Lulu Market

What Lulu Market does

Lulu Market is an Argentine direct-to-consumer artisanal bakery and catering business headquartered in San Isidro, Buenos Aires, operating two physical storefronts in the premium northern CABA neighborhoods of San Isidro (Obispo Terrero 3089) and Recoleta (Libertad 1083). The company sells a catalog of more than 50 SKUs across signature tortas (Chocotorta, Marquisse, Rogel, Lemmon Pie, cheesecakes), mini-cakes and shots, alfajores and cookies, premium breakfast baskets, and a dedicated catering line split into dulce (sweet) and salado (savory) sub-categories featuring mini sandwiches, bruschettas, canapés, empanadas, and curated combo packages. Orders are placed primarily through a WhatsApp ordering channel requiring 24-48 hours advance notice, supported by an e-commerce storefront built on the MiTiendaNube Latin American SaaS platform; final fulfillment is via customer pickup or local delivery within Buenos Aires.

The business operates on a pure transactional, one-time-sale revenue model with no subscriptions, no enterprise contracts, and no disclosed funding. Pricing is set in Argentine Pesos (ARS) per unit, ranging from approximately $400 ARS for ancillary items up to ~$75,000 ARS for specialty tortas and ~$122,000 ARS for catering combos, with payment options spanning credit cards (up to 24 installments), debit cards, Mercado Pago, and bank transfer (offering a 5% discount). Customer segments are individual consumers purchasing for gifting, celebrations, and breakfast delivery, plus secondary event-catering demand from families and small organizations; no enterprise or institutional customers are disclosed.

Marketing is conducted via organic social channels (Facebook, Instagram, Pinterest), an email newsletter for exclusive discounts, and event-driven capsule launches (ESPECIAL MUNDIAL, DIA DEL PADRE). Lulu Market is privately held and founder-owned with no evidence of external investment, institutional shareholders, parent entities, or subsidiaries. The technology stack is entirely third-party SaaS (MiTiendaNube for storefront, WhatsApp for ordering), with no proprietary AI/ML capabilities, patents, trademarks, or formal certifications disclosed.

Name

Lulu Market

Legal name

Lulu Market

Website

https://lulu-market.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Lulu Market is a privately held, founder-owned Argentine artisanal bakery and catering business in Buenos Aires, selling 50+ SKUs of cakes, pastries, breakfast baskets, and event catering through its own e-commerce storefront and WhatsApp ordering, with two physical locations in San Isidro and Recoleta serving individual consumers and small-scale event clients.

Ownership category

akta.pro rank

Product category

Artisanal Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Caterers (722320)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Patisseries & Dessert Boutiques (CRAHAGAB)

akta.pro secondary industries

Cake Shops & Custom Celebration Cakes (THAFAFAC), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)

Keywords

• Artisanal bakery products
• Custom cake orders
• Breakfast delivery
• Event catering services
• Argentine pastries

Headquarters

HQ city

San Isidro

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Bakery Products: One-time sale of artisanal baked goods including tortas (cakes), pastries, cookies, mini cakes, and breakfast baskets through online storefront and WhatsApp orders
2. Catering Services: Custom catering orders for events including savory and sweet options, mini sandwiches, bruschettas, canapes, and assembled boxes for gatherings

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lulu Market produces and sells artisanal Argentine baked goods — including signature tortas (Chocotorta, Marquisse, Rogel, Cheesecakes, Lemmon/Key Lime Pies, Brownie cakes), mini cakes, alfajores, cookies, and brownies — plus premium breakfast baskets and sweet/savory catering boxes for events. Orders are placed via the company's own e-commerce storefront or WhatsApp with 24-48 hours advance notice, with delivery or pickup from two physical locations in Buenos Aires (San Isidro and Recoleta).

