Luna Group Norge

What Luna Group Norge does

Luna Group Norge is a Norwegian B2B distribution partner headquartered in Kolbotn/Trollåsen that supplies hardware and tools to dealers (forhandlere) across the Nordic region. The company's core offering aggregates access to 500 brands and 50,000 articles through two digital platforms: Toolstore, an online tool store for dealer and business procurement, and Lunakatalogen, a catalog product for product discovery and ordering. Luna Group positions itself as a long-term strategic partner rather than a transactional wholesaler, claiming that dealer partners achieve a 20% increase in sales and a 15% reduction in total costs by consolidating procurement through its platforms.

The business model centers on B2B wholesale distribution services with a channel-partner go-to-market motion. Luna Group does not publish pricing; dealer relationships operate on quote-based terms, and revenue mechanics are described as recurring in nature. The company maintains a multi-language Nordic web presence (Norwegian, Swedish, Danish, Finnish, and English) and serves dealers in Norway, Sweden, Denmark, and Finland, indicating a regional rather than purely domestic scope. The operating geographies are Scandinavia-only, and the company is privately held with no public listing.

Operationally, Luna Group reports a lean headcount of 16 employees, which is notable given the breadth of its 50,000-SKU catalog and four-country footprint, suggesting a model that relies on supplier-side fulfillment and standardized logistics rather than a large internal sales or operations workforce. There is no disclosed use of proprietary AI/ML technology, no documented funding history, no M&A activity, and no certifications or patents in the source material. Core technology is unspecified beyond the Toolstore and Lunakatalogen platforms themselves.

Name

Luna Group Norge

Website

https://lunagroup.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Luna Group Norge is a Norwegian B2B distribution partner that supplies hardware and tools to Nordic dealers through its Toolstore and Lunakatalogen platforms, offering access to 500 brands and 50,000 articles.

Ownership category

akta.pro rank

Product category

Tools and Hardware Wholesale Distribution

NAICS

Hardware Merchant Wholesalers (423710), Wholesale Trade Agents and Brokers (425120)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

akta.pro secondary industry

Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)

Keywords

• Tools wholesale distribution
• Hardware wholesale supply
• Nordic dealer network
• Tool catalog distribution
• Multi-brand tool supply

Headquarters

HQ city

Not specified

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Distribution Services: Luna Group operates as a wholesale distributor and strategic partner for dealers in the Nordic hardware/tools market, providing access to 50,000 articles from 500 brands through their Toolstore and Lunakatalogen platforms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Luna Group Norge is a wholesale distributor and strategic partner for dealers (forhandlere) in the Nordic hardware and tools market, offering access to 50,000 articles from 500 brands through its Toolstore and Lunakatalogen platforms. The company provides dealers with comprehensive product assortment, logistics, delivery services, and operational support so that dealers can focus on developing their business and customer relationships. Luna Group reports that its dealer partners achieve 20% increased sales and 15% reduced total costs through the partnership.

Product overview

Luna Group is a strategic business partner offering a unified platform for efficient trade operations. The company provides Toolstore (an online tool store platform) and Lunakatalogen (a catalog product), together offering access to 50,000 articles from 500 brands. Luna Group positions itself as a one-stop solution enabling dealers to increase sales by 20% and reduce total costs by 15%, delivering the right products at the right time.

Differentiator

Problem solved

Functional benefit

Products and services

• Toolstore Online tool store platform offering tools and equipment for dealers and businesses, part of Luna Group's distribution portfolio serving the Nordic hardware market.
• Lunakatalogen Digital catalog product providing access to Luna Group's inventory of 50,000 articles across 500 brands, enabling dealers to efficiently discover and order products across the full multi-brand assortment.

Quantifiable outcome

• 20% increased sales for dealer partners
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Tools United / Tools Nordic AS: Norwegian/Nordic professional tools and equipment supplier serving tradespeople and dealers. Closely comparable core product focus (tools and hardware) and customer base to Luna Group's Norwegian dealer network.

Broad incumbents

• Rexel S.A. Global B2B distributor of electrical, lighting, and related technical products with Nordic operations serving installers and contractors. Adjacent B2B distribution model targeting similar professional trades customers as Luna Group.
• Würth Group: Global market leader in B2B distribution of fastening and assembly materials, tools, and hardware with significant Nordic operations. Serves professional trades via partnership-style distribution model analogous to Luna Group's, but at vastly larger global scale.
• Toolstation Europe: European subsidiary of Travis Perkins offering tools, hardware, and consumables to trade professionals via branch and online channels. Comparable assortment and customer base to Luna Group, but with broader geographic reach and brand-direct relationships.
• Kingfisher plc: European home improvement retailer (including Screwfix and Castorama brands) distributing tools and hardware across multiple European markets. Broadly comparable in product category, though more retail/DIY-oriented than Luna Group's B2B dealer focus.

Direct peers

• Stark Group: Nordic building materials and tools distributor serving professional tradespeople and dealers across Denmark, Sweden, Norway, and Finland. Directly comparable distribution model and customer base to Luna Group, with overlapping hardware/tools assortment.
• Solar A/S: Danish-headquartered B2B distributor serving installers and trade professionals across the Nordics with technical products including tools, climate, lighting, and electrical supplies. Closely mirrors Luna Group's dealer-servicing GTM in the same geographies.
• Ahlsell AB: Leading Nordic B2B distributor of installation, tools, and hardware products serving professional installers, contractors, and resellers across Sweden, Norway, Finland, and Denmark. Directly comparable to Luna Group's dealer partnership model and Nordic multi-country footprint, but at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lunagroupnorge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luna Group Norge