LPW Pools
LPW Pools is a Belgian manufacturer (founded 1962, ~50 employees, Aarschot) of seamless monobloc swimming pools made from 100% vinylester with a honeycomb core, selling through Certified Partner installers across six European countries.
- Company typePrivate
- Founded1962
- HeadquartersAarschot, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What LPW Pools does
LPW Pools is a Belgian manufacturer of seamless monobloc swimming pools, founded in 1962 and headquartered in Aarschot, Belgium, where it operates a single factory with approximately 50 employees. The company's core product is a one-piece pool shell constructed from 100% vinylester (epoxy vinylester) resin reinforced with fiberglass and featuring an internal honeycomb structural layer for self-supporting stability and thermal insulation. The range comprises 17 models from 5.50m to 12.00m in length, delivered in three standard colors with an integrated Covrex automatic roller shutter and concealed skimmer system as standard equipment on all but the City model. The company claims European market-leader status in the monobloc pool category and offers a lifelong guarantee on water tightness and osmosis protection — a structural promise enabled by its exclusive vinylester/honeycomb construction.
LPW generates revenue primarily through one-time sales of these monoblock pools plus an ecosystem of accessories and upgrades: Covrex roller shutters, HeatPerformer heat pumps, IsoFoam wall insulation, counter-current systems (Xanas/Hydrostar), PoolControl domotics, WaluDeck mobile terraces, BioFlow chlorine-free filtration, LED lighting, variable-speed circulation pumps, and automatic pool robots. Pricing is quote-based and not publicly disclosed, with a 2016 historical reference of approximately €15,000 for a basin-only self-supporting vinylester pool, and fully-loaded ticket sizes materially higher once accessories and installation are included. The company sells exclusively through a network of Certified Partner pool builders across Belgium, the Netherlands, France, Germany, Switzerland, and the United Kingdom, supported by a flagship showroom in Aarschot, multilingual country-specific websites, and content-driven lead generation via the LPW Pools Magazine blog. Customers cannot purchase directly from the factory; partners handle consultation, site visit, quote, installation, and after-sales service throughout the pool's lifecycle.
LPW Pools operates as part of TSPH-groep (TSP bvba), a Belgian parent group that also owns the Flexline polypropylene pool brand; both share the Aarschot manufacturing facility. The CEO is Guillaume de Troostembergh, and the company maintains partnerships with T&A Group (Covrex shutters), Fluidra, Hydrostar, Fluvo, and is affiliated with the Belgian Federation of Pool and Wellness Professionals (FBPPBE). Independent research reports 94–97% customer satisfaction, and the business positions itself around six decades of Belgian manufacturing heritage, a 5–7 day installation window, energy efficiency via honeycomb and optional IsoFoam insulation, and integrated child/pet safety features compliant with French safety norm NF P90-308.
LPW Pools firmographics
Firmographics- Name
- LPW Pools
- Legal name
- LPW Pools
- Website
- https://lpwpools.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LPW Pools is a Belgian manufacturer (founded 1962, ~50 employees, Aarschot) of seamless monobloc swimming pools made from 100% vinylester with a honeycomb core, selling through Certified Partner installers across six European countries.
- Ownership category
- akta.pro rank
LPW Pools industry classification
Industry- Product category
- Residential Swimming Pool Manufacturing
- NAICS
- Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
- akta.pro secondary industries
- Pool Cleaning Robots (CRACARAC), Water Testing & Chemical Balancing (HSAIALAB)
Keywords
Where LPW Pools is headquartered
LocationHeadquarters
- HQ city
- Aarschot
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
LPW Pools business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Monoblock Swimming Pool Sales: LPW Pools generates revenue primarily from the manufacture and sale of seamless monoblock swimming pools. Pools are sold through Certified Partners (zwembadbouwers) who install the pool at the customer's property. Pricing is quote-based, varying by model, size, color, and accessories selected.
- Accessories and Optional Upgrades: Revenue is also generated from optional accessories and upgrades including Covrex roller shutters (Classic, Solar Quadro Titan/Gold/Black), IsoFoam insulation, counter-current swimming systems (Xanas, Hydrostar), PoolControl domotics, LED lighting, and natural stone or ceramic coping.
- After-Sales Service and Support: LPW Pools provides after-sales service through its network of Certified Partners, including maintenance, spare parts, and technical support throughout the pool's lifecycle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing — no public price list available |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
LPW Pools product offering
Product offeringCore offering
LPW Pools manufactures and sells seamless one-piece monobloc swimming pool shells produced from 100% vinylester epoxy resin reinforced with fiberglass and a honeycomb structural core, delivered as a single self-supporting unit. The pools are quoted, sold, and installed exclusively through a network of Certified Partners (gespecialiseerde zwembadbouwers) across Belgium, the Netherlands, France, Germany, Switzerland, and the UK, with a Belgian factory producing 17 standard pool models. The offering is complemented by accessories and upgrades such as Covrex roller shutters, heat pumps, counter-current systems, PoolControl domotics, IsoFoam insulation, and automatic pool robots.