Product overview

Lulu Market is an Argentine online bakery and catering company operating physical locations in San Isidro and Recoleta, Buenos Aires. The business offers a comprehensive portfolio of cakes, pastries, breakfast deliveries, and catering services through its e-commerce platform. The core product line consists of signature tortas including Chocotorta variants, Marquisse series, Cheesecakes, Rogel, Lemmon Pie, and Key Lime Pie. Breakfast offerings include premium breakfast boxes and customizable options. Catering services are divided into sweet (dulce) and savory (salado) categories featuring mini sandwiches, bruschettas, canapés, empanadas, and assorted desserts. The company operates on a WhatsApp-based ordering system requiring 24-48 hours advance notice and delivers throughout Buenos Aires.

Differentiator

Problem solved

Functional benefit

Products and services

• Torta Lulú Cheesecake de dulce de leche con Oreos featuring an Oreo base, dulce de leche heart, and Oreo topping; a signature whole torta for individual buyers in Buenos Aires.
• Chocotorta Classic Argentine chocotorta cake serving approximately 15 portions.
• Chocotorta XL Giant version of the classic chocotorta serving 24 portions.
• Cookies & Cream Cake with Oreo base, dulce de leche, and Chantilly cream.
• Marquisse con Oreo Brownie base with dulce de leche, cream, and Oreos; serves approximately 24 portions.
• Marquisse con Oreo - Media Half-size Marquisse con Oreo serving 6-8 portions.
• Mini Havanettes x10 Crunchy sable base with dulce de leche and white or dark chocolate; package of 10 mini units.
• Havanette Chocolate blanco Crunchy base with dulce de leche and white chocolate ganache; individual-size cake.
• Havanette Chocolate Negro Crunchy vanilla base with dulce de leche and dark chocolate ganache.
• Marquisse Chocolate blanco Brownie base with dulce de leche and white chocolate ganache.
• Oreo White Oreo base with dulce de leche and white chocolate ganache; serves approximately 10-12 portions.
• Rogel Crunchy layered pastry disks with dulce de leche and Italian meringue; serves approximately 12-14 portions.
• Lemmon Pie Sablée crust with lemon curd and Italian meringue.
• Key lime pie Crunchy vanilla base with lime mousse and cream; requires 48 hours advance order.
• Carrot cake Carrot sponge cake with butter cream.
• Cheesecake Frutos Rojos Traditional cheesecake topped with red fruits.
• Cheesecake de DDL Cocida Cooked dulce de leche cheesecake with dulce de leche topping and Oreos dipped in white chocolate.
• Crumble de Manzana Crunchy base with roasted apples and cinnamon topped with crunchy crumble; requires 48 hours advance order.
• Torta de brownie con frutillas Moist brownie base with dulce de leche, Chantilly cream, and fresh strawberries.
• Torta de frutillas con sablé Crunchy vanilla sablé with dulce de leche, cream, and strawberries; serves approximately 12 portions.
• Torta nuez Moist nut base with dulce de leche and cream.
• Mini Cakes Clásico Assorted mini cakes variety pack including Mini Marquisse, Mini Havanettes, Mini Mousse de Limón, Alfajores de Almendras, Mini Cakes Coco y DDL, and Mini Apple Crumble; ideal for sampling.
• Mini Cakes Premium Premium assorted mini cakes variety including Chocotortas, Mini Marquisse con Oreo, Cheesecake Nutella, Cheesecake Frutos Rojos, Shots Oreo, and Shots Lemmon Pie.
• Mix de Shots Assorted shots variety with 5 chocotorta, 5 Lulú, and 5 Lemmon Pie shots.
• Cookies Vanilla cookies with chocolate chips.
• Brownies Super moist brownies made with 100% chocolate.
• Alfajores masa sablée Sablée dough alfajores filled with dulce de leche; sold per unit.
• Alfajores de Almendras Almond dough alfajores filled with dulce de leche.
• Box Alfajores Assorted alfajor box with 4 almond, 4 sable, and 4 chocolate alfajores.
• Cuadrado de Coco y Dulce de Leche Squares of coconut and dulce de leche.
• Desayuno Premium Premium breakfast delivery including brownie, coconut square, cheese scons, toast, herb scon with cream cheese and prosciutto, alfajores, medialunas, cookie, juice, Havanette, and dedication card.
