Lumark

What Lumark does

Lumark is a full-service advertising and marketing agency headquartered in Erbil, Kurdistan Region of Iraq. Founded in January 2024, the agency delivers integrated campaign management from strategy through execution, covering video production, social media management, event management, and branding for corporate, government, and NGO clients. Core capabilities span TVC production, 3D rendering for real estate visualization, drone cinematography, motion graphics, and large-scale event staging, with supporting services in voice production, media booking, photography, SEO, and outdoor campaigns.

The agency's product surface is organized around five core service lines — Video Production, Social Media Management, Event Management, Branding Services, and the Lumark Lens cinematic sub-brand — supplemented by modular add-ons (voice, media booking, motion graphics, photography, SEO, outdoor). Underlying production capabilities rely on professional video, 3D, and drone technology rather than proprietary software; there is no developer-facing platform or AI/ML layer. Campaign deliverables are showcased via the agency's own website and social channels (Facebook, Instagram, YouTube, Vimeo).

Lumark generates revenue through project-based and retainer engagements for professional services, with no publicly disclosed pricing. The go-to-market motion is sales-led and direct, engaging enterprise clients (e.g., Korek Telecom, Land Rover, Apple Zone, POSH), real estate developers (London Towers, Edition Towers, Slava City, Tulip Towers, Green Land), government bodies (High Council for Women and Development), NGOs (Barzani Charity Foundation), and political campaigns (Halgurd Sheikh Najib) across the Kurdistan Region. HITEX 2025, where Lumark served as lead digital partner, brought together 120+ participating companies from 36+ countries and 42,000+ visitors. The firm is privately held, founder-owned, with no disclosed external investors or parent company, and currently operates with approximately 9 employees.

Name

Lumark

Legal name

Lumark

Website

https://lumark.agency

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Lumark is a full-service marketing agency in Erbil, Iraq that delivers video production, social media management, event management, and branding services to enterprise, government, and NGO clients across the Kurdistan Region.

Ownership category

akta.pro rank

Headquarters

HQ city

Erbil

HQ country

Iraq

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Agency Services: Lumark generates revenue through comprehensive marketing agency services including video production, social media management, event management, branding, digital marketing campaigns, and creative services. Projects are delivered on a per-campaign or retainer basis for corporate clients across various industries including real estate, technology, telecom, and NGOs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lumark is a full-service marketing and advertising agency that produces video content (TVCs, showreels, documentaries), manages social media campaigns, executes events end-to-end, and creates brand identities for corporate clients. The agency delivers comprehensive marketing campaigns from strategy through execution, serving enterprise clients across real estate, technology, telecom, automotive, financial services, retail, and NGO/government sectors in Iraq and the Kurdistan Region.

Product overview

Lumark is a full-service advertising and marketing agency offering integrated digital media services. The agency's portfolio consists of five interconnected service lines: Video Production (TVCs, showreels, branded content), Social Media Management (digital campaigns, content creation), Event Management (conferences, ceremonies, awareness campaigns), Branding Services (visual identity, logo design, brand guidelines), and the Lumark Lens video series. Supporting these core offerings are modular services including Voice Production, Media Booking, Motion Graphics, Photography, SEO, and Outdoor Campaigns. The agency operates as a single integrated service offering rather than a software platform, providing comprehensive marketing campaign management from strategy through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production Services Professional video production services including TV commercials (TVCs), showreels, branded video content, and documentaries. Capabilities include 3D rendering, drone footage, cinematography, and motion graphics. Delivered to enterprise clients across real estate, telecom, automotive, retail, and financial services sectors.
• Social Media Management (SMM) Digital marketing and social media management services including content creation, campaign strategy, and platform management across multiple social media channels. Delivered to enterprise clients running sustained multi-month social media campaigns.
• Event Management Full-scale event management services including event planning, technical setup, stage design, and on-site coordination for conferences, ceremonies, public awareness campaigns, and opening events. Delivered to enterprise, government, and NGO clients.
• Branding Services Visual identity creation and brand development services including logo design, typography, color schemes, and brand guidelines. Applied across TV, social media, print, and outdoor media for enterprise clients.
• Lumark Lens Series Cinematic video series showcasing Kurdistan's nature and landscapes, including drone footage of cities, mountains, cultural landmarks, and heritage sites such as the Kurdish Eagle and Duramlk Village.
• Motion Graphics & Animation Animated graphics and visual effects services for video content and digital campaigns, including animation for TVCs, showreels, and branded content.
• Photography Services Professional photography services for events, products, and marketing materials supporting video and event campaigns.

Quantifiable outcome

• 42,000+ event visitors, 120+ participating companies, 36+ countries represented (HITEX 2025)
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ad Media AgencyminorGTM or Marketing PartnerCollaborated with Ad Media Agency on the Korek Millionaire TVC production. Ad Media Agency served as a partner in this specific campaign, working jointly with Lumark Agency on the creative production.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Impact BBDO: Leading Middle East advertising network headquartered in Beirut, offering creative, digital, and media services across MENA. Comparable as a regional full-service agency serving enterprise clients with integrated brand campaigns similar to Lumark's portfolio.
• FP7 McCann (McCann Worldgroup): Major MENA-headquartered creative advertising network with deep presence across the Middle East, including Iraq-adjacent markets. Comparable as a full-service advertising agency offering integrated campaigns; represents the type of larger incumbent that could enter Kurdistan as the market matures.
• Serviceplan Group: Largest independent agency group in Europe with MENA operations. Comparable as a full-service creative and digital agency offering integrated campaigns across brand strategy, production, and digital media.
• Horizon FCB: Major Middle East advertising network with operations across the Arab world. Comparable as a full-service creative agency offering brand campaigns, digital marketing, and production services to enterprise clients.
• Leo Burnett MEA: Global advertising network with significant Middle East and Africa operations. Comparable in delivering integrated advertising campaigns for enterprise clients across verticals, with similar creative production and brand-building offerings.
• MCN (Middle East Communication Network): Largest advertising and communication group in the MENA region with operations across multiple Middle Eastern markets. Comparable as a full-service agency group offering integrated brand campaigns, digital media, and production services relevant to Lumark's enterprise client base.
• VMLY&R: Global brand, customer experience, and advertising agency with MENA presence. Comparable as a full-service agency offering integrated brand campaigns, digital production, and event-related marketing services.
• J. Walter Thompson (JWT): Global advertising agency brand with historical MENA presence. Comparable in offering integrated brand campaigns, creative production, and digital media services to enterprise and government clients.
• Wunderman Thompson (VML): Global creative, data, and technology agency with Middle East operations. Comparable as a full-service advertising and digital agency offering campaign management, content production, and brand strategy for enterprise clients.

Direct peers

• Ad Media Agency: Iraq-based marketing and advertising agency. Identified in Lumark's own partnerships as a collaborator on Korek Millionaire TVC, indicating direct peer positioning in the Iraqi/Kurdistan creative agency market with overlapping capabilities in TVC production and brand campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Lumark-Agency
• Facebookfacebook.com/lumark.agency
• Instagraminstagram.com/lumarkagency
• LinkedInlinkedin.com/company/lumarkagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumark