Engender Equality
Engender Equality is a Hobart-based not-for-profit founded in 1987 that provides free therapeutic counselling, primary care integration, training, and advocacy to address family and intimate partner violence across Tasmania, funded mainly by state and federal government grants.
- Company typePrivate
- Founded1987
- HeadquartersHobart, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Engender Equality does
Engender Equality is a not-for-profit specialist family violence organization headquartered in Hobart, Tasmania, delivering services statewide since 1987. It provides free, confidential therapeutic counselling to victim-survivors of family and intimate partner violence through face-to-face sessions in Hobart, Launceston, and North West Tasmania, by phone, and via Zoom for remote and isolated clients. The organization also runs the Primary Care Family and Sexual Violence (PCFSV) Support Program in partnership with Laurel House and funded by Primary Health Tasmania, embedding specialist support into approximately 80 general practices and Aboriginal Health Services across Tasmania through the SAVADA clinical framework.
Its broader portfolio includes fee-for-service Training and Professional Development for workplaces and community organizations, Clinical Supervision for sector practitioners, and an extensive resource library — publications, video series, and practice guidelines covering coercive control, LGBTIQA+ family violence, reproductive coercion, and trauma-informed primary care. The Dads for Gender Diversity Project, supported by the Violence Prevention Innovation Lab (Our Watch and Minderoo Foundation), extends its primary-prevention work into supporting fathers of trans and gender diverse young people. The Advocates for Change program leverages lived-experience representatives for media, advocacy, and community education.
Engender Equality is funded primarily through core operational grants from the Crown via the Department of Premier and Cabinet (Tasmania) and program-specific funding from Primary Health Tasmania, supplemented by tax-deductible community donations, training fees, and product sales such as the $49.95 'Breaking the Trap' practitioner PDF. Pricing model is mixed: end-user therapeutic services are free, B2B training is fee-for-service, and donations are eligible for Deductible Gift Recipient tax treatment from $2. The organization's underlying technology is deliberately light — primarily Zoom for virtual service delivery and a Shopify-style e-commerce storefront — with no disclosed AI, data, or proprietary software capabilities.
Engender Equality firmographics
Firmographics- Name
- Engender Equality
- Legal name
- Engender Equality
- Website
- https://engenderequality.org.au
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Engender Equality is a Hobart-based not-for-profit founded in 1987 that provides free therapeutic counselling, primary care integration, training, and advocacy to address family and intimate partner violence across Tasmania, funded mainly by state and federal government grants.
- Ownership category
- akta.pro rank
Engender Equality industry classification
Industry- Product category
- Family Violence Services
- NAICS
- Individual and Family Services (6241), Human Rights Organizations (813311), Other Individual and Family Services (624190), Social Assistance (624)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Domestic Violence & Abuse Support Services (BPAGAEAD)
- akta.pro secondary industries
- Gender Equality & Women’s Empowerment (BPAGABAF), Gender Equality & Women’s Rights Advocacy (BPAGAFAD), Human Rights & Anti-Discrimination Organizations (BPAGAFAB), Protection Services (GBV, Child Protection, Legal Aid) (BPADADAH), LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)
Keywords
Where Engender Equality is headquartered
LocationHeadquarters
- HQ city
- Hobart
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Engender Equality business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Government Funding: Core operational funding from the Crown through the Department of Premier and Cabinet (Tasmania), representing the primary revenue stream sustaining services.
- Government Program Funding (PCFSV): The Primary Care Family and Sexual Violence Support Program is funded by Primary Health Tasmania (Tasmania PHN) through the Australian Government's Primary Health Networks Program, delivered in partnership with Laurel House.
- Resource Sales: Sale of published resources such as 'Breaking the Trap' practitioner PDF resource at $49.95 per unit, representing a product-based revenue stream.
- Community Donations: Tax-deductible donations from individuals and workplaces, with Deductible Gift Recipient status from the Australian Taxation Office. Donations fund expansion of vital services.
- Training & Professional Development: Fee-for-service training provided to workplaces, community groups, and organisations on family violence awareness and prevention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Therapeutic Counselling — Free (Government-funded) |
| One time/ perpetual license | Pay-as-you-go | Breaking the Trap PDF Resource — $49.95 (one-time purchase) |
| Other | Pay-as-you-go | Community Donation — From $2 (tax-deductible) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Engender Equality product offering
Product offeringCore offering
Engender Equality is a Tasmanian not-for-profit specialist family violence organisation delivering free, confidential therapeutic counselling to victim-survivors, statewide PCFSV support embedded in general practices and Aboriginal Health Services, fee-for-service workplace and community training, clinical supervision for practitioners, and advocacy grounded in a gender equality lens. The organisation also sells publications such as the 'Breaking the Trap' practitioner resource and runs community-facing programs such as the Dads for Gender Diversity Project.
Product overview
Engender Equality offers a portfolio of services and resources focused on ending family, domestic, and intimate partner violence in Tasmania. Core services include Therapeutic Counselling (face-to-face, phone, and via Zoom video), Training & Professional Development, Clinical Supervision, and the Primary Care Family and Sexual Violence (PCFSV) Support program (delivered in partnership with Laurel House). The organization sells publications including the 'Breaking the Trap' practitioner resource ($49.95), and provides free resources such as the Coercive Control Video Series, Three Minute Thoughtcast series, and various guidelines including the LGBTQIA+ Family Violence Practice Guidelines. Additional resources include publications on reproductive coercion, trauma-informed primary care, mental health professional guides, and workplace resources. The Dads for Gender Diversity Project supports fathers of trans and gender diverse young people.
Differentiator
Problem solved
Functional benefit
Brands
- Primary Care Family and Sexual Violence (PCFSV) Support: A specialist family and sexual violence support service for General Practices and Aboriginal Health Services in Tasmania, delivered in partnership with Laurel House.