• Desayuno Opcion 1 Breakfast option with vanilla chocolate chip cookie and cheese scons.
• Desayuno opción 2 Breakfast option with herb scon with prosciutto and cream cheese, cheese scons, Havanette, and dedication card.
• Combo Mundial World Cup special combo including sandwich box (15 units), cold cuts platter, and assorted alfajores and mini desserts; features 'Eat 3, Pay 4' promotion.
• Picada 3/4 pxs Cold cuts platter for 3-4 persons including baguettes, salame, prosciutto, cooked ham, assorted cheeses, olives, and nuts.
• Box sandwichitos Assorted mini sandwich box for events.
• Box dulce Sweet catering box including assorted alfajores, mini lemon pies, and mini coconut squares.
• Mix Bruschettas x30 Assorted bruschetta variety: 10 smoked salmon, 10 prosciutto with arugula, and 10 brie with confited tomatoes and arugula.
• Tarta Capresse Homemade crunchy crust tart with basil and cherry tomatoes; 28cm diameter.
• Tarta de Cebollas caramelizadas Tart with caramelized onions and confited tomatoes; other flavor options include chicken and leek, pumpkin, zucchini, and tuna; 28cm diameter.
• Empanada copetin x10 Assorted appetizer empanadas in a pack of 10; options include diced beef with onions, caramelized onions and cheese, caprese, ham and cheese, chicken, and vegetables.
• Chipá x10 unidades Traditional Argentine cheese bread; package of 10 units.
• Scons de Queso Cheese scones.
• Jugo de Naranja Fresh squeezed orange juice bottle.
• Vela Plateada Silver candle for cakes and celebrations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• La Bottega: Premium Buenos Aires bakery and café offering artisan breads, pastries, and prepared foods. Comparable as a premium patisserie targeting the same upper-income Recoleta/San Isidro-area clientele.
• Lo de Olga: Iconic Buenos Aires confitería offering traditional Argentine pastries, tortas, and catering. Comparable as a long-established specialty bakery serving celebration cakes and breakfast service in the same metropolitan market.
• Pain et Vin: Buenos Aires artisanal bakery and café specializing in French-style breads, pastries, and brunch. Comparable as a premium neighborhood bakery in Buenos Aires with similar product mix of artisan baked goods and breakfast.
• Sweet Carolina: Buenos Aires-based patisserie known for premium celebration cakes and cupcakes. Direct peer because it targets the same high-end Buenos Aires consumer with custom cakes and event catering at similar price points.
• Confitería Las Horquetas: Traditional Argentine bakery chain with multiple Buenos Aires locations offering tortas, facturas, and catering. Comparable product offering and multi-location retail bakery model.

Emerging players

• Milk Bar: US-based digitally native bakery brand built around signature cakes, cookies, and seasonal treats. Comparable as a digitally-forward, DTC-driven premium dessert brand with strong catering and gifting orientation.

Broad incumbents

• Magnolia Bakery: Iconic American patisserie chain famous for cupcakes and celebration cakes. Comparable as a premium dessert boutique specializing in occasion-driven baked goods, though at much larger scale and global footprint.
• Sprinkles Cupcakes: US cupcake and dessert chain with online ordering and nationwide shipping. Comparable as a premium-priced, digitally enabled dessert boutique specializing in celebration and gifting occasions.
• Le Pain Quotidien (Argentina): International bakery-restaurant concept with multiple Buenos Aires locations offering artisanal bread, pastries, and breakfast. Comparable in product mix (artisan baked goods, breakfast baskets) but operates as a sit-down café chain rather than DTC pre-order.
• Café Martínez: Largest bakery-café chain in Argentina with hundreds of locations. Comparable because it sells artisanal baked goods and coffee to mass-market consumers, but operates at vastly greater scale and a different price tier than Lulu Market's premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lulumarketargentina
• Instagraminstagram.com/lulumarket
• LinkedInlinkedin.com/company/lulumarket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lulu Market