Viking Distributors

What Viking Distributors does

Viking Distributors, Inc. is a privately held, family-owned wholesale flooring and tile distributor headquartered at 8585 Kiowa Avenue in Baton Rouge, Louisiana. Founded in 1961 by Nestor J. Vicknair Jr. and initially managed alongside his wife Shirley with one employee, the company started as the first wholesale flooring distributor in Baton Rouge, originally distributing Robbins solid vinyl tile. Over subsequent decades it expanded into Azrock tile (held for 35 years), carpet and installation supplies in the late 1960s-early 1970s, sheet vinyl and wood flooring in the 1980s, and ceramic tile in the early 1990s, eventually becoming one of the largest tile distributors in the South Central United States. The firm has 11-50 employees and operates on weekday business hours from a single Baton Rouge facility.

The company's core product offering is a curated portfolio of ceramic, porcelain, decorative, stone, and glass tile products sourced from more than ten manufacturers, organized primarily through the exclusive ICTC Collection (including Panaria, Portobello, Landmark, WOW, Mirage, Mediterranea, Roca, Anthology, Glazzio, and others) and the Florida Tile line, complemented by the complete Mapei tile setting materials line. Underlying technology is limited to a Wix-hosted public website at vikingdist.com and a gated Vendor Price Book portal where registered dealers access pricing, check stock availability, and place orders; the company has no proprietary technology platform, API, or mobile app. Marketing and dealer engagement are driven through social media (Facebook, Instagram, Pinterest), a sample order form, and a Viking Credit Application workflow.

Viking operates a pure B2B wholesale distribution model, selling exclusively to local flooring dealers — not directly to end consumers — across Louisiana, Texas, Mississippi, Alabama, Arkansas, and Florida. Revenue is generated one transaction at a time through reselling manufacturer-supplied tile and setting materials at wholesale prices; pricing is not publicly disclosed and requires portal registration. The firm has no disclosed funding, no external investors, no parent company, and no subsidiaries, and remains independently operated as a regional South Central US distributor with a 65+ year operating history.

Name

Viking Distributors

Legal name

Viking Dist. Inc.

Website

https://vikingdist.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Viking Distributors is a Baton Rouge-based wholesale flooring and tile distributor founded in 1961, supplying ceramic, porcelain, decorative tiles, and Mapei setting materials exclusively to local flooring dealers across Louisiana, Texas, Mississippi, Alabama, Arkansas, and Florida.

Ownership category

akta.pro rank

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Tile Distribution: Revenue generated from selling ceramic, porcelain, and decorative tile products along with setting materials to flooring dealers at wholesale prices. Products are purchased from manufacturers and resold to dealers in Louisiana, Texas, Mississippi, Alabama, Arkansas, and Florida.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Viking Distributors is a wholesale distributor of ceramic, porcelain, and decorative tile products, along with Mapei tile setting materials, supplied exclusively to flooring dealers across the South Central United States. The company sources products from multiple domestic and international manufacturers and resells them to dealers in Louisiana, Texas, Mississippi, Alabama, Arkansas, and Florida. Orders and pricing are handled through a registered dealer Vendor Price Book portal.

Product overview

Viking Distributors is a wholesale flooring and tile distributor serving the South Central US since 1961. The company distributes a portfolio of tile products through the ICTC (International Tile Collection) which includes multiple sub-brands and manufacturer partnerships. The core product line consists of ceramic and porcelain tiles available through various named collections (Florida Tile, Portobello, Panaria, WOW Tile, Mirage, Mediterranea, Roca, Landmark Ceramics, Anthology Tile), complemented by decorative tiles (ICTC Decorative) and Mapei setting materials. Products are supplied exclusively to flooring dealers throughout the trading area covering Louisiana, Texas, Mississippi, Alabama, Arkansas, and Florida.

Differentiator

Problem solved

Functional benefit

Brands

• ICTC Collection: A curated collection of porcelain tiles, decorative tiles, stone mosaic, and more distributed by Viking across the South Central US.

Products and services

• ICTC Tile Collection An extensive range of porcelain tiles in various sizes, decorative tiles, and stone mosaics distributed exclusively by Viking across Texas, Louisiana, Mississippi, Alabama, and Florida. Includes products from manufacturers such as Panaria, Portobello, Landmark, Anthology Tile, Wow Tile, Serenissima, Cir, Cercom, Stonepeak, and others, for resale by flooring dealers.
• Florida Tile American-made ceramic and porcelain tile collection offering a wide variety of sizes and designs including large-format tiles, small-format wall tiles, and decorative options. Viking Distributors has supplied Florida Tile to local flooring dealers across Louisiana, Texas, Mississippi, and Arkansas for 20 years.
• Portobello Tile Tile collection from Portobello America featuring various ceramic and porcelain tile products for residential and commercial applications, distributed by Viking across the South Central US.
• Panaria Tile Porcelain tile collection proudly made in America, featuring innovative products ranging from large marble-look tiles to wood-inspired designs, distributed by Viking to flooring dealers.
• ICTC Decorative Decorative tile collection featuring products from Anthology Tile, Bati Orient, Glazzio, Maniscalco, and Lungarno, offering decorative tiles and glass mosaic options for resale by flooring dealers.
• Anthology Tile Tile and decorative collection offering a curated selection of decorative tiles and architectural surfaces for flooring dealer resale.
• Landmark Ceramics Complete line of indoor, outdoor, and wall cladding porcelain tile made in the USA, offered at various price points to meet all budgets, distributed by Viking to flooring dealers.
• Mirage Tile Tile collection featuring products like Mirage Omni and Mirage Taka, offering porcelain tile options for various applications, distributed by Viking throughout its South Central US trading area.
• Mediterranea Tile Tile collection from Mediterranea USA offering ceramic and porcelain tile products for residential and commercial spaces, distributed by Viking across its trading area.
• Roca Tile Tile collection from Roca Tile USA featuring a variety of ceramic and porcelain tile products for flooring dealer resale.
• WOW Tile Design-forward tile collection featuring products like Wow Alchemist, Wow Fayenza Peacock Blue, and Wow Boho Elle, offering decorative ceramic tiles in various styles and colors, distributed by Viking to flooring dealers.
• Mapei Tile Setting Materials Complete line of Mapei tile setting materials including adhesives, grouts, and installation supplies carried by Viking Distributors and supplied to flooring dealers throughout the South Central US trading area.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• MapeicoreChannel Partner/ Reseller/ DistributorViking Distributors carries the complete line of Mapei tile setting materials, distributing these products to flooring dealers throughout their trading area in the South Central US.
• ICTC TilecoreChannel Partner/ Reseller/ DistributorViking Distributors serves as the exclusive distributor of the ICTC Collection across the South Central US, covering Texas, Louisiana, Mississippi, Alabama, and Florida. The collection includes porcelain tiles from manufacturers including Panaria, Portobello, Landmark, and others.
• Florida TilecoreChannel Partner/ Reseller/ DistributorViking Distributors has supplied Florida Tile to local flooring dealers across Louisiana, Texas, Mississippi, and Arkansas for 20 years. This American-made collection offers a variety of sizes and designs.
• Panaria TilecoreChannel Partner/ Reseller/ DistributorViking Distributors distributes Panaria Tile products, a collection proudly made in America featuring innovative products including large marble-look tiles and wood-inspired designs.
• Portobello TilecoreChannel Partner/ Reseller/ DistributorViking Distributors distributes Portobello Tile products throughout their trading area.
• Landmark CeramicscoreChannel Partner/ Reseller/ DistributorViking Distributors distributes Landmark Ceramics, a complete line of indoor, outdoor, and wall cladding porcelain tile made in the USA.
• Wow TilecoreChannel Partner/ Reseller/ DistributorViking Distributors distributes Wow Tile products, featuring innovative designs for flooring applications.
• Mirage TilecoreChannel Partner/ Reseller/ DistributorViking Distributors distributes Mirage Tile products throughout their trading area.
• Mediterranea TilecoreChannel Partner/ Reseller/ DistributorViking Distributors distributes Mediterranea Tile products throughout their trading area.
• Roca TilecoreChannel Partner/ Reseller/ DistributorViking Distributors distributes Roca Tile products throughout their trading area.
• Anthology TilecoreChannel Partner/ Reseller/ DistributorViking Distributors distributes Anthology Tile and Decorative products, featuring decorative tiles for various applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• MS International (MSI): One of the largest US importers and distributors of flooring, countertops, and wall tile, with nationwide showrooms and a broad assortment that overlaps Viking's porcelain and ceramic tile category and dealer customer base.
• Emser Tile: National tile and natural stone distributor with extensive product lines and showrooms across the US; competes with Viking for the same flooring dealer customers in overlapping regions.
• Dal-Tile: Largest US manufacturer and distributor of ceramic tile and natural stone (owned by Mohawk Industries); operates company-owned sales service centers that directly overlap Viking's dealer-distribution model.
• Florim USA: US subsidiary of Italian tile manufacturer Florim, operating a large Clarksville, TN distribution hub; both manufactures and distributes tile through dealer channels that overlap Viking's territory.
• Marazzi: Major US tile brand (part of Mohawk Industries) distributed through dealer and big-box channels; competes in the same ceramic and porcelain tile category Viking distributes.

Direct peers

• Bedrosians Tile & Stone: Family-owned tile and stone distributor with showrooms and dealer networks in the Western and Southern US; very similar business model and customer base to Viking Distributors.
• Arizona Tile: Privately held slab, tile, and stone distributor serving dealers and contractors across multiple US regions; directly comparable to Viking as a regional B2B tile wholesaler.

Others

• Mapei: Global manufacturer of tile setting materials and adhesives; Viking already carries the complete Mapei line, and Mapei itself distributes to dealers through its own network alongside Viking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/vikingdist
• Instagraminstagram.com/vikingdistributors
• Pinterestpinterest.com/vikingdist
• Xx.com/VikingDistribut

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viking Distributors