LSP MSDM Indonesia

What LSP MSDM Indonesia does

LSP MSDM Indonesia (Lembaga Sertifikasi Profesi MSDM Indonesia) is a private, BNSP-licensed professional certification body operating exclusively in the field of Human Resource Management (Manajemen Sumber Daya Manusia) in Indonesia. The organization administers competency certifications across 18 schemes covering the full HR career hierarchy — from entry-level HR Staff through Supervisors, Division Heads (Kepala Bagian), Department Managers (Manajer), and ultimately General Manager roles, with functional specializations including recruitment, training and development, remuneration, industrial relations, talent management, and organizational development. As of the latest data, the organization has certified 733 professionals and registered 49 certified competency assessors.

The company operates a web-based certification management platform (lspmsdmi.org) handling the full certification lifecycle: online registration via APL 01 and APL 02 digital forms, pre-assessment, automated SMS scheduling, assessor evaluation with appeals, and BNSP-numbered certificate issuance with 2-3 year validity. Candidates undertake competency assessments at 50+ certified Tempat Uji Kompetensi (TUK) testing centers across Indonesia, including locations at PPM Manajemen, PLN units, BPJS Ketenagakerjaan, Telkom Learning Center, KEMNAKER, and Universitas Multimedia Nusantara. With 19 employees, the lean organization relies primarily on its website and WhatsApp for marketing and candidate engagement.

Revenue is generated through one-time certification testing and issuance fees, supplemented by participation in the government-subsidized Program Sertifikasi Kompetensi Kerja (PSKK) which reduces candidate out-of-pocket cost. The business operates as a niche, regulated monopoly within its HR-only certification vertical, with no disclosed pricing, revenue, or external funding. Founded around 2015, the organization is independently governed and operates within Indonesia's national competency framework under UU No. 13 Tahun 2003.

Name

LSP MSDM Indonesia

Legal name

Lembaga Sertifikasi Profesi MSDM Indonesia

Website

https://lspmsdmi.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LSP MSDM Indonesia is a BNSP-licensed private professional certification body that issues nationally recognized competency certifications exclusively for Human Resource Management professionals in Indonesia, operating 18 certification schemes across the full HR career hierarchy through a nationwide TUK testing center network.

Ownership category

akta.pro rank

Product category

Professional Certification Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Certification & Licensing Exam Management Platforms (EDAFADAG)

akta.pro secondary industry

Compliance, Certification & Continuing Education LMS (EDAFAAAD)

Keywords

• Professional certification services
• Competency certification
• HR certification programs
• BNSP licensed certification
• Workforce credentialing services

Headquarters

HQ city

Jakarta Selatan

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Certification Testing Fees: Fees charged for competency certification examinations, with costs set within each certification scheme. Participants may receive government subsidies through the Program Sertifikasi Kompetensi Kerja (PSKK) for fee reduction.
2. Certification Issuance: Fees for issuing competency certificates valid for 2-3 years, with standard processing time of 20 working days from participant approval to certificate issuance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

LSP MSDM Indonesia is a BNSP-licensed professional certification body (Lembaga Sertifikasi Profesi) that conducts competency certification examinations for Human Resource Management (Manajemen Sumber Daya Manusia) professionals across Indonesia. The organization offers 18 distinct certification schemes spanning HR roles from entry-level HR Staff through HR Supervisor, HR Manager, and General Manager, with specializations including recruitment and selection, training and development, remuneration, talent management, industrial relations, and organizational development. Services encompass online registration via APL 01 and APL 02 forms, pre-assessment, competency testing at certified Tempat Uji Kompetensi (TUK) centers, assessor-led evaluation, and BNSP-numbered certificate issuance valid for 2-3 years.

Product overview

LSP MSDM Indonesia operates as a BNSP-licensed professional certification institution for Human Resource Management. The organization offers a portfolio of 18 competency certification schemes across hierarchical levels from entry-level HR Staff to General Manager, spanning specializations including recruitment/selection, training & development, industrial relations, remuneration, talent management, and organizational development. The service portfolio is supported by a web-based certification management platform that handles the complete certification lifecycle from online registration through competency examination, assessor evaluation, and certificate issuance. Certification validity periods range from 2-3 years, with supporting services including competency assessor management, testing venue (TUK) coordination across 53+ locations throughout Indonesia, and candidate registration management.

Differentiator

Problem solved

Functional benefit

Products and services

• Sertifikasi Kompetensi Kerja (Work Competency Certification)

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BNSP (Badan Nasional Sertifikasi Profesi)coreStrategic or Co-development PartnerBNSP is the governing authority that grants operating licenses to professional certification bodies in Indonesia. LSP MSDM Indonesia holds an official license from BNSP to conduct competency certifications in HR management. All certificates are issued under BNSP's authority, providing national and international recognition.
• PPM ManajemencoreChannel Partner/ Reseller/ DistributorCertified Tempat Uji Kompetensi (Testing Center) for conducting competency assessments. Located at JL. Menteng Raya No. 9-19, Jakarta Pusat, providing HR competency testing services under LSP MSDM Indonesia's certification scheme.
• PT. PLN (Persero)coreChannel Partner/ Reseller/ DistributorMultiple PLN units serve as certified testing centers including PLN Jawa Barat, PLN Distribusi Jawa Timur, and PLN Bangka Belitung, enabling competency testing across different regions of Indonesia.
• Institut BPJS Ketenagakerjaan BogorcoreChannel Partner/ Reseller/ DistributorCertified testing center (GNIK BPJS Bogor) located at Jl. Dadali No.7, Tanah Sareal, Kota Bogor, providing competency testing services for HR certification candidates.
• Telkom Learning Center / Telkom CorpUcoreChannel Partner/ Reseller/ DistributorTelkom Group's training and development divisions serving as certified testing centers for competency assessments. Telkom Learning Center located at Jl. S. Parman Kav. 8, Jakarta Barat, and Telkom CorpU at Gedung Leadership Academy, Jl. Gegerkalong Hilir 47, Bandung.
• Universitas Multimedia NusantaraminorChannel Partner/ Reseller/ DistributorUniversity-based testing center located at Jl. Scientia Garden, Summarecon, Serpong, Tangerang, providing academic venue for competency testing.
• KEMNAKER (Kementerian Ketenagakerjaan)coreChannel Partner/ Reseller/ DistributorMinistry of Manpower headquarters serves as a testing center location (JL. Gatoto Subroto Kav 51, Kuningan, Jakarta Selatan), supporting government-driven competency certification initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SHRM (Society for Human Resource Management): The largest global HR professional association, offering the SHRM-CP and SHRM-SCP certifications that validate HR competency. Directly comparable to LSP MSDM Indonesia in that both credential HR professionals against defined competency standards, though SHRM operates globally rather than under the BNSP framework.
• CIPD (Chartered Institute of Personnel and Development): The chartered professional body for HR and people development in the UK, offering credentialing programs that benchmark HR competency. Highly comparable to LSP MSDM Indonesia in mission and structure as a chartered HR certification body, with international recognition.
• HRCI (HR Certification Institute): US-based organization offering PHR, SPHR, and GPHR HR certifications, directly comparable to LSP MSDM Indonesia's competency certification model. Both serve the same essential function of validating HR practitioner competency against established standards, though HRCI operates globally.

Broad incumbents

• Coursera: Major online learning platform offering professional certificates and specializations including HR tracks from universities and companies. Competes with LSP MSDM Indonesia for HR professional development spend, but as a broad platform with thousands of programs across all domains rather than HR-specific competency certification.
• LinkedIn Learning: Professional learning platform offering HR courses and completion certificates to LinkedIn's professional user base. Provides alternative credentialing paths for HR professionals, with broader scope than LSP MSDM Indonesia's competency certification but weaker formal recognition.

Others

• Pearson VUE: Global computer-based testing provider operating the infrastructure behind many professional certification exams. A potential partner or service provider to LSP MSDM Indonesia as it scales digital certification delivery, rather than a direct competitor.
• Credly: Digital credentialing platform that issues, manages, and verifies professional credentials. Could complement or compete with LSP MSDM Indonesia's certificate issuance system as digital credentialing becomes more prevalent across HR and other professional fields.
• Prometric: Global testing and assessment provider delivering certification exams across industries. Comparable to LSP MSDM Indonesia in delivering competency testing infrastructure, though Prometric serves as an underlying test delivery partner for many certification bodies rather than an HR-specific certifier.

Regional players

• IHRP (Institute for Human Resource Professionals): Singapore's national HR certification body offering IHRP-CP and IHRP-SP credentials. Closely comparable to LSP MSDM Indonesia in operating as an Asia-Pacific national HR certification body aligned to recognized competency standards.
• AHRI (Australian HR Institute): The national professional body for HR in Australia, offering HR certification aligned to Australian qualification standards. Comparable to LSP MSDM Indonesia as a national-level HR certification body, but operating in the Australia/NZ market rather than Indonesia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lsp-msdm-indonesia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LSP MSDM Indonesia