemented by workshops, certification programs, and WhatsApp-driven inquiry for individual counseling.

LPTUI monetizes primarily through professional services fees for organizational consulting, individual counseling, and training/certification programs, with recurring revenue from the daycare and one-time/license revenue from psychological test instruments and publications. The entity is not venture-backed or publicly listed; it serves as a service arm of the university, with 202 employees, a 500+ expert Asia Pacific network, and a roster of 1,000+ cumulative corporate clients anchored in Indonesian government ministries and SOEs (PLN, Pertamina, Bank Mandiri, Bank BTN, Ministry of Finance, and others).

Name

Lembaga Psikologi Terapan UI

Legal name

Lembaga Psikologi Terapan Universitas Indonesia

Website

https://lptui.co.id

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Lembaga Psikologi Terapan UI (LPTUI) is an applied psychology institution founded in 1970 under Universitas Indonesia, providing organizational consulting, employee assessment, EAP, counseling, certification programs, and early childhood education to Indonesian government ministries, state-owned enterprises, and individuals.

Ownership category

akta.pro rank

Product category

Applied Psychology Services

NAICS

Professional and Management Development Training (61143), Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (624120), Educational Support Services (61171)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Employee Assistance Programs (EAP) Management (HLAEAHAB)

Keywords

• Applied psychology services
• Organizational development consulting
• Employee assessment services
• Psychological measurement tools
• Employee assistance program

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Organizational Consulting: Fees charged for organizational development consulting, employee assessment, organizational research, and workplace counselor certification programs targeting corporate and government clients.
2. Individual Counseling and Therapy: Fees for individual psychological counseling and therapy sessions with professional psychologists for personal and mental health concerns.
3. Training and Certification Programs: Revenue from public training workshops, the Workplace Counselor Certification Program (WCCP), and the Assessor Certification Program (ACP) — offering CEU credits and professional credentials.
4. Psychological Test Instruments and Scientific Books: Sale of psychological testing tools and scientific publications developed by the institution.
5. Early Childhood Education - Taman Pengembangan Anak Makara: Daycare and playgroup services for children aged 2-5 years, following early childhood education principles grounded in health and psychological science.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

LPTUI is an applied psychology institution that provides integrated psychological services to organizations and individuals. Its core offerings include organizational development consulting, employee assessment, employee assistance programs (EAP), organizational research, development of proprietary psychological measurement tools, individual counseling and therapy, public training, and certification programs (Workplace Counselor and Assessor). It also operates an early childhood education subsidiary (Taman Pengembangan Anak Makara) offering daycare and playgroup services for children aged 2-5.

Product overview

Lembaga Psikologi Terapan UI (LPTUI) is an applied psychology institution affiliated with Universitas Indonesia, offering a comprehensive ecosystem of psychological services since 1970. The organization provides integrated solutions for both organizations and individuals through services including Organizational Development, Employee Assistance Program (EAP), Training & Certification (including Workplace Counselor Certification Program and Assessor Certification Program), Employee Assessment, Organizational Research, Psychological Measurement Tool Development, Education Assessment, Individual Counseling and Therapy, and Early Childhood Education (Taman Pengembangan Anak Makara). The portfolio is structured as a unified platform of interconnected services rather than discrete software products, with specialization in organizational psychology, employee well-being, and psychological assessment services.

