Lugt Lisianthus
Lugt Lisianthus is a Dutch family-owned specialist grower that cultivates and wholesales 25+ premium Lisianthus flower varieties directly to professional florists and floral designers in the Netherlands.
- Company typePrivate
- Founded1920
- HeadquartersMonster, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Lugt Lisianthus does
Lugt Lisianthus is a Dutch family-owned specialist grower of premium Lisianthus cut flowers, headquartered in Monster, South Holland, in the Westland horticultural region of the Netherlands. The company traces its origins to 1920 when Pieter van der Lugt began vegetable farming in Honselersdijk; successive generations transitioned the business through greenhouse vegetables and Freesia before fully specializing in Lisianthus from 2007 onward. Following the 2020 closure of its secondary 's Gravenzande site, the company consolidated into a new modern sustainable greenhouse complex in Monster and rebranded from Gebr. van der Lugt to Lugt Lisianthus.
The company cultivates 25+ Lisianthus varieties organized into named collections (Alissa, Rosita, Lisanne, Corelli, Rosanne, Arosa, Bridal, etc.) under a "5 Star Quality" positioning. Its growing infrastructure incorporates Het Nieuwe Telen (HNT) climate control methodology, 2800 LED lamps tuned to Lisianthus growth, an on-site power plant that recovers CO2 as crop nutrient input, and participation in the RainLevelr water management program with Hoogheemraadschap Delfland. Sustainability credentials include MPS-A and MPS-GAP certifications. The headcount is 8 employees, with multiple family members covering specialized functions (cultivation, engineering, HRM/logistics/sales, growing, sales, public relations, administration).
The business operates as a B2B wholesale supplier selling directly to professional florists and floral designers in the Netherlands. Distribution is via direct sales with quote-based pricing, supported by an Experience Center at headquarters, an inspiration gallery on the company website, and social media channels (Facebook, Instagram). Revenue is not publicly disclosed, and the company is privately held with no external institutional investors or funding rounds identified.
Lugt Lisianthus firmographics
Firmographics- Name
- Lugt Lisianthus
- Legal name
- Lugt Lisianthus
- Website
- https://lugtlisianthus.com
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lugt Lisianthus is a Dutch family-owned specialist grower that cultivates and wholesales 25+ premium Lisianthus flower varieties directly to professional florists and floral designers in the Netherlands.
- Ownership category
- akta.pro rank
Lugt Lisianthus industry classification
Industry- Product category
- Cut Flowers / Floriculture
- NAICS
- Floriculture Production (111422), Nursery and Floriculture Production (11142)
- akta.pro primary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
- akta.pro secondary industry
- Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics) (AFAGAHAH)
Keywords
Where Lugt Lisianthus is headquartered
LocationHeadquarters
- HQ city
- Monster
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Lugt Lisianthus business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Lisianthus Flower Sales: B2B sales of premium Lisianthus flowers directly to florists and floral designers. The company sells cut flowers with a focus on wholesale distribution to professional florists across the Netherlands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Lugt Lisianthus product offering
Product offeringCore offering
Lugt Lisianthus is a Dutch flower grower that cultivates and wholesales premium Lisianthus (Eustoma) cut flowers in a wide range of colors and varieties to professional florists and floral designers. Production is carried out in a modern sustainable greenhouse using advanced climate control, LED lighting, and CO2-recovery systems, with the company positioning itself as a "5 Star Quality" supplier serving the Dutch and European florist trade.
Product overview
Lugt Lisianthus is a flower growing company specializing in premium Lisianthus flowers. The company offers a diverse portfolio of Lisianthus varieties organized into collections including the Alissa collection (featuring Alissa Blue, Champagne, Green, Lavender, Light Pink, Pink, Pure White, Rose Pink, White, Yellow), Rosita collection (Rosita White, Blue, Bright Pink, Rose, White-blue, Yellow), Lisanne collection (Lisanne Lavender, Light Pink, Soft Pink), Corelli collection (Corelli Lavender), Arosa (Arosa Red), Bridal (Bridal Kiss, Chaconne Wedding Pink), Cotton Candy, and Rosanne collection (Rosanne Emerald, Light Terracotta). Each variety is characterized by unique colors, flower types (single vs double, fringed), and features suitable for different occasions from weddings to home decor.
