RådgivningsDanmark

What RådgivningsDanmark does

RådgivningsDanmark is a Danish non-profit membership association (forening) founded in 2014 and headquartered in Frederiksberg, serving as the sole industry body for civil society organizations that provide free social counseling and support services across Denmark. The association's core product is the Akkrediteringsordning, a shared accreditation scheme built around the Kvalitetsmodellen (Quality Model, currently version 4) that awards the Kvalitetsstemplet (Quality Seal) to compliant member organizations; all 73 members, collectively operating 98 counseling offerings that answered roughly 300,000 inquiries in 2022, must hold the seal. Operational delivery runs through the Kvalitetsportalen, a web-based workflow platform hosted on Procfu where members manage accreditation documents and profiles.

The organization supplements accreditation with a portfolio of member services: Kurser og Arrangementer (courses and events), Konsulentydelser (tailored consultancy for members and non-members), and Vidensdeling og Netværk (professional networks covering advisory, leadership, and now specialized mentor, advocate, and conversation group networks). It also publishes RådgivningsIndblik, the annual statistical analysis of the counseling field. Revenue comes from four streams: state operating support (statslig driftsstøtte), annual membership dues scaled by member organizations' counseling expenses, course and consultancy fees, and project-based foundation grants from funders including Den A.P. Møllerske Støttefond, TrygFonden, Dreyers Fond, and Velliv Foreningen.

The association is governed by a board elected from and representing member organizations and operates a secretariat of approximately 21 staff including quality consultants, communications, fundraising, and policy leads. Recent strategic priorities include expanding membership scope beyond traditional counseling to include mentor, advocate, and conversation group services; deepening professionalization through a TrygFonden-funded diploma module at Københavns Professionshøjskole; and establishing a research partnership with Roskilde Universitet that places a PhD with a quality consultant. In May 2026 the organization adopted new articles of association and refreshed its board under a new chairperson.

Name

RådgivningsDanmark

Legal name

RådgivningsDanmark

Website

https://raadgivningsdanmark.dk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

RådgivningsDanmark is a Danish non-profit membership association that accredits and supports 73 civil society organizations delivering free social counseling, advocate, mentor, and conversation group services nationwide.

Ownership category

akta.pro rank

Product category

Social Services Quality Assurance

NAICS

Business Associations (813910), Professional Organizations (813920), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Standards, Metrology & Accreditation Bodies (BPAIAOAC)

akta.pro secondary industry

Accreditation Standards, Benchmarking & Framework Organizations (EDADACAJ)

Keywords

• Social counseling accreditation
• Industry association services
• Quality assurance framework
• Professional development courses
• Civil society support

Headquarters

HQ city

Frederiksberg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. State Operating Support: RådgivningsDanmark receives government operational funding (statslig driftsstøtte) as a core part of their financing.
2. Member Dues and Contributions: Annual membership fees based on organization's yearly expenses for counseling services. Members also pay accreditation-related costs.
3. Courses and Consulting Services: Sale of educational courses, training programs, and customized consulting services to members and non-members. The organization has a catalog of consulting offerings including philosophical counseling and custom development programs.
4. Foundation Funding: Project-based funding from foundations for specific development initiatives, such as expansion to mentor programs, bisidderordninger, and conversation groups (funded by Den A.P. Møllerske Støttefond).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

RådgivningsDanmark runs a sector-wide accreditation scheme for non-profit civil society social counseling and support organizations in Denmark, awarding the Kvalitetsstemplet (Quality Seal) to members that meet its Kvalitetsmodellen (quality model) standards. Around this core, it operates a membership association offering professional development courses, events, consultancy services, professional networks, and knowledge resources for member organizations.

Product overview

RådgivningsDanmark operates as a trade association for non-profit social advisory and support services in Denmark. The core offering centers on the Akkrediteringsordning (accreditation scheme) built around the Kvalitetsmodellen (quality model), which awards the Kvalitetsstemplet (quality seal) to members meeting documented standards. The Kvalitetsportalen (quality portal) serves as the operational platform where members manage accreditation workflows. Supporting services include professional development through Kurser og Arrangementer (courses and events), specialized Konsulentydelser (consultancy services), and Vidensdeling og Netværk (knowledge sharing networks). The organization also produces research publications like RådgivningsIndblik. Together, these products create a comprehensive quality assurance ecosystem for civil society advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Akkrediteringsordning (Accreditation Scheme) with Kvalitetsstemplet (Quality Seal) Joint quality standard and accreditation scheme for civil society social counseling and support organizations in Denmark. Members are assessed against the Kvalitetsmodellen and, on passing, receive the Kvalitetsstemplet (Quality Seal) as visible proof of compliance with sector standards to citizens, partners, and funders.
• Kvalitetsmodellen version 4 (Quality Model v4) The framework of criteria used to accredit member organizations. Version 4 is structured around four promises to users and is applied across member organizations and new subspecialties such as debt counseling, mentor schemes, advocate schemes, and conversation groups.
• Kvalitetsportalen (Quality Portal)