Differentiator

Problem solved

Functional benefit

Products and services

• Organizational Development Consultation service to strengthen human resource management through applied psychology approaches for organizations. Designed for HR leaders and organizational management teams seeking to improve workforce effectiveness, competency, and organizational health.
• Employee Assistance Program (EAP) Employee counseling and support services to improve quality of life and effectiveness in carrying out work roles. Includes individual and group empowerment services for organizations and their employees.
• Training & Certification Human resource competency development programs including Workplace Counselor Certification Program (WCCP) and Assessor Certification Program (ACP) designed to improve performance and achieve organizational goals.
• Asesmen Karyawan (Employee Assessment) Consultation and assistance for organizations to strengthen HR management through applied psychology approaches, including employee competency and potential evaluation.
• Riset Organisasi (Organizational Research) Understanding individual, group, and organizational conditions through surveys and scientific-based psychological measurement tools.
• Pengembangan Alat Ukur Psikologis (Psychological Measurement Tool Development) Development and construction of scientific-based psychological measurement instruments and scientific books, including customized tools for client organizations (e.g., Ministry of Finance).
• Asesmen Pendidikan (Education Assessment) Measurement of individual potential and competencies in educational contexts, including interest and talent assessment. Intended for educational institutions and learners.
• Successful Retirement Programs to help individuals prepare for and navigate successful aging and retirement. Targeted at individuals approaching retirement age.
• Individual Counseling and Therapy Psychological counseling services with professional psychologists for individual empowerment and quality of life improvement. Available at LPTUI campuses and bookable via WhatsApp or online registration.
• Public Training / Mini Workshops Public training programs including workshops such as Applied Behavior Analysis mini workshops, with CEU credits available for additional fees. Targeted at individual professionals and learners.
• Taman Pengembangan Anak Makara (Early Childhood Education / Daycare) Early childhood education institution serving as a daycare and playgroup model following health and psychology principles for children ages 2-5. Operated under the Sinara brand (sinara.lptui.co.id).
• Assessor Certification Program (ACP) Basic certification program for assessors offered by LPTUI, equipping professionals with the competencies to conduct psychological assessment.
• Workplace Counselor Certification Program (WCCP) Certification program for workplace counselors that trains individuals to become trusted colleagues for employee counseling within organizations.

Quantifiable outcome

• Serving organizations and individuals since 1970 (50+ years)
• +3 more outcomes

Named customers28 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Universitas Indonesia (Fakultas Psikologi)coreStrategic or Co-development PartnerLPTUI operates as a community service institution (lembaga layanan masyarakat) of the Faculty of Psychology, University of Indonesia. This institutional affiliation provides academic credibility, research collaboration, access to faculty expertise, and physical infrastructure at both Salemba and Depok campuses.

Scale indicators3 records

Recent moves5 records

Expansion highlights10 records

Direct peers

• SHL: Global leader in psychometric assessment for talent acquisition, employee development, and organizational research. Directly comparable to LPTUI's psychological measurement tools and employee assessment services.
• Workplace Options: Global EAP provider delivering counseling, well-being, and organizational support services to multinational employers. Directly comparable to LPTUI's organizational EAP and counseling offerings, though operating at global rather than national scale.
• Development Dimensions International (DDI): Global leadership and assessment firm specializing in employee assessment, leadership development, and certification programs for assessors. Comparable in assessment services, assessor certification (analogous to LPTUI's ACP), and enterprise consulting.
• ComPsych: One of the world's largest EAP providers, offering employee counseling, work-life, and organizational consulting services. Closely comparable to LPTUI's EAP and organizational psychology service line for enterprise clients.
• Optum EAP: Optum (UnitedHealth Group) operates a major EAP and behavioral health business serving U.S. employers. Comparable as a large-scale EAP operator with employer contracts, psychometric capabilities, and organizational consulting adjacency.

Broad incumbents

• Aon Assessment Solutions: Global HR consulting and assessment provider within Aon's broader human capital practice. Overlaps with LPTUI's employee assessment and organizational research, but as part of a much wider portfolio of insurance, consulting, and advisory services.
• Mercer: Global HR consulting firm (part of Marsh McLennan) providing organizational design, assessment, and employee well-being services. Overlaps with LPTUI's organizational consulting and employee benefit programs as part of a much broader advisory portfolio.
• Korn Ferry: Global organizational consulting firm offering talent management, assessment, and leadership development. Comparable in organizational psychology and executive assessment, but operates as a broad incumbent across search, consulting, and digital.

Regional players

• GML Performance Consulting: Indonesian HR and organizational consulting firm delivering competency assessments, leadership development, and HR transformation services to local enterprises. Comparable as a domestic Indonesian competitor in organizational assessment and consulting.

Emerging players

• Riliv: Indonesian digital mental health platform offering online counseling, meditation, and psychological self-help tools. Comparable as a psychology services player in Indonesia, though focused on consumer-facing digital delivery rather than enterprise EAP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCz4aA0btB1QVPxRc6cGi_Kg
• Facebookfacebook.com/lpt.ui
• LinkedInlinkedin.com/company/lptui
• Instagraminstagram.com/lpt.ui

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lembaga Psikologi Terapan UI