Lucy's Project
Lucy's Project is an Australian nonprofit charity founded in 2013 that supports people and animals experiencing domestic and family violence through animal-inclusive safety planning, frontline-worker education, research, and legislative advocacy, operating via the C.A.R.E. Framework and funded by donations.
- Company typePrivate
- Founded-
- HeadquartersEast Lismore, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Lucy's Project does
Lucy's Project is an Australian registered nonprofit charity founded in 2013 by Anna Ludvik (named in memory of her stillborn first child, Lucy) and headquartered in East Lismore, NSW. The organization is the first in Australia specifically addressing the link between animal abuse and domestic and family violence, and it supports both people and animals experiencing these situations through animal-inclusive safety planning, cross-sector training, research, and policy advocacy. Its work is structured around the C.A.R.E. Framework — Collaborate, Advocate, Research, Educate — and delivered through a small core staff of four (social worker, veterinarian, lawyer, and HR professional) supported by a seven-person board.
The organization does not sell products or technology. Its deliverables are programmatic services: an annual conference and webinar-based Education Program that trains frontline workers across the domestic violence and animal welfare sectors, advocacy campaigns targeting state and federal legislative reform (most notably the Homes for Everyone rental reform campaign in NSW and the Family Violence Amendment (Protecting People and Their Pets Bill) 2024 in Tasmania), referral and resource coordination via partnerships with organizations such as RSPCA NSW/VIC, 1800RESPECT, Full Stop Australia, and ANROWS, and annual reports documenting organizational impact. The technology footprint is effectively nil: no apps, no APIs, no proprietary platform.
Lucy's Project is funded entirely through donations, bequests (via a partnership with Willed), and fundraising campaigns — services are provided free to beneficiaries. Revenue figures are not publicly disclosed in the source data, but the 4–7 person operational scale and donation-based model indicate an annual budget consistent with a small specialized Australian NGO. The organization has secured notable policy outcomes, including citation 8 times in the House of Representatives Standing Committee final report on Family Violence Orders and successful legislative reform in Tasmania, signaling substantive policy influence relative to its size.
Lucy's Project firmographics
Firmographics- Name
- Lucy's Project
- Legal name
- Lucy's Project
- Website
- https://lucysproject.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lucy's Project is an Australian nonprofit charity founded in 2013 that supports people and animals experiencing domestic and family violence through animal-inclusive safety planning, frontline-worker education, research, and legislative advocacy, operating via the C.A.R.E. Framework and funded by donations.
- Ownership category
- akta.pro rank
Lucy's Project industry classification
Industry- Product category
- Domestic Violence and Animal Welfare Support Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Domestic Violence & Abuse Support Services (BPAGAEAD)
- akta.pro secondary industry
- Animal Welfare & Advocacy Organizations (AFAEALAC)
Keywords
Where Lucy's Project is headquartered
LocationHeadquarters
- HQ city
- East Lismore
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Lucy's Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations: Individual and organizational donations received through the website and fundraising campaigns
- Bequests and Legacy Giving: Partnership with Willed allows supporters to include Lucy's Project in their wills
- Annual Reports and Publications: Annual reports available documenting organizational activities and impact
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Lucy's Project product offering
Product offeringCore offering
Lucy's Project is a registered Australian charity that supports people and animals experiencing domestic and family violence (DFV). It delivers education and training programs (webinars, annual conferences), conducts research, advocates for legislative reform (e.g. the Homes for Everyone campaign), and collaborates with frontline DFV, animal welfare, police, and veterinary stakeholders through its C.A.R.E. Framework (Collaborate, Advocate, Research, Educate).
Product overview
Lucy's Project is a nonprofit charitable organization that does not offer technology products or services. Instead, it provides advocacy, education, and support programs for people and animals experiencing domestic and family violence. The organization's work is structured around its C.A.R.E. Framework: Collaborating across sectors, Advocating for policy reform, Researching issues faced by people and animals in crisis, and Educating frontline workers. Key offerings include an Education Program with webinars and conferences, advocacy initiatives and legislative reform campaigns, an annual gift/legacy giving program in partnership with Willed for bequests, and annual reports documenting organizational impact.
Differentiator
Problem solved
Functional benefit
Products and services
- Lucy's Project Education Program Structured education and training program for frontline domestic violence, animal welfare, veterinary, and police professionals to recognize and respond to the link between animal abuse and family violence. Delivered free of charge.
- Annual National Conference Annual national conference convened by Lucy's Project to bring together DFV, animal welfare, veterinary, research, and policy stakeholders for education, research dissemination, and cross-sector collaboration.
- Free Webinars and Online Training Free online webinars providing accessible education and training on the intersection of domestic and family violence and animal welfare for frontline workers and the broader community.
- Homes for Everyone Advocacy Campaign Public advocacy campaign calling on Australian state and federal governments to fund and deliver crisis accommodation that accepts animals, addressing a key barrier for DFV survivors leaving violent situations.
- Bequest and Legacy Giving Program Legacy giving program enabling supporters to leave bequests to Lucy's Project in their wills, delivered in partnership with Willed to facilitate charitable gift planning.
Quantifiable outcome
- NSW Parliament passed motion supporting protection of animals and people affected by domestic and family violence
- +2 more outcomes
Companies that use Lucy's Project
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Lucy's Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lucy's Project partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- WilledcorePartnership with Willed to make the bequest process simple, respectful, and accessible. Supports legacy giving program where supporters can include Lucy's Project in their wills. Willed offers online will writing in 15 minutes with 20% discount for Lucy's Project supporters.
