Lugli Group

What Lugli Group does

Lugli Group is a privately held Italian-originated organization operating across three business divisions: Corporate Training, Consultancy, and Investments. Its conceptual foundation is NeuroInductive Practice®, a proprietary methodology created by founder Victor Lugli in 2008 that integrates Cognitive Neuroscience with Behavioral Economics, applied across executive training (NeuroInductive Sales, Negotiation, Influence & Persuasion, Leadership, and International Conferences), consultancy (Neuromarketing using fMRI/EEG/MEG/TMS/tDCS/tACS protocols, Strategy & Internationalization, and Negotiation), and investment verticals (urban Real Estate Development, Seed & Venture Capital, and Bioenergy). The group is sales-led, targets C-Level executives and large corporations through direct professional engagement, and operates via offices in Rome (HQ), São Paulo, and Toronto, serving the LAS, EU, NAFTA, and Mercosur blocs.

The company maintains a Luxembourg/Italian corporate structure and runs a small team (9 employees) with bespoke, quote-based pricing and no publicly disclosed revenue or funding. Revenue streams are professional services engagements (training and consultancy) plus transaction-fee-based investment vehicles in real estate, capital markets, and bioenergy. Distribution combines direct enterprise sales, the lugli.training e-commerce platform, private equity investment vehicles, and a Sotheby's International Realty channel partnership for the Brazilian luxury real estate portfolio announced in May 2022. Ownership is concentrated with founder Victor Lugli, and the group has no disclosed institutional investors, parent company, or subsidiary acquisitions beyond the founding incorporation of Icarus Investimenti in 2010.

Name

Lugli Group

Legal name

Lugli Group

Website

https://lugli.group

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Lugli Group is a privately held Italian-origin firm that delivers neuroscience-based executive training, neuromarketing and internationalization consultancy, and real estate, venture, and bioenergy investments to C-Level executives and large corporations across EU, NAFTA, Mercosur, and LAS.

Ownership category

akta.pro rank

Product category

Business Consulting and Corporate Training Services

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416), Scientific Research and Development Services (5417)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Negotiation & Closing Skills (EDABABAE)

akta.pro secondary industries

Consultative Selling & Discovery (EDABABAC), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Corporate executive training
• Neuromarketing consultancy
• Internationalization strategy
• Behavioral economics consulting
• Private equity investment

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Training: Professional training programs including NeuroInuctive Sales, Negotiation, Influence & Persuasion, Leadership, International Conferences, and NeuroInuctive Practice certification for C-Level executives.
2. Consultancy Services: Neuromarketing, Strategy & Internationalization, and Negotiation consultancy services provided to enterprises. Operates as operational support to training programs with direct professional engagement.
3. Real Estate Development Investments: Investment in urban real estate development through corporate investment vehicles, acquiring and valorizing assets with homogeneous characteristics in terms of destination, risk profile and profitability, participating with qualified minority quotas.
4. Capital Market Investments: Seed and Venture Capital investments through private equity vehicles in smart-money approach, with substantial monitoring periods and value creation in synergy with consultancy expertise.
5. Bioenergy Investments: Investments in thermoelectric power stations fueled by biomethane, including high efficiency repowering and cogeneration plants producing biomethane, biofuel, thermal and electric power from anaerobic fermentation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Lugli Group operates globally across three divisions — Corporate Training (NeuroInductive Sales, Negotiation, Influence & Persuasion, Leadership, International Conferences, and NeuroInductive Practice certification delivered via lugli.training), Consultancy (Neuromarketing using neuroscience research protocols, Strategy & Internationalization, and Negotiation), and Investments (Real Estate Development, Capital Market/Seed & Venture Capital, and Bioenergy). All offerings are unified by the proprietary NeuroInductive Practice® methodology, which integrates Cognitive Neuroscience with Behavioral Economics to deliver advanced influence, sales, negotiation, leadership, and neuromarketing capabilities to C-Level executives and large corporations across LAS, EU, NAFTA and Mercosur.

Product overview

Lugli Group is a multi-divisional organization operating globally across three main business areas: Corporate Training (via lugli.training platform offering NeuroInductive Sales, Negotiation, Influence & Persuasion, Leadership, and International Conferences programs), Consultancy (covering Neuromarketing using neuroimaging protocols, Strategy & Internationalization, and Negotiation), and Investments (spanning Real Estate Development, Capital Market/Seed & Venture Capital, and Bioenergy). The group's operations are unified by its proprietary NeuroInductive Practice methodology, which integrates Cognitive Neuroscience with Behavioral Economics and serves as the conceptual foundation for all divisions.