Differentiator
Problem solved
Functional benefit
Products and services
- Rosita White Lisianthus White Lisianthus variety positioned as a versatile 'Jack of all Trades' suitable for any occasion, sold wholesale to professional florists.
- Alissa Light Apricot Lisianthus Apricot-colored Lisianthus variety offered to florists seeking a distinctive, premium flower option.
- Julius Grape Lisianthus Violet Lisianthus variety with abundant flowers per stem, marketed for its sweet color and lush stems.
- Lisanne Lavender Lisianthus Lavender Lisianthus with large fringed flowers, marketed to florists for bridal and romantic arrangements.
- Alissa Blue Lisianthus Blue, large-flowered, fringed Lisianthus variety sold to florists for statement arrangements.
- Alissa Champagne Lisianthus Champagne-colored Lisianthus variety in the Alissa lineup, offered wholesale to florists.
- Alissa Green Lisianthus Green, neutral-toned Lisianthus variety marketed as a refined, luxurious option for florists.
- Alissa Light Pink Lisianthus Light pink Lisianthus variety for traditional, stylish floral arrangements, sold to florists.
- Alissa Pink Lisianthus Pink Lisianthus variety positioned as a playful, cheerful option for florist designs.
- Alissa Pure White Lisianthus Pure white Lisianthus variety offered wholesale for clean, classic arrangements.
- Alissa Rose Pink Lisianthus Rose pink Lisianthus variety marketed as a classic, romantic option for florists.
- Alissa White Lisianthus White Lisianthus variety positioned for weddings and elegant white arrangements, sold to florists.
- Alissa Yellow Lisianthus Yellow Lisianthus variety sold to florists for bright, cheerful bouquets.
- Arosa Red Lisianthus Red double-flowered Lisianthus variety for premium centerpiece and accent arrangements, sold to florists.
- Bridal Kiss Lisianthus White-pink Lisianthus variety positioned for wedding and bridal arrangements, sold wholesale.
- Chaconne Wedding Pink Lisianthus Wedding pink Lisianthus variety marketed specifically for bridal and wedding occasions.
- Corelli Lavender Lisianthus Lavender Lisianthus variety with delicate form, sold to florists for romantic designs.
- Cotton Candy Lisianthus Lilac Lisianthus variety marketed as an everyday, accessible flower option for florists.
- Lisanne Light Pink Lisianthus Light pink Lisianthus variety in the Lisanne line, sold wholesale to florists.
- Lisanne Soft Pink Lisianthus Soft pink Lisianthus variety in the Lisanne line, offered wholesale to florists.
- Rosanne Emerald Lisianthus Emerald green Lisianthus variety in the Rosanne line, sold to florists for distinctive arrangements.
- Rosanne Light Terracotta Lisianthus Light terracotta Lisianthus variety in the Rosanne line, offered wholesale to florists.
- Rosita Blue Lisianthus Blue Lisianthus variety in the Rosita line, sold wholesale to florists.
- Rosita Bright Pink Lisianthus Bright pink Lisianthus variety in the Rosita line, available wholesale to florists.
- Rosita Rose Lisianthus Rose-colored Lisianthus variety for versatile, romantic arrangements, sold to florists.
- Rosita White-blue Lisianthus White-blue Lisianthus variety in the Rosita line, sold wholesale to florists.
- Rosita Yellow Lisianthus Yellow Lisianthus variety in the Rosita line, offered wholesale to florists.
