A.S. Volley Lube

What A.S. Volley Lube does

A.S. Volley Lube is an Italian professional men's volleyball club operating as A.S. Volley LUBE S.r.l since its 1990 founding, currently contesting both the SuperLega Credem Banca (the top tier of Italian volleyball) and the CEV Champions League. The club — popularly branded as Cucine Lube Civitanova — plays home matches at the Eurosuole Forum in Civitanova Marche, with its registered headquarters in Treia (MC), Italy, and operates under the direction and coordination of parent Lube Holding S.r.l. It is among the most decorated clubs in Italian volleyball history, with seven Scudetti, two CEV Champions League titles (most recently 2019), one FIVB Club World Championship, eight Coppa Italia, four Supercoppa Italiana, three Coppa CEV, and one Challenge Cup. In the 2024/25 season the team finished sixth in the regular season (40 points) and reached the Scudetto final.

Revenue is generated across five streams: match-day gate receipts, annual season-ticket ('Abbonamenti') subscriptions, merchandise and apparel through the official online shop and arena kiosk, a multi-tier sponsorship stack anchored by title sponsor Cucine LUBE and technical sponsor ZEUS SPORT, plus prize money and competition revenue from domestic and European play. The commercial footprint is supported by an integrated digital ecosystem: a mobile application for iOS/Android, a YouTube channel (LubeVolley Channel), an email newsletter (LubeVolleyNews+), and a roster of official sponsors across finance, energy, food, and retail categories. The youth development pipeline is run through Academy Volley LUBE, Volley Camp, and the Progetto Scuola school initiative.

Technology under the club's direct control is limited to a custom CMS website (lubevolley.it) with standard analytics instrumentation and a mobile app; the broader IT, innovation, and environmental partnerships (Vargroup as Innovation Partner, Alperia as Green Energy Partner) sit at the periphery of operations rather than within a defined product roadmap. Customer-facing distribution operates through the Eurosuole Forum box office, the proprietary online shop, and the mobile app, with no third-party ticketing or retail intermediary disclosed.

Name

A.S. Volley Lube

Legal name

A.S. Volley LUBE S.r.l

Website

https://lubevolley.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

A.S. Volley Lube is an Italian professional men's volleyball club (Cucine Lube Civitanova) competing in the SuperLega Credem Banca and CEV Champions League, serving regional Marche supporters and national fans through match-day events, season tickets, merchandise, sponsorship, and youth academy programs.

Ownership category

akta.pro rank

Product category

Professional Volleyball Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Volleyball Leagues (MPAKAAAL)

Keywords

• Professional volleyball
• Volleyball club
• Sports entertainment
• Youth volleyball academy
• Team merchandise

Headquarters

HQ city

Treia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Match Revenue: Revenue from individual match tickets sold at the Eurosuole Forum arena for SuperLega and Champions League home games.
2. Season Tickets / Abbonamenti: Annual and seasonal subscription campaigns for season ticket holders providing access to all regular season home matches.
3. Merchandise and Shop: Online and arena-based sales of official team merchandise, apparel, and fan gear through the Lube Volley shop.
4. Sponsorship: Commercial sponsorship agreements with multiple tiers: main sponsor (Cucine LUBE), technical sponsor (ZEUS SPORT), and numerous official sponsors across categories including finance, energy, food, and retail.
5. Prize Money and Competition Revenue: Prize money and performance-based revenue from participation in SuperLega Credem Banca, CEV Champions League, and other competitions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

A.S. Volley Lube operates the Cucine Lube Civitanova professional men's volleyball team competing in Italy's top-tier SuperLega Credem Banca and in the CEV Champions League, playing home matches at the Eurosuole Forum in Civitanova Marche. The club sells match-day tickets, annual season tickets, official merchandise, and a paid digital news subscription (LubeVolleyNews+), and runs youth volleyball development through Academy Volley LUBE. Revenue is supplemented by multi-tier commercial sponsorships, including Cucine LUBE as main sponsor and ZEUS SPORT as technical partner.

Product overview

A.S. Volley Lube is a professional Italian volleyball club (Cucine Lube Civitanova) competing in the SuperLega Credem Banca, the top tier of Italian volleyball. The club offers a mobile application (LUBE Volley App) for fans, operates a merchandise shop, and runs a youth academy (Academy Volley LUBE). The organization maintains multiple digital channels including a YouTube channel (LubeVolley Channel) and a subscription news service (LubeVolleyNews+). The club's core offering is its professional volleyball team competing in both domestic league and international competitions including CEV Champions League.