- Dads for Gender Diversity Project
Products and services
- Therapeutic Services Free and confidential therapeutic counselling for people affected by family or domestic violence in Tasmania, available face-to-face, by phone, and via Zoom video. Delivered to victim-survivors on a mid to long-term basis (up to two years), with 1-hour appointments (first sessions may be longer) and statewide reach including outreach to remote and isolated clients.
- Primary Care Family and Sexual Violence (PCFSV) Support Program A specialist family and sexual violence support service for general practices and Aboriginal Health Services in Tasmania, delivered jointly with Laurel House and funded by Primary Health Tasmania. Dedicated PCFSV Support Specialists are embedded in clinics to provide capacity building, advice, and referral support using the SAVADA framework. Approximately 80 clinics participated in the program's first year.
- Training & Professional Development
Quantifiable outcome
- Approximately 80 general practices engaged in the PCFSV program within its first year.
- +3 more outcomes
Companies that use Engender Equality
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Engender Equality technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Engender Equality partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Laurel HousecoreEngender Equality and Laurel House are Tasmania's two specialist family and sexual violence services jointly delivering the Primary Care Family and Sexual Violence (PCFSV) Support Program. Laurel House handles sexual assault support across the state, while Engender Equality leads the PCFSV program in partnership with Laurel House.
- Primary Health Tasmania (Tasmania PHN)corePrimary Health Tasmania funds the Primary Care Family and Sexual Violence Support Program through the Australian Government's Primary Health Networks Program. Engender Equality is the lead not-for-profit agency delivering the program in partnership with Laurel House.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Engender Equality competitors and assessment
Company assessmentDirect peers
- No to Violence: Australia's peak body for men's behaviour change programs and perpetrator intervention. Adjacent to Engender Equality's family violence prevention work, with overlapping funders and a complementary intervention focus on people who use violence.
- Working It Out: Tasmania's gender, sexuality, and intersex support, education, and advocacy service. Directly comparable geography and overlapping client base, and Engender Equality's Dads for Gender Diversity Project draws on Working It Out's lived-experience expertise.
- Laurel House: Tasmania's other specialist family and sexual violence service and Engender Equality's co-delivery partner on the PCFSV program. Laurel House leads sexual assault response while Engender Equality leads family violence — directly comparable mission, funding model, and client base.
Broad incumbents
- 1800RESPECT: Australia's national sexual assault and family violence counselling service, funded by the federal government. Operates a national helpline and digital resources, overlapping with Engender Equality's therapeutic and resource offerings but at national scale.
- Relationships Australia: National federation delivering family and relationship counselling, training, and community education. Offers an overlapping mix of therapeutic services and family violence training, but across a wider portfolio of relationship services.
- Our Watch: Australia's national violence prevention organisation, leading the Violence Prevention Innovation Lab with Minderoo Foundation. Engender Equality is a delivery partner of Our Watch-funded projects, sharing a gender-equality lens and primary prevention frame.
Regional players
- Women's Safety NSW: NSW peak body for women's safety sector organisations, providing advocacy, training, and policy support. Comparable to Engender Equality's advocacy and sector-capacity-building work, but at a state-wide peak-body scale in NSW.
- DV Connect: Queensland's specialist domestic and family violence service providing crisis counselling, safety planning, and men's behaviour change programs. Directly comparable in service delivery mix to Engender Equality, but operating in a different state.
- Safe Steps Family Violence Response Centre: Victoria's state-wide specialist family violence response service, comparable in mission to Engender Equality but operating in Victoria. Both provide therapeutic counselling, advocacy, and sector training with similar government funding models.
Emerging players
- Bravehearts: Specialist child sexual abuse prevention and support organisation. Comparable in delivering practitioner training and resources, with adjacent client populations where Engender Equality's PCFSV program intersects via child protection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Engender Equality social profiles
Digital presenceEngender Equality financial estimates
Financial estimateRevenue estimate
Valuation estimate
Engender Equality leadership team
Management profileNumber of profiles
Profiles3 records
Engender Equality funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Engender Equality M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Engender Equality
What does Engender Equality do?
Engender Equality is a Tasmanian not-for-profit specialist family violence organisation delivering free, confidential therapeutic counselling to victim-survivors, statewide PCFSV support embedded in general practices and Aboriginal Health Services, fee-for-service workplace and community training, clinical supervision for practitioners, and advocacy grounded in a gender equality lens. The organisation also sells publications such as the 'Breaking the Trap' practitioner resource and runs community-facing programs such as the Dads for Gender Diversity Project.
Is Engender Equality a public or private company?
Engender Equality is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Engender Equality founded?
Engender Equality was founded in 1987. It employs 11 to 50 people.
Where is Engender Equality based?
Engender Equality is headquartered in Hobart, Australia, in the Oceania region.
How does Engender Equality make money?
Five revenue lines are on record. Government Funding is the primary driver. The others are government Program Funding (PCFSV), resource Sales, community Donations and training & Professional Development.
Who are Engender Equality's main competitors?
Direct peers on record are No to Violence, Working It Out and Laurel House. Broad incumbents are 1800RESPECT, Relationships Australia and Our Watch. Regional players are Women's Safety NSW, DV Connect and Safe Steps Family Violence Response Centre. Bravehearts is listed as an emerging player.
Does Engender Equality have an API?
No public API is recorded for Engender Equality.
What industry is Engender Equality in?
Engender Equality's product category is Family Violence Services. Its primary akta.pro industry code is BPAGAEAD, Domestic Violence & Abuse Support Services, with a secondary code of BPAGABAF, Gender Equality & Women’s Empowerment. Its NAICS code is 6241 and its SIC code is 8300.