Quantifiable outcome
- Vase life extended by one week with proper care
- +1 more outcomes
Companies that use Lugt Lisianthus
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Lugt Lisianthus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lugt Lisianthus partnerships and signals
Strategic signalScale indicators4 records
Recent moves10 records
Expansion highlights3 records
Lugt Lisianthus competitors and assessment
Company assessmentDirect peers
- Selecta one: European ornamental plant and cut flower breeder with a meaningful Lisianthus assortment. Comparable on Lisianthus breeding, premium-variety positioning, and B2B distribution to professional flower buyers.
- Marginpar: Dutch-founded specialty cut flower grower (with African production) supplying premium stems to florists and wholesalers. Comparable on premium cut-flower positioning, florist-channel distribution, and Dutch heritage.
- Royal Van Zanten: Established Dutch flower breeder and grower producing cut flowers and potted plants for global florist markets. Comparable on product category (premium cut flowers), greenhouse production model, and Dutch origin with multi-generation heritage.
- Danziger: Israeli-based global flower breeder producing Lisianthus and other cut flower varieties for the international florist trade. Comparable on Lisianthus variety development and supply to the same professional florist customer base.
- Hilverda De Boer: Major Dutch flower breeder and producer with a strong Lisianthus portfolio, operating in the same Westland-adjacent horticulture cluster. Directly comparable on crop focus (cut flowers including Lisianthus), B2B distribution to florists, and Dutch-based greenhouse production.
- Florensis: Dutch breeder and propagator of ornamental and flowering plants, including Lisianthus varieties, supplying professional growers and the florist chain. Comparable on Dutch horticultural production, Lisianthus focus, and B2B-to-florist distribution model.
Broad incumbents
- Sakata Seed Corporation: Global seed company that develops Lisianthus seed varieties for commercial flower growers. Comparable on Lisianthus category involvement, though Sakata operates upstream in breeding rather than finished-flower production.
- PanAmerican Seed (Ball Horticultural): Large horticultural seed and breeding company supplying Lisianthus and other ornamental varieties globally. Comparable on Lisianthus supply chain participation, but operates at much larger scale across many crop categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Lugt Lisianthus social profiles
Digital presenceLugt Lisianthus compliance and trust
Trust signalCompliance2 records
Lugt Lisianthus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lugt Lisianthus leadership team
Management profileNumber of profiles
Profiles8 records
Lugt Lisianthus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lugt Lisianthus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lugt Lisianthus
What does Lugt Lisianthus do?
Lugt Lisianthus is a Dutch flower grower that cultivates and wholesales premium Lisianthus (Eustoma) cut flowers in a wide range of colors and varieties to professional florists and floral designers. Production is carried out in a modern sustainable greenhouse using advanced climate control, LED lighting, and CO2-recovery systems, with the company positioning itself as a "5 Star Quality" supplier serving the Dutch and European florist trade.
Is Lugt Lisianthus a public or private company?
Lugt Lisianthus is a private company. It is classified as family owned and is currently operating.
When was Lugt Lisianthus founded?
Lugt Lisianthus was founded in 1920. It employs 1 to 10 people.
Where is Lugt Lisianthus based?
Lugt Lisianthus is headquartered in Monster, Netherlands, in the Europe region.
How does Lugt Lisianthus make money?
One revenue line is on record: lisianthus Flower Sales.
Who are Lugt Lisianthus's main competitors?
Direct peers on record are Selecta one, Marginpar, Royal Van Zanten, Danziger, Hilverda De Boer and Florensis. Broad incumbents are Sakata Seed Corporation and PanAmerican Seed (Ball Horticultural).
Does Lugt Lisianthus have an API?
No public API is recorded for Lugt Lisianthus.
What industry is Lugt Lisianthus in?
Lugt Lisianthus's product category is Cut Flowers / Floriculture. Its primary akta.pro industry code is AFAGAHAD, Greenhouse Floriculture (Cut Flowers), with a secondary code of AFAGAHAH, Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics). Its NAICS code is 111422.