Differentiator

Problem solved

Functional benefit

Brands

• Lugli Corporate Training: Corporate Training division of Lugli Group offering programs in NeuroInductive Sales, Negotiation, Influence & Persuasion, Leadership, International Conferences, and NeuroInuctive Practice.
• NeuroInductive Practice
• NeuroInductive Sales
• Luminor.AI

Products and services

• Lugli Corporate Training (lugli.training Platform) Corporate training platform offering programs in NeuroInductive Sales, Negotiation, Influence & Persuasion, Leadership, International Conferences, and NeuroInductive Practice® certification, targeted at C-Level executives of large enterprises.
• Neuromarketing Consultancy Consultancy service that identifies, assesses, and quantifies neural correlates of pleasure, reward, and perception through experimental protocols involving fMRI, tDCS, tACS, TMS, EEG, and MEG, aimed at guiding consumer goods industries in product development and market acceptance forecasting.
• Strategy & Internationalization Consultancy Global partnership-based consultancy covering export policies, licensing, strategic alliances, mergers and acquisitions, wholly owned subsidiaries (greenfield), and CAGE Framework analysis for enterprises expanding internationally.
• Negotiation Consultancy Operational negotiation support delivered as a consultancy engagement applying NeuroInductive Practice® to manage value perception and control transaction results in deals of any size.
• Real Estate Development Investment International real estate investment vehicle that acquires, enhances value of, and assigns urban assets with homogeneous characteristics in terms of destination, risk profile, and profitability, focusing on integrated urban development combining quality, ecological sustainability, and design.
• Capital Market (Seed & Venture Capital) Private equity investment vehicle deploying Seed and Venture Capital with a smart-money approach into companies possessing effective competitive advantage and high expansion potential, with substantial monitoring periods in synergy with Lugli Group's consultancy expertise.
• Bioenergy Investment Investment vertical participating in thermoelectric power stations fueled by biomethane, including high-efficiency repowering and cogeneration plants producing biomethane, biofuel, thermal and electric power from anaerobic fermentation of biomass.

Quantifiable outcome

• Successful outcomes in terms of verbal agility, strategic capacity and self-confidence for youth programs in social responsibility initiatives

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sotheby'scoreChannel Partner/ Reseller/ Distributor · 2 May 2022Lugli Group signed a partnership agreement with Sotheby's International Realty for the commercialization of its real estate properties in Brazil. The partnership was announced on May 2, 2022, in Rome, Italy, and represents a strategic channel distribution arrangement for luxury real estate marketing.
• UNICEFminorStrategic or Co-development PartnerSocial responsibility partnership through sustainability initiatives, supporting humanitarian causes and knowledge dissemination to vulnerable populations.
• Amnesty InternationalminorStrategic or Co-development PartnerSocial responsibility partnership supporting human rights causes and initiatives.
• World Wide Fund for NatureminorStrategic or Co-development PartnerEnvironmental responsibility partnership supporting wildlife conservation and environmental protection initiatives.
• Médecins Sans FrontièresminorStrategic or Co-development PartnerSocial responsibility partnership supporting humanitarian medical aid initiatives.

Scale indicators2 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Heidrick & Struggles (Leadership Consulting): Global executive search and leadership advisory firm. Comparable in serving C-Level executives with advisory services, though at much larger scale and broader scope.
• Korn Ferry (Sales Training / Miller Heiman): Global organizational consulting firm with large sales training and executive coaching practices. Comparable in delivering sales methodology and leadership training to C-Level clients, but at much larger scale.
• FranklinCovey: Global leadership and effectiveness training firm with proprietary methodologies (e.g., The 7 Habits). Comparable in selling enterprise leadership and influence training programs built on branded proprietary frameworks.
• Nielsen Consumer Neuroscience: Large-scale consumer neuroscience and neuromarketing research arm of Nielsen. Comparable in providing neuroscience-based consumer research to consumer goods enterprises, but at much larger scale.

Direct peers

• Mercē (formerly RHR International): Boutique executive coaching and leadership development firm serving senior executives. Comparable in targeting C-Level executives with high-touch consulting and behavior-change engagements.
• Neuro-Insight: Neuromarketing research firm using EEG and neuroimaging to measure consumer responses for brands. Comparable in offering neuromarketing consultancy using neuroscience protocols for market acceptance forecasting.
• Richardson (Richardson Sales Performance): Sales training and consulting firm specializing in consultative selling, negotiation, and sales performance. Comparable in offering enterprise training programs in sales and influence skills.
• Sandler Training: Global sales and leadership training franchise with proprietary methodology and consulting engagements. Comparable to NeuroInductive Practice® as a methodology-led training brand targeting enterprise sales and leadership teams.
• Wilson Learning Worldwide: Global sales, negotiation, and leadership training firm with proprietary methodologies and enterprise programs. Comparable to Lugli Group's NeuroInductive Sales and Negotiation training offerings for C-Level executives.
• Rain Group: Sales training and consulting firm focused on rainmaking, consultative selling, and sales coaching for enterprise clients. Comparable in target customer (C-Level/executive buyers) and methodology-driven training approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lugligroup
• YouTubeyoutube.com/channel/UCowe7fskX5K-U4_aFzVrzXw
• Facebookfacebook.com/lugligroup
• LinkedInlinkedin.com/company/lugligroup
• Instagraminstagram.com/lugligroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lugli Group