LUCRECIA EVENTS

What LUCRECIA EVENTS does

LUCRECIA EVENTS is a Mexico City-based, full-service event marketing and experiential agency founded in 2016, operating with a 13-person team. The company designs and executes corporate, B2B, and social events for brand clients, including product launches, brand activations, roadshows, and BTL retail campaigns. Its customer base spans luxury fashion (Chanel, DKNY, Steve Madden), beauty and skincare (Clarins, ISDIN, SVR, Institut Esthederm, ETAT PUR), media (Vogue Business, Marie Claire), technology (Honor), and commercial real estate (Cushman & Wakefield).

The service offering is structured as a core agency platform augmented by branded sub-verticals: LUCRECIA Flowers (floral architecture for events, hospitality, and retail), LUCRECIA Catering (custom banquets with savory/sweet bars), and Boutique Bar (innovative mixology including nitrogen drinks and tarot cocktails). Additional modules include Display and POP material fabrication (retail installations, Korean laminates, lacquer finishes), Unboxing kits, Talleres y Masterclass workshops, content production sets, and in-store activations. The firm positions itself as a one-stop shop converting brand storytelling into multisensory experiences, with capabilities extending from concept design through vendor coordination, stage production, registration, logistics, decoration, and talent management.

Revenue is generated on a project-based professional services model with quote-based, non-public pricing tied to each event scope. The go-to-market is sales-led and direct, targeting corporate brand decision-makers in Mexico, with services delivered in Mexico City and across the country. The company is privately held with no disclosed parent, investors, or financial history; all visible output is B2B against named enterprise accounts.

Name

LUCRECIA EVENTS

Legal name

LUCRECIA EVENTS

Website

https://lucreciaevents.com.mx

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

LUCRECIA EVENTS is a Mexico City-based, 13-person full-service event marketing agency that designs and executes corporate launches, brand activations, and BTL campaigns for enterprise clients including Chanel, Vogue Business, Clarins, Honor, and ISDIN, with integrated catering, floral, mixology, and POP fabrication capabilities.

Ownership category

akta.pro rank

Product category

Event Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Convention and Trade Show Organizers (56192), Caterers (722320), Florists (4593)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Strategy & Experience Design (BPAFAGAA)

akta.pro secondary industries

Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Corporate & Brand Event Styling (Product Launches, Activations) (HSACAOAN)

Keywords

• Event marketing services
• Corporate event production
• Experiential marketing agency
• BTL activations
• Brand launch events

Headquarters

HQ city

México, CDMX

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Event Planning and Production Services: Full-service event marketing agency providing tailor-made event planning, BTL activations, retail experiences, marketing campaigns, communication, advertising, and PR services. Revenue generated through project-based professional services.
2. Catering and Hospitality Services: Custom banquet and catering services for events including cocktail services, brunch, pairing dinners, buffets, themed dinners, and personalized kit creation. Revenue from food and beverage service per event.
3. Floral Design Services: Floristry and floral architecture services including bouquets, arrangements, backdrops, and ambient decoration for events, restaurants, and hospitality venues.
4. Display and POP Material Production: Fabrication of displays, stands, scenarios, volumetric 3D products, logos, photo backdrops, and promotional materials for retail and event activation.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

LUCRECIA EVENTS is a full-service event marketing and BTL/retail activation agency that designs and executes corporate, social, product launch and experiential events for brands in Mexico. Its core offering combines end-to-end event production (venue, staging, registration, suppliers, logistics, decoration and talent) with integrated in-house capabilities including custom catering, mixology bars, floral architecture, POP material design and fabrication, branded unboxing kits, and content production sets. Customers are primarily luxury, fashion, beauty, skincare, technology and lifestyle brands seeking tailor-made concepts aligned to their brand DNA.

Product overview

LUCRECIA EVENTS is a full-service event marketing and production agency operating as a unified platform offering end-to-end event solutions. The core offering (LUCRECIA Events) provides corporate, B2B, and social event design and execution, supported by integrated add-on modules including LUCRECIA Catering (banquets, cocktail services, and themed dining), LUCRECIA Flowers (floral architecture), Boutique Bar (mixology experiences), Material POP (advertising materials), Fabricación de Display (display manufacturing and retail installations), Unboxing (customized branded kits), Talleres y Masterclass (workshops), Producciones de Contenido (content production), and Activaciones (brand activations). The modular structure allows clients to select individual services or full event packages.

