LS SPORTS MANAGEMENT PRIVATE LIMITED

What LS SPORTS MANAGEMENT PRIVATE LIMITED does

LS Sports Management Private Limited is a sports event management company headquartered in Ahmedabad, Gujarat, India, founded in 2014 by Lihas Trivedi. The company organizes professionally managed running, duathlon, triathlon, and trail running events across Gujarat and select out-of-state markets, serving individual fitness enthusiasts, corporate organizations, government bodies, and NGOs. Its portfolio includes the flagship bSafal Marathon, Night Marathon Carnival, LS Sports Duathlon, Mount Abu International Trail Marathon, Zuuperman Triathlon Series, Never Give Up Backyard Ultra, and the experiential Sip & Sprint Beer Run.

The underlying technology is a self-built event management platform comprising an online registration system with payment-gateway integration, an RFID timing chip system for race results, a participant self-service portal with account and profile management, and integrations with Google Maps (location services), Google Sign-In (authentication), Townscript (third-party event registration for selected events), and Google Analytics (reporting). The company is heavily dependent on the founder-Lihas Trivedi (Guinness World Record holder, Limca Book record holder) — as primary race director, with a lean 7-person team handling event planning, venue production, data and expo operations, route branding, and IT.

Revenue is generated through three streams: participant registration fees (ranging from ₹300 for 3km fun runs to ₹22,000 for premium accommodation packages at the Beer Run), corporate sponsorships (Adani Group, Reliance, Gujarat Tourism, Decathlon, Arvind), and event merchandise (cycling jerseys, finisher medals, goodie bags). The GTM motion is event-driven, relying on owned website registration, third-party platforms like Townscript, social media (Facebook, Instagram, Twitter, YouTube), and earned media in regional and national press. The company is bootstrapped with no disclosed external investment.

Name

LS SPORTS MANAGEMENT PRIVATE LIMITED

Legal name

LS Sports Management Private Limited

Website

https://lssports.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

LS Sports Management Private Limited, founded in 2014 and headquartered in Ahmedabad, Gujarat, is a bootstrapped sports event management company organizing marathons, duathlons, triathlons, and trail runs across Gujarat and Rajasthan for individual fitness enthusiasts, corporate sponsors, and government bodies.

Ownership category

akta.pro rank

Product category

Sports Event Management

NAICS

Other Spectator Sports (711219), Fitness and Recreational Sports Centers (71394)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

akta.pro secondary industry

Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)

Keywords

• Marathon event management
• Running event organization
• Duathlon triathlon events
• Sports race direction
• Endurance race management

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Registration Fees: Revenue generated from participant registration fees for marathons, duathlons, triathlons, and trail runs. Fees vary by event and race category (e.g., Half Marathon: ₹800-1000+GST, Olympic Duathlon: ₹1500-2000+GST, Sprint Duathlon: ₹1250-1400+GST).
2. Corporate Sponsorship: Revenue from title sponsors, powered by sponsors, and associate sponsors who fund events in exchange for brand visibility. Major sponsors include Adani, Reliance, Gujarat Tourism, and various corporate entities.
3. Event Services and Merchandise: Additional revenue from event merchandise including cycling jerseys, T-shirts, finisher medals, and goodie bags included in registration packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

LS Sports Management Private Limited is a sports event management company that organizes, promotes, and executes professionally managed marathon, duathlon, triathlon, trail run, and ultra running events across Gujarat and Rajasthan. The company sells event registration entries to individual runners and provides end-to-end event consultancy and race direction services to corporate, government, and nonprofit clients. Events range from city marathons (such as bSafal Marathon, Night Marathon Carnival) and duathlons to niche endurance formats including Never Give Up Backyard Ultra and Mount Abu International Trail Marathon.

Product overview

LS Sports Management Private Limited is Gujarat's pioneering sports event management company offering a diversified portfolio of running, multi-sport, and endurance events. The company operates as a platform providing event registration and participant management through its website, complemented by live event delivery. Core products include the flagship bSafal Marathon, Night Marathon Carnival, LS Sports Duathlon (cycling + running), Mount Abu International Trail Marathon, Zuuperman Triathlon Series, and Never Give Up Backyard Ultra. The company extends its expertise through event consultancy and race direction services to other cities and organizations. Events range from mass participation marathons to specialized triathlons and ultra-distance races, with categories catering to all ages and skill levels.

Differentiator

Problem solved

Functional benefit

Brands

• bSafal Marathon: Flagship city marathon event of LS Sports, organized annually in Ahmedabad with multiple editions since 2015.
• Night Marathon Carnival
• Zuuperman
• Mount Abu International Trail Marathon
• LS Sports Duathlon
• Suryam Marathon
• Palanpur Half Marathon

Products and services

• bSafal Marathon Flagship city marathon organized annually in Ahmedabad by LS Sports, attracting more than 10,000 participants per edition across half marathon and shorter-distance categories. Targeted at city-level amateur and competitive runners seeking a professionally managed, large-scale marathon experience.
• Night Marathon Carnival (NMC) India's first and biggest night marathon carnival held at Sabarmati Riverfront, Ahmedabad, combining half marathon, 10km runs, and ultra challenges across multiple days with live entertainment, food stalls, and a carnival atmosphere for participants and spectators.
• LS Sports Duathlon Multi-edition duathlon event combining cycling and running, offered in Olympic Distance (40km cycling + 10km running) and Sprint Distance (20km cycling + 5km running) categories with prize money, finisher medals, cycling jerseys, and refreshments for participants aged 14 and above.
• Mount Abu International Trail Marathon Trail running event held in the Mount Abu Wildlife Sanctuary, Rajasthan, offering Half Marathon (21km) and 10km trail run categories through mountainous terrain with elevations ranging from 300m to 1722m, including goodie bag, T-shirt, RFID bib, hydration, refreshments, finisher medal, and e-certificate.
• Zuuperman Triathlon Series Triathlon series promoting swimming, cycling, and running across Kids Zuuperman (200m swim, 5km cycle, 1km run), Super Sprint, Sprint, and Olympic distance categories, designed for participants aged 8 to 80 years with age-specific categories and entry pricing.
• Never Give Up Backyard Ultra Last Man Standing ultra marathon format inspired by Gary Cantrell's Barkley Marathons, where runners complete 6.7km loops within 60 minutes until only one remains; the first Indian event offering a golden ticket opportunity to Big's Backyard Ultra in Tennessee.
• Event Consultancy and Race Direction Services Professional race direction, course design, measurement, and end-to-end event planning services provided to cities, corporates, and government bodies; includes technical associate and race director services for marathons such as Rajkot Marathon, Bhavnagar Marathon, and AMC/RMC/BMC city marathons, as well as corporate events like Arvind Run to Inspire and government initiatives such as Vijay Run 2021 for the Indian Army.
• Virtual Marathon Platform Online registration and participation platform for virtual running events such as bSafal Virtual Marathon 2020, providing participant registration with account creation, email/SMS notifications, and digital waiver processing so runners can complete distances on their own schedules.
• Sip & Sprint Beer Run Unique combination event featuring a 7.5km run (three loops of 2.5km each) with beer challenges between loops, pool party, DJ music, dinner buffet, and accommodation packages at Club Valencia, Mt Abu foothills, limited to 156 participants aged 21 and above.

Quantifiable outcome

• 55+ races conducted as Race Director since 2011
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, minor and major.

• Rotary Club Palanpur CitycoreStrategic or Co-development Partner · 1 January 2025Rotary Club Palanpur City has partnered with LS Sports to organize Palanpur Half Marathon 2025. LS Sports provides event management expertise while Rotary handles local organizational support.
• Lalit Chandra Bhardwaj Sports Academy (LBSNAA)minorStrategic or Co-development Partner · 1 January 2022LS Sports organized Happy Valley Mussoorie Marathon (HVMM) for LBSNAA in 2022-2023 at the Lalit Chandra Bhardwaj Sports Academy in Mussoorie.
• Indian ArmycoreStrategic or Co-development Partner · 1 January 2021Indian Army partnered with LS Sports to organize Vijay Run 2021 (January 15-17, 2021). LS Sports provided event management and technical expertise for this military running event.
• Timing IndiacoreTechnology or Integration · 1 January 2016Official timing partner providing professional race timing services including RFID chip timing and results management for LS Sports events. Results hosted on Timing India website.
• Gujarat TourismmajorGTM or Marketing Partner · 1 January 2016State tourism department sponsors Night Marathon Carnival and other events, promoting Gujarat as a fitness and tourism destination. Gujarat Tourism logo appears on event materials and venues.
• Bhutan Olympic CommitteeminorStrategic or Co-development Partner · 1 January 2016LS Sports served as technical assistant to Bhutan Olympic Committee for Bhutan International Marathon 2016, providing expertise in race timing and event management.
• Reliance Industries (Reliance Sabarmati Marathon)majorGTM or Marketing Partner · 1 January 2015Reliance was title sponsor for Sabarmati Marathon 2015. Major corporate sponsorship bringing significant funding and brand association to the event.
• Ahmedabad Municipal Corporation (AMC)coreStrategic or Co-development Partner · 1 January 2014AMC partnered with LS Sports to introduce and organize marathons in Ahmedabad, starting with Sabarmati Marathon in 2010 and continuing through various city running events including AMC Night Run 2018. LS Sports serves as technical associate and event manager.
• DecathlonmajorGTM or Marketing Partner · 1 January 2014Sports equipment retailer sponsors duathlon and triathlon events, providing prize vouchers and potentially equipment support. Decathlon Duathlon events held at Decathlon venues.
• Adani GroupmajorGTM or Marketing Partner · 1 January 2014Adani Group has been title sponsor for multiple events including Adani Rain Miler Run 2014 and Adani Ahmedabad Marathon. Major corporate partner providing sponsorship funding.
• AdidasmajorGTM or Marketing Partner · 1 January 2014Adidas endorsed founder Lihas Trivedi as a sponsored running athlete from 2014 to 2016. Brand association with LS Sports through athlete sponsorship.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Procam International: India's largest marathon and mass-participation event organizer, running the Tata Mumbai Marathon, Airtel Delhi Half Marathon, and TCS World 10K. Directly comparable as a marathon event management company, but operates at national scale with much larger team and sponsor base.
• Decathlon India: Global sporting goods retailer that also sponsors and hosts running, duathlon, and triathlon events at its stores in India, including the Decathlon Duathlon series. Comparable as a participant-facing event organizer in duathlon and triathlon, though its core business is retail.
• Adidas Runners: Global running community and event program run by Adidas, hosting organized runs, training programs, and city-level race events in India. Comparable as a community-driven running event organizer with brand sponsorship backing.

Others

• Timing India: Indian race timing services provider partnered with LS Sports since 2016 for RFID chip timing and results management. Comparable as a backend enabler in the same race operations ecosystem, supplying technology infrastructure to event organizers like LS Sports.

Regional players

• Goa River Marathon: Organizer of one of India's established destination marathons in Goa with mass-participation event format and sponsor-driven revenue. Comparable business model and event type, but operates in a different geography with destination-tourism positioning.
• Hyderabad Runners Society: Hyderabad-based running community that organizes the AHM (Auroville Half Marathon-style events) and community running events with sponsorships. Comparable as a regional running event organizer with strong community ties, but operating in a different geography (Telangana) than LS Sports (Gujarat).

Direct peers

• NEB Sports: Indian sports event management company organizing marathons and endurance events including IDBI Federal Bengaluru Marathon and Satara Hill Half Marathon. Comparable business model of organizing professionally run mass-participation running events for corporate and government sponsors.
• Pinkathon: India's largest women's running event series organized across multiple cities by Milind Soman and Usha Soman. Comparable as a mass-participation running event brand with multiple city editions, sponsorship-driven revenue, and tiered registration pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHykqczl0HUzFiVv4kyYIkQ
• Facebookfacebook.com/NightMarathonCarnival
• Instagraminstagram.com/lssports.in
• LinkedInlinkedin.com/company/ls-sports-management-private-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LS SPORTS MANAGEMENT PRIVATE LIMITED