Differentiator

Problem solved

Functional benefit

Brands

• Academy Volley LUBE: Youth volleyball academy and development program
• LubeVolleyNews+

Products and services

• Cucine Lube Civitanova professional volleyball team (SuperLega and CEV Champions League) The professional men's volleyball team competing in SuperLega Credem Banca (Italy's top-tier league) and the CEV Champions League, playing home matches at the Eurosuole Forum in Civitanova Marche. The team is marketed as Cucine Lube Civitanova under the main sponsorship of Cucine LUBE.
• LUBE Volley App (mobile application) Official smartphone and tablet application for iOS and Android delivering live match updates, exclusive content, news, and supporter engagement features for fans of the volleyball club.
• LubeVolleyNews+ subscription news service Premium subscription news and content service offering exclusive coverage, updates, and editorial content for Lube Volley supporters.
• Lube Volley Shop (official merchandise e-commerce) Official online store at lubevolley.it/shop selling official club merchandise, apparel, accessories, and memorabilia for fans.
• Academy Volley LUBE (youth development program) Structured youth volleyball academy and talent development program for young players in the Marche region, including Volley Camp summer training and the Progetto Scuola school volleyball initiative.

Quantifiable outcome

• Reached Serie A1 championship final (Finale Scudetto) 2024/25 season
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Cucine LUBEcoreGTM or Marketing PartnerMain title sponsor of the club. Cucine LUBE is the primary brand sponsor, lending its name to the team's official designation as 'Cucine Lube Civitanova'. The sponsorship includes arena naming rights association and prominent branding across the team uniform and communications.
• Credem BancacoreGTM or Marketing PartnerTitle sponsor of SuperLega Credem Banca and official banking partner. Credem Banca serves as the naming sponsor for the Italian top volleyball league and has extended its title sponsorship agreement with Lega Volley through 2030.
• ZEUS SPORTcoreGTM or Marketing PartnerTechnical sponsor providing sports apparel, uniforms, and equipment for the team. ZEUS SPORT serves as the official technical partner for team uniforms and sports gear.
• AlperiaminorGTM or Marketing PartnerOfficial Green Energy Partner providing sustainable energy solutions and supporting the club's environmental initiatives.
• SuperLega / Lega Pallavolo Serie AcoreStrategic or Co-development PartnerThe club competes in SuperLega Credem Banca, the top tier of Italian professional volleyball, under the governance and organizational framework of Lega Pallavolo Serie A.
• CEV (Confédération Européenne de Volleyball)coreStrategic or Co-development PartnerThe club participates in CEV European competitions including the Champions League under the governance of the European Volleyball Confederation.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vero Volley Monza: SuperLega men's volleyball club (7th in 2024/25, 32 pts); comparable Italian top-tier volleyball competitor with similar sponsorship-driven economics.
• Allianz Milano: SuperLega men's volleyball club based in Milan, sponsored by Allianz; comparable business model anchored by a corporate title sponsor and operating in the same Italian top-flight competition.
• ZAKSA Kędzierzyn-Koźle: Polish men's volleyball club, multiple-time Champions League participant; European-level peer competing in CEV competitions and sharing the same international commercial volleyball market as Lube.
• Sir Susa Scai Perugia: Italian men's volleyball club and direct SuperLega competitor; defeated A.S. Volley Lube 3-1 in the 2024/25 Scudetto final and finished atop the regular-season standings with 58 points.
• Gas Sales Bluenergy Piacenza: SuperLega competitor finishing 5th in 2024/25 (44 pts); comparable mid-tier Italian volleyball club competing for Champions League places and sponsorship share.
• Valsa Group Modena: Historic Italian men's volleyball club in SuperLega, tied 3rd in 2024/25 (47 pts); shares the same league schedule, sponsorship dynamics, and Champions League qualification path as Lube.
• Rana Verona: Direct SuperLega rival finishing 2nd in 2024/25 (48 pts); operates with a comparable multi-revenue, sponsor-anchored model in the Italian men's volleyball market.
• Itas Trentino: Top Italian men's volleyball club and SuperLega peer, multiple-time Champions League winner, finished 3rd in 2024/25 (47 pts); shares the Italian elite-volleyball commercial and competitive landscape with Lube.
• Sonepar Padova: SuperLega men's volleyball club (8th in 2024/25, 25 pts); direct peer in Italy's top volleyball league sharing comparable scale and competitive positioning.

Regional players

• Eczacıbaşı Spor Kulübü: Top-tier Turkish women's volleyball club, though Turkish volleyball competes in the same CEV ecosystem and represents a comparable corporate-sponsored, multi-revenue volleyball franchise model outside Italy.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/lubevolleymc
• LinkedInlinkedin.com/company/lubevolley

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A.S. Volley Lube