Texas Lone Star Reps

What Texas Lone Star Reps does

Texas Lone Star Reps, LLC is a commercial roofing and building envelope manufacturers' representative firm founded on January 1, 2014 (originally as Halls Rep Group) and headquartered in Humble, Texas (Houston metro). The firm represents 14 manufacturer brands across multiple product categories, including commercial roofing systems (Elevate, Genflex), silicone roofing and waterproofing (Gaco), perimeter edge metals (Metal Era), ACM panel systems (Laminators), air barrier membranes (Vaproshield), structural sheathing (Georgia-Pacific, OX), permeable pavers (Hydropavers), thermally isolated supports (Cladiator), construction foam (Alleguard), vent pipe extensions (Tubos), commercial daylighting (Sunoptics), and rooftop attachment solutions (Anchor Products). The company serves architects, contractors, and building owners across Texas, Arkansas, and Louisiana, and supplements product representation with technical services such as specification development, CEU Lunch and Learn presentations, tapered insulation design, tested roof assembly identification, and building code guidance. Two architects are on staff (Peter Saker and Ramiro Rabadan) to support design-stage engagement.

The firm's revenue model is commission-based: it earns fees from manufacturer partners for representing and selling their products within its three-state territory. Go-to-market combines a field-sales motion, with roughly 10 outside sales representatives covering seven named sub-territories (Houston, San Antonio, Dallas, Austin, Rio Grande Valley, Louisiana, and Arkansas), and an inside-sales team handling distribution orders, quoting, new installer applications, sample coordination, and customer service. Pricing is project-specific and quote-based, determined through direct consultation with sales representatives based on project specifications and manufacturer pricing; no public list pricing exists. Customer segments span architects and design professionals, commercial roofing contractors, and building owners and property managers, with a secondary public-sector vertical in K-12 educational facilities led by Peter Saker.

The team of approximately 18 includes principals/partners, outside sales, inside sales, administrative staff, and a senior technical advisor (Steve Mackiewicz, 40+ years in roofing). Texas Lone Star Reps is a privately held LLC owned by its founding partners with no institutional investors, parent company, or subsidiaries identified.

Name

Texas Lone Star Reps

Legal name

Texas Lone Star Reps, LLC

Website

https://lsreps.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Texas Lone Star Reps is a commercial roofing and building envelope manufacturers' representative firm serving architects, contractors, and building owners across Texas, Arkansas, and Louisiana through field and inside sales teams representing 14 manufacturer brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Humble

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Manufacturer Representative Commissions: As a manufacturers' representative firm, Texas Lone Star Reps earns commissions from brand partners (Elevate, Gaco, Genflex, Metal Era, Hydropavers, Cladiator, Laminators, Vaproshield, Georgia-Pacific, Tubos, OX, Alleguard, Sunoptics, Anchor Products) for representing and selling their commercial roofing and building envelope products to contractors, architects, and building owners across Texas, Arkansas, and Louisiana.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Texas Lone Star Reps is a manufacturers' representative firm that sells commercial roofing and building envelope products from 14 leading manufacturers (Elevate, Gaco, Genflex, Metal Era, Hydropavers, Cladiator, Laminators, Vaproshield, Georgia-Pacific, Tubos, OX, Alleguard, Sunoptics, Anchor Products) to contractors, architects, and building owners across Texas, Arkansas, and Louisiana. The firm supplements product representation with technical services including specification development, CEU Lunch and Learn presentations, tapered insulation roof design, tested assembly identification, and building code guidance. Revenue is generated through commissions paid by the represented manufacturers.