Differentiator

Problem solved

Functional benefit

Brands

• LUCRECIA FLOWERS: Floristería de diferentes estilos para todo tipo de eventos, diseño personalizado including bouquets, arreglos para cumpleaños, cena privada, celebración, backfloral, ambientación de boutique, restaurantes, hotelería e intervenciones.
• LUCRECIA CATERING

Products and services

• LUCRECIA Events (Core Agency Services) Full-service marketing, BTL and retail event agency designing, creating and executing corporate, B2B, social, launch and seasonal events, including venue coordination, stage production, registration, supplier management, catering, logistics, decoration and talent. Serves corporate brands seeking tailor-made, brand-DNA-aligned event experiences in Mexico.
• LUCRECIA Catering Customized banquet service for corporate and social events featuring cocktails & canapés, brunch, pairing dinners, working lunches, buffets, themed dinners, fine pastry, personalized kits, salty and sweet complement stations, and an innovative Boutique Bar with mixology experiences such as nitrogen beverages, seasonal mixology, tarot cocktails, smoke bubbles, candy cotton bubbles and branded drink boxes.
• LUCRECIA Flowers Floral architecture and design service providing bouquets, birthday arrangements, private dinner styling, celebration decor, floral backdrops, boutique ambientation, restaurants, hospitality and interventions for events and venues.
• Material POP Design and production of POP and advertising materials for launches, positioning campaigns and promotions, including banners, roll-ups, floor prints, promotional items, islands, stoppers and prop installation.
• Fabricación de Display Design, construction and execution of displays, stands, scenarios, volumetric 3D products, logos and photo backdrops for retail environments, department stores, offices, shopping centers, cinemas and restaurants, with finishes in vinyl, Korean laminates and lacquer painting.
• Activaciones (Activations) In-store, office or event activations linked to specific marketing campaigns or product launches, designed and executed under the LUCRECIA Events offering.
• Lanzamientos y Creación de Experiencias Design of multisensory launch experiences and umbrella brand concepts, including Instagram photo spots and playful performance elements, co-created with brand teams for product launches and seasonal campaigns.
• Unboxing
• Producciones de Contenido
• Talleres y Masterclass

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BBDO Worldwide: Global creative network with strong brand activation and experiential offerings serving luxury and consumer clients in Mexico. Overlaps with LUCRECIA on enterprise creative and activation work.
• Ogilvy: Global creative network with full-service advertising and dedicated experiential/PR practices operating in Mexico. Larger incumbent competing for the same enterprise client brand activation budgets but as part of a much broader portfolio.
• Publicis Groupe: Global marketing services holding with creative, media, and experiential capabilities (including Saatchi & Saatchi, Leo Burnett networks) operating across Mexico. Competes for integrated campaigns including experiential components.
• TBWA Worldwide: Global creative network known for disruptive/experiential work via TBWA\ disruption methodology. Operates in Mexico and serves many of the same consumer and luxury brand categories as LUCRECIA.
• Leo Burnett: Global creative network with deep experience in luxury, beauty, and consumer brand activations. Operates in Mexico and competes for activation and event mandates from the same enterprise roster.
• DDB Worldwide: Global creative network with brand activation and experiential capabilities in Latin America. Competes for integrated brand experience mandates that overlap with LUCRECIA's offering.

Direct peers

• Jack Morton Worldwide: Global experiential brand experience agency designing events, activations, and brand experiences for enterprise clients including luxury and consumer brands. Most directly comparable peer to LUCRECIA's end-to-end experiential offering, though at significantly larger scale.
• George P. Johnson Experience Marketing: Experience marketing agency specializing in events, exhibits, and brand activations for global enterprise clients. Closely aligns with LUCRECIA's product launch and brand activation focus.
• Sparks: Global experiential marketing agency producing brand experiences, product launches, and trade show activations for enterprise clients. Comparable business model (project-based experiential work) and similar client mix (luxury, tech, consumer brands).
• MKG: Boutique experiential marketing agency producing brand experiences and activations for fashion, beauty, and lifestyle clients. Strongest format-comparable peer to LUCRECIA given similar boutique scale and category focus.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lucrecia-events

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUCRECIA EVENTS