Quantifiable outcome

• Over 300,000 inquiries answered annually by member organizations
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Københavns Professionshøjskole (KP)coreStrategic or Co-development PartnerCollaboration to develop a diploma module under the Social Diploma Education specifically targeted at the counseling field. The module 'Selected theories and methods in social work in relation to counseling people in complicated life situations' is part of the professional diploma programs.
• Roskilde Universitet (RUC)coreStrategic or Co-development PartnerResearch collaboration with university professors to develop a research project with a PhD position for one of the secretariat's quality consultants to study the effectiveness of social counseling.
• Vidensfunktionen (National Knowledge Function for Voluntary and Free Debt Counseling)coreStrategic or Co-development PartnerClose collaboration to lift quality of debt counseling through accreditation. 15 member organizations of Vidensfunktionen gained access to RådgivningsDanmark's quality model with special addition module for debt counseling. 10 new members joined through this collaboration.
• Social- og BoligstyrelsenminorStrategic or Co-development PartnerCollaboration on guide for volunteers about child welfare concerns. RådgivningsDanmark provided input alongside other civil society organizations including Center for Frivilligt Socialt Arbejde, Frivilligrådet, DFUNK, Ungdommens Røde Kors, headspace, LGBT+ Danmark, and Ventilen.
• Bech-Bruun Law FirmminorOthersCSR partnership where the law firm helped develop a customized GDPR code of conduct (adfærdskodeks) for the counseling sector, making it easier for member organizations to navigate GDPR requirements.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Center for Frivilligt Socialt Arbejde (CFSA): Danish knowledge center for voluntary social work providing research, training, and policy support to civil society organizations. Highly comparable as a Danish sector body serving the same member ecosystem, with overlapping themes of quality and organizational development.
• Danske Handicaporganisationer (DH): Danish umbrella association for disability organizations, a closely comparable sector-association model that aggregates member NGOs, advocates for members' interests, and runs quality/policy initiatives within a defined sub-sector of Danish civil society.
• Dansk Socialrådgiverforening (DS): Professional association for Danish social workers, comparable as a member-based organization providing accreditation-adjacent credentials, continuing education, and policy advocacy in the social services sector. Slightly broader in scope (individual professionals rather than organizations).
• Frivilligrådet: Denmark's national council for voluntary social work, the closest direct peer in mission. Both are national umbrella bodies supporting civil society social organizations with policy advocacy and sector development, though Frivilligrådet focuses more broadly on volunteering rather than accreditation.

Regional players

• Frivillighet Norge: Norwegian umbrella body for the voluntary sector, functioning as a national trade voice for civil society organizations. Comparable as a Nordic peer in sector representation, though broader in scope than counseling specifically.
• Famna: Swedish member organization for civil society health and social service providers. The closest Nordic equivalent of RådgivningsDanmark, providing similar quality development and policy representation for nonprofit social service members in Sweden.

Broad incumbents

• Dansk Flygtningehjælp (Danish Refugee Council): Large Danish civil society organization delivering a wide range of social services including counseling. Comparable as a major member-side actor in the same ecosystem, and a large-scale example of the type of organization RådgivningsDanmark serves.
• Social- og Boligstyrelsen: Danish agency under the Ministry of Social Affairs that administers PUF funds and policy for the social sector. Functions as a key funder and policy counterpart rather than a peer, but operates in the same sector and influences the regulatory environment in which RådgivningsDanmark's members operate.
• Dansk Erhverv: Danish Chamber of Commerce, a much larger trade and employer association with a similar member-funded, advocacy-driven model. Comparable as a structural analogue (membership organization representing a defined industry) rather than as a competitor in the same vertical.

Emerging players

• Komiteen for Sundhedsoplysning: Danish committee for health education with overlapping civil society health/social mission and member-based funding model. Provides an adjacent example of a member-supported organization operating in the Danish social/health information space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/raadgivningsdanmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about RådgivningsDanmark