Product overview

Texas Lone Star Reps is a manufacturer's representative firm for commercial roofing and building envelope solutions, not a software or technology product company. The company represents 14 manufacturer brands across multiple product categories including commercial roofing systems (Elevate, Genflex), silicone roofing and waterproofing (Gaco), perimeter edge metals (Metal Era), permeable paver systems (Hydropavers), thermally isolated support systems (Cladiator), ACM panel systems (Laminators), air barrier membranes (Vaproshield), building materials and sheathing (Georgia-Pacific, OX), vent pipe extensions (Tubos), construction foam solutions (Alleguard), commercial daylighting (Sunoptics), and rooftop attachment solutions (Anchor Products). The company also provides complementary services including specification development, CEU presentations, tapered insulation roof design, tested roof assembly identification, and building code guidance for architects, contractors, and building owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Elevate Commercial Roofing Systems Commercial roofing systems represented by Texas Lone Star Reps for specification and sale to architects, contractors, and building owners in Texas, Arkansas, and Louisiana.
• Gaco Silicone Roofing & Waterproofing Silicone roofing and waterproofing solutions for commercial applications, supported by a dedicated Coatings Specialist (Bruce Nowak).
• Genflex Commercial Roofing Systems Commercial roofing systems for low-slope and flat roof applications represented across the firm's Texas, Arkansas, and Louisiana territory.
• Metal Era Perimeter Edge Metals Perimeter edge metals for commercial roofing systems, including copings, flashings, and trim, represented by Texas Lone Star Reps.
• Hydropavers Permeable Paver Systems Permeable paver systems for sustainable stormwater management and rooftop applications represented across the firm's territory.
• Cladiator Thermally Isolated Support Systems Thermally isolated support systems for rooftop equipment mounting and attachment, represented to commercial roofing customers.
• Laminators ACM Panel Systems Aluminum Composite Material (ACM) panel systems for exterior cladding and facades, represented for commercial building projects.
• Vaproshield Air Barrier Membranes Air barrier membranes for building envelope protection and energy efficiency, represented in the firm's three-state territory.
• Georgia-Pacific Building Materials & Sheathing Building materials and sheathing products for commercial construction applications, represented by Texas Lone Star Reps.
• Tubos Vent Pipe Extensions Vent pipe extensions for roofing penetrations and termination applications represented across the territory.
• OX Structural Insulated Sheathing Structural insulated sheathing panels from OX Engineered Products for commercial roof and wall applications.
• Alleguard Construction Foam Solutions Construction foam solutions for thermal insulation and sealing applications in commercial buildings.
• Sunoptics Commercial Daylighting Commercial daylighting solutions including skylights and daylight redirecting systems represented to commercial building projects.
• Anchor Products Rooftop Attachment Solutions Rooftop attachment solutions for securing equipment and penetrations to commercial roof systems, represented by Texas Lone Star Reps.
• Commercial Roofing Specification Development & Tested Assembly Identification Technical service helping architects and project teams develop coordinated, code-compliant roof specifications and identifying tested roof assemblies that meet or exceed required design pressures, reducing project risk and liability.
• Tapered Insulation Roof Design Service In-house tapered insulation roof design service developed by a specialist on staff (e.g., Jason Beard) to support commercial roofing system performance and drainage planning.
• CEU Lunch and Learn Educational Presentations Lunch and Learn CEU presentations delivered to project teams, providing practical, field-relevant education on commercial roofing and building envelope topics.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• ElevatecoreChannel Partner/ Reseller/ DistributorElevate provides commercial roofing systems. Texas Lone Star Reps represents Elevate products in their sales territory, supporting contractors and architects with product selection and technical guidance.
• GacocoreChannel Partner/ Reseller/ DistributorGaco offers silicone roofing and waterproofing solutions. Texas Lone Star Reps represents Gaco products, with Bruce Nowak serving as Outside Sales - Coatings Specialist.
• GenflexcoreChannel Partner/ Reseller/ DistributorGenflex provides commercial roofing systems. Texas Lone Star Reps represents Genflex products in their sales territory.
• Metal EracoreChannel Partner/ Reseller/ DistributorMetal Era provides perimeter edge metals for commercial roofing. Texas Lone Star Reps represents Metal Era products.
