Luna Sea

What Luna Sea does

Luna Sea (LunaSea VB) is an independently operated multi-concept hospitality venue located at 206 22nd Street in the Virginia Beach Oceanfront district. The business combines a seafood restaurant, a rooftop bar branded as VB Vibe, a Sunday brunch service, a bar and nightclub, live music programming, and a private events offering into a single property with six bars across the venue. Operating hours span Monday through Sunday, with weekday evening-only service expanding to daytime brunch on weekends and full-day operation on Saturday and Sunday, indicating an effort to maximize throughput from the physical footprint across distinct dayparts.

The venue serves a mixed consumer base of tourists, local residents, groups and celebrations, weddings, and corporate event clients, with no disclosed B2B anchor accounts. Its technology stack is limited to Toast for online ordering and point-of-sale and Indeed for hiring, alongside an active Instagram presence (@lunasea757) as the primary direct-to-consumer marketing channel. Luna Sea is privately held with no disclosed investors, funding rounds, patents, awards, or certifications, and operates as a single-location independent with reported core staffing of 8 employees supplemented by ongoing front- and back-of-house hiring.

Revenue is generated through a combination of à la carte food and beverage sales across the restaurant, rooftop, and brunch formats, cover/event revenue from private bookings, and ticket/bar revenue from nightclub and live music programming. There is no subscription, SaaS, or recurring-contract component; the model is purely transactional and event-based, with direct-to-consumer as the sole go-to-market motion.

Name

Luna Sea

Legal name

Lunasea

Website

https://lunaseavb.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Luna Sea (LunaSea VB) is an independent multi-concept hospitality venue at the Virginia Beach Oceanfront combining a seafood restaurant, the VB Vibe rooftop bar, Sunday brunch, a nightclub, live music, and private events for tourists, locals, and group bookings.

Ownership category

akta.pro rank

Product category

Restaurant and bar services

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Hotel & Resort Restaurants (THAFACAH)

akta.pro secondary industries

Rooftop Bars & Beach/Pool Bars (THAFAEAJ), Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)

Keywords

• Seafood restaurant
• Rooftop bar
• Oceanfront nightlife
• Sunday brunch
• Private event venue

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Revenue from selling seafood dishes, cocktails, beers, wines, and other beverages directly to dine-in customers at the restaurant and bar.
2. Private Events and Catering: Revenue from hosting private events including birthdays, rehearsal dinners, corporate parties, wedding receptions, and group bookings with custom food and drink packages.
3. Online Ordering: Revenue from online food and drink orders placed through the Toast ordering platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

LunaSea operates a single-location, multi-concept hospitality venue at 206 22nd Street on the Virginia Beach Oceanfront that combines a coastal seafood restaurant, the VB Vibe rooftop bar, a weekend Sunday brunch service, an Oceanfront nightlife/nightclub program, and private event hosting. Revenue is generated primarily through on-premise food and beverage sales, supplemented by online orders processed through the Toast platform and bookings for private celebrations and corporate events.

Product overview

Luna Sea is a multi-concept Oceanfront hospitality venue combining a seafood restaurant, VB Vibe rooftop bar, Sunday brunch service, bar and nightclub, live music events, and private event spaces into one unified Virginia Beach destination. The venue operates multiple distinct offerings: the core seafood restaurant serving coastal favorites like oysters, crab legs, and crab cakes; the VB Vibe rooftop bar for open-air cocktails and DJs; Sunday brunch with mimosas and seafood-inspired plates; private event spaces for weddings, corporate events, and celebrations; and nightclub/live music programming. Customers can dine downstairs and head to the rooftop, book private events in dedicated spaces, or enjoy nightlife entertainment—all within a single Oceanfront property at 206 22nd Street.

Differentiator

Problem solved

Functional benefit

Brands

• VB Vibe: The rooftop bar component of Lunasea, offering rooftop cocktails, DJs, music, open-air energy, and nightlife near the Virginia Beach Boardwalk.

Products and services

• VB Vibe Rooftop Bar

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Atlantic Beach Club: Virginia Beach boardwalk-area venue combining seafood dining, rooftop/patio bar, and private event hosting — a direct Oceanfront multi-concept comparable in product mix and target use cases.
• Waterman's Surfside Grille: Long-running Virginia Beach Oceanfront restaurant and bar serving seafood, with live music and an outdoor deck — directly comparable to LunaSea's combination of seafood dining, bar service, and live entertainment at the Boardwalk.
• Chix Seafert: Virginia Beach restaurant and bar venue on/near the Oceanfront serving seafood-forward menu and cocktails — directly comparable local peer in both product and customer mix.
• The Shack (Virginia Beach): Virginia Beach Oceanfront seafood-and-cocktails venue with live music and group-friendly atmosphere, directly competing for the same tourist and celebration-night traffic as LunaSea.
• Catch 31: Oceanfront Virginia Beach seafood restaurant and bar with rooftop/lounge seating and event programming — directly comparable full-service seafood + bar + events concept at the Boardwalk.
• 11th Street Taphouse Bar and Grille: Virginia Beach Boardwalk-adjacent bar and grill offering casual food, cocktails, and nightlife in a tourist corridor — directly competes for the same walk-in and group-event demand.
• Rudee's Restaurant & Cabana Bar: Virginia Beach Oceanfront seafood restaurant and rooftop-style cabana bar near the Boardwalk offering casual seafood, cocktails, and live music — closely comparable multi-format beachfront dining and nightlife experience.
• Mahi Mah's Seafood Restaurant: Virginia Beach Oceanfront seafood restaurant with full bar, raw bar, and views — closely comparable core product (seafood + bar service) in the same Boardwalk neighborhood.

Broad incumbents

• Legal Sea Foods: Established multi-unit seafood restaurant chain with broader geographic footprint — comparable full-service seafood dining model, useful as a benchmark for brand and scale economics, though not in the Oceanfront/tourism-nightlife niche.

Regional players

• Rockfish Seafood Grill: Multi-location Mid-Atlantic seafood restaurant group with similar casual seafood and bar concept — relevant comparable for unit economics and brand building, though operating across multiple markets rather than a single venue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lunasea757
• LinkedInlinkedin.com/company/luna-sea

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luna Sea