Lumina LED

What Lumina LED does

Lumina LED is a privately held boutique lighting design and planning studio founded in 2012 in Herzliya Pituach, Israel, operating from a combined showroom, lab, and warehouse at 8 HaManorim Street. The studio provides end-to-end lighting project management for high-end residential and select commercial clients in central Israel, covering needs assessment, lighting layering (general, ambient, task, accent), fixture specification, procurement from a 100+ SKU catalog spanning tracks, profiles, cylinders, recessed, surface-mounted, wall, outdoor, pendants, and magnetic systems, custom adaptations, room-labeled fulfillment, and optional on-site installation through affiliated electricians.

The studio is built around a three-person core team: Shay (founder, electrical and electronics engineer, lighting specialist), Noa (CEO, client experience, marketing, architect/designer relationships), and Oren (lab and warehouse manager, custom adaptations, profile manufacturing, order fulfillment, quality control). The Academy to Lighting, now in its third year, runs courses, workshops, lectures, and seminars for interior designers and architects, functioning as both professional education and a referral engine. A dedicated B2B designer portal (login at lumina-led.com/designers/login) and an Advanced Lighting Calculator round out the platform layer.

The business model is project-based, custom-quoted professional services bundled with hardware sales; there is no public pricing, no tiered product, and no recurring subscription. Go-to-market is sales-led and high-touch: in-studio consultation with the founder, quote-based proposal, project execution, and ongoing service. Demand is generated through a multi-channel mix including the website with a 10-article Knowledge Center, Instagram (@shay.lumina), word-of-mouth, Google reviews, and architect/interior designer referrals. The company is entirely founder-owned, bootstrapped, and serves the central Israel market.

Name

Lumina LED

Legal name

לומינה - סטודיו לעיצוב ותכנון תאורה

Website

https://lumina-led.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Lumina LED is a boutique lighting design and planning studio in Herzliya, Israel, delivering end-to-end residential and commercial lighting projects — from consultation and specification to fixture supply and installation — supported by a 100+ SKU catalog, the Academy to Lighting for designers, and a B2B designer portal.

Ownership category

akta.pro rank

Product category

Architectural Lighting Design Services

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting Design Services (BPAHAKAJ)

akta.pro secondary industries

Lighting Controls & Smart Lighting Systems (BPABAGAC), Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Indoor Lighting Fixture Installation (Ceiling/Wall) (HSAOAFAA), Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)

Keywords

• Architectural lighting design
• LED lighting solutions
• Custom lighting fixtures
• Residential lighting design
• Lighting consultation services

Headquarters

HQ city

Herzliya

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Lighting Planning & Design Services: Lumina provides end-to-end lighting design services — needs assessment, concept development, specification, and on-site execution support. This covers the consulting and design component of the revenue.
2. Lighting Fixture Supply: Following design specification, the studio sources and supplies lighting fixtures from their catalog of 100+ products (tracks, profiles, cylinders, pendants, wall lights, etc.). Supply is bundled with the design service; customers purchase fixtures through Lumina as part of the project package.
3. Installation Coordination: Optional installation support through affiliated electricians, offered as an add-on within the one-stop project process (meeting → specification → order → supply → installation).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Lumina LED is a boutique lighting design studio that provides end-to-end lighting planning, design, and fixture supply for residential and commercial projects in Israel. The core service encompasses a needs assessment and lighting concept, a detailed specification covering light layering, CRI, lux/lumen, and beam angles, procurement of fixtures from a catalog of 100+ products, and optional installation coordination through affiliated electricians.

Product overview

Lumina LED is a boutique lighting design studio offering end-to-end lighting solutions for residential and commercial projects in Israel. The core offering combines professional lighting planning services with an extensive catalog of lighting fixtures. Services include needs assessment, concept design, fixture specification, procurement, and on-site implementation support. The company also operates the 'Academy of Lighting' providing professional training for designers and architects, and offers an advanced lighting calculator tool. The product portfolio features tracks, profiles, cylinders, surface-mounted fixtures, wall sconces, recessed lights, outdoor lighting, pendants, and magnetic track systems, complemented by a B2B designer portal for project management.

Differentiator

Problem solved

Functional benefit

Brands

• האקדמיה לתאורה (The Academy of Lighting): A professional education initiative offering courses, workshops, lectures, and seminars for interior designers and architects to enhance lighting planning skills.

Products and services

• End-to-End Lighting Design Service Full-service lighting design offering that includes needs assessment, lighting concept development, detailed specification (light layering, CRI, lux/lumen, beam angles, IP ratings), fixture procurement, and on-site execution support for residential and commercial projects. Delivered as a single integrated engagement from consultation through fixture supply and optional installation coordination.
• Lighting Fixture Catalog (100+ products) Extensive catalog of LED lighting fixtures including track bars, recessed and surface-mounted profiles, cylinders, wall sconces, recessed ceiling lights, outdoor lighting, pendants, table lamps, magnetic track systems, and spots. Fixtures are sourced through Lumina and supplied as part of project packages for residential and commercial clients.
• Academy to Lighting (Educational Workshops) Educational initiative offering courses, workshops, lectures, and seminars for interior designers and architects to enhance their professional expertise in lighting design and planning. Operates as a structured program with 3 years of running history.
• Advanced Lighting Calculator Web-based lighting calculator tool for designers and customers to calculate appropriate illumination requirements across different spaces including home, office, and business environments.
• Designer Portal (B2B Login Area) Authenticated online portal providing registered interior designers and architects with exclusive access to project management tools, lighting specifications, and ordering capabilities for client projects.

Quantifiable outcome

• Over 500 projects completed since 2012, demonstrating sustained track record and client trust.
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and support.

• Academy to Lighting (internal educational initiative)coreOthers · 1 January 2012Founded from Lumina's field experience, the Academy to Lighting runs courses, workshops, lectures, and seminars for interior designers and architects. Now in its 3rd year, it serves as both a professional development platform and a community-building mechanism that generates referrals and brand authority. It is operated internally by Lumina as a strategic initiative rather than an external partnership.
• Affiliated Electricians NetworksupportImplementation/ SI/ Consulting PartnerLumina coordinates with a network of trusted electricians for on-site installation of lighting systems. This is not a formal partnership but an established working relationship enabling the 'optional installation' component of their one-stop service.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• iGuzzini: Italian architectural lighting brand specializing in linear, recessed, and integrated lighting systems for high-end residential and commercial interiors. Comparable to Lumina because both emphasize recessed profiles, magnetic track, and continuous light lines — product categories Lumina highlights as core competencies.
• Visual Comfort & Co. US designer-lighting brand with an extensive catalog of decorative and architectural fixtures widely specified by interior designers. Comparable to Lumina because both rely on designer-channel relationships and overlapping product categories (pendants, wall lights, recessed, outdoor) for residential projects.
• Delta Light: Belgian architectural lighting manufacturer with a strong presence in the EMEA design community and project-specification channel. Comparable to Lumina because both serve architect/designer-led specification workflows for premium residential and commercial projects, though Delta Light operates at global manufacturer scale rather than as a local boutique studio.
• Flos: Global designer-lighting brand (architectural and decorative). Comparable because Flos supplies much of the design-led fixture catalog that boutique studios like Lumina specify into luxury residential projects, often with the studio earning the specification rather than the brand earning the sale.
• Artemide: Italian architectural and decorative lighting brand with strong designer collaborations and presence in the luxury residential specification channel. Comparable to Lumina because both compete for the same premium residential project specification and depend on architect/designer relationships to win projects.
• Lutron: Global leader in lighting controls, dimming systems, and integrated smart-lighting solutions for residential and commercial spaces. Comparable because Lumina explicitly markets smart-control integration and centralized lighting control panels as part of its offering, positioning against the same control-system category Lutron dominates.

Others

• YLighting: US-based online retailer of premium designer lighting fixtures. Comparable to Lumina as a competing channel for the same end customer: while Lumina offers boutique spec-led service, YLighting enables direct designer self-purchase and could erode Lumina's hardware-resale margin layer on commoditized SKUs.
• Lightology: Online retailer and design resource for architectural and decorative lighting, including recessed and track systems. Comparable as an adjacent go-to-market channel for the same premium lighting fixtures Lumina supplies, particularly relevant where clients or designers prefer to source online rather than through a boutique studio.

Direct peers

• Targetti: Italian architectural lighting manufacturer specializing in recessed, outdoor, and façade lighting for designer-led projects. Comparable to Lumina because both serve the architect/designer specification channel and overlap in outdoor, recessed, and integrated architectural lighting categories.
• Modular Lighting Instruments: Belgian architectural lighting manufacturer focused on modular, recessed, linear and magnetic-track systems for residential and hospitality projects. Directly comparable to Lumina's core product mix (tracks, profiles, cylinders, recessed fixtures) and serves the same architect/designer specification channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/shay.lumina
• LinkedInlinkedin.com/company/lumina-led

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumina LED