• HydropaversminorChannel Partner/ Reseller/ DistributorHydropavers provides permeable paver systems. Texas Lone Star Reps represents Hydropavers products.
• CladiatorminorChannel Partner/ Reseller/ DistributorCladiator provides thermally isolated support systems. Texas Lone Star Reps represents Cladiator products.
• LaminatorscoreChannel Partner/ Reseller/ DistributorLaminators provides ACM (Aluminum Composite Material) panel systems. Texas Lone Star Reps represents Laminators products.
• VaproshieldcoreChannel Partner/ Reseller/ DistributorVaproshield provides air barrier membranes. Texas Lone Star Reps represents Vaproshield products.
• Georgia-PacificcoreChannel Partner/ Reseller/ DistributorGeorgia-Pacific provides building materials and sheathing. Texas Lone Star Reps represents Georgia-Pacific products.
• TubosminorChannel Partner/ Reseller/ DistributorTubos provides vent pipe extensions. Texas Lone Star Reps represents Tubos products.
• OX Engineered ProductsminorChannel Partner/ Reseller/ DistributorOX Engineered Products provides structural insulated sheathing. Texas Lone Star Reps represents OX products.
• AlleguardminorChannel Partner/ Reseller/ DistributorAlleguard provides construction foam solutions. Texas Lone Star Reps represents Alleguard products.
• SunopticsminorChannel Partner/ Reseller/ DistributorSunoptics provides commercial daylighting solutions. Texas Lone Star Reps represents Sunoptics products.
• Anchor ProductsminorChannel Partner/ Reseller/ DistributorAnchor Products provides rooftop attachment solutions. Texas Lone Star Reps represents Anchor Products.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• GAF: North America's largest roofing manufacturer, with a strong commercial roofing and coatings portfolio that competes directly against brands Texas Lone Star Reps represents (especially Gaco, which GAF markets adjacent to). Overlaps contractor and specifier relationships across all three served states.
• Johns Manville: Building insulation and commercial roofing manufacturer that competes with several of Texas Lone Star Reps' represented lines. Tony Casarez's prior 10-year tenure at Johns Manville signals direct line-of-sight to this competitor's product set and contractor base.
• ABC Supply Co. The largest wholesale distributor of roofing and building products in the U.S., serving contractors across commercial and residential roofing. Competes with Texas Lone Star Reps for contractor mindshare in TX/AR/LA, but operates a much broader branch-based distribution model rather than a rep/commission model.
• Beacon Building Products: Major publicly traded roofing and complementary building products distributor operating hundreds of branches nationwide, including Texas. Competes for the same contractor relationships Texas Lone Star Reps serves, but at a fundamentally different scale and with its own private-label brands.
• LMC (Lumbermen's Merchandising Corporation): Building products distributor and buying group serving lumberyards and building material dealers across the U.S. Shares Texas Lone Star Reps' focus on building envelope categories (roofing, siding, insulation) but distributes through dealer channels rather than direct contractor/specifier relationships.
• Carlisle Construction Materials: Major commercial roofing manufacturer (EPDM, TPO, PVC systems) that competes with Texas Lone Star Reps' represented brands (Elevate, Genflex) for the same commercial reroof and new-build specification opportunities in TX/AR/LA.
• SRS Distribution: National roofing and building products distributor with strong commercial roofing presence across the South and Southwest. Overlaps Texas Lone Star Reps' territory and customer base (commercial contractors), though it competes as a stock-and-deliver distributor rather than a manufacturers' rep firm.
• Holcim / Elevate (Firestone Building Products): One of Texas Lone Star Reps' core represented brands and the largest single-line relationship in the portfolio. As the upstream manufacturer of Elevate commercial roofing systems, Holcim/Firestone is the supply-side incumbent whose rep-network decisions directly determine Texas Lone Star Reps' revenue exposure.
• BMC Stock Holdings: Major building products distributor serving pro-builders, contractors, and remodelers across multiple states including Texas. Overlaps with Texas Lone Star Reps on building envelope products and Texas geography, but at significantly larger scale and with vertically integrated distribution.

Regional players

• Viking Distributors: Regional building products distributor covering the Gulf Coast and adjacent markets with commercial roofing, siding, and building envelope lines. Operates in overlapping geographies to Texas Lone Star Reps with a similar commercial-construction customer focus, though under a stocking-distributor rather than commission-rep model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/texas-lone-star-reps

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Lone Star Reps