- RSPCA NSWcoreCommunity Domestic Violence Program providing coordinated support for people and animals experiencing domestic violence
- Engender EqualityflagshipCollaborated on Family Violence Amendment (Protecting People and Their Pets Bill) 2024 campaign in Tasmania
- Women's Legal Service TasmaniaflagshipPartnered on Tasmania legislative reform campaign for animal-inclusive domestic violence protections
- Tenants' Union TasmaniacorePartnered on Tasmania domestic violence legislative reform
- Huon Domestic Violence ServicecorePartnered on Tasmania domestic violence legislative reform
- Domestic Violence NSWcorePeak body partner for domestic and family violence services across NSW, collaboration on Homes for Everyone campaign
- Cat Protection SocietycorePartner in Homes for Everyone campaign for animal-inclusive rental housing in NSW
- Tenants Union NSWcorePartner in Homes for Everyone campaign for animal-inclusive rental housing reform
- Sydney Dogs and Cats HomeminorPartner in Homes for Everyone campaign for animal-inclusive rental housing
- Australian Companion Animal NetworkminorPartner in Homes for Everyone campaign for animal-inclusive rental housing
- Animal Welfare League NSWcorePartner in Homes for Everyone campaign for animal-inclusive rental housing reform
- ANROWScoreBoard Chair Dr Kristin Diemer holds joint position as Director of Research at ANROWS (Australia's National Research Organization for Women's Safety)
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lucy's Project competitors and assessment
Company assessmentBroad incumbents
- Animal Welfare League NSW: Larger NSW animal welfare organization partnered on the Homes for Everyone campaign. Comparable in mission area but broader in scope (general animal welfare) than Lucy's Project.
- RSPCA Australia: National federation of RSPCA societies running Pets in Crisis and Safe Beds programs across states. A larger incumbent operating broadly in animal welfare with specific animal-inclusive DV programs that overlap Lucy's Project mission.
Direct peers
- 1800RESPECT: Australia's national 24/7 counselling helpline for people impacted by sexual, domestic, and family violence. Listed as a referral partner of Lucy's Project and operates in the same DV support space.
- Domestic Violence NSW: Peak body for DV services across NSW and partner on the Homes for Everyone campaign. Comparable advocacy and policy organization operating in the same domestic violence ecosystem.
- Full Stop Australia: National 24/7 counselling helpline for sexual, domestic, and family violence. Listed by Lucy's Project as a referral destination and operates in the same primary DV service category.
- ANROWS: Australia's National Research Organization for Women's Safety. Board Chair Dr. Kristin Diemer serves as ANROWS Director of Research, making it a directly linked peer in DV research and policy.
- RSPCA NSW: Runs the Community Domestic Violence Program referenced on Lucy's Project website. Most direct animal-welfare-side peer, coordinating animal-inclusive DV support with Lucy's Project.
Others
- Tenants' Union NSW: Coalition partner on the Homes for Everyone campaign for animal-inclusive rental reform. Adjacent advocacy organization addressing the housing barriers that drive DV survivors with pets to surrender animals.
Emerging players
- Cherished Pets: Victoria-based service supporting pets and people experiencing DV and homelessness. Comparable niche intersection of animal welfare and family violence support.
- Safe Pets Safe Families: South Australia-based nonprofit coordinating emergency boarding for pets of people fleeing DV. Highly comparable animal-inclusive DV model, scoped to a single state.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Lucy's Project social profiles
Digital presenceLucy's Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lucy's Project leadership team
Management profileNumber of profiles
Profiles5 records
Lucy's Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lucy's Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lucy's Project
What does Lucy's Project do?
Lucy's Project is a registered Australian charity that supports people and animals experiencing domestic and family violence (DFV). It delivers education and training programs (webinars, annual conferences), conducts research, advocates for legislative reform (e.g. the Homes for Everyone campaign), and collaborates with frontline DFV, animal welfare, police, and veterinary stakeholders through its C.A.R.E. Framework (Collaborate, Advocate, Research, Educate).
Is Lucy's Project a public or private company?
Lucy's Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Lucy's Project founded?
Lucy's Project was founded in -1. It employs 1 to 10 people.
Where is Lucy's Project based?
Lucy's Project is headquartered in East Lismore, Australia, in the Oceania region.
How does Lucy's Project make money?
Three revenue lines are on record. Donations are the primary driver. The others are bequests and Legacy Giving and annual Reports and Publications.
Who are Lucy's Project's main competitors?
Broad incumbents on record are Animal Welfare League NSW and RSPCA Australia. Direct peers are 1800RESPECT, Domestic Violence NSW, Full Stop Australia, ANROWS and RSPCA NSW. Tenants' Union NSW is listed as an others. Emerging players are Cherished Pets and Safe Pets Safe Families.
Does Lucy's Project have an API?
No public API is recorded for Lucy's Project.
What industry is Lucy's Project in?
Lucy's Project's product category is Domestic Violence and Animal Welfare Support Services. Its primary akta.pro industry code is BPAGAEAD, Domestic Violence & Abuse Support Services, with a secondary code of AFAEALAC, Animal Welfare & Advocacy Organizations. Its NAICS code is 813 and its SIC code is 8300.