Lund Boats Canada, Inc.

What Lund Boats Canada, Inc. does

Lund Boats Canada, Inc. is the Canadian commercial subsidiary of Lund Boats, a 75+ year aluminum and fiberglass fishing boat brand that has been operating under Brunswick Corporation (NYSE: BC) since its acquisition. The Canadian entity appears to function as a lean distribution, sales, and dealer-relations arm — the firmographic data indicates 6 employees — supporting Lund's network of authorized dealers across Canada with demand-generation through the lundboats.ca website (Build & Price configurator, dealer locator, fishing content, and event marketing). Manufacturing and primary operations are centered in New York Mills, Minnesota, USA, where Lund has produced boats since Howard Lund's first aluminum duck hunting boat in 1948.

The brand's core product is a portfolio of 25+ aluminum and fiberglass fishing boat families ranging from $1,436 entry-level Jon Boats to over $110,000 flagship Great Lakes and big-water fishing rigs (e.g., Baron 2275). Core proprietary technologies include the IPS (Improved Performance System) hull design for handling and stability, the patented SportTrak mounting system for accessory customization without drilling, ProLong livewells for catch preservation, robotic double-riveted seams for hull strength, HDP composite transoms, and proprietary foam blends for flotation and noise reduction. Boat families span core fishing (Adventure, Angler, Baron, Explorer, Fisherman, Fury, Impact XS, PRO-V, Pro Guide, Renegade, Rebound XL, Tyee), crossover/fish-and-ski (Crossover XS, Impact GL, TYEE GL), utility and hunting (Alaskan, Jon, Mod Jon, PREDATOR, SSV, WC), the new Heavy Gauge series, and tournament fiberglass (Pro-V GL, Pro-V Musky XS).

The business model is one-time retail sales of boats (MSRP ranging from low thousands to over six figures) distributed exclusively through authorized dealers across North America; the company does not sell direct to consumers and uses website tools, pro-staff ambassadors, boat shows, and event sponsorships to drive qualified leads to dealers. Customer segments span professional and tournament anglers (a primary segment validated by Jeff Gustafson's 2023 Bassmaster Classic win), family fishing and recreation enthusiasts, hunters and outdoor users, and Great Lakes/big-water anglers. Mercury Marine (outboards) and Lowrance (electronics) are core technology integration partners. Strategic brand partnerships include Bassmaster and the Minnesota Vikings (announced 2026).

Name

Lund Boats Canada, Inc.

Legal name

Lund Boats

Website

https://lundboats.ca

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

Lund Boats Canada, Inc. is the Canadian distribution arm of Lund Boats, a 75+ year aluminum and fiberglass fishing boat brand owned by Brunswick Corporation. It supports Canadian dealer sales of 25+ boat families, ranging from entry-level jon boats to flagship Great Lakes fishing rigs, with no direct-to-consumer sales.

Ownership category

akta.pro rank

Product category

Recreational Fishing Boats

NAICS

Boat Building (336612), Ship and Boat Building (33661)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)

akta.pro secondary industry

Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)

Keywords

• Aluminum fishing boats
• Fiberglass fishing boats
• Recreational boat manufacturing
• Freshwater fishing boats
• Boat dealer network

Headquarters

HQ city

New York Mills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fishing Boat Sales: Lund generates revenue through the sale of aluminum and fiberglass fishing boats. Boats are sold through a network of authorized dealers across North America at price points ranging from approximately $1,436 (Jon Boat base model) to over $110,000 (flagship Baron model).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Lund Boats Canada, Inc. designs and manufactures aluminum and fiberglass fishing boats under the Lund brand for the North American recreational boating market. The company sells its boats through an authorized dealer network and offers multiple boat families targeting anglers and fishing enthusiasts across a range of hull and size configurations.

Product overview

Lund Boats manufactures aluminum and fiberglass fishing boats across multiple product lines. The portfolio includes core fishing boats (Adventure, Angler, Baron, Explorer, Fisherman, Fury, Impact XS, PRO-V, PRO-V Bass XS, Pro Guide, Pro-V GL, Pro-V Musky XS, Rebel XL, Renegade, Tyee), fishing and sport crossover boats (Crossover XS, Impact GL, TYEE GL), utility and hunting boats (Alaskan, Jon Boat, Mod Jon Boat, PREDATOR, SSV, WC), and the new Heavy Gauge series. Boat families range from compact 12-foot models to 2275 models, serving anglers from bass and crappie fishing to walleye, musky, and Great Lakes fishing. Products are available in aluminum and fiberglass constructions with various configurations including tiller, side console, and center console options.

Differentiator

Problem solved

Functional benefit

Products and services

• Lund Fishing Boat Line
• Lund Adventurer
• Lund Alaskan
• Lund Baron
• Lund Crossover
• Lund Explorer
• Lund Fury
• Lund Impact
• Lund Pro Bass
• Lund Pro Guide
• Lund Rebel
• Lund Renegade
• Lund Rivieria
• Lund Sport Angler
• Lund Tyee
• Lund Venture
• Lund Voyageur
• Lund Fiberglass Fishing Boats

Quantifiable outcome

• 2023 Bassmaster Classic Champion Jeff 'Gussy' Gustafson won $300,000 using a Lund 2075 Pro-V Bass XS
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Minnesota VikingscoreGTM or Marketing Partner · 1 March 2026Strategic partnership announced in 2026 between Lund Boats and the Minnesota Vikings football team. Both iconic Minnesota brands joining forces to celebrate shared values of craftsmanship, performance, and community. Partnership includes in-stadium visibility at U.S. Bank Stadium, co-branded content, player engagement opportunities, and exclusive promotions bridging outdoor adventure and Vikings football. Lund will support select Vikings community initiatives across the state.
• Bassmaster (BASS)flagshipStrategic or Co-development Partner · 1 March 2023Lund Boats is a featured boat brand in Bassmaster Elite Series and Bassmaster Classic tournaments. Professional angler Jeff 'Gussy' Gustafson represents Lund Boats as a pro-staff member and won the 2023 Bassmaster Classic, the world's most prestigious bass fishing tournament, earning $300,000 and the Ray Scott Trophy.
• Mercury MarinecoreTechnology or IntegrationMercury Marine provides outboard motors for Lund boats. Professional anglers like Jeff Gustafson use Mercury 250hp Pro XS Four Stroke engines, which have proven reliable for tournament use.
• LowrancecoreTechnology or IntegrationLowrance electronics are featured on Lund boats, including forward-facing sonar technology that has become critical for tournament anglers to locate and catch fish.
• Brunswick CorporationcoreOthersBrunswick Corporation is the parent company of Lund Boats. Lund branding and assets use Brunswick's digital infrastructure including scene7.com for imagery.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Lowe Boats: Aluminum fishing boat manufacturer offering jon boats, bass boats, and Deep-V models at overlapping price points. Direct competitor in entry-to-mid aluminum fishing segments.
• Alumacraft Boats: Aluminum fishing boat manufacturer offering jon boats, tiller, and side-console models. Directly competes with Lund's Alaskan, Jon Boat, and Angler families.
• Crestliner: Aluminum fishing and utility boat manufacturer with overlapping Jon boat, Mod-V, and Deep-V product lines. Competes with Lund across hunting, fishing, and Great Lakes segments.
• Phoenix Boats: Tournament bass boat manufacturer with fiberglass and aluminum bass models targeting competitive anglers, overlapping with Lund's Pro-V Bass XS positioning.
• Ranger Boats: Premium bass and walleye fishing boat manufacturer (fiberglass and aluminum), directly competing with Lund's Pro-V and Tyee families at the high end of the fishing boat market.
• Tracker Boats: Bass Pro Shops-owned aluminum fishing boat brand and Lund's most direct competitor across bass, crappie, and multi-species fishing segments. Vertically integrated through Bass Pro's retail footprint.
• Princecraft: Canadian aluminum fishing boat manufacturer (Jon boats, tiller, side console) directly competing with Lund in Canada and northern US markets across similar price points.
• Smoker Craft: Aluminum fishing boat manufacturer (parent of Sylvan, Smoker Craft, Starcraft brands) offering jon boats, bass boats, and Deep-V models competing across Lund's entry-to-mid product range.
• Nitro Boats: Bass-focused fishing boat manufacturer offering tournament-ready bass boats in fiberglass, directly competing with Lund's Pro-V Bass XS and Pro-V GL lines.

Broad incumbents

• Boston Whaler: Brunswick Corporation sister brand offering unsinkable fiberglass boats across fishing, recreational, and offshore categories. While broader portfolio, overlaps with Lund in fishing and shares parent-company distribution synergies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lund-boats-canada-inc-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lund Boats Canada, Inc.