Product overview
LPW Pools is a Belgian manufacturer of seamless monobloc swimming pools, offering a portfolio of 17 standard pool models ranging from 5.50m to 12.00m in length. The core product is the Full Vinylester Monocoque — a one-piece pool shell made from 100% vinylester resin (no polyester) with a honeycomb internal structure, providing self-supporting stability, high thermal insulation, and lifetime immunity to osmosis. Standard features across all models include an integrated automatic Covrex® rolling shutter and a concealed skimmer system for a clean water-level aesthetic. The portfolio is complemented by a range of add-on modules and accessories: heat pumps (HeatPerformer / Full Inverter), counter-current systems (Xanas / Hydrostar), the WaluDeck mobile terrace, BioFlow chlorine-free filtration, automatic pool robots, LED lighting, variable-speed filtration pumps, and IsoFoam® wall insulation. Pool automation is handled via the PoolControl domotics system. The company (part of TSPH group) produces in Aarschot, Belgium, and sells through a network of Certified Partners across Belgium, France, Germany, Switzerland, the Netherlands, and the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Monoblok Vinylester Zwembaden (Full Vinylester Monocoque Swimming Pools) LPW Pools' flagship product: seamless, one-piece swimming pool shells manufactured from 100% vinylester resin reinforced with fiberglass, with a honeycomb internal structure for self-supporting stability and thermal insulation. Available in 17 models ranging from 5.50m to 12.00m in length, in three colors (Snow White, Pearl Grey, Basalt Grey), with standard integrated automatic rolling shutter and concealed skimmer system. Sold to private residential homeowners through Certified Partners.
- Covrex Automatic Pool Roller Shutter Automatic rolling shutter system integrated into the pool design, manufactured by Belgian partner T&A Group. Available in Covrex Classic (solid foam-filled lamellas), Covrex Quadro Solar (transparent or filled lamellas for solar heating), and Covrex Quadro Black (dark polycarbamate lamellas for heating). Conforms to French safety standard NF P90-308 and is delivered standard with most LPW Pools models.
- PoolControl Domotics System Smart pool domotics system enabling remote control of pool equipment (lighting, filtration, heating, water treatment, counter-current systems) via smartphone, tablet, or PC. Allows scheduling, monitoring of pH and chlorine levels, and energy-saving automation. Integrates with heat pumps and LED lighting.
- Pool Heat Pumps (HeatPerformer / Full Inverter) Heat pump systems for pool heating including the HeatPerformer brand and Full Inverter technology models. Full Inverter pumps automatically adjust power based on heating demand, saving up to 60% energy. Supports smartphone control and integrates with PoolControl domotics.
- Counter-Current Swimming Systems (Xanas / Hydrostar) Counter-current swimming systems (Xanas and Hydrostar brands) that enable continuous swimming in compact pool models, creating a powerful water current for athletic training in smaller pools.
- WaluDeck Mobile Terrace System Mobile terrace system that slides over the pool, functioning simultaneously as a safe terrace surface and a pool cover. Hermetically seals the pool, provides thermal insulation, and enables maximum safety for children and pets.
- Automatic Pool Cleaning Robot Automatic pool cleaning robot that autonomously brushes and vacuums pool floors and walls, available as an add-on accessory for LPW Pools pools.
- BioFlow Chlorine-Free Filtration System 100% chlorine-free filtration system providing natural water treatment without chemical products, marketed as an ecological and healthier alternative for pool water management.
- IsoFoam Polyurethane Insulation Layer Polyurethane foam insulation option applied to pool walls, delivering up to 31x better thermal insulation performance than standard polyester pools, reducing energy consumption for water heating.
- Variable-Speed Circulation Pumps (Frequentiegestuurde Circulatiepompen) Variable-speed filtration pumps that automatically adjust flow rate based on actual pool usage needs, reducing electricity consumption by up to 65% compared to standard pumps.
Quantifiable outcome
- 94–97% of LPW Pools pool owners report being satisfied and would recommend the product to friends or family
- +4 more outcomes
Companies that use LPW Pools
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
LPW Pools technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
LPW Pools partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- T&A GroupcoreT&A Group (T&A) is a Belgian manufacturer of automatic pool roller shutters (Covrex brand). LPW Pools partners with T&A to integrate Covrex roller shutters — available in Classic (solid), Solar Quadro (Titan, Gold, Black) variants — directly into LPW pool designs. T&A shutters comply with French safety norm NF P90-308 and come with 5-year warranty on lamellas and 3-year warranty on the motor. All LPW Pools pools are equipped with a T&A roller shutter as standard (except City model).
- Fédération Belge des Professionnels de la Piscine et du Bien-Etre (FBPPBE / Belgian Federation of Pool and Wellness Professionals)minorLPW Pools is affiliated with the Belgian Federation of Pool and Wellness Professionals (FBPPBE), which provides guidance on quality, safety, and energy efficiency in pool construction. Federation membership is used as a quality signal for pool builders in Belgium.
- TSPH Group (TSPH-groep)coreLPW Pools is part of the TSPH Group (TSPH-groep), a parent company based in Aarschot, Belgium. TSPH Group also owns Flexline, a polypropylene (PPC) custom swimming pool brand. Both brands are produced in Aarschot and share the same manufacturing facility. TSPH Group manages the joint production, quality control, and distribution of both LPW Pools and Flexline products.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
LPW Pools competitors and assessment
Company assessmentDirect peers
- Piscines Magiline: French manufacturer of modular structured swimming pools sold via an authorized dealer network across Europe. Comparable to LPW in target customer, premium positioning, and partner-led distribution.
- Piscines Desjoyaux: French-headquartered monobloc/in-ground pool manufacturer with pan-European distribution. Closely comparable to LPW as a direct competitor in the same monobloc residential pool category with a similar partner/dealer-led go-to-market model.
- Piscines Waterair: French manufacturer of kit-form residential swimming pools sold through a network of installers. Competes with LPW for the same residential pool buyer but via a self-build/kit construction rather than monobloc vinylester.
- Compass Pools: UK/European manufacturer of ceramic-core composite pools. Comparable to LPW as a premium one-piece residential pool manufacturer targeting similar homeowners via installer partners.
- RivieraPool: German manufacturer of prefabricated swimming pools (stainless steel and polypropylene self-build kits). Comparable to LPW as a European prefab pool manufacturer with dealer/installer network.
Broad incumbents
- Fluidra: Global pool equipment manufacturer (pumps, filters, lighting, automation) and owner of multiple pool brands. Overlaps with LPW as a supplier and competitor in adjacent pool categories, but operates at vastly broader scale.
- Hayward Holdings: US-listed manufacturer of pool equipment (pumps, filters, heaters, cleaners, automation). Comparable to LPW's accessories business but at global scale; not a direct pool-shell competitor.
- Pentair: US-listed global pool equipment manufacturer (pumps, filters, heaters, automation). Comparable to LPW as a pool ecosystem supplier; serves as benchmark for pool-industry scale and capital structure rather than a direct pool-shell competitor.
Emerging players
- Flexline (TSPH-groep): Sibling brand of LPW Pools under TSPH-groep, producing polypropylene (PPC) custom swimming pools from the same Aarschot factory. Comparable as a sister-company residential pool offering at a more entry-level price point within the same parent.
Others
- T&A Group: Belgian manufacturer of Covrex automatic pool covers and roller shutters. Closely linked to LPW as a core technology partner supplying the integrated shutter standard across the LPW range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
LPW Pools social profiles
Digital presenceLPW Pools financial estimates
Financial estimateRevenue estimate
Valuation estimate
LPW Pools leadership team
Management profileNumber of profiles
Profiles1 record
LPW Pools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LPW Pools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LPW Pools
What does LPW Pools do?
LPW Pools manufactures and sells seamless one-piece monobloc swimming pool shells produced from 100% vinylester epoxy resin reinforced with fiberglass and a honeycomb structural core, delivered as a single self-supporting unit. The pools are quoted, sold, and installed exclusively through a network of Certified Partners (gespecialiseerde zwembadbouwers) across Belgium, the Netherlands, France, Germany, Switzerland, and the UK, with a Belgian factory producing 17 standard pool models. The offering is complemented by accessories and upgrades such as Covrex roller shutters, heat pumps, counter-current systems, PoolControl domotics, IsoFoam insulation, and automatic pool robots.
Is LPW Pools a public or private company?
LPW Pools is a private company. It is classified as corporate owned and is currently operating.
When was LPW Pools founded?
LPW Pools was founded in 1962. It employs 11 to 50 people.
Where is LPW Pools based?
LPW Pools is headquartered in Aarschot, Belgium, in the Europe region.
How does LPW Pools make money?
Three revenue lines are on record. Monoblock Swimming Pool Sales are the primary driver. The others are accessories and Optional Upgrades and after-Sales Service and Support.
Who are LPW Pools's main competitors?
Direct peers on record are Piscines Magiline, Piscines Desjoyaux, Piscines Waterair, Compass Pools and RivieraPool. Broad incumbents are Fluidra, Hayward Holdings and Pentair. Flexline (TSPH-groep) is listed as an emerging player. T&A Group is listed as an others.
Does LPW Pools have an API?
No public API is recorded for LPW Pools.
What industry is LPW Pools in?
LPW Pools's product category is Residential Swimming Pool Manufacturing. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers), with a secondary code of CRACARAC, Pool Cleaning Robots. Its NAICS code is 333914 and its SIC code is 3561.