LUA

What LUA does

LUA is a Danish non-profit association (forening) founded in June 2016 and headquartered in Frederiksberg, Copenhagen. It serves adults aged roughly 20-50 who grew up in families with parental alcohol addiction, as well as professionals and sympathizers who engage with the cause. The association operates as a local chapter of Landsforeningen Lænken, the national organization for adults who grew up with alcohol problems.

LUA's core offerings are human-delivered, lived-experience-based services rather than technology products. The portfolio includes VBA (Voksne Børn af Alkoholafhængige) group treatment programs for adults aged 25-52, mirroring workshops for members who are parents, and partner-focused group sessions delivered through the parent organization. On the awareness and revenue side, LUA runs a paid lecture product — Foredrag — priced at 2,500 DKK per 60-minute session and delivered by trained volunteer speakers to schools, municipalities, workplaces, and libraries. A membership program at 200 DKK per year (plus a 200 DKK registration fee) grants access to quarterly member meetings, self-help groups, a closed Facebook group, and speaker training. Awareness is amplified through media interviews and a lendable photo exhibition.

The operating model is member-driven and volunteer-heavy, supported by a small staff of approximately 10. Revenue mechanics are a mix of recurring individual membership dues, unit-priced lecture fees, and external fundraising from foundations and sponsors, with explicit stated independence from religious, political, and commercial interests. All meetings currently occur in Copenhagen, with a publicly stated intent to establish local groups throughout Denmark.

Name

LUA

Legal name

LUA

Website

https://lua.dk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

LUA is a Danish non-profit association, founded 2016 in Frederiksberg, that supports adults who grew up in families with alcohol addiction through peer groups, paid lectures, and advocacy, operating as a local chapter of Landsforeningen Lænken.

Ownership category

akta.pro rank

Product category

Peer Support and Addiction Recovery Services

NAICS

Other Individual and Family Services (624190), Social Advocacy Organizations (8133), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Family Caregiver Coaching, Education & Support (HSABAIAI)

Keywords

• Peer support services
• Addiction recovery groups
• Community education lectures
• Non-profit association services
• Family alcohol advocacy

Headquarters

HQ city

Frederiksberg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees providing access to community events, self-help groups, and training opportunities. Costs 200 kr registration fee plus 200 kr annually.
2. Lecture Fees: Fee-for-service lectures delivered to educational institutions, municipalities, workplaces, and libraries. Priced at 2,500 kr per 60-minute session.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

LUA is a member-driven non-profit association that delivers peer-support services, group treatment, educational lectures, and advocacy for adults who grew up in families with alcohol addiction in Denmark. Its offerings include VBA (Voksne Børn af Alkoholafhængige) group treatment for adults aged 25-52, mirroring workshops for parent members, partner-inclusive group sessions, an annual membership with self-help groups and quarterly meetings, and paid 60-minute public lectures delivered by trained volunteer speakers to schools, municipalities, workplaces, and libraries.

Product overview

LUA is a member-driven non-profit association offering a portfolio of support services for adults who grew up in families with alcohol addiction. The core offerings include VBA (Voksne Børn af Alkoholafhængige) group treatment programs for adults aged 25+, mirroring workshops for parent members, and partner-focused group sessions. Additionally, LUA provides educational lecture presentations delivered by trained volunteer speakers to schools, municipalities, and workplaces. The association also operates a membership program offering networking, social events, and training opportunities as a foredragsholder (speaker). All services are interconnected through LUA's mission to build networks, create dialogue, and break taboos around growing up in families with alcohol problems.

Differentiator

Problem solved

Functional benefit

Products and services

• VBA grupper (Voksne Børn af Alkoholafhængige)

Quantifiable outcome

• 1/3 of Danes have a person with alcohol problems in their family
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Landsforeningen LænkencoreStrategic or Co-development Partner · 1 June 2016LUA operates as a local chapter of Landsforeningen Lænken, Denmark's national organization for adults who grew up with alcohol problems. Many LUA members have themselves received help through Lænkens group treatment programs. LUA refers members to Lænkens treatment services and coordinates treatment programs for adult children of alcoholics aged 25+.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Landsforeningen Lænken: Denmark's national organization for adults who grew up with alcohol problems and LUA's parent body. Operates the same VBA group treatment model and is the most directly comparable organization, serving the same population nationwide while LUA is the Copenhagen chapter.
• TUBA: Danish organization providing counseling and support specifically for children and young adults (typically aged 5-25) from families with substance abuse. Closest Danish peer addressing overlapping population with focus on younger demographics.
• Adult Children of Alcoholics (ACA) World Service Organization: International 12-step fellowship for adults who grew up in alcoholic or otherwise dysfunctional homes. Closest international peer offering peer support and group programs built on the same adult-child-of-alcoholic premise as LUA's VBA groups.

Others

• Bedre Psykiatri (Danish Mental Health Foundation): Danish mental health advocacy organization working on behalf of people with mental illness and their families. Comparable as a Danish nonprofit pursuing advocacy, peer support, and education on mental health conditions often comorbid with LUA's population.
• NADA (Network of Alcohol and other Drug Agencies) Denmark: Danish member organization for NGOs working in the alcohol and drug treatment field. Comparable as an industry/peer-body association that represents and coordinates Danish organizations like LUA in advocacy and capacity building.
• Rådgivning om Afhængighed (Danish Addiction Advisory Services): Danish public-sector addiction advisory and treatment infrastructure that LUA's members interface with and are referred into. Comparable as the broader systemic player addressing the alcohol and family-affected population in Denmark.

Broad incumbents

• Al-Anon Family Groups: Global fellowship supporting families and friends of alcoholics, with structured meetings and literature. Comparable to LUA in mission and delivery model, but operates at much larger scale and broader family/friend scope rather than specifically adult children.
• Blå Kors Danmark (Blue Cross Denmark): Denmark's largest NGO in the field of alcohol and substance abuse, operating treatment centers and social programs. Comparable as a broader Danish incumbent operating in the same alcohol/addiction support space, though at much greater scale.

Regional players

• NACOA (National Association for Children of Alcoholics) UK: UK charity dedicated to children affected by parental alcohol problems, providing information, advice, and support. Comparable as a regional peer focused on the same affected-children demographic and policy advocacy.

Emerging players

• Codependents Anonymous (CoDA): Fellowship of people whose common purpose is to develop healthy and loving relationships, often overlapping with adult children of alcoholics. Comparable as an adjacent 12-step peer-support model targeting similar psychological patterns arising from family dysfunction